Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Awards For Best Website in Healthcare Category + Best UX Design + 2024 Communicator Awards for Visual Appeal + UX Experience in Healthcare and Construction + 2023 Clutch Champion Award

Businessman happy with his video marketing

Healthcare Marketing Video + Media Services 

Impact Your Audience With Healthcare Videos, Photography + Podcast Services 

Reach your audience and make a lasting impression using visually stunning videos and professional photography. With our data-informed approach to video production, you receive engaging videos crafted for the strategic growth of your healthcare business.


Why Choose Beacon for Your Healthcare Marketing Video + Media Needs? 

Our Concept-to-Creation Video + Media Services
Will Transform Your Healthcare Marketing

Large Network of Videographers

Our coast-to-coast network includes 300 videographers across 60 major cities in the USA. Chances are, no matter where your company’s located — we have trusted and highly talented videographers in the area.

Intentional Content Production 

When developing marketing media, we plan on fulfilling multiple needs from the start. From each video, we develop multiple content pieces and can distribute them through digital marketing.

Maximized Project Budget

Because we understand marketing budgets, we’ve developed a proven method of producing high-quality media at affordable rates. By repurposing footage, minimizing production costs, and employing strong internal processes, we provide you with a higher ROI. 

Data-Driven Marketing Approach 

We do our research during pre-production in order to match a video or podcast to your brand, voice, and demographic. Our data-informed approach means authenticity and relatability are woven into the final product – ensuring it looks like your business. 

Beacon’s Nationwide Videography Service Locations


At Beacon, we connect with top-tier videographers across the nation. In fact, our production team knows each videographer by name and identifies who’s the best fit for each video production. Our trusted and experienced videographers are in the major cities below. If your city isn’t listed, let us know! We can leverage our connections and find quality talent in your area. 

  • Akron, OH
  • Anchorage, AK
  • Athens, GA
  • Atlanta, GA
  • Austin, TX
  • Baltimore, MD
  • Birmingham, AL
  • Bend, OR
  • Boise, ID
  • Boston, MA
  • Buffalo NY
  • Carlsbad, CA
  • Charlotte, NC
  • Chicago, IL
  • Cincinnati, OH
  • Cleveland, OH
  • Columbus, OH
  • Dallas, TX
  • Denver, CO
  • Detroit, MI
  • Durham, NC
  • Eugene, OR
  • Greensboro, NC
  • Greenville, SC
  • Hartford, CT
  • Henderson, NV
  • Houston, TX
  • Indianapolis, IN
  • Jacksonville, FL
  • Kansas City, KA
  • Las Vegas, NV
  • Los Angeles, CA
  • Louisville, KY
  • Memphis, TN
  • Mesa, AZ
  • Miami, FL
  • Milwaukee, WI
  • Minneapolis, MN
  • Nashville, TN
  • New Haven, CT
  • New Orleans, LA
  • New York, NY
  • Norfolk, VA
  • Oceanside, CA
  • Oklahoma City, OK
  • Orlando, FL
  • Philadelphia, PA
  • Phoenix, AZ
  • Pittsburgh, PA
  • Portland, OR
  • Providence, RI
  • Raleigh, NC
  • Reno, NV
  • Richmond, VA
  • Riverside, CA
  • Sacramento, CA
  • Salt Lake City, UT
  • San Antonio, TX
  • San Bernadino, CA
  • San Diego, CA
  • San Francisco, CA
  • San Jose, CA
  • Seattle, WA
  • Spoke, WA
  • Stamford, CT
  • St. Louis, MO
  • Tampa, FL
  • Tucson, AZ
  • Washington, D.C.
  • Woodbridge, VA
  • Phoenix, AZ

Marketing Media Personalized to Your Brand 

We Help You Connect With Your Audience Through Relevant Marketing Video + Media


If you’re struggling to stand out from your competitors or make authentic connections with potential clients, your marketing strategy likely needs to be refined. That’s where personalized marketing media functions as a powerful tool — helping you connect with your audience in ways traditional marketing methods can’t. 

Video, photography, and podcasts communicate your brand message to your audience in dynamic and engaging ways. Brands leveraging the power of media across marketing channels capture (and retain) their target audience’s attention. That’s why here at Beacon, we’ll help establish your business as an industry thought leader by visually capturing your brand story and showcasing your services. 

Valley Dental Clinic

Videographer Services

High-Quality Video Production: Professional Videographers Bring Your Vision to Life

Our professional videographers will bring your vision to life. With many years of experience and a keen eye for detail, they work with you every step of the way ensuring your video project is of the highest quality. No matter the project, our videographers capture every moment with precision and creativity. 

Our network of over 300 videographers across the United States, traverses 60 major cities. This allows us to film video — at any location — without the added cost of travel. We personally know each videographer and confidently speak to their talent, professionalism, and field expertise! 

We’ll walk you through what to expect and provide interview questions to help ease your nerves. Rest assured, our videographers will make you look (and sound) great! 

Video Editing + Postproduction 

Elevate Your Video Footage: Polished and Professional Final Products with Video Editing and Post-Production Services

At Beacon, our video editing and post-production services take your footage to the next level by ensuring alignment with your brand and messaging.

Our experienced editors have the skills (and creativity) to turn raw video footage into highly polished final cuts. They work closely with you to perform their magic when weaving clips, audio, images, graphics, or effects into a cohesive story — perfectly capturing your vision and objectives.

Without sacrificing quality, our efficient post-production approach allows us to produce high-quality videos at affordable rates. Our service range includes color correction, sound design, music selection, special effects, and more.

Whether you need a promotional video, video testimonials, live event coverage, educational/explainer videos, or short snippets for social media, we can help you achieve your goals.

Podcast Recording + Editing 

Professional and Engaging Podcasts: Full-Service Podcast Production from Concept to Launch with Beacon

Podcasts are an effective medium to deliver information, build brand recognition, and connect with audiences. However, creating a high-quality podcast requires more than a microphone and a bright idea. That’s where Beacon comes in!

From concept to launch, our team of experienced podcast producers will bring your podcast to life. Our professional podcast recording services ensure clean, crisp audio across the board. Our editing and post-production services will give your podcast a polished sound to keep listeners engaged and coming back for more.

Whether you’re looking to launch a new podcast or take your existing podcast to the next level, here at Beacon, we have the expertise and tools to help you succeed.

Marketing Photography 

Transcend Stock Imagery with Professional Marketing Photography for Your Healthcare Business

Marketing photography adds significant value to marketing campaigns by visually communicating a brand’s message and enhancing overall appeal.

Whether needing custom photos for your website, lifestyle images for social media, or professional headshots for your team, we help you transcend the stock imagery parade and stand out. With our unique to you professional photography, we set you up to look great and appeal to your ideal audience across every marketing channel!

We work closely with you to understand your vision and create stunning, high-quality images. We do this so our experienced photographers can effectively showcase your brand’s personality and capture images that best convey your message.

From concept to completion, we shoot, edit, and utilize professional photography in a way that captures your best side and creates stronger connections with your potential clients. 

Media Concept Design

From Concept to Completion: We Collaborate on Successful Video, Podcast, and Photography Projects for Your Healthcare Business

Whether leaning on our expertise to make the biggest impact on your marketing budget or you’ve got a clear vision you wish to execute, we work with you when developing your project vision. Because you deserve a polished end result, we carefully guide your project through each production phase — even if you’re starting with an idea on a napkin. 

As your healthcare marketing partner, we take the time to get an in-depth understanding of your brand and project goals. We use that information and other data insights (such as target audience demographics) to develop a creative and unique concept to effectively communicate your message and produce results. 

Before production day, we provide you with an overview of our plans. This may include a visual storyboard, a script, interview questions, a photography shot list, and general instructions on how to prepare.

Media Distribution 

Maximize Your Reach: Multi-Platform Marketing and Distribution Strategies for Your Healthcare Business’s Video, Podcast, and Photography Projects

We understand effective media goes beyond the final product. It requires clear intention and strategy in order to make a significant impact. When our team brainstorms ideas for your video (or other media project), we also identify the best distribution channels to meet your goals.

At Beacon, a single video shoot can produce multiple pieces of content. We take one video or podcast and break it into smaller, sharable pieces. These are then used across various platforms and content channels. (Ex. short-form video for social media)

We utilize your new media assets to improve performance and increase impact for all your marketing services. By adding videos to ads, your social media posts, your website pages, or blog posts, our multi-media approach maximizes your reach and encourages engagement. 

See Our Work

Portfolio of Client Videos


Beacon Media + Marketing Video Packages

These packages are rough estimates, please consult our sales team to find a match that perfectly fits you.

Increase Your Visibility

Increase Your Credibility

Package 1

GMB Virtual Tour

Give your customers a look inside your office with a virtual tour. On-site filming and professional editing included and a beautiful set to music final result to showcase your space to the world.


Features
  • Onboarding
  • Filming
  • Editing Direction
  • Editing
  • Est Total Cost
  • Deliverables: 1 video (60-90 seconds in length), 1 social media video

$598 /project

Package 2

GMB Welcome Video

Take our Virtual Tour package a step further and include a professional VoiceOver, communicating the benefits and key components of your brand. Includes professional filming, editing, and a full-length video for your GMB as well as a shortened video clip for your social media.


Features
  • Onboarding
  • Filming
  • Editing Direction
  • Editing
  • Voiceover Development
  • Voiceover Recording
  • Deliverables: 1 video (60-90 seconds in length), 1 social media video

$897 /project

Package 3

OMNI Video Package

Remote filming on a topic that highlights your company’s expertise in the industry. Our production team will handle the logistics and provide a professional microphone and lighting kit to ensure you look and sound your best, and develop thought-provoking questions to guide the interview.

Along with the full-length edited video, this package also includes 3 short form topic-focused videos that are great for social media.


Features
  • Onboarding
  • Filming
  • Editing Direction
  • Editing
  • Deliverables: 1 long-form YouTube video, 3 short-form videos focused on specific topics covered (also exported in social sizes)

$2,293 /project

Package 4

OMNI Video Package

Not interested in using your web camera? No problem, we’ll have one of our professional videographers come to you! In-person filming on a topic that highlights your company’s expertise in the industry.

Along with the full-length edited video, this package also includes 3 short form topic-focused videos that are great for social media.


Features
  • Onboarding
  • Filming
  • Editing Direction
  • Editing
  • Deliverables: 1 long form YouTube video, 3 short form videos focused on specific topics covered (also exported in social sizes)

$2,997 /project

Quote icon

“The passion our clients have for their organizations is contagious and I feel like it’s evident in the videos we produce. Being able to take their brand story one step further through video and share it with the world is such a rewarding experience.”

Jd Dawley, Video + Design LeadBeacon Media + Marketing
Jd Dawley

What to Expect When Working With Beacon

Our Roadmap of Services: The First 120 Days


01

Sign + Complete Client Homework

Our sales team works with you to determine which services best meet your goals. Here you’ll review and sign the proposal then, get started by answering key questions about your business. 

02

Meet Your Account Manager

Access a real person every step of the way! When you meet your digital marketing account manager (DMA), you’ll discuss your goals. Your DMA will then walk you through the next steps in the process and answer any questions you may have.

03

Brainstorm + Strategy

In the first 30-day period, we conduct an internal brainstorm with our team, perform research and analysis, establish timelines and goals, and provide you with a clear plan moving forward. 

04

Execute Marketing Plan

With a strategy and timeline in place, our team gets rolling! The next 30 days are all about gathering valuable intel and data. Your DMA will update you along the way. 

05

Evaluate Strategy + Results

From days 60 to 120, our team evaluates the results and connects with you on any achievements worth celebrating or potential pivots — if there’s a significant opportunity for improvement. 

Your Top Questions Answered

Healthcare Marketing Video + Media FAQs 


How do I choose the best type of video for my needs? 

If you already have ideas for the video you want produced – great! If not, we’ve got you covered. The type of video that best serves your needs depends on the goals, target audience, and message you want to convey. That’s why we work closely with you during our onboarding process. The better we understand your needs, the more effective we’ll be at shaping your video for audience engagement and getting the highest ROI. 

As our team guides you through the decision-making process, we ask questions about your target audience, what you want your video to achieve, and your overall brand message. We’ll then recommend the ideal video format, length, and style to effectively communicate your message and garner audience engagement.

By collaborating with our team, you can ensure the video content is tailored to your specific needs and aligned with your brand. Working with you to develop a concept, script, and storyboard we’ll create a compelling and engaging video that resonates with your audience and drives results for your business.

Is video worth the investment? 

Yes! Video is an excellent investment for your healthcare business. In fact, studies show video is one of the most effective ways to reach (and engage with) audiences online. According to recent studies, 83% of business owners report seeing a good return on their video investment.

Video is a smart investment for businesses for several reasons. For one, it’s highly engaging and captures a viewer’s attention in ways text or static images can’t. This is especially valuable when the marketing goal is to create stand-out content to generate interest in my brand and services.

Additionally, video serves multiple purposes. From customer testimonials to brand storytelling and educational content, versatility means businesses can use video to achieve multiple goals. Whether driving sales, building brand awareness, or establishing thought leadership in your industry, video is suitable.

The success of video content depends on several elements: quality of production, messaging, and branding, and promotion and distribution strategy. If done well, video is highly effective, engages your target audience, and achieves your marketing goals.

Should I focus on my website’s SEO or video? 

The answer is both! While SEO is a vital aspect of any marketing strategy, it’s important to consider the potential impact video has on your brand’s visibility and engagement. An increasingly popular medium, users consume information, and research products as well as services via video. As a result, search engines now incorporate video into their algorithms.

When investing in video, you not only create engaging content for your audience, but you also increase your chances of appearing on search engine results pages (SERPs). For example, Google’s universal search feature regularly includes videos, giving them the opportunity to appear at the top of the SERP.

By incorporating keywords and optimizing video content, you improve your website’s overall SEO. Video increases time spent on websites, reduces bounce rates, and improves user engagement ultimately leading to higher search rankings and increased traffic to your site.

By incorporating high-quality video content, you only improve your website’s SEO but also connect with your audience on a deeper level — leading to increased conversions and revenue.

How can I use podcasts to generate leads and drive sales for my business? 

Like videos, podcasts are highly effective lead-generation and sales-driving tools for businesses. In recent years, podcasts have grown increasingly popular and evolved into reputable avenues for thought leaders and brands to establish authority in their industry as well as gain trust and credibility from listeners. 

Podcasts have taken off for multiple reasons. One, they’re convenient! In a fast-paced world, many enjoy consuming content on the go, whether during a commute, at the gym, or while doing household chores. Potential clients don’t need to stop their flow and look at their phones to learn more about your brand. They simply connect to Bluetooth and listen while continuing their activities. 

Additionally, podcasts make space for you to develop intimate connections with your listeners. They encourage a sense of community among listeners, who often develop a relationship with the podcast host. And since podcasts can cover anything, the insight you can share is limitless — especially once you’ve gained a loyal following. Best of all, podcasts are inexpensive to produce and are easy to start. 

The key to converting active listeners into potential clients? By using your platform to demonstrate your expertise, showcase your services, and engage directly with new leads. And including call-to-actions in your podcast, such as directing your listeners to your website or asking them to check out a new promotion, can generate significant sales for your healthcare business. 

How does Beacon measure marketing results for my video or podcast? 

To calculate the ROI and value of your marketing efforts, you need the ability to measure performance. That’s why we provide comprehensive analytics and reporting to track your video or podcast performance. Our team works with you to define key performance indicators (KPIs) specific to your business goals and deliver results through a live reporting dashboard that includes monthly report overviews. 

For videos, we track metrics such as view counts, engagement rates, and click-through rates. We do this to measure how well a video resonates with your audience. We also provide insights into audience demographics, watch time, and retention rates. This is to help you understand your video’s performance among audience segments. We also measure the overall performance of each service — such as gauging the performance and conversion rate of ads or blog posts featuring your video. 

To measure your podcast’s popularity among your target audience, we track metrics like downloads, listens, and engagement rates. We also provide insights into listener demographics and behavior, including where they’re listening from and for how long.

Overall, our goal is: to paint a clear picture of your video or podcast performance and show how it contributes to your business goals. By tracking the right metrics and providing actionable insights, we help you make informed decisions about your marketing strategy while maximizing the ROI of your video or podcast.


Face to face. Zoom. Phone. Email. Whatever you’re comfortable with.
Give us a call at (907) 563-6008 or fill out the form below for a free consultation.