Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

Woman being filmed on video through digital camera lens.

Video Production

Turbocharge Your Engagement by Investing in Video

Video has exploded over the past 5-10 years. It’s the closest thing to human interaction that we can get with technology, which means it’s a powerful tool to build trust and credibility with your target audience. Why tell them about your products and services when you can show them?

Drive More Sales

Modern internet users spend about a third of their time watching video. According to marketing company WordStream, marketers who use video grow revenue 49% faster than non-video users. Incredibly, 64% of consumers go ahead and make a purchase after watching branded social videos. The great thing about video is that you can use it everywhere: your website, social media channels, product demonstrations, client onboarding, meetings, presentations and more. Video is booming and it’s here to stay, so make sure you capitalize on this incredibly effective strategy.

Illustration of man filming woman with video camera.

What Do Engaging Video Productions Look Like?

We know that the following key ingredients must be included in every video production to earn customer engagement:

  • Quality Audio & Video
    Put your best foot forward so you have every opportunity to earn trust.
  • Focused Message
    Stay on topic so people stay online and watch your engaging video production.
  • Plot-Oriented
    Use every scene to drive the plot forward and keep your viewers interested.
  • One Day of Filming
    Get all the footage you need for many videos from one shoot to save time.
  • Talented Actors
    Find the talent for your video ahead of time so you don’t have to scramble.
  • Location
    Reserve the filming location beforehand so you don’t have to worry last-minute.
  • Editing
    Edit the video to remove any ums and uhs so you can be sure you sound your best.
  • Scripting
    Feel confident in what you are saying with a plan of action and prepared script.
  • Storyboarding
    Start with a scene-by-scene plan that leaves nothing up to guesswork or winging it.
  • Content Repurposing
    Create multiple video assets from one shoot so you have more to work with.
  • Transitions
    Implement smooth transitions so your viewers stay focused through the full video.
  • Licensed Music
    Match the video with licensed music that aligns emotion and message.
  • Call-Out Titles
    Share important information like names and titles without detracting from the video.
  • Branding
    Share important information like names and titles without detracting from the video.

Secrets to Success

When you create and share engaging video productions, you allow your customers to see your product or service in action, dissolving any confusion and removing any barriers to purchase. They say that a picture is worth 1,000 words—a video is 30 pictures per second.

Alaska Luxury Cruise Ship in scenic Alaskan bay.

Alaskan Luxury Cruises

4 in 1

Brand, Messaging, Website, & Viral Video

2 yrs

Continued Growth

Alaskan Luxury Cruises client asked Beacon Media + Marketing to help create a luxurious new logo, a user-friendly website, and a video that captured the magic of an Alaskan Luxury Cruises experience.

Let’s Connect + Chat

Face to face. Zoom. Phone. Email. Whatever you’re comfortable with.
Give us a call at (907) 563-6008, schedule a free consultation online, or fill out the form below.

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