Healthcare Marketing Video + Media Services 

If you already have ideas for the video you want produced – great! If not, we’ve got you covered. The type of video that best serves your needs depends on the goals, target audience, and message you want to convey. That’s why we work closely with you during our onboarding process. The better we understand your needs, the more effective we’ll be at shaping your video for audience engagement and getting the highest ROI. 

As our team guides you through the decision-making process, we ask questions about your target audience, what you want your video to achieve, and your overall brand message. We’ll then recommend the ideal video format, length, and style to effectively communicate your message and garner audience engagement.

By collaborating with our team, you can ensure the video content is tailored to your specific needs and aligned with your brand. Working with you to develop a concept, script, and storyboard we’ll create a compelling and engaging video that resonates with your audience and drives results for your business.

Yes! Video is an excellent investment for your healthcare business. In fact, studies show video is one of the most effective ways to reach (and engage with) audiences online. According to recent studies, 83% of business owners report seeing a good return on their video investment.

Video is a smart investment for businesses for several reasons. For one, it’s highly engaging and captures a viewer’s attention in ways text or static images can’t. This is especially valuable when the marketing goal is to create stand-out content to generate interest in my brand and services.

Additionally, video serves multiple purposes. From customer testimonials to brand storytelling and educational content, versatility means businesses can use video to achieve multiple goals. Whether driving sales, building brand awareness, or establishing thought leadership in your industry, video is suitable.

The success of video content depends on several elements: quality of production, messaging, and branding, and promotion and distribution strategy. If done well, video is highly effective, engages your target audience, and achieves your marketing goals.

The answer is both! While SEO is a vital aspect of any marketing strategy, it’s important to consider the potential impact video has on your brand’s visibility and engagement. An increasingly popular medium, users consume information, and research products as well as services via video. As a result, search engines now incorporate video into their algorithms.

When investing in video, you not only create engaging content for your audience, but you also increase your chances of appearing on search engine results pages (SERPs). For example, Google’s universal search feature regularly includes videos, giving them the opportunity to appear at the top of the SERP.

By incorporating keywords and optimizing video content, you improve your website’s overall SEO. Video increases time spent on websites, reduces bounce rates, and improves user engagement ultimately leading to higher search rankings and increased traffic to your site.

By incorporating high-quality video content, you only improve your website’s SEO but also connect with your audience on a deeper level — leading to increased conversions and revenue.

Like videos, podcasts are highly effective lead-generation and sales-driving tools for businesses. In recent years, podcasts have grown increasingly popular and evolved into reputable avenues for thought leaders and brands to establish authority in their industry as well as gain trust and credibility from listeners. 

Podcasts have taken off for multiple reasons. One, they’re convenient! In a fast-paced world, many enjoy consuming content on the go, whether during a commute, at the gym, or while doing household chores. Potential clients don’t need to stop their flow and look at their phones to learn more about your brand. They simply connect to Bluetooth and listen while continuing their activities. 

Additionally, podcasts make space for you to develop intimate connections with your listeners. They encourage a sense of community among listeners, who often develop a relationship with the podcast host. And since podcasts can cover anything, the insight you can share is limitless — especially once you’ve gained a loyal following. Best of all, podcasts are inexpensive to produce and are easy to start. 

The key to converting active listeners into potential clients? By using your platform to demonstrate your expertise, showcase your services, and engage directly with new leads. And including call-to-actions in your podcast, such as directing your listeners to your website or asking them to check out a new promotion, can generate significant sales for your healthcare business. 

To calculate the ROI and value of your marketing efforts, you need the ability to measure performance. That’s why we provide comprehensive analytics and reporting to track your video or podcast performance. Our team works with you to define key performance indicators (KPIs) specific to your business goals and deliver results through a live reporting dashboard that includes monthly report overviews. 

For videos, we track metrics such as view counts, engagement rates, and click-through rates. We do this to measure how well a video resonates with your audience. We also provide insights into audience demographics, watch time, and retention rates. This is to help you understand your video’s performance among audience segments. We also measure the overall performance of each service — such as gauging the performance and conversion rate of ads or blog posts featuring your video. 

To measure your podcast’s popularity among your target audience, we track metrics like downloads, listens, and engagement rates. We also provide insights into listener demographics and behavior, including where they’re listening from and for how long.

Overall, our goal is: to paint a clear picture of your video or podcast performance and show how it contributes to your business goals. By tracking the right metrics and providing actionable insights, we help you make informed decisions about your marketing strategy while maximizing the ROI of your video or podcast.