Healthcare Graphic Design Branding Services
Stand Out From the Crowd With Memorable Branding + Graphic Design
Create a distinctive brand that resonates with your target audience, elevates your marketing efforts, and ultimately attracts new patients. Our branding and graphic design services will help you stand out in the digital space and build a strong reputation in the healthcare space.
Why Choose Beacon for Healthcare Graphic Design Branding Services?
We Establish a Cohesive Brand Identity
for Your Healthcare Business
Research-Driven Brand Design
We go beyond just making stunning logos! We utilize data and perform in-depth research to identify the brand that will best represent your business and resonate with your target audience.
Get Access to a Full Branding Kit
Our design team will provide you with a full branding kit and style guide to maintain cohesion and brand recognition across all platforms. You have 100% ownership of the final brand assets.
In-House Creative Team
Our in-house creative team collaborates with all other marketing departments, ensuring your brand is consistent and well-represented, whether it’s an ad, blog, website, or social post.
Multiple Brand Concept Options
With our most robust branding package, we provide you with three brand concept options to choose from and allow several rounds of revision to ensure you love the final product!
Results We’ve Gained for Businesses Like Yours
Healthcare Branding + Graphic Design Case Studies
Custom Logo Design
Distinctive Logo Design: Memorable Logos to Represent Your Healthcare Business
Looking to refresh your logo and brand? Our in-house team of designers works closely with our clients to create unique and memorable logos that represent their brand and resonate with their target audience. Our logos are tailored to the specific needs and goals of each client, ensuring that the final product reflects their unique identity and messaging.
Our logo design process starts with a deep dive into your goals, target market, and brand inspiration. Our team then conducts research to gain a comprehensive understanding of your industry, target audience, and competitors. With this information in hand, our designers can create a logo that captures the essence of your brand.
Create a Cohesive Brand Identity: Customized Branding Strategies for Your Healthcare Business
Our branding strategies encompass all aspects of your business’s image, from your logo and color palette to your messaging and target audience. A strong branding strategy can help you establish a unique identity in your industry and connect with customers on a deeper level. Additionally, a clear branding strategy is a valuable reference for our marketing team and your internal team, ensuring your brand is cohesive and consistent across all touchpoints, from your website and social media to your marketing materials and customer interactions.
When our team at Beacon Media + Marketing develops a branding strategy, we start by gaining a deep understanding of your business goals and values. With our most robust branding package, we conduct a deep dive guided brand discovery session with our creative team. Our in-depth process involves researching your target audience and competitors to identify what sets you apart and what’s most likely to resonate with your audience.
With this information in hand, we can begin to establish your brand identity – including your brand messaging, tone, and visual elements. Once complete, we’ll present you with a completed strategy and make sure you love it before we start executing any other marketing deliverables.
Branding Style Guide Kit
Visual Consistency Made Easy: A Branding Style Guide Kit for Your Healthcare Business
We provide a branding style guide kit that outlines the visual and design elements of your brand. You have 100% ownership of all final brand assets, so this style guide is yours to keep and share! It serves as a blueprint for anyone creating content for the brand, ensuring consistency and uniformity across all channels.
The kit includes guidelines on the use of the brand’s logo, typography, color palette, imagery, and any other design elements that are essential to the brand. It provides a clear direction for marketers or anyone else creating branded materials for your business, making it easier to maintain visually cohesive content across everything you do – digitally or in person.
Paid Ad Creative Design
Compelling Ad Creative: Custom Ads that Capture Attention and Generate Leads for Your Healthcare Business
At Beacon Media + Marketing, our creative design team works closely with our paid ads department, unlocking the power of stunning ad creative for your business. Effective advertising begins with captivating visuals that resonate with your target audience. And we go the extra mile to create custom ads that reflect your unique brand and capture the attention of your ideal customers.
Whether your ad is placed on LinkedIn, Google, or Facebook, our in-house designers combine what we know about your specific target market with data insights to create ads that are strategically designed to generate leads for your business. We’re proud to say that we never populate generic or template-based ads, and we utilize a wide range of ad types to strike attention – which can include static images, videos, slideshows, or animated visuals.
Professional Graphic Design Services: Eye-Catching Designs for All Your Healthcare Business’s Needs
In addition to our cornerstone branding services, Beacon Media + Marketing offers a wide range of graphic design services to serve your healthcare business’s needs. Our versatile team of in-house designers is skilled at creating eye-catching designs that are professional, polished, and always on brand.
We can take care of all your print and digital graphic design needs. Whether you’re in need of business cards, social media graphics, brochures, envelopes, flyers, infographics, signage, presentations, or event displays, we’ve got you covered! With professional graphic design services, you can reinforce your brand identity and make a great impression on potential clients, partners, or even your internal team.
Consistent Brand Identity: We Work with You to Maintain a Cohesive and Professional Healthcare Brand
We understand just how important it is to maintain a clear brand identity, and our creative team has their hands tangled in every department at Beacon to ensure your brand is being captured accurately. From creating branded infographics for blog posts to working with our social media department to create the perfect look and feel, creative direction is essential for ensuring all the work we do is aligned with your brand’s overall goals.
Additionally, we work closely with our clients to provide expert guidance on maintaining a cohesive and professional brand. Whether you take care of some of your marketing in-house or are struggling to identify what isn’t clicking with your current branding, we’re happy to discuss your needs, strategize, and work seamlessly with your team to ensure a strong brand identity across all platforms.
A Word From Our Clients
Recommended by Thriving Healthcare Providers
Our work makes a difference in the lives of healthcare providers, their staff, and their clients. Take it from clients we’ve helped grow, scale + thrive!
“Thank you, Beacon, for being the partner that we needed to growth and scale our practice. Michelle and the Team at Beacon have provided guidance and direction along with incredible results. “Elisabeth GulottaNYC Therapeutic Wellness
“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”Christina Zampitella, Psy.D., FTCenter for Grief & Trauma
“We are so thrilled with the content calendar, training, quality of writing, and responsiveness of your team. The results speak for themselves. We couldn’t be more happy. Thank you!”Miranda Barker, Executive ProducerEllie Mental Health
“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.“Meghan McCarville, MA, LMFTHolistic CFT
“The team at Beacon is amazing! They are able to transfer the heart and personality of our business into their marketing. They listen and respect any concerns. Our business even during the pandemic has grown thanks to Beacon Marketing!! Highly recommend this company!!”Dr. Robin RidingerPremier Health & Holistic Medicine
“Beacon Media + Marketing’s effort has made a huge impact on ESI. We have just been SLAMMED! We are getting great feedback on the social media videos and digital presence as well. We also have been approached for a news article based on your press release.”Karen WilkenEquipment Source, Inc.
“Jennifer and Beacon Media + Marketing have proven results that show not only in new leads and interest in our gym, but converted sales. It’s because of those efforts that we are now confident to expand to other markets in Alaska employing the same marketing techniques.”Becky BullisAnytime Fitness
“I am very impressed with Beacon Media + Marketing. They researched my competition to figure out a strategy and they implemented it quickly. Within a couple of months, I saw direct financial results. They are pain-free to deal with, and the results speak for themselves.”Kassandra TaggartReal Property Management Last Frontier
“What can I say about the folks at Beacon Media + Marketing, they are the BEST. There are truly no words. They took a vision and concept I have had in mind for over 10 years and made it a reality. They exceeded ALL my expectations in production quality, price, work ethic, and ultimately results. I highly, highly recommend them.”Anna SattlerAnna’s Alaska
“The Beacon Media + Marketing team was the perfect choice for our small non-profit. They listened to our vision and helped craft an outstanding message that we’re proud of.”Ali TolmanLet Every Woman Know-Alaska
What to Expect When Working With Beacon
Our Beacon Way Branding + Design Process
Tell Us Your Brand Vision
Do you have a vision for your brand that you struggle to articulate fully or visualize? We’ll take you through our brand discovery meeting where we’ll ask questions that allow us to dig deep into your unique offering and how to represent your brand.
Brand + Logo Creation
Our digital design team will take the information you provide during the brand discovery meeting and bring your brand to life. Our branding packages can be customized to meet your needs and can include helping you come up with a name, logo, tagline, fonts, icons, colors, and more.
Choose Your Logo
We’ll create several logo options for you to choose from. We’ll present these logos and leave the choice to you. Once you’ve picked a logo you like, we can refine it and make sure you end up with a final product you’re in love with.
Get Your Brand Guide
We’ll provide a full brand guide that encompasses the most essential visual elements of your brand. You’ll receive variations of your logo that can be used on different backgrounds, your brand color palette, font faces, and sample images. This is yours to keep, and our team will refer to it for all future marketing projects.
Revitalize Your Website
While a new website isn’t required when refreshing your brand, the two services often go hand-in-hand. If you’ve made a drastic change in your brand, our professional graphic design team can write, design, and develop a website that aligns with your new brand.
Your Top Questions Answered
Healthcare Branding + Graphic Design FAQs
What can be done to elevate my brand and drive more traffic to my business?
To achieve a successful brand that drives traffic to your business, you need three things: a deep understanding of your business and your target audience, an established look and feel that is unique and leaves a lasting impression, and a strategy in place for building brand awareness and authority.
As a branding client with Beacon, our first step is always to get to know your business, your goals, your mission and value, your target audience, your industry, and your competitors. If we attempted to create a brand without understanding these key factors, we’d end up with a generic brand that doesn’t resonate with your ideal client or produce the results you want to see. This is why we go deep into the questions we ask to ensure we can make the right impression.
Once we get through the research phase, the creative process begins! We’ll incorporate unique and eye-catching elements into your design and ensure that your key messaging and brand voice match the visuals we choose. We’ll also create a brand guide to ensure consistency across all platforms.
After you’ve approved your logo and brand, the next step is getting it out for the world to see. This is one of the most important steps for driving traffic to your business, and there are many ways you can get eyes on your brand. Social media is a great platform for building brand awareness and gaining a loyal following. Additionally, if your new brand is significantly different from what you had previously, you’ll want to highly consider a website redesign that reflects these changes.
As your marketing partner, we’ll discuss where we see the best opportunity for helping you establish your brand and bring in new leads.
When is it important to refresh my branding or logo?
As a rule of thumb, most businesses should re-evaluate their brand every five to seven years. Refreshing your branding or logo can help to keep your business relevant, competitive, and appealing to your target audience.
One indicator that it’s time to refresh your branding or logo is when your current branding no longer accurately reflects your company’s values, vision, or mission. This can happen if your business undergoes significant changes or shifts, such as a rebranding or a change in the target audience. A refreshed logo or branding can help to reposition your business and attract new patients while maintaining the loyalty of existing ones. Additionally, if your branding looks outdated or is not aligned with current design trends, refreshing it can help to modernize your image and make it more appealing.
If your brand is not communicating your brand’s message or values effectively, it may be time for a refresh. This can be a result of changes in customer preferences or trends, or simply a mismatch between your branding and your target audience. Refreshing your branding or logo can help you to better connect with your target audience and establish a stronger, more memorable brand identity that resonates with them.
Will rebranding or changing my logo have a negative impact on my brand recognition?
Rebranding or changing your logo does come with some potential risks to brand recognition. If you have a well-established brand and logo that is easily recognizable to your audience, a sudden change could potentially confuse or alienate them. Clients may have a difficult time identifying your brand, especially if the new branding is significantly different from the old one.
However, if done correctly, a rebrand or logo refresh can actually enhance your brand recognition and attract new patients! A refreshed logo can help your brand appear more modern and relevant, while still maintaining the core values and messaging that your clients have come to expect. It can also signal a change or evolution in your business, which can attract new clients who are interested in what your brand has to offer.
Ultimately, the success of a rebrand or logo refresh depends on careful planning and execution to ensure that your brand remains recognizable and memorable to your audience. At Beacon, we can help you strategically develop a new brand that is loyal to your existing client base and establish this new branding in a positive way through a variety of marketing services, such as social media posts, website design, blog posts, press releases, or ads.
What’s the benefit of customized paid ad designs as opposed to templates or auto-generated ads?
While it can be tempting to use fast and cheap methods for ad design, the reality is that an auto-generated or templated ad will be more generic – risking the creation of an ad that doesn’t capture your business or the preferences of your target audience. Additionally, since many businesses use templated ads, you’re unlikely to stand out from your competitors.
Customized ads can be tailored to fit the unique goals of your business and the campaign. As your design team, we maintain full control and flexibility over the final ad. While means that we can ensure every ad we run better reflects your brand voice, values, and identity. We can apply what we research about your business to your ads and ensure the messaging and visuals aren’t repetitive or stale.
What it comes down to is that customized ads are much more likely to allow you to connect with your ideal client – which means they are more likely to take the next step and schedule an appointment with you. Ads are a hefty investment, and it’s important that you get the most out of your ad spend. With custom ad designs, you can get much better results – which means a higher ROI, increased revenue, more growth, and the opportunity to scale your business and thrive!
How do you ensure a consistent brand identity across all marketing channels?
Staying true to your brand across all platforms is essential to building strong brand awareness and authority. Especially if you have goals to grow and scale your business, you need to have a consistent representation of your business on all fronts.
At Beacon, we employ a variety of strategies and tools to maintain brand consistency for your account. First and foremost, we create a branding style guide that guides everything we create for your business. Our branding kits come with all the essentials, including your logo, color palette, fonts, and imagery. Anyone who touches your account, whether it be a social media content creator or a web designer, refers to this brand and ensures all of these core elements match. We also provide you with a copy of this brand kit so you can reference it or share it with anyone on your team handling creative designs.
Additionally, our team shares digital workspaces, brainstorms together, and collaborates frequently to ensure we’re all on the same page. By utilizing digital tools such as brand templates in Canva, we ensure that everyone is working off the same guidelines. Project management and communication tools are also vital for ensuring consistency when working with a larger digital team – especially in light of any branding changes.
What’s the benefit of working with an agency that has an in-house creative team?
Whether you need a logo, want to start a new ad campaign, or need some branded print materials, there are many benefits of working with an agency like Beacon Media + Marketing which has an in-house creative team. Having a dedicated team of designers, writers, and other creatives within the agency allows for a more streamlined and efficient process.
Additionally, an agency with an in-house creative team will be more familiar with your company’s brand and goals. Rather than working in a silo, account managers, strategists, and creatives share information and brainstorm together. From working off the same brand guide to holding creative work sessions, every department collaborates to ensure a consistent brand identity across all marketing channels.
Healthcare Branding + Graphic Design Blog
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