Branding - Beacon Media + Marketing

Branding

Start your next season of business right with a brand that is truly, “you.”

Mission deep branding for a stronger company identity.

Does your brand accurately represent your business? A lot of business owners come to us and say, “Our brand is just not ‘us’ anymore. It’s outdated.” Your brand should align with your mission, and sometimes that mission grows or changes. We are helping business owners like you discover and solidify their changing company identity—from mission to message to logo—so their clients know exactly who they have become and what they aspire to do for them.

What does a “mission deep” brand look like?

We believe that a strong identity requires a:

Guided Discovery Session ✔

Take the stress out of discovering your identity with our experts.

Higher Aspirational Purpose ✔

We will help you find your “why” so that it guides what you do.

Clear Message ✔

Create memorable, branded statements about your purpose with our team.

Timeless & Flexible ✔

We will develop something that can grow and evolve as you do.

Client Focused ✔

Have confidence in a brand informed by what people actually respond to.

We also believe that a mission deep brand can be tested by the following benefits.

It should:

1

Guide Your Company

Your brand should help your employees identify with your mission.

2

Offer Competitive Advantage

Your brand should set you apart from others in your field.

3

Increase Client Longevity

Your brand should create profound customer identity and loyalty.

4

Have Economic Value

Your brand should be listed among your most valuable assets.

When you establish a mission deep brand,

you set your business apart for success. Your customers are looking for someone to answer their “why” questions. Companies who call their clients to a higher purpose earn their sale and repeat business.

Need some proof?

Here are some recent projects that we're pretty proud of:

We know that mission deep branding isn’t for everyone,

but if this philosophy resonates with you, we would love to talk!

Here are the next steps:

1

Use the button below to schedule a free consultation with us using our live scheduler.

2

If you’re a good fit, we’ll help you find the right package for your business from the list below.

3

Once you decide to work with us, we’ll begin our branding process outlined at the bottom of this page!

Discover your mission deep brand with one of our business growth packages!

Spark – Package I

$2,795

  • Logo worksheet session. Our experts will work with you and your team to identify your target market and what imagery is going to resonate with you and with your potential customers.
  • 2 Brand concepts to choose from, including logo, colors, and fonts
  • 2 Rounds of revisions to selected concept
  • Final branding package
  • Logo files in a variety of formats (jpeg, png, eps, etc.)
  • Mini brand style guide
  • 100% Ownership of all final brand assets
  • Timeless & Flexible. We will develop something that can grow and evolve as you do.
  • Client Focused. Have confidence in a brand informed by what people actually respond to.
  • Dedicated Experts. Work directly with our seasoned, professional branding team.
  • Dedicated Account Manager. Receive quick answers to your questions from an advocate.

Flame – Package II

$5,495

  • Guided brand discovery session. Take the stress out of discovering your identity with our experts.
  • 3 Brand concepts to choose from, including logo, colors, fonts, and sample graphics
  • 3 Rounds of revisions to selected concept
  • Final branding and messaging package
  • Logo files in a variety of formats (jpeg, png, eps, etc.)
  • Brand style guide. Enjoy our guidance for years to come in the form of a digital document
  • 100% Ownership of all final brand assets
  • Higher Aspirational Purpose. We will help you find your “why” so that it guides what you do.
  • Clear Message. Create memorable, branded statements about your purpose with our team.
  • Timeless & Flexible. We will develop something that can grow and evolve as you do.
  • Client Focused. Have confidence in a brand informed by what people actually respond to.
  • Guide Your Company. Your new brand will help your employees identify with your mission.
  • Offer Competitive Advantage. Your new brand will set you apart from others in your field.
  • Increase Client Longevity. Your new brand will create profound customer identity and loyalty.
  • Have Economic Value. Your new brand will be listed among your most valuable assets
  • Dedicated Experts. Work directly with our seasoned, professional branding team.
  • Dedicated Account Manager. Receive quick answers to your questions from an advocate.

Signal – Package III

$9,295

  • Deep dive guided brand discovery session. Take the stress out of discovering your identity with our experts.
  • Name, tagline and messaging development
  • 3 Brand concepts to choose from, including logo, colors, fonts, and sample applications
  • 4-5 Rounds of revisions to any concepts
  • Final branding and messaging package
  • Logo files in a variety of formats (jpeg, png, eps, etc.)
  • Brand style guide including messaging and imagery suggestions
  • 100% Ownership of all final brand assets
  • Higher Aspirational Purpose. We will help you find your “why” so that it guides what you do.
  • Clear Message. Create memorable, branded statements about your purpose with our team.
  • Timeless & Flexible. We will develop something that can grow and evolve as you do.
  • Client Focused. Have confidence in a brand informed by what people actually respond to.
  • Guide Your Company. Your new brand will help your employees identify with your mission.
  • Offer Competitive Advantage. Your new brand will set you apart from others in your field.
  • Increase Client Longevity. Your new brand will create profound customer identity and loyalty.
  • Have Economic Value. Your new brand will be listed among your most valuable assets
  • Dedicated Experts. Work directly with our seasoned, professional branding team.
  • Dedicated Account Manager. Receive quick answers to your questions from an advocate.

Each of our branding packages come with a few promises.

We think you’ll like them.

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Visual Assets

We will give you not just a logo, but guidance for branded imagery as well.

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Multiple File Formats

Your brand assets will be delivered to you in all the standard formats.

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Your Choice

Choose what looks best to you from among multiple brand concepts.

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Style Guide

Enjoy our guidance for years to come in the form of a digital document.

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100% Ownership

It’s your identity, so we won’t take it from you. It’s that simple.

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Dedicated Experts

Work directly with our seasoned, professional branding team.

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Dedicated Account Manager

Receive quick answers to your questions from an advocate.

Here’s what our branding process looks like if you decide to work with us.

Check it out!

Phase I: The Meeting

We will kick off the branding process with your first meeting. Depending on the package you have chosen, this may be a simple, guided worksheet session or full brand discovery where we dive deep into who you are and where you are going as a business.

Phase II: Your First Proof

Drumroll please... In Phase II, you will get to see your first proof! This may include up to three brand concepts depending on the package you have chosen, including samples for how your logo would look on business cards, social media, and more.

Phase III: Revisions, Revisions, Revisions

You may be allowed up to five rounds of revisions depending on the package you have chosen. We will respond quickly and efficiently to your requests in order to keep your logo moving forward in the direction that you would like it to go. It’s getting closer!

Phase IV: Final Branding Package

BOOM! In Phase IV, we will deliver your final branding package to you, including your logo file in multiple formats and the level of style guide you have chosen. Depending on your package, this may include approved use of your logo, colors, fonts, brand messaging, and visual assets.

Phase V: Go Forth and Conquer

With a mission deep brand on your hands, you can do just about anything! Take your new branding and messaging to market on social media or Google. P.S. We can help you out with those marketing strategies too.

Not quite ready to come along on a mission deep branding journey with us?

Read our reviews.

“Working with Beacon M&M has been a delight! Jennifer and her folks are top-notch, professionals that strive to solve problems, create brilliant solutions and have fun doing it.”

Greg Solomon, Director of Marketing and Graphic Design
Ukpeaġvik Iñupiat Corporation (UIC) Alaska

"Jennifer and Beacon Media + Marketing have proven results that show not only in new leads and interest in our gym, but converted sales. It's because of those efforts that we are now confident to expand to other markets in Alaska employing the same marketing techniques."

Becky Bullis, Manager
Anytime Fitness Alaska

“You have exceeded our expectations in your process and results of your work...Thank you for employing best practices and top-notch skills in making this exactly what we wanted, and even more. ” 

Rusty Musick, Office Manager
Neeser Construction, Inc.

“I am very impressed with BEACON. They researched my competition to figure out a strategy and they implemented it quickly. Within a couple of months I saw direct financial results. They are pain-free to deal with, and the results speak for themselves.”

Kassandra Taggart, Owner and General Manager
Real Property Management Last Frontier

“Beacon is a joy to work with! Their exceptional customer service makes you feel that they truly care about your business and developing a long-term relationship that means more than just making a sale. I would recommend Beacon to anyone who needs outstanding graphic and web design services.”

Genesis Mejia. Marketing Manager
Janco Janitorial

Need just a little more information before you jump in?

Read some of our blogs on branding.

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