Content Marketing - Beacon Media + Marketing

Content Marketing

Imagine a world where you’re at the top of their every Google search.

Comprehensive content marketing so you don’t miss any opportunities for connection.

Does your content marketing work? Many businesses are putting out content for content’s sake—blogs that never get read because they’re buried on the 20th page of Google. We aspire to create content that is not only wonderful to consume but also makes it in front of the eyes of the consumer; the kind of content that will flood your business or non-profit with qualified connections.

What does powerful content marketing look like?

We believe that it all comes down to the following key ingredients.

Best Practices ✔

The right publishing schedule at the right word count so you show up first in search.

Strategic Planning ✔

Start with a plan and you’ll end with web traffic beyond your wildest dreams.

Editorial Calendar ✔

Keep in-the-know on your content marketing strategy and what’s next for blogs.

Headlines ✔

Get clicks with headlines that have been approved by a title optimization algorithm.

Subject Matter Expert Interviews ✔

You bring the industry knowledge, we’ll make it fun and engaging.

Research ✔

Share content that is not only entertaining for your visitors, but informational and accurate.

Keyword-Optimization ✔

Catch their attention by using the words they use to describe their problems.

Link Structure ✔

Tell Google how your blogs relate with links so it can spend time ranking, not guessing.

SEO Metadata ✔

Put the finishing touches on every blog so you have every chance for ranking high.

Licensed Stock Photography ✔

Own your content, own your photography—it just makes sense.

Call-to-Action (CTA) ✔

You create content to make connections, so we’ll make sure that happens.

eBook ✔

Repurpose your content for even more opportunities to connect with your customers.

When you allow your content marketing to thrive,

you open up a whole new world of business opportunity. Visitors will flock to your website from places that you had not considered before, bringing you a fresh batch of interested connections, ready to learn more about what you do.

Need some more proof?

Here are some recent projects that we're pretty proud of:

We have found that comprehensive content marketing isn’t for everyone,

but if something we’ve said resonates with you, we would love to talk!

Here are the next steps:

1

Use the button below to schedule a free consultation with us using our live scheduler.

2

If we’re a good match, we’ll help you find the right package for your business from the list below.

3

Once you decide to work with us, we’ll begin our content marketing process outlined at the bottom of this page!

Start a thriving content marketing strategy with one of our packages for business growth!

Spruce – Package I

$800/month

  • Published 1x per month
  • 1,200-1,600-word blog posts
  • One, hour-long planning session per year
  • Yearly editorial calendar for review and approval
  • One, 15-minute subject matter expert interview per month
  • 1-2 Hours of internet research per blog
  • Keyword-optimized for 1-2 keywords per blog
  • SEO metadata including title, URL, description, and alt tags
  • Licensed stock photography
  • Call-to-action (CTA) of your choosing
  • One eBook published per year from blogs, 12,000-20,000 words

Evergreen – Package II

$1,600/month

  • Published 2x per month
  • 1,200-1,600-word blog posts
  • One, hour-long planning session every 6 months
  • 6-Month editorial calendar for review and approval
  • Two, 15-minute subject matter expert interviews per month
  • 1-2 Hours of internet research per blog
  • Keyword-optimized for 1-2 keywords per blog
  • SEO metadata including title, URL, description, and alt tags
  • Licensed stock photography
  • Call-to-action (CTA) of your choosing
  • One eBook published every 6 months from blogs, 12,000-20,000 words

Redwood – Package III

$2,400/month

  • Published 4x per month
  • 1,200-1,600-word blog posts
  • One, hour-long planning session every quarter
  • Quarterly editorial calendar for review and approval
  • Four, 15-minute subject matter expert interviews per month
  • 1-2 Hours of internet research per blog
  • Keyword-optimized for 1-2 keywords per blog
  • SEO metadata including title, URL, description, and alt tags
  • Licensed stock photography
  • Call-to-action (CTA) of your choosing
  • One eBook published per quarter from blogs, 12,000-20,000 words

Each of our content marketing strategies include a few promises.

We’re pretty proud of them.

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Grammar

If you’re concerned about your blogs and grammar, you don’t have to be anymore.

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Spelling

We run spellcheck software on all our blogs before publishing to double-check everything.

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Voice

Our writers will speak directly to your readers, using the first-person “you” and empathizing.

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Well-Written

You can expect content that is made to be read by a person, not just a search engine.

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Engaging

Enjoy pieces that are culturally-relevant and interesting, not just factual and informative.

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Dedicated Experts

Work directly with our seasoned Content Manager and blog writing team.

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Dedicated Account Manager

Receive quick answers to your content questions from an advocate.

Here’s what our content marketing process looks like if you decide to work with us.

Check it out!

Step I: Content Marketing Strategy Meeting

We will get started with an hour-long planning session to discuss messaging priorities and create a rough outline of an editorial calendar for the next quarter, 6 months, or year depending on the package you have chosen. This meeting will include discussion of blog topics, eBook topics, and link structure.

Step II: Editorial Calendar

After the meeting, our writing team will create a formal editorial calendar based on keyword and title research for your review and approval. You will receive full headlines and a list of the weeks or months the blogs and eBooks are scheduled to be published depending on the package you have chosen.

Step III: Subject Matter Expert Interviews

No later than a week prior to the scheduled publish date for each blog, we will conduct a quick, 15-minute interview with you or the staff member who is most knowledgeable on the topic to provide your company’s unique perspective in everything that we write, to boost search rankings.

Step IV: Research, Writing, Review, and Publishing

Using the information provided in the interview as a starting place, we will research and write a 1,200-1,600-word blog post on the topic, the recommended word count to rank on Google. For as long as you would like, you can review your blogs prior to publishing. Once approved, we will publish your blogs.

Step V: eBook & Repeat!

Once we have gotten through the quarter, 6 months, or year depending on your package, we will produce a branded eBook PDF from the published blogs that you can use in your lead generation marketing. We will then go back to Step I for the next quarter, 6 months, or year of writing!

Not quite ready to launch a comprehensive content marketing strategy?

Take a look at our reviews.

“Working with Beacon M&M has been a delight! Jennifer and her folks are top-notch, professionals that strive to solve problems, create brilliant solutions and have fun doing it.”

Greg Solomon, Director of Marketing and Graphic Design
Ukpeaġvik Iñupiat Corporation (UIC) Alaska

"Jennifer and Beacon Media + Marketing have proven results that show not only in new leads and interest in our gym, but converted sales. It's because of those efforts that we are now confident to expand to other markets in Alaska employing the same marketing techniques."

Becky Bullis, Manager
Anytime Fitness Alaska

“You have exceeded our expectations in your process and results of your work...Thank you for employing best practices and top-notch skills in making this exactly what we wanted, and even more. ” 

Rusty Musick, Office Manager
Neeser Construction, Inc.

“I am very impressed with BEACON. They researched my competition to figure out a strategy and they implemented it quickly. Within a couple of months I saw direct financial results. They are pain-free to deal with, and the results speak for themselves.”

Kassandra Taggart, Owner and General Manager
Real Property Management Last Frontier

“Beacon is a joy to work with! Their exceptional customer service makes you feel that they truly care about your business and developing a long-term relationship that means more than just making a sale. I would recommend Beacon to anyone who needs outstanding graphic and web design services.”

Genesis Mejia. Marketing Manager
Janco Janitorial

Need just a little more information before you buy?

Read some of our blogs on content marketing.

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