Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Award For Best Website in Healthcare Category + Best UX Design
Beacon Media + Marketing
Healthcare Social Media Services
Attract and Retain Patients With Effective Social Media Marketing + Reputation Management
Establish a strong online presence that showcases your expertise and builds trust with potential and current clients. With social media and reputation management strategies, you can increase brand awareness, improve engagement, and drive revenue.
Why Choose Beacon for Healthcare Social Media Services?
We Transform Your Healthcare Practice’s Online Presence With Expertly Crafted Social Media Posts
Done-for-You Social Media Services
Our social media team offers a comprehensive solution for social media management. We handle everything from strategy and content creation to posting and analytics.
Branding Visuals + Messaging
We utilize a brand guide to create consistent, engaging, and relevant content. We use custom graphics, imagery, video, and more to represent your brand on social media.
Seamless Post-Reviewing Process
Many of our clients opt to be hands-on with their marketing and review social media posts before publishing. We utilize user-friendly software that makes it easy to review and schedule all posts.
Strategic Reputation Management
Our social media team will use proven strategies to improve reach, engagement, and conversions for posts, including a hashtag strategy, outreach efforts, and comment responses.
Social Media That Builds Credibility + Drives Growth
Connect With Potential Patients Through Our Social Media + Reputation Management Services
Social media marketing provides a powerful platform for healthcare providers to gain credibility, build brand loyalty, and drive growth for their companies. As your social media marketing partner, we’ll work with you to develop a strategy that will draw in the most engagement for your healthcare brand. By creating a steady stream of valuable content that resonates with your target audience, we’ll keep your practice top-of-mind for potential patients and establish your business as a trusted provider of healthcare services.
Whether you are focused on increasing your following, driving traffic to your website, or generating leads for your practice, Beacon Media + Marketing is here to help you achieve your goals. With a focus on high-quality content and strategic planning, we’ll help you leverage the power of social media to grow your practice and connect with patients in new and meaningful ways.
Content Calendar Overview
Complete Transparency and Control with Our Social Media Calendar
You deserve complete transparency and control over your social media content. That’s why we use a calendar overview to provide you with a clear understanding of what content will be published, when it will be published, and on which social media platforms. This approach helps set expectations and ensures that you are always in the loop.
Our calendar overview also enables collaboration between you and our internal team members. You have the ability to offer feedback and suggestions on the planned content, ensuring that the content aligns with your brand voice and marketing goals. This way, we can work together to create a social media presence that truly represents your healthcare practice and speaks to your target audience.
With our clean, simple, and organized calendar overview, you can easily navigate the planned content and identify any gaps in your content strategy. This helps you make adjustments accordingly and stay on track toward achieving your social media marketing goals.
Reputation Management
Build Trust and Engagement: Enhance Your Brand Image with Reputation Management Services
Our reputation management services are designed to help you engage more with your audience on social media and establish a strong, trustworthy brand image. We’ll respond to comments and messages promptly, ensuring that your followers feel heard and valued. Additionally, we respond to reviews and engage with your audience by liking and commenting on their posts. By following potential customers and updating your profile pictures and headers/banners, we help you stay fresh and relevant in the minds of your target audience.
We also utilize features such as story highlights, pinning posts, and posting to stories to create an engaging, visually appealing social media presence. Our goal is to help you stand out in a crowded digital landscape and showcase your healthcare practice in the best possible light. With our comprehensive social media management expertise, we’ll leverage your online presence to its fullest potential. This means boosting your reach and engagement, optimizing your growth and exposure across diverse demographics, and ultimately enhancing your reputation and credibility in the healthcare industry.
Videos + Reels
Use Social Media Video Content to Build Stronger Relationships and Showcase Your Healthcare Practice
Looking to showcase your healthcare brand, values, and services in an engaging and relevant way? Short-form videos on social media are all the rage right now and for good reason. They’re entertaining, easy for viewers to consume, and provide an excellent platform to educate and spread awareness about your services. With video content, you can build stronger relationships with your potential and current clients, making them more likely to choose your practice for their healthcare needs.
One of the biggest benefits of using video content in your healthcare social media strategy is that it provides a more natural and human experience for viewers. They can see the faces, expressions, tones, and inflections of the people behind the brand, making it easier to build trust and credibility. By incorporating video content into your marketing strategy, you can create a more personal connection with your audience, making it easier to attract and retain loyal clients.
When you partner with Beacon Media + Marketing, we take your social media healthcare marketing strategy to the next level. We fully embrace the power of video content and believe that social media is a great platform to share your voice with others. Whether you’re looking to educate, entertain, inspire, or build stronger relationships with your clients, videos, and reels are a great way to start the conversation.
Research + Innovation
Stay Ahead of the Curve: Innovative Social Media Strategies for the Healthcare Industry
We fully embrace research and innovation when developing and executing a successful social media strategy. We believe that keeping up with trends, improving our targeting, and using tools that enhance and expedite the services we offer are essential for our client’s success in the healthcare industry – and that emerging tech is key for staying ahead of the curve.
That’s why we invest heavily in research and innovative technologies that allow our social media team to provide the best possible service and ROI to our clients. We use advanced analytics tools to gain insights into our client’s target audience, track engagement metrics, and optimize their social media campaigns accordingly. Additionally, we stay on top of industry changes, new features on social platforms, and the ever-advancing potential of AI to find opportunities to optimize and streamline our services.
Our approach to social media marketing is not one-size-fits-all. We take the time to understand our clients’ unique needs and goals and tailor our strategies accordingly. By combining cutting-edge technology with personalized attention and expertise, we help healthcare companies build strong, engaging social media presences that drive growth and enhance their reputation in the industry.
Multi-Platform Posting
Maximize Your Online Presence: Multi-Platform Social Media Management for Your Healthcare Business
Creating and publishing content on multiple social media platforms maximizes your online digital presence by allowing you to extend your reach and target users across a variety of platforms. Each platform has a unique user base and audience, which is why we take a diversified approach to social media management. By creating content that resonates with your audience, your business can boost engagement levels and create a sense of community around your brand. This leads to increased customer loyalty and advocacy.
And with our streamlined process for reviewing and posting content on multiple platforms, we can achieve multi-platform posting in the most efficient and seamless way possible. We utilize a user-friendly program called Loomly that creates a seamless experience for both our internal team and clients – while ensuring quality assurance before any post is published on your company’s behalf.
Our social media plan includes posting on several popular platforms, including:
Facebook
Twitter
Instagram
LinkedIn
Pinterest
Google Business Profile.
Ultimately, driving traffic to a website is a key goal of any social media strategy. By diversifying content and reaching a wider audience, your healthcare business can create a funnel of traffic from multiple sources. This not only improves the chances of reaching potential customers but also increases the likelihood of converting them into leads and customers.
Social Media Performance + Reporting
Track Your Marketing Performance: Customized Reports for Social Media and Reputation Management Services
At Beacon Media + Marketing, we believe that data is crucial for measuring success and allowing our clients to see the value and ROI of our marketing efforts. With an in-depth and easy-to-read marketing report that outlines the success of your social media and reputation management services, you can view tangible metrics to track and evaluate your marketing performance.
We utilize a user-friendly platform called Whatagraph to generate reports that pull the most valuable data insights for your account. We provide every client with a customized live client dashboard. This report updates in real-time and integrates data from a range of sources, including Google Analytics, SEM Rush, Facebook, Instagram, Google Ads, and more.
In addition to making these reports easy to interpret, your dedicated account manager will review your results with you monthly. Our marketing team regularly analyzes reports to identify any gaps or take note of any successes. We believe that data is a window into the effectiveness of our strategy, and we are constantly testing the marketing and analyzing these reports to refine and improve results.
Take the Leap and Scale With Our Digital Marketing Growth Plan
Are you ready to take your healthcare business to the next level? Partner with Beacon to unlock the full potential of your healthcare business.
Our work makes a difference in the lives of healthcare providers, their staff, and their clients. Take it from clients we’ve helped grow, scale + thrive!
“Thank you, Beacon, for being the partner that we needed to growth and scale our practice. Michelle and the Team at Beacon have provided guidance and direction along with incredible results. “
Elisabeth GulottaNYC Therapeutic Wellness
“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”
Christina Zampitella, Psy.D., FTCenter for Grief & Trauma
“We are so thrilled with the content calendar, training, quality of writing, and responsiveness of your team. The results speak for themselves. We couldn’t be more happy. Thank you!”
Miranda Barker, Executive ProducerEllie Mental Health
“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.“
Meghan McCarville, MA, LMFTHolistic CFT
“The team at Beacon is amazing! They are able to transfer the heart and personality of our business into their marketing. They listen and respect any concerns. Our business even during the pandemic has grown thanks to Beacon Marketing!! Highly recommend this company!!”
Dr. Robin RidingerPremier Health & Holistic Medicine
“Beacon Media + Marketing’s effort has made a huge impact on ESI. We have just been SLAMMED! We are getting great feedback on the social media videos and digital presence as well. We also have been approached for a news article based on your press release.”
Karen WilkenEquipment Source, Inc.
“Jennifer and Beacon Media + Marketing have proven results that show not only in new leads and interest in our gym, but converted sales. It’s because of those efforts that we are now confident to expand to other markets in Alaska employing the same marketing techniques.”
Becky BullisAnytime Fitness
“I am very impressed with Beacon Media + Marketing. They researched my competition to figure out a strategy and they implemented it quickly. Within a couple of months, I saw direct financial results. They are pain-free to deal with, and the results speak for themselves.”
Kassandra TaggartReal Property Management Last Frontier
“What can I say about the folks at Beacon Media + Marketing, they are the BEST. There are truly no words. They took a vision and concept I have had in mind for over 10 years and made it a reality. They exceeded ALL my expectations in production quality, price, work ethic, and ultimately results. I highly, highly recommend them.”
Anna SattlerAnna’s Alaska
“The Beacon Media + Marketing team was the perfect choice for our small non-profit. They listened to our vision and helped craft an outstanding message that we’re proud of.”
Ali TolmanLet Every Woman Know-Alaska
What to Expect When Working With Beacon
Our Beacon Way Social Media Process
01
Talk Shop With Your Account Manager
We want to hear your goals and ideas. After all, no one knows your brand better than you. First things first, you’ll meet your account manager, who will work closely with you on your marketing strategy.
02
Social Media Campaign Brainstorm
Our marketing team comes together and brainstorms every new client we onboard. Our team of creative experts will develop a social media campaign that captures your brand, targets your ideal client, and ties into your other marketing services.
03
Social Media Account Creation
If you don’t have an existing social media account, our team will take care of setting it up for you. This includes adding your profile picture, header, business details, and more. We’ll make sure you have access to your account, and it’s 100% yours – meaning you get to keep it even if we part ways.
04
Get Access to Your Editorial Calendar
You can choose how hands-on you’d like to be in the content creation process. We’ll provide you with access to your editorial calendar so you can see, review, and comment on posts before they go live on your social media platform.
05
Live Social Media Reports
Curious how many people view and engage with your social media content? We’ll highlight essential or noteworthy social media stats in your live marketing report.
06
Post Management
We’ve seen our fair share of Facebook trolls causing a ruckus on social media accounts. Notice a nasty comment? We’ll keep an eye on your posts and report or hide any malicious comments.
Your Top Questions Answered
Healthcare Social Media FAQs
What is social media healthcare marketing used for and why is it effective?
Social media is a highly effective way for healthcare organizations to build brand awareness and educate patients about various health issues. By sharing informative and educational content on social media platforms, healthcare organizations can establish themselves as thought leaders in the industry and provide valuable information to patients — empowering them to make informed decisions about their health.
Social media marketing can also be used to foster engagement with others in the healthcare industry and foster a stronger sense of community. Social media is an effective space to promote awareness, break down stigmas, and encourage people to seek help. By sharing personal stories, promoting available resources, and providing information about available treatments, healthcare organizations can make a real impact on their industry – while also forming connections with potential clients.
Additionally, social media healthcare marketing allows organizations to target their audience with precision. Through advanced targeting options, healthcare organizations can reach the right people with the right message at the right time. This can lead to higher engagement rates, more conversions, and ultimately a greater impact on the health and well-being of patients.
Why should I outsource my social media marketing to a digital marketing agency?
If this is the first time you’ve considered outsourcing your social media marketing to an agency, it’s understandable that you might have reservations. Maybe you fear that no one will be able to capture your industry like you can or that you’re going to spend a lot of money on marketing and never see a return on your investment.
Outsourcing your social media marketing to a digital marketing agency can be a game-changer for your healthcare business. Agencies have access to the team, resources, and tools to effectively manage your social media accounts, create compelling content, and implement a successful strategy that will help you achieve your marketing goals. With their experience and knowledge of industry best practices, you can efficiently and effectively gain a strategy tailored to your business needs.
When partnering with our expert team at Beacon Media + Marketing, you save valuable time that you can direct elsewhere – whether that be sales, processes, management, or serving clients directly.
What’s the impact of AI on social media marketing and content creation?
Our team at Beacon fully understands that AI has the potential to revolutionize social media marketing and content creation. By leveraging the power of AI, we can create more personalized, effective, and engaging content that resonates with our target audience. However, we recognize that AI is still in its early stages, and it’s important for us to use it responsibly and ethically. We believe that a human touch is still essential in creating authentic, relatable, and accurate social media content.
We view AI as a resourceful tool that can help us when we’re feeling stuck creatively or need a boost in motivation. By using AI to gather new ideas and insights, we can take inspiration and make it our own —like a brainstorming session but with the added benefits of data and analysis. Ultimately, our goal is to use AI as a tool to enhance our content creation process and improve our overall strategy, while maintaining the human element that makes our content unique and engaging.
What social media marketing tools does Beacon use?
The Beacon team uses a variety of social media tools to help us create, manage, and optimize our social media presence. We use Canva, an easy-to-use design tool, to create high-quality graphics and images for our social media posts. Adobe Photoshop and Premiere are also essential tools we use for more advanced design and video editing tasks. For free stock photography, we turn to Unsplash, Pixabay, and Pexels.
Buzzsumo is a tool we use to conduct content research and track social media shares in our industry. We also rely on Answer the Public to identify questions and concerns our target audience may have and generate new topics and ideas for our social media posts. Linktree is another tool we use for managing multiple links in one place, while Sparktoro provides in-depth research on our target audience’s interests, demographics, and social media behaviors. Zubtitle is an excellent tool for adding subtitles to videos, and Grammarly ensures all punctuation and grammar are accurate in our content.
For data-driven insights and automation, we use Jasper.ai and Chat GBT. These tools assist us with social media management, content creation, and innovation. To create high-quality audio and video content that engages our audience, we turn to Descript. Loomly is our go-to scheduling platform, which allows us to save time, improve collaboration, and provide valuable insights and analytics on our social media content.
How long does it take to see results from social media marketing?
While we’d love to tell you that we could help your business blow up tomorrow, the reality is that results don’t happen overnight. Building a strong social media presence takes time and consistent effort. Clients often have high expectations for immediate results, but at Beacon, we believe that it’s crucial to set realistic expectations from the outset. It’s for this reason we choose to be very transparent in what results we expect you’ll achieve and how long it should take to start reaching your marketing goals.
The first thing that we like to establish with new clients is defining what success means for you. Is it increased engagement? More followers? Form fills? Webinar sign-ups? Increased web traffic? Once we’ve taken time to learn your goals, we like to emphasize that social media is an organic marketing method, meaning that it is an ongoing process that requires consistent posting and a clear strategy to take off. It’s not a quick fix and will most likely not deliver an instant ROI – it’s a long-term investment.
It’s also key to understand that brand awareness is an essential component of social marketing, and if you’re a newer company or have a poor online presence, it can take time to build a loyal following. Consistently producing high-quality content and engaging with your audience is key to building brand awareness and establishing your business as an authority in your industry.
And while it does take time to see tangible results, we also like to emphasize that social media marketing is measurable and can provide significant value to your business over time! Regularly tracking metrics and making adjustments to the strategy based on the results is essential to achieving long-term success.
Face to face. Zoom. Phone. Email. Whatever you’re comfortable with. Give us a call at (907) 563-6008 or fill out the form below for a free consultation.
