Social Media Marketing
Social Media Marketing is Essential to Building Brand Awareness
No modern marketing campaign is complete without a social media strategy, because it allows you to connect directly with your clients and customers. This is very valuable when it comes to floating new ideas, solving customer problems, collecting feedback, and reaching new people.
Next Level Digital Marketing Strategy
There are many different platforms to choose from, each with different features, best practices, and key audiences. Every platform has a different purpose, which means not all of them will be right for your business, but making the right choice can pay significant dividends. The key to social media marketing success is consistency, which can require a significant investment of time. If you’re looking to develop a comprehensive strategy, and outsource the management of your accounts to an agency with a proven track record, you’ve come to the right place.
What Does Engaging Social Media Marketing Look Like?
We believe that it involves a lot of research, planning, & strategic implementation.
- Team Brainstorming
The full force of our team coming up with a plan to help you meet your goals.
- Campaign Objective
We’ll turn your goals into measurable objectives like awareness or conversion.
- Campaign Strategy
Develop short-term and long-term strategies with our team to achieve objectives.
- Editorial Calendar
Know what’s coming up next in your social media content and promotions.
- Target Audiences
Deliver your message to people with the right interests so they take action.
- Ad Placements
Show your ad in the right places so your audience is encouraged to engage, not block.
- Campaign Budget
Run your ads at the budget at which you will receive optimal return on investment.
- Ad Schedule
Display your ads at a time when people will remember your message and respond.
Test your ads and audiences so that you only run the combination that perform best.
- Creative Media
Experiment with media types that produce the most engagement with your brand.
- Ad Copy
Make your audience stop and read with copy that addresses their pain points and needs.
- Daily Monitoring
Tweak and pivot your ads in real time as the data shows what is working best.
Receive reports on a monthly basis so you know how we are doing meeting your goals.
Secrets to Success
When you become strategic about your social media marketing, you create more personalized experiences for your customers, which means more qualified business for you. Technology allows us to reach the right people at the right time with the right message to make the sale.
Denali Express Chevron Network
Targeted Response on Social Media
Raised for Local Charities
The Denali Express Chevron Network asked us to develop an online presence and campaign. Beacon developed an engaging visual interactive campaign with digital contests and actionable activities to get the community involved.
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