Meet Our Client
Birchwood Behavioral Health is a unique mental health facility located in South Anchorage, which provides trauma-focused counseling services to Alaskan children and families in need. Its mission is to bring hope and healing to people by restoring wholeness in a therapeutic environment. It was first established back in 1946 and has gone through a number of big changes, building an amazing legacy.
Services Provided: Branding | Website Design
Industry: Healthcare | Mental Health
Their Marketing Challenge
This client needed to update its professional image. It wanted to totally overhaul its branding and website in order to appeal to the professional community of healthcare providers as well as parents looking for help for their children. Our goal was to increase website traffic and referrals.
How We Got Results
We created a totally new brand, based on the beautiful birch woods surrounding the facility (from which the client took its name). This created a clean, modern, and thoroughly Alaskan look with professional and calming blues and greens. The website we created is aimed at providing the Alaska’s healthcare professionals with the information they need to make referrals while capturing the attention of parents and teens looking for help and resources. We used modern design, including parallax coding, to introduce depth and movement to the new Home page.
The results have been awesome. Birchwood Behavioral Health saw a 43% increase in website traffic in the first three months following the website launch. On top of that, their bounce rate dropped by 14% and has stayed consistently at 38%. The average read time also rose by 15.4%.
As if that wasn’t enough, we also won an AMA Pinnacle award for our amazing logo!
“Birchwood Behavioral Health is all about hope. That’s why this logo is so perfect. The birch branches, with a vibrant green leaf, symbolize strength, healing, and new growth, which aligns perfectly with the amazing work the team does here in Anchorage.”
Jennifer Christensen, CMO
Beacon Media + Marketing