Healthcare Website Design Services 

Having a website is essential for any business, including healthcare providers. It is the foundation of your online presence and serves as a platform for all your digital marketing efforts. A well-designed and informative website can help you attract a steady stream of patients and establish your practice as a reputable and reliable healthcare provider.

With a strong organic SEO strategy, your website might be the first point of entry for new clients. They may explore your blogs, click on links to your social media profiles, and get to know your brand more before returning to your site to book – or, they might get everything they need to know from your website and head straight to a contact form or phone number to schedule an appointment. Alternatively, new clients might first learn about your healthcare brand from social media, an ad, a press release, or other sources, which will always lead back to your website. 

Your website allows you to establish credibility and trust with potential patients by showcasing your expertise and providing valuable information about your practice. It also provides a convenient way for patients to schedule appointments, access important documents, and communicate with your staff. In addition to being a crucial tool for patient acquisition, a website is also an effective way to retain and engage with existing patients. By regularly updating your website with new content and features, you can keep patients informed about your practice and build stronger relationships with them. 

While you may have heard of other web companies that ask their clients to write their own web copy, at Beacon we take care of all phases of your website. Our copywriters have the expertise and experience necessary to create effective, brand-centric content that resonates with your target audience. Additionally, marketing copywriters understand how to create copy that ensures a smooth user experience, is optimized for search engines, and guides web visitors to convert. 

Also, we understand and value the unique insight you have to offer as a healthcare provider or business owner! No one knows your business better than you do, and we get that it can be difficult to convey your ideas and expertise. Rest assured that our intention is not to push you out of the process. In the first phases of our website process, we get as much information from you as possible. Early on, we’ll provide you with a website questionnaire covering the basics. And for all of our custom website packages, we’ll set up a meeting with you and key members of your staff and our web team to discuss your goals, brand and messaging, website structure, and any other details that we need to get started. 

Once your website is written and on a staging server, you’ll have the chance to review it and provide us with any edits. 

UX/UI website design refers to the process of designing a website with the user experience (UX) and user interface (UI) in mind. This involves creating a website that is easy to navigate, visually appealing, and optimized for conversions. UX/UI design is all about creating a website that effectively communicates your message to your target audience while providing a seamless and enjoyable user experience.

A UX/UI designer will work closely with you to understand your goals and target audience, and then create a design that aligns with your brand and marketing strategy. This involves creating a website that is visually appealing, easy to navigate, and optimized for conversion. UX/UI design can help you attract and retain more patients, increase engagement, and establish your practice as a reputable and reliable healthcare provider.

WordPress is the most popular content management system (CMS) in the world and for a good reason. It is user-friendly, flexible, and highly customizable, making it an ideal choice for creating a professional and effective website. With WordPress, you have access to a wide range of themes and plugins that can help you create a unique and engaging website that effectively communicates your message to your target audience.

WordPress is also highly secure, easy to update, and scalable as your business grows. Many web developers are familiar with how to use this CMS, which is an advantage if you ever choose to migrate off our servers or work with more than one web development team. There are also many useful SEO features available through WordPress that allow our web team to effectively optimize your website for search engines. 

Website hosting is an essential aspect of website performance and user experience. It refers to the process of storing website data on a server that is accessible to the internet, making it available for users to access from anywhere. While all hosting services may seem similar, the level of service, security, and expertise can vary greatly. It’s incredibly important that you have a reliable hosting provider to ensure that your website is available, fast, well-performing, and accessible at all times.

A dedicated server, as opposed to a shared server, can provide more resources for a website, ensuring faster loading times and a better user experience. In addition, caching software can be installed to further optimize website speed. Another important factor in website hosting is security. With a dedicated server, there is less of a risk of hacking or malware since the server is not shared with other websites. It also allows for more control over security measures that can be implemented to protect the website and its users.

When you partner with Beacon Media + Marketing for dedicated hosting services through WP Engine, you get access to invaluable support, incredibly fast load times, monitoring, security updates, and frequent back-ups.   

Technical SEO refers to the process of optimizing your website and server to improve the website’s ranking on search engine result pages (SERPs) by making it easy for search engines to crawl, index, and understand the content. Technical SEO is best combined with on-site SEO (such as SEO-optimized content, meta descriptions, and other elements found on webpages) and off-site SEO techniques (such as link building) to increase your website’s visibility in search engine results, drive more traffic, and ultimately generate more leads. 

Technical SEO helps search engines understand the content of your website, making it easier for them to rank your website higher in SERPs. A well-optimized website will also have a faster load time, which is crucial in improving user experience and reducing bounce rates. Additionally, technical SEO ensures that your website is secure and free from errors, making it more trustworthy to search engines and users alike.