Healthcare Website Design Services
Enhance Patient Experience With User-Centered Web Design + Development
Elevate your healthcare website to the top of search engines and effectively reach + convert your target audience with an SEO-optimized WordPress website. Promote your brand and enhance conversions with professional web copy, UX design, and custom web development services.
Why Choose Beacon for Web Design Services?
We Unleash Your Website’s Top Potential
with Cutting-Edge Web Design Services
Full Ownership of Your Website
Your website is 100% yours. There’s no fine print, and we won’t hold your website hosting if you choose to move your site elsewhere. Your content, design, and all website files are yours to keep.
We Write Your Website for You
While many web design companies require their clients to write their own content, we take care of the writing for you. This improves conversions, SEO performance, and user experience.
Quick Turnaround Times
Our web process starts with a web brief and ends with the launch of your new site. From start to finish, we estimate about 8-12 weeks, when we have all assets and consistent client communication.
Ongoing Technical SEO + Maintenance
Once your shiny new website is launched and ready to roll, our expert web development team offers excellent hosting services and optional ongoing technical SEO audits and edits.
Results We’ve Gained for Businesses Like Yours
Healthcare Website Design Case Studies
Website SEO Content
Boost Your Visibility: The Benefits of SEO-Optimized Web Content for Healthcare Businesses
Having website SEO content that is written by a copywriter and optimized for search engines can give your healthcare business a boost above the competition. Not only should content on your website be engaging and accurately represent your brand services, but it also needs to rank high in search engine results. Our web content writers ensure that your content is written in a way that appeals to both patients and search engines, using targeted keywords and phrases to increase your website’s visibility and lead them to convert once they get there.
At Beacon Media + Marketing, we take care of all the writing for your website with the intention of providing you with the highest-quality, SEO-optimized web copy possible. To ensure we accurately understand your business, your services, your brand, and your goals, we start by providing you with a website questionnaire and scheduling a web brief where our web copywriter can dig deeper and gather the information necessary to provide you with custom website copy.
UX/UI Website Design
Enhance User Experience: The Importance of UX/UI Design for Healthcare Websites
Websites should always be designed with the user in mind. While SEO is critical for ensuring people can find your business online, once people get to your website they need a clear pathway to do business with you. UX/UI website design is key to creating a website that both looks good and functions well. Our UX designer uses a process that involves understanding the user’s needs and expectations, designing the website’s architecture, and creating a user interface that is easy to navigate and visually appealing.
At Beacon, our web designer is certified in Google UX design with years of experience in designing websites for healthcare businesses. Additionally, our websites are completely custom-designed, ensuring your website stands out from the competition.
Custom WordPress Development
Custom WordPress Development: Secure, High-Performance Websites for Healthcare Businesses
At Beacon, we specialize in developing custom WordPress websites that are tailored to the specific needs of healthcare businesses. Our websites are designed to be high-performance with fast load times, navigable, technically optimized for search engines, and easy to update. Additionally, all of our websites are responsive – meaning they are designed to work well and look good on all devices, including tablets and mobile phones.
WordPress is a great content management system (CMS) for creating SEO-optimized and secure websites. WordPress is highly customizable, offering a wide range of themes and plugins that be used to add functionality and design elements to your website. Additionally, it includes built-in SEO features. WordPress is also known for its strong security framework that is regularly updated to address any vulnerabilities – plus, there are many security plugins available to further enhance the security of your site.
WordPress has an intuitive interface that is easy for any agency to work with, and we ensure our websites are coded to be easily extendable, allowing for future function and design changes as your business grows and evolves. With our custom WordPress development services, you can expect a fast, modern website that provides a seamless user experience, drives conversions, and enables your healthcare business to grow, scale, + thrive.
Seamless Website Migration: Switch to a Better Host or CMS with Beacon Media + Marketing
What if you already have a website that you like and want to keep, but you want to switch to a better host or content management system? Beacon Media + Marketing offers professional migration and conversion services and can help you seamlessly transfer your website to our dedicated server at WP Engine, ensuring that your website runs smoothly and without interruption.
As part of our migration services, we will update all plugins and cover all licensing to ensure that your website is running on the latest software versions. We will also fix any errors, such as broken links and display issues, to ensure that your website is functioning properly.
To further enhance the performance of your website, we will install a caching plugin to improve speed. This will make your website faster and more responsive, providing a better user experience for your visitors.
Ongoing Website Hosting + Maintenance
Reliable Website Hosting for Your Healthcare Business: Top-Notch Performance and Proactive Management
Whether you’ve invested in a new website with Beacon or you are looking to migrate your website to our dedicated WP Engine server, we provide top-notch website hosting services so you can rest assured that your website is always up-to-date, secure, and running smoothly. We take a proactive approach to website management, performing regular checks for malware, performance, uptime, and backups at multiple locations to ensure that your website is always protected and functioning at its best.
In addition, we provide monthly hosting reports to keep you informed of your website’s performance and any updates or changes that have been made. And if you need to make edits to your website, our hosting packages come with an allotted number of hours per month that can be used toward updates or changes you may need.
Ongoing Technical SEO
Improve Your Search Engine Rankings: Ongoing Technical SEO Services for Your Healthcare Website
While the content and structure of your site have a major impact on whether or not your website will rank top-of-page for high-value keywords, there are many technical aspects of SEO that need to be considered as well. For websites that we host on our dedicated WP Engine server, we also offer ongoing technical SEO services to ensure your website is always performing at its best and ready to attract a steady stream of new patients.
Our team of experts performs weekly site audits using SEM Rush to identify and fix any technical issues that may be hindering your website’s search engine rankings. We make sure that your website is properly indexed, with no broken links or missing SEO tags, and that all images have the appropriate alt tags for improved accessibility.
See Our Work
Portfolio of Client Websites
Ellie Mental Health
South Anchorage Dental
Nina Lauren Psychotherapy
Tri-Cities Functional Medicine
Cama’i Community Health Center
Dana Group Behavioral Health
Premier Health and Holistic Medicine
Health Centered Dentistry
Chevron Denali Express
Darwin Peterson – Alaskan Lobbyist
Prime Behavioral Health
Jill Gulotta Nutrition
Alaska Orthopedic Specialists
Website Expertise in Your Healthcare Specialty
Industries We Love to Partner With
“At Beacon, I’m able to use my experience to create high-value websites that not only engage users but also achieve top rankings on search engines. We stand by the belief that a website is the cornerstone of your digital marketing strategy.”Kym Van Arsdale, Senior Website DeveloperBeacon Media + Marketing
What to Expect When Working With Beacon
Our Beacon Way Website Process
Meet Your Account Manager
You’ll have access to a real person every step of the way. Your digital marketing account manager will meet with you to discuss your website goals and walk you through the next steps in the process.
Attend the Web Brief
We want you to share your vision with us. You’ll meet with our web development team to discuss the details of your website, including what content you want to be written, ideas on how it should look, and how it should function.
Receive Your Website Timeline
Once our team has all the assets they need from you to get started, you’ll receive a clear timeline of when each step in the process will be done. We’ll set realistic deadlines you can count on and will be transparent if we anticipate any delays.
Preview Your New Website
We’ll present a fully developed website built on a staging server for you to review. While not visible to the public, this preview will function and look like the real deal.
Receive Two Rounds of Edits
While we try to get it right the first time around, we work with you to ensure you’re happy with your new website.
Get Ready for Launch
Once you give us the green light, your website is ready to launch! You’ll have 100% ownership of your new site and count on us to provide top-tier hosting.
Your Top Questions Answered
Healthcare Website Design FAQs
Why do I need a website for my healthcare business?
Having a website is essential for any business, including healthcare providers. It is the foundation of your online presence and serves as a platform for all your digital marketing efforts. A well-designed and informative website can help you attract a steady stream of patients and establish your practice as a reputable and reliable healthcare provider.
With a strong organic SEO strategy, your website might be the first point of entry for new clients. They may explore your blogs, click on links to your social media profiles, and get to know your brand more before returning to your site to book – or, they might get everything they need to know from your website and head straight to a contact form or phone number to schedule an appointment. Alternatively, new clients might first learn about your healthcare brand from social media, an ad, a press release, or other sources, which will always lead back to your website.
Your website allows you to establish credibility and trust with potential patients by showcasing your expertise and providing valuable information about your practice. It also provides a convenient way for patients to schedule appointments, access important documents, and communicate with your staff. In addition to being a crucial tool for patient acquisition, a website is also an effective way to retain and engage with existing patients. By regularly updating your website with new content and features, you can keep patients informed about your practice and build stronger relationships with them.
Why can’t I write my own website content?
While you may have heard of other web companies that ask their clients to write their own web copy, at Beacon we take care of all phases of your website. Our copywriters have the expertise and experience necessary to create effective, brand-centric content that resonates with your target audience. Additionally, marketing copywriters understand how to create copy that ensures a smooth user experience, is optimized for search engines, and guides web visitors to convert.
Also, we understand and value the unique insight you have to offer as a healthcare provider or business owner! No one knows your business better than you do, and we get that it can be difficult to convey your ideas and expertise. Rest assured that our intention is not to push you out of the process. In the first phases of our website process, we get as much information from you as possible. Early on, we’ll provide you with a website questionnaire covering the basics. And for all of our custom website packages, we’ll set up a meeting with you and key members of your staff and our web team to discuss your goals, brand and messaging, website structure, and any other details that we need to get started.
Once your website is written and on a staging server, you’ll have the chance to review it and provide us with any edits.
What Is UX/UI website design?
UX/UI website design refers to the process of designing a website with the user experience (UX) and user interface (UI) in mind. This involves creating a website that is easy to navigate, visually appealing, and optimized for conversions. UX/UI design is all about creating a website that effectively communicates your message to your target audience while providing a seamless and enjoyable user experience.
A UX/UI designer will work closely with you to understand your goals and target audience, and then create a design that aligns with your brand and marketing strategy. This involves creating a website that is visually appealing, easy to navigate, and optimized for conversion. UX/UI design can help you attract and retain more patients, increase engagement, and establish your practice as a reputable and reliable healthcare provider.
Why should my website be WordPress?
WordPress is the most popular content management system (CMS) in the world and for a good reason. It is user-friendly, flexible, and highly customizable, making it an ideal choice for creating a professional and effective website. With WordPress, you have access to a wide range of themes and plugins that can help you create a unique and engaging website that effectively communicates your message to your target audience.
WordPress is also highly secure, easy to update, and scalable as your business grows. Many web developers are familiar with how to use this CMS, which is an advantage if you ever choose to migrate off our servers or work with more than one web development team. There are also many useful SEO features available through WordPress that allow our web team to effectively optimize your website for search engines.
Why is website hosting important? Aren’t all hosting services the same?
Website hosting is an essential aspect of website performance and user experience. It refers to the process of storing website data on a server that is accessible to the internet, making it available for users to access from anywhere. While all hosting services may seem similar, the level of service, security, and expertise can vary greatly. It’s incredibly important that you have a reliable hosting provider to ensure that your website is available, fast, well-performing, and accessible at all times.
A dedicated server, as opposed to a shared server, can provide more resources for a website, ensuring faster loading times and a better user experience. In addition, caching software can be installed to further optimize website speed. Another important factor in website hosting is security. With a dedicated server, there is less of a risk of hacking or malware since the server is not shared with other websites. It also allows for more control over security measures that can be implemented to protect the website and its users.
When you partner with Beacon Media + Marketing for dedicated hosting services through WP Engine, you get access to invaluable support, incredibly fast load times, monitoring, security updates, and frequent back-ups.
What is technical SEO and why do I need it?
Technical SEO refers to the process of optimizing your website and server to improve the website’s ranking on search engine result pages (SERPs) by making it easy for search engines to crawl, index, and understand the content. Technical SEO is best combined with on-site SEO (such as SEO-optimized content, meta descriptions, and other elements found on webpages) and off-site SEO techniques (such as link building) to increase your website’s visibility in search engine results, drive more traffic, and ultimately generate more leads.
Technical SEO helps search engines understand the content of your website, making it easier for them to rank your website higher in SERPs. A well-optimized website will also have a faster load time, which is crucial in improving user experience and reducing bounce rates. Additionally, technical SEO ensures that your website is secure and free from errors, making it more trustworthy to search engines and users alike.
Healthcare Website Blog
Looking for More Information?
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Give us a call at (907) 563-6008 or fill out the form below for a free consultation.
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