Beacon Awarded 23 + 24 INC 5000, 23 + 24 Communicator Awards in Healthcare + Construction Best Website, UX + Visual Appeal
Beacon Media + Marketing
Healthcare Website Design Services
Enhance Patient Experience With User-Centered Web Design + Development
Elevate your healthcare website to the top of search engines and effectively reach + convert your target audience with an SEO-optimized WordPress website. Promote your brand and enhance conversions with professional web copy, UX design, and custom web development services.
We Unleash Your Website’s Top Potential with Cutting-Edge Web Design Services
Full Ownership of Your Website
Your website is 100% yours. There’s no fine print, and we won’t hold your website hosting if you choose to move your site elsewhere. Your content, design, and all website files are yours to keep.
We Write Your Website for You
While many web design companies require their clients to write their own content, we take care of the writing for you. This improves conversions, SEO performance, and user experience.
Quick Turnaround Times
Our web process starts with a web brief and ends with the launch of your new site. From start to finish, we estimate about 8-12 weeks, when we have all assets and consistent client communication.
Ongoing Technical SEO + Maintenance
Once your shiny new website is launched and ready to roll, our expert web development team offers excellent hosting services and optional ongoing technical SEO audits and edits.
Attract a Steady Stream of Patients With a High-Performance Website
Your website is often the first impression potential patients have of your practice, and it’s crucial that it makes a positive impact. A high-performance website not only looks visually stunning but also provides a seamless user experience, ensuring that patients can find the information they need quickly and easily. By investing in a well-designed website, you can attract more patients, improve patient retention, and ultimately grow your business.
At Beacon Media + Marketing, our team of experts specializes in creating custom websites that are tailored to your unique business needs. We work with you to understand your target audience, your business goals, and your brand message, ensuring that your website accurately reflects your practice.
Website SEO Content
Boost Your Visibility: The Benefits of SEO-Optimized Web Content for Healthcare Businesses
Having website SEO content that is written by a copywriter and optimized for search engines can give your healthcare business a boost above the competition. Not only should content on your website be engaging and accurately represent your brand services, but it also needs to rank high in search engine results. Our web content writers ensure that your content is written in a way that appeals to both patients and search engines, using targeted keywords and phrases to increase your website’s visibility and lead them to convert once they get there.
At Beacon Media + Marketing, we take care of all the writing for your website with the intention of providing you with the highest-quality, SEO-optimized web copy possible. To ensure we accurately understand your business, your services, your brand, and your goals, we start by providing you with a website questionnaire and scheduling a web brief where our web copywriter can dig deeper and gather the information necessary to provide you with custom website copy.
UX/UI Website Design
Enhance User Experience: The Importance of UX/UI Design for Healthcare Websites
Websites should always be designed with the user in mind. While SEO is critical for ensuring people can find your business online, once people get to your website they need a clear pathway to do business with you. UX/UI website design is key to creating a website that both looks good and functions well. Our UX designer uses a process that involves understanding the user’s needs and expectations, designing the website’s architecture, and creating a user interface that is easy to navigate and visually appealing.
At Beacon, our web designer is certified in Google UX design with years of experience in designing websites for healthcare businesses. Additionally, our websites are completely custom-designed, ensuring your website stands out from the competition.
Custom WordPress Development
Custom WordPress Development: Secure, High-Performance Websites for Healthcare Businesses
At Beacon, we specialize in developing custom WordPress websites that are tailored to the specific needs of healthcare businesses. Our websites are designed to be high-performance with fast load times, navigable, technically optimized for search engines, and easy to update. Additionally, all of our websites are responsive – meaning they are designed to work well and look good on all devices, including tablets and mobile phones.
WordPress is a great content management system (CMS) for creating SEO-optimized and secure websites. WordPress is highly customizable, offering a wide range of themes and plugins that be used to add functionality and design elements to your website. Additionally, it includes built-in SEO features. WordPress is also known for its strong security framework that is regularly updated to address any vulnerabilities – plus, there are many security plugins available to further enhance the security of your site.
WordPress has an intuitive interface that is easy for any agency to work with, and we ensure our websites are coded to be easily extendable, allowing for future function and design changes as your business grows and evolves. With our custom WordPress development services, you can expect a fast, modern website that provides a seamless user experience, drives conversions, and enables your healthcare business to grow, scale, + thrive.
Migration Services
Seamless Website Migration: Switch to a Better Host or CMS with Beacon Media + Marketing
What if you already have a website that you like and want to keep, but you want to switch to a better host or content management system? Beacon Media + Marketing offers professional migration and conversion services and can help you seamlessly transfer your website to our dedicated server at WP Engine, ensuring that your website runs smoothly and without interruption.
As part of our migration services, we will update all plugins and cover all licensing to ensure that your website is running on the latest software versions. We will also fix any errors, such as broken links and display issues, to ensure that your website is functioning properly.
To further enhance the performance of your website, we will install a caching plugin to improve speed. This will make your website faster and more responsive, providing a better user experience for your visitors.
Ongoing Website Hosting + Maintenance
Reliable Website Hosting for Your Healthcare Business: Top-Notch Performance and Proactive Management
Whether you’ve invested in a new website with Beacon or you are looking to migrate your website to our dedicated WP Engine server, we provide top-notch website hosting services so you can rest assured that your website is always up-to-date, secure, and running smoothly. We take a proactive approach to website management, performing regular checks for malware, performance, uptime, and backups at multiple locations to ensure that your website is always protected and functioning at its best.
In addition, we provide monthly hosting reports to keep you informed of your website’s performance and any updates or changes that have been made. And if you need to make edits to your website, our hosting packages come with an allotted number of hours per month that can be used toward updates or changes you may need.
Ongoing Technical SEO
Improve Your Search Engine Rankings: Ongoing Technical SEO Services for Your Healthcare Website
While the content and structure of your site have a major impact on whether or not your website will rank top-of-page for high-value keywords, there are many technical aspects of SEO that need to be considered as well. For websites that we host on our dedicated WP Engine server, we also offer ongoing technical SEO services to ensure your website is always performing at its best and ready to attract a steady stream of new patients.
Our team of experts performs weekly site audits using SEM Rush to identify and fix any technical issues that may be hindering your website’s search engine rankings. We make sure that your website is properly indexed, with no broken links or missing SEO tags, and that all images have the appropriate alt tags for improved accessibility.
Take the Leap and Scale With Our Digital Marketing Growth Plan
Are you ready to take your healthcare business to the next level? Partner with Beacon to unlock the full potential of your healthcare business.
Our work makes a difference in the lives of healthcare providers, their staff, and their clients. Take it from clients we’ve helped grow, scale + thrive!
“Thank you, Beacon, for being the partner that we needed to growth and scale our practice. Michelle and the Team at Beacon have provided guidance and direction along with incredible results. “
Elisabeth GulottaNYC Therapeutic Wellness
“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”
Christina Zampitella, Psy.D., FTCenter for Grief & Trauma
“We are so thrilled with the content calendar, training, quality of writing, and responsiveness of your team. The results speak for themselves. We couldn’t be more happy. Thank you!”
Miranda Barker, Executive ProducerEllie Mental Health
“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.“
Meghan McCarville, MA, LMFTHolistic CFT
“The team at Beacon is amazing! They are able to transfer the heart and personality of our business into their marketing. They listen and respect any concerns. Our business even during the pandemic has grown thanks to Beacon Marketing!! Highly recommend this company!!”
Dr. Robin RidingerPremier Health & Holistic Medicine
“Beacon Media + Marketing’s effort has made a huge impact on ESI. We have just been SLAMMED! We are getting great feedback on the social media videos and digital presence as well. We also have been approached for a news article based on your press release.”
Karen WilkenEquipment Source, Inc.
“Jennifer and Beacon Media + Marketing have proven results that show not only in new leads and interest in our gym, but converted sales. It’s because of those efforts that we are now confident to expand to other markets in Alaska employing the same marketing techniques.”
Becky BullisAnytime Fitness
“I am very impressed with Beacon Media + Marketing. They researched my competition to figure out a strategy and they implemented it quickly. Within a couple of months, I saw direct financial results. They are pain-free to deal with, and the results speak for themselves.”
Kassandra TaggartReal Property Management Last Frontier
“What can I say about the folks at Beacon Media + Marketing, they are the BEST. There are truly no words. They took a vision and concept I have had in mind for over 10 years and made it a reality. They exceeded ALL my expectations in production quality, price, work ethic, and ultimately results. I highly, highly recommend them.”
Anna SattlerAnna’s Alaska
“The Beacon Media + Marketing team was the perfect choice for our small non-profit. They listened to our vision and helped craft an outstanding message that we’re proud of.”
“As a web developer here at Beacon, I believe a website should capture the core values of a business while also driving growth. My focus is on building sites that perform well, bring in more clients, and help businesses thrive.”
Olivia Kakabaker, Senior Web DeveloperBeacon Media + Marketing
What to Expect When Working With Beacon
Our Beacon Way Website Process
01
Meet Your Client Marketing Manager
You’ll have access to a real person every step of the way. Your client marketing manager will meet with you to discuss your website goals and walk you through the next steps in the process.
02
Attend the Web Brief
We want you to share your vision with us. You’ll meet with our web development team to discuss the details of your website, including what content you want to be written, ideas on how it should look, and how it should function.
03
Receive Your Website Timeline
Once our team has all the assets they need from you to get started, you’ll receive a clear timeline of when each step in the process will be done. We’ll set realistic deadlines you can count on and will be transparent if we anticipate any delays.
04
Preview Your New Website
We’ll present a fully developed website built on a staging server for you to review. While not visible to the public, this preview will function and look like the real deal.
05
Receive Two Rounds of Edits
While we try to get it right the first time around, we work with you to ensure you’re happy with your new website.
06
Get Ready for Launch
Once you give us the green light, your website is ready to launch! You’ll have 100% ownership of your new site and count on us to provide top-tier hosting.
Your Top Questions Answered
Healthcare Website Design FAQs
Why do I need a website for my healthcare business?
Having a website is essential for any business, including healthcare providers. It is the foundation of your online presence and serves as a platform for all your digital marketing efforts. A well-designed and informative website can help you attract a steady stream of patients and establish your practice as a reputable and reliable healthcare provider.
With a strong organic SEO strategy, your website might be the first point of entry for new clients. They may explore your blogs, click on links to your social media profiles, and get to know your brand more before returning to your site to book – or, they might get everything they need to know from your website and head straight to a contact form or phone number to schedule an appointment. Alternatively, new clients might first learn about your healthcare brand from social media, an ad, a press release, or other sources, which will always lead back to your website.
Your website allows you to establish credibility and trust with potential patients by showcasing your expertise and providing valuable information about your practice. It also provides a convenient way for patients to schedule appointments, access important documents, and communicate with your staff. In addition to being a crucial tool for patient acquisition, a website is also an effective way to retain and engage with existing patients. By regularly updating your website with new content and features, you can keep patients informed about your practice and build stronger relationships with them.
Why can’t I write my own website content?
While you may have heard of other web companies that ask their clients to write their own web copy, at Beacon we take care of all phases of your website. Our copywriters have the expertise and experience necessary to create effective, brand-centric content that resonates with your target audience. Additionally, marketing copywriters understand how to create copy that ensures a smooth user experience, is optimized for search engines, and guides web visitors to convert.
Also, we understand and value the unique insight you have to offer as a healthcare provider or business owner! No one knows your business better than you do, and we get that it can be difficult to convey your ideas and expertise. Rest assured that our intention is not to push you out of the process. In the first phases of our website process, we get as much information from you as possible. Early on, we’ll provide you with a website questionnaire covering the basics. And for all of our custom website packages, we’ll set up a meeting with you and key members of your staff and our web team to discuss your goals, brand and messaging, website structure, and any other details that we need to get started.
Once your website is written and on a staging server, you’ll have the chance to review it and provide us with any edits.
What Is UX/UI website design?
UX/UI website design refers to the process of designing a website with the user experience (UX) and user interface (UI) in mind. This involves creating a website that is easy to navigate, visually appealing, and optimized for conversions. UX/UI design is all about creating a website that effectively communicates your message to your target audience while providing a seamless and enjoyable user experience.
A UX/UI designer will work closely with you to understand your goals and target audience, and then create a design that aligns with your brand and marketing strategy. This involves creating a website that is visually appealing, easy to navigate, and optimized for conversion. UX/UI design can help you attract and retain more patients, increase engagement, and establish your practice as a reputable and reliable healthcare provider.
Why should my website be WordPress?
WordPress is the most popular content management system (CMS) in the world and for a good reason. It is user-friendly, flexible, and highly customizable, making it an ideal choice for creating a professional and effective website. With WordPress, you have access to a wide range of themes and plugins that can help you create a unique and engaging website that effectively communicates your message to your target audience.
WordPress is also highly secure, easy to update, and scalable as your business grows. Many web developers are familiar with how to use this CMS, which is an advantage if you ever choose to migrate off our servers or work with more than one web development team. There are also many useful SEO features available through WordPress that allow our web team to effectively optimize your website for search engines.
Why is website hosting important? Aren’t all hosting services the same?
Website hosting is an essential aspect of website performance and user experience. It refers to the process of storing website data on a server that is accessible to the internet, making it available for users to access from anywhere. While all hosting services may seem similar, the level of service, security, and expertise can vary greatly. It’s incredibly important that you have a reliable hosting provider to ensure that your website is available, fast, well-performing, and accessible at all times.
A dedicated server, as opposed to a shared server, can provide more resources for a website, ensuring faster loading times and a better user experience. In addition, caching software can be installed to further optimize website speed. Another important factor in website hosting is security. With a dedicated server, there is less of a risk of hacking or malware since the server is not shared with other websites. It also allows for more control over security measures that can be implemented to protect the website and its users.
When you partner with Beacon Media + Marketing for dedicated hosting services through WP Engine, you get access to invaluable support, incredibly fast load times, monitoring, security updates, and frequent back-ups.
What is technical SEO and why do I need it?
Technical SEO refers to the process of optimizing your website and server to improve the website’s ranking on search engine result pages (SERPs) by making it easy for search engines to crawl, index, and understand the content. Technical SEO is best combined with on-site SEO (such as SEO-optimized content, meta descriptions, and other elements found on webpages) and off-site SEO techniques (such as link building) to increase your website’s visibility in search engine results, drive more traffic, and ultimately generate more leads.
Technical SEO helps search engines understand the content of your website, making it easier for them to rank your website higher in SERPs. A well-optimized website will also have a faster load time, which is crucial in improving user experience and reducing bounce rates. Additionally, technical SEO ensures that your website is secure and free from errors, making it more trustworthy to search engines and users alike.
Face to face. Zoom. Phone. Email. Whatever you’re comfortable with. Give us a call at (907) 563-6008 or fill out the form below for a free consultation.
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Frequently Asked Questions
What services do healthcare website design agencies offer?
Healthcare website design agencies offer services such as website design and development, SEO optimization, user experience enhancement, and mobile responsiveness, all tailored to improve patient engagement and streamline online interactions in the healthcare sector.
Do healthcare website design companies have experienced designers?
Healthcare website design companies typically employ experienced designers who specialize in creating user-friendly, SEO-optimized websites tailored to the unique needs of the healthcare industry, ensuring enhanced patient engagement and satisfaction.
Can healthcare website design agencies improve patient engagement?
Healthcare website design agencies can significantly improve patient engagement by creating user-friendly, SEO-optimized websites that enhance accessibility, provide valuable information, and facilitate seamless communication between patients and healthcare providers.
How to optimize website design for search engines?
Optimizing website design for search engines involves implementing SEO best practices such as ensuring fast loading times, using responsive design, incorporating relevant keywords, and creating a user-friendly navigation structure to enhance both visibility and user experience.
Can a website design company also offer SEO services?
A website design company can indeed offer SEO services. Many agencies, like Beacon Media + Marketing, integrate SEO into their design process to enhance online visibility and improve user experience for their clients.
Do healthcare website design agencies provide SEO services?
Healthcare website design agencies typically offer SEO services as part of their comprehensive solutions to enhance online visibility and patient engagement. These services are crucial for ensuring that healthcare websites rank well in search results, attracting more visitors.
What are the best SEO website design practices?
The best SEO website design practices include creating a mobile-friendly layout, optimizing page load speed, using descriptive and keyword-rich URLs, implementing clear navigation, and ensuring high-quality content that addresses user intent.
What is the importance of SEO in website design services?
The importance of SEO in website design services lies in its ability to enhance visibility and drive organic traffic. By integrating SEO strategies, websites not only rank higher in search results but also provide a better user experience, ultimately improving patient engagement.
Can a healthcare website design company improve search engine ranking?
A healthcare website design company can significantly improve search engine ranking by implementing SEO best practices, optimizing site structure, and enhancing user experience, all of which are essential for attracting more patients and increasing online visibility.
What makes a healthcare website design company stand out?
What makes a healthcare website design company stand out is its ability to combine user-centered design with SEO optimization, ensuring a seamless patient experience while effectively enhancing online visibility and engagement for healthcare providers.
How does website design affect search engine rankings?
Website design significantly impacts search engine rankings by influencing user experience, site speed, and mobile-friendliness. A well-structured, visually appealing site keeps visitors engaged, reducing bounce rates and improving SEO performance.
What services does a healthcare website design company offer?
Healthcare website design companies offer services such as custom website design and development, SEO optimization, user experience enhancement, mobile responsiveness, content management, and ongoing support, all tailored to meet the unique needs of the healthcare industry.
Are SEO website design services worth the investment?
The value of SEO website design services lies in their ability to enhance online visibility and attract more patients. Investing in these services leads to improved user experience, higher search rankings, and ultimately, increased engagement and conversions.
What is the role of SEO in website redesign?
The role of SEO in website redesign is crucial as it ensures that the new site is optimized for search engines, improving visibility and attracting more organic traffic. This process enhances user experience and engagement, ultimately driving better patient outcomes in the healthcare sector.
How do I choose a reliable healthcare website design company?
Choosing a reliable healthcare website design company involves evaluating their expertise in healthcare, reviewing their portfolio for user-friendly and SEO-optimized designs, and seeking testimonials from previous clients to ensure trust and quality in their services.
How do I choose a healthcare website design agency?
Choosing a healthcare website design agency involves evaluating their experience in the healthcare sector, reviewing their portfolio for user-centered designs, and ensuring they prioritize SEO to enhance patient engagement and experience.
How do healthcare website design agencies ensure HIPAA compliance?
Healthcare website design agencies ensure HIPAA compliance by implementing strict data security measures, conducting regular audits, and ensuring all staff are trained in privacy practices to protect patient information throughout the design and development process.
What features should healthcare websites include?
Healthcare websites should include user-friendly navigation, responsive design, secure patient portals, appointment scheduling, SEO optimization, informative content, and clear calls-to-action to enhance patient engagement and improve overall user experience.
How can design enhance patient trust?
The way design enhances patient trust is through creating a visually appealing, user-friendly experience that conveys professionalism and reliability. Thoughtful design fosters confidence, making patients feel secure in their choice of healthcare providers.
What are trends in healthcare website design?
Current trends in healthcare website design include a focus on user-centered interfaces, mobile responsiveness, telehealth integration, and the use of SEO strategies to enhance visibility and patient engagement.
How to ensure mobile responsiveness in healthcare sites?
Ensuring mobile responsiveness in healthcare sites involves using responsive web design techniques, optimizing images, and testing across various devices to guarantee seamless navigation and accessibility for all users, enhancing the overall patient experience.
What elements improve user experience in healthcare design?
The elements that improve user experience in healthcare design include intuitive navigation, responsive layouts, clear calls-to-action, accessible information, and SEO optimization, all of which enhance patient engagement and streamline interactions with healthcare services.
How to incorporate patient testimonials effectively?
Incorporating patient testimonials effectively involves strategically placing them on your website, using engaging formats like videos or quotes, and ensuring they highlight specific benefits of your services to build trust and enhance patient engagement.
What compliance standards must healthcare websites meet?
Healthcare websites must meet compliance standards such as HIPAA for patient privacy, ADA for accessibility, and CMS guidelines for content accuracy, ensuring they protect user data and provide equitable access to information.
How can healthcare websites improve accessibility features?
Healthcare websites can improve accessibility features by implementing clear navigation, using alt text for images, ensuring compatibility with screen readers, and following WCAG guidelines to create an inclusive online experience for all users.
What role does branding play in healthcare design?
The role of branding in healthcare design is crucial, as it establishes trust and enhances patient engagement. A strong brand identity helps healthcare providers communicate their values, differentiate themselves, and create a memorable experience for patients.
How to utilize analytics in website design?
Utilizing analytics in website design involves analyzing user behavior and engagement metrics to inform design decisions. By tracking data such as page views, bounce rates, and user flows, designers can create more effective, user-centered layouts that enhance the overall patient experience.
What design mistakes should healthcare sites avoid?
Healthcare sites should avoid cluttered layouts, poor navigation, and lack of mobile optimization. Additionally, neglecting SEO best practices and using overly complex language can hinder patient engagement and accessibility.
How to effectively display healthcare services online?
Effectively displaying healthcare services online involves creating a user-friendly website that highlights services clearly, utilizes SEO best practices for visibility, and incorporates engaging visuals and testimonials to enhance patient trust and experience.
What is the impact of color on patient engagement?
The impact of color on patient engagement is significant. Colors can evoke emotions, influence perceptions, and enhance user experience, ultimately leading to improved patient interaction and satisfaction in healthcare environments.
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