Meet Our Client
Pacific Naturopathic is a holistic medicine practice located on the San Francisco Peninsula in California. The team has been integrating conventional medicine with evidence-based natural medicine since 1993, offering a unique and transformational patient experience that achieves amazing results. The co-founders have a true passion for patient care, which means from the moment patients walk in the door, they become part of the Pacific Naturopathic family.
Services Provided: Website Design | Website Development | Website Hosting
Industry: Healthcare | Functional Medicine
Their Marketing Challenge
The trouble was their website was old and very difficult to navigate. Lots of content had been added over the years, including new pages, new paragraphs, new blogs, new links, and much more, which created a clunky and disjointed feel. The user experience became confusing and chaotic, which meant it no longer represented the feeling Pacific Naturopathic provides all its patients. It needed a new website that felt informative and calming, creating the same mood online as in the office.
How We Got Results
We sat down with the Pacific Naturopathic team and asked them about their business. We wanted to know about their goals, their practices, their philosophy, their clients, and the feeling they create when someone walks in through the door of their office. We think of websites as a digital storefront, so we take the time to understand each client’s business in order to make the right impression.
The design uses calming blues, natural textures, concise copy, and scenic Californian landscapes to represent the spirit of Pacific Naturopathic in a visual way. The beautiful new look prioritizes user experience. There is a still a lot of content, because education is at the core of the business, but it’s now set out in a logical and easily-consumable way that helps prospective clients quickly find the information they need. We also added new features, like contact forms, to ease this process.
“I am a naturopathic physician and needed a new website as our 15-year-old site no longer represented us. I interviewed a number of website developers before settling on Beacon Media + Marketing. One of the best professional decisions I have ever made. These folks are top-notch. Informative, responsive, professional, artistic, creative, non-egoic and sensitive.”
Dr. Marcel Hernandez, N.D.