Ken Okonek
Revenue Specialist | Speaker | Podcast Host
As our CRO, Ken Okonek leads revenue growth by helping agencies and entrepreneurs create clearer pipelines, smarter marketing, and stronger teams. His work spans multi-channel revenue strategy, business leadership, and coaching that supports sustainable growth, both professionally and personally.
About Ken
Ken Okonek is Beacon’s Chief Revenue Officer dedicated to helping mental health providers grow revenue with practical strategy. He draws on broad experience, including sixteen years in the fitness industry, to connect revenue planning, marketing performance, and operations. Since joining Beacon in 2020, Ken has focused on mental and behavioral health organizations, aligning marketing, sales, and client success around measurable outcomes.
Ken’s no-nonsense approach mixes practical playbooks with data-informed decisions, so teams always know the next step. A team-first leader, he’s known for steady coaching, clear priorities, and removing friction across functions. And in every engagement, Ken brings grounded expertise in revenue operations, demand generation, pipeline health, and retention with a calm, relatable presence that always turns strategy into execution.
“If you show up fully when it’s inconvenient, you’ll be unstoppable when it counts.”
-Ken Okonek
Speaking Topics
Ken offers a strategic and nuanced look at a variety of marketing and business topics. Each presentation can be customized to your audience and delivered virtually or in-person.
Revenue Alignment
Strategies for effective digital marketing in today’s landscape
• Balancing brand and demand
• Channel mix that actually performs
• Territory and service prioritization
• Pricing and packaging considerations
• Measuring ROI and optimizing
Proving Marketing ROI
Attribution and analytics that drive confident investment decisions
• Setting baselines and meaningful benchmarks
• Multi-touch attribution that fits mental and behavioral health
• Cohort, channel, and campaign analysis
• Executive-ready dashboards and cadence
• From vanity metrics to unit economics
Leading Winning Teams
Practical systems for accountability, clarity, and sustained performance
• Hiring for values, aptitude, and role fit
• Developing coaching frameworks
• Cross-functional rhythms that reduce friction
• Incentives, recognition, and retention levers
• Change management that actually sticks
Scaling Mental Health Practices
Patient acquisition, operations, and experience at growth speed
• Referral engine modernization and partnerships
• Search, local, and paid tactics that convert
• Intake-to-show improvements and rebook rates
• Service-line and market prioritization
• Playbooks for multi-location consistency
Book Ken for Your
Next Event
Interested in having Ken speak at your event or appear on your podcast? He’s available for keynotes, workshops, and podcast interviews.
Testimonials
Straight From the Source
Book Ken
Ready to bring Kens expertise to your next event? Contact us
today to discuss availability and speaking topics. He’s available
for keynotes, workshops, and podcast interviews.
Speaking Inquiry
Workshops
Request Ken for workshops
Podcast Booking
General Contact
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Ready to book Ken for your next event or have questions about his speaking topics? We’d love to hear from you.
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Office Hours
Monday – Friday: 9:00 AM – 6:00 PM AKST
Saturday – Sunday: Closed
