Social Advertising - Beacon Media + Marketing

Social Media Advertising

Reach the people who are interested and ready to buy.

Big data informed social media advertising for a higher return on investment.

Are you advertising to the wrong people? Too many marketing services promise high reach and impressions without telling you exactly who they are showing your ads to and why your click through rates don’t line up. We use Facebook data to target people with the right ages, stages of life, and interests so they care about the information you are providing them and want to convert.

What does successful social media advertising look like?

We think it requires more of a “rifle” than “shotgun” approach.

Team Brainstorming ✔

The full force of our team coming up with a plan to help you meet your goals.

Campaign Objective ✔

We’ll turn your goals into measurable objectives like awareness or conversion.

Campaign Strategy ✔

Develop short-term and long-term strategies with our team to achieve objectives.

Target Audiences ✔

Deliver your message to people with the right interests so they take action.

Ad Placements ✔

Show your ad in the right places so your audience is encouraged to engage, not block.

Campaign Budget ✔

Run your ads at the budget at which you will receive optimal return on investment.

Ad Schedule ✔

Display your ads at a time when people will remember your message and respond.

Split-Testing ✔

Test your ads and audiences so that you only run the combination that perform best.

Creative Media ✔

Experiment with media types that produce the most engagement with your brand.

Ad Copy ✔

Make your audience stop and read with copy that addresses their pain points and needs.

Daily Monitoring ✔

Tweak and pivot your ads in real time as the data shows what is working best.

Reporting ✔

Receive reports on a monthly basis so you know how we are doing meeting your goals.

Once you become more targeted with your social media advertising,

you begin to see the incredible results that successful social media is known for! That means more phone calls, messages—You name it! However you want to see the leads come in, we can make it happen.

Want to see the proof?

Here are some projects that we're proud of:

We know that targeted social media advertising isn’t for all businesses,

but if you have been waiting for something to bring in the sales leads, we’d love to talk!

Here are the next steps:

1

Use the button below to schedule a free consultation using our live scheduler.

2

If you’re a good fit for this, we’ll help you find the right package for your business.

3

Once you decide to work with us, we’ll start our social media advertising process outlined at the bottom of this page!

All of our social media advertising services come with a few promises.

We think you’ll like them.

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Grammar

If you’re concerned about your ads and grammar, you don’t have to be anymore.

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Spelling

We run spellcheck software on all our ads before publishing to double-check everything.

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Voice

Our writers will speak directly to your audience, using the first-person “you” and empathizing.

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Well-Written

You can expect ad copy that is written by people, for people, not social media bots.

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Imagery

We use professional, licensed stock photography that resonates with your target audience.

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Engaging

Enjoy ad content that is culturally-relevant and interesting—no boilerplate nonsense.

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Dedicated Experts

Work directly with our seasoned Social Media Manager and advertising team.

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Dedicated Account Manager

Receive quick answers to your social media questions from an advocate.

Here’s what our social media advertising process looks like

if you decide to work with us.

Step I: Brainstorming

We will begin by getting together with you and your team to talk about who you are, what you do, and what you would like to achieve. In the meeting, our team will work their magic to brainstorm creative ideas on the spot, collaborating with you on your target audience and campaign content.

Step II: Campaign Strategy & Editorial Calendar

After some additional brainstorming and research, we will present you with a campaign strategy for your review and approval, including your goals and any promotions you would like to run. We will work with you until you are pleased with your strategy and plan moving forward.

Step III: Campaign Setup

Once you have approved your strategy, we will get to work setting up any social media pages that do not exist or acquiring access to the ones that do. We may update profile imagery to align with your new campaign. We will also begin creating drafts of your audiences and ads.

Step IV: Review & Implementation

You will have the opportunity to review your social media ads before they go live. Once approved, we will begin scheduling your ads. You can continue reviewing your ad content for as many months as you like or simply approve your campaign strategy.

Step V: Monitoring & Reporting

Our team will monitor your ads daily for performance. We may decide to change imagery, content, or audiences depending on what’s working best. You will receive reports on a monthly basis that outline how we are meeting your goals as identified in our brainstorming meeting.

Not quite ready to start a social media advertising campaign with us?

Read our reviews.

“Working with Beacon M&M has been a delight! Jennifer and her folks are top-notch, professionals that strive to solve problems, create brilliant solutions and have fun doing it.”

Greg Solomon, Director of Marketing and Graphic Design
Ukpeaġvik Iñupiat Corporation (UIC) Alaska

"Jennifer and Beacon Media + Marketing have proven results that show not only in new leads and interest in our gym, but converted sales. It's because of those efforts that we are now confident to expand to other markets in Alaska employing the same marketing techniques."

Becky Bullis, Manager
Anytime Fitness Alaska

“You have exceeded our expectations in your process and results of your work...Thank you for employing best practices and top-notch skills in making this exactly what we wanted, and even more. ” 

Rusty Musick, Office Manager
Neeser Construction, Inc.

“I am very impressed with BEACON. They researched my competition to figure out a strategy and they implemented it quickly. Within a couple of months I saw direct financial results. They are pain-free to deal with, and the results speak for themselves.”

Kassandra Taggart, Owner and General Manager
Real Property Management Last Frontier

“Beacon is a joy to work with! Their exceptional customer service makes you feel that they truly care about your business and developing a long-term relationship that means more than just making a sale. I would recommend Beacon to anyone who needs outstanding graphic and web design services.”

Genesis Mejia. Marketing Manager
Janco Janitorial

Need just a little more information before we get going?

Learn more about social media advertising.

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