Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Award For Best Website in Healthcare Category + Best UX Design
Beacon Media + Marketing
Healthcare PPC Ad Management Services
Take Your Healthcare Practice to New Heights With Our Results-Driven PPC Ads
Connect with patients who need your services most with our results-driven healthcare PPC (pay-per-click) ads. We utilize strong strategy and data analysis to help you stand out from the competition, maximize your advertising budget, and see fast results.
We Improve Your Online Visibility With Customized PPC Ad Management
Live Reporting Dashboard
Access real-time monitoring and analysis of your pay-per-click ad performance. Get insight into clicks, impressions, CTR, conversions, and CPC with our easy-to-digest live reporting system.
Expert Keyword Research
We identify the most relevant and high-traffic keywords that will reach your target audience, maximize your ad budget, and increase engagement and conversions.
Multi-Media Approach
We pair ad copywriting with custom branded graphics, slideshows, video carrousels, meme ads, and more to boost ad performance on a variety of platforms.
Omnichannel Ad Placement
Our omnichannel ad package utilizes a minimum of three platforms, which can include Google Search, Google Display, Facebook, Pinterest, LinkedIn, Instagram, and YouTube.
Improve Patient Acquisition With Targeted Healthcare PPC Ads
Whether you are the owner of a medical practice, a multi-location clinic, or a national healthcare franchise, utilizing PPC ads can help you attract a steady stream of new patients — and find opportunities to increase revenue or expand your offerings. The beauty of digital paid advertising is that every ad is highly targeted, allowing you to display your business online for specific demographics, geographic locations, and even search queries. By getting your ads in front of the right audience, you are much more likely to draw in highly qualified leads and ensure your advertising budget is being used effectively.
As a full-service agency, we take care of every part of the process, from ad design and copywriting to ongoing management and optimization, testing, and retargeting. We’ll help you select the platforms that are likely to reap the biggest reward. We also provide valuable insights and reporting that allow us to help your healthcare company make data-driven decisions and improve your patient acquisition strategy over time.
Google Ads
Maximize Your Ad Performance: Developing and Optimizing Google Ads for Your Healthcare Business
At Beacon, we understand the importance of a strong website when it comes to creating effective Google Ads. That’s why we begin by thoroughly examining your website to gain a deep understanding of your services and ideal client demographics. This information allows us to develop targeted ad campaigns that speak directly to your target audience at the ideal time (when they’re searching for terms related to your services).
We then conduct in-depth keyword research to identify the most relevant and effective keywords for your ad campaigns. This process involves using tools such as Google’s Keyword Planner, SEMrush, and Uber Suggest to gather data on search volumes, competition, and user intent. By leveraging these tools, we are able to create highly targeted ad campaigns.
Once the account is live, we continually monitor and optimize campaigns to ensure they are performing at their best. This includes weekly checks to assess campaign performance, identify areas for improvement, and implement adjustments as necessary. By staying ahead of the account, we are able to maximize ad performance and drive optimal results for your business.
Facebook Ads
Reach Your Ideal Audience: Customized Facebook Ads for Your Healthcare Business
If you’re looking for an effective method for reaching your ideal client and generating leads for your healthcare company, Facebook ads are effective for reaching a highly targeted audience based on their demographics, interests, and behaviors.
To get started, we’ll start by analyzing your website – which is the backbone of your entire online presence and all paid ad channels. By understanding your business, industry, services, and target market, we’ll create customized ad campaigns that speak directly to your ideal customer.
Our team of experts will work closely with you to identify your unique selling points and craft compelling ad messaging and creativity that captures the attention of your audience. By targeting the right people with the right message, we can maximize the impact of your advertising dollars and deliver measurable results for your business.
But our work doesn’t stop there. We believe in ongoing analysis and optimization to ensure your Facebook ads are performing at their best. We’ll track key metrics such as click-through rates, conversion rates, and cost per click, and we make adjustments as needed to improve performance and drive sustainable growth for your business.
LinkedIn Ads
Target Professionals in Healthcare: Effective LinkedIn Ads for Your Business
LinkedIn is a great platform for targeting a highly specific audience. With LinkedIn ads, you can achieve many unique business goals, such as promoting your company and personal branding, recruiting, or making connections with other professionals in the healthcare space. Whether you are a B2B or B2C, LinkedIn’s unique advantage lies in its ability to target professionals based on their job titles, company size, industry, and more.
With LinkedIn’s unique options for ad demographics, we can work with you to identify your ideal client and craft a messaging strategy that resonates with their needs. Our team of healthcare marketing experts will create compelling ad creative that attracts attention, encourages engagement with your brand, and pushes them to a clear call to action — whether that be visiting your website, scheduling an appointment, or applying for a position at your company.
We take a data-driven approach to every campaign we create and utilize live reporting to provide our internal team and our clients with key data insights. From the start, we’ll set clear goals and KPIs for your LinkedIn advertising campaign and track metrics, such as cost per click and conversions, to measure the effectiveness of your ads. We also look at granular metrics such as engagement rates, ad frequency, and audience demographics to better understand what’s working and what’s not. With this data, we’ll decide if we need to make strategic adjustments to your campaign, such as refining your ad creative, targeting options, and/or messaging.
Keyword Research
Effective PPC Ads: The Importance of Keyword Research for Successful Campaigns
We understand that effective PPC advertising requires more than just setting up campaigns and bidding on keywords. That’s why we conduct in-depth keyword research to ensure that your ads are targeting the right audience and getting you closer to meeting your marketing and business goals.
To conduct keyword research for PPC ads, we utilize a variety of tools, including Google’s Keyword Planner, SEMrush, and Uber Suggest. Using these tools, we’ll analyze your industry, competition, and target audience to identify the most relevant and valuable keywords for your campaigns. We’ll also consider factors such as search volume, keyword difficulty, and user intent.
Once we’ve identified the best keywords for your campaigns, we’ll use them to craft effective search ads and compelling ad copy and can optimize your landing pages for maximum conversion rates. Our ads team will continually monitor and adjust your campaigns to ensure that they’re performing at their best and delivering measurable results for your business.
Ad Copywriting
Compelling Ad Copy: Persuasive, Action-Oriented Ads for Your Healthcare Business
Our paid ads team at Beacon specializes in creating compelling ad copy that is both data-driven and creative. We craft copy that pairs seamlessly with our creative to put out ads that disrupt the scroll and resonate with your target audience.
Our team of experienced copywriters is well-versed in popular models such as AIDA (Attention, Interest, Desire, Action), DIC (Disrupt, Inform, Convert), and PAS (Problem, Agitation, Solution), among others.
We’ll start by identifying your goals – whether you’re looking to generate leads, drive sales, or increase brand awareness. Once we have a clear idea of your business goals, brand voice, and target audience, we’ll create ad copy that speaks directly to your audience’s pain points, desires, motivations, and needs – using language that is engaging, persuasive, compassionate, and action-oriented.
Conversion-Centered Creative
Conversion-Centered Creative: Combine Design and Data to Drive Conversions for Your Healthcare Business
At Beacon, we believe that creative assets are more than just eye-catching visuals – they’re powerful tools for driving conversions and achieving your business goals. We use a strategic approach that combines cutting-edge design with data-driven insights to create graphics that stand out and lead users to take action.
We work closely with our creative department to develop personalized assets that are visually stunning, emotionally resonant, and optimized for conversion. Depending on the project and ads platform, we can create branded graphics, slideshows, videos, or carousels.
Our approach to conversion-centered creative is grounded in data, with a focus on continuous testing and optimization to ensure that your creative assets are performing at their best. We’ll track key metrics and make adjustments as needed to improve performance and drive sustainable growth for your business.
Take the Leap and Scale With Our Digital Marketing Growth Plan
Are you ready to take your healthcare business to the next level? Partner with Beacon to unlock the full potential of your healthcare business.
Our work makes a difference in the lives of healthcare providers, their staff, and their clients. Take it from clients we’ve helped grow, scale + thrive!
“Thank you, Beacon, for being the partner that we needed to growth and scale our practice. Michelle and the Team at Beacon have provided guidance and direction along with incredible results. “
Elisabeth GulottaNYC Therapeutic Wellness
“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”
Christina Zampitella, Psy.D., FTCenter for Grief & Trauma
“We are so thrilled with the content calendar, training, quality of writing, and responsiveness of your team. The results speak for themselves. We couldn’t be more happy. Thank you!”
Miranda Barker, Executive ProducerEllie Mental Health
“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.“
Meghan McCarville, MA, LMFTHolistic CFT
“The team at Beacon is amazing! They are able to transfer the heart and personality of our business into their marketing. They listen and respect any concerns. Our business even during the pandemic has grown thanks to Beacon Marketing!! Highly recommend this company!!”
Dr. Robin RidingerPremier Health & Holistic Medicine
“Beacon Media + Marketing’s effort has made a huge impact on ESI. We have just been SLAMMED! We are getting great feedback on the social media videos and digital presence as well. We also have been approached for a news article based on your press release.”
Karen WilkenEquipment Source, Inc.
“Jennifer and Beacon Media + Marketing have proven results that show not only in new leads and interest in our gym, but converted sales. It’s because of those efforts that we are now confident to expand to other markets in Alaska employing the same marketing techniques.”
Becky BullisAnytime Fitness
“I am very impressed with Beacon Media + Marketing. They researched my competition to figure out a strategy and they implemented it quickly. Within a couple of months, I saw direct financial results. They are pain-free to deal with, and the results speak for themselves.”
Kassandra TaggartReal Property Management Last Frontier
“What can I say about the folks at Beacon Media + Marketing, they are the BEST. There are truly no words. They took a vision and concept I have had in mind for over 10 years and made it a reality. They exceeded ALL my expectations in production quality, price, work ethic, and ultimately results. I highly, highly recommend them.”
Anna SattlerAnna’s Alaska
“The Beacon Media + Marketing team was the perfect choice for our small non-profit. They listened to our vision and helped craft an outstanding message that we’re proud of.”
“Beacon is the most transparent, dedicated team I’ve been a part of. Always striving to deliver better results, we continuously learn and adapt to industry needs, pushing ourselves toward excellence. When we fall short, we don’t give up; we do what’s right for our clients and dig even deeper.”
Emily Miles, Paid Ads SpecialistBeacon Media + Marketing
What to Expect When Working With Beacon
Our Beacon Way PPC Advertising Process
01
Get To Know Your Dedicated Account Manager
What services do you want to promote? What’s your target area? What niche or demographic do you serve? Your dedicated account manager will meet with you to learn more about your business and dig into your marketing goals.
02
Paid Advertising Campaign Brainstorm
Our team of marketing experts meets to discuss your brand, your advertising goals, and creative copy for your advertisements. Our paid ads team will develop a campaign that appeals to your ideal audience and accelerates your growth.
03
Ad Account Access and Creation
If you’ve advertised in the past, we’ll want to take a peek at past campaigns to get the full picture of what’s worked for your marketing and what hasn’t. We’ll create your new ad account if needed and walk you through how to give us account access.
04
See and Approve Your Ad Preview
Before we officially launch any new ads, we’ll run them by you first. You’ll have the opportunity to review Facebook and Google ads and provide feedback before setting them live.
05
Ad Monitoring and Refreshes
Our PPC team constantly oversees the health and performance of your ads. Ran out of advertising budget? Not getting clicks? Have a poor conversion rate? Our ad team will fix any issues in record time and will refresh your ads when they go stale or aren’t getting the results we want.
06
Live Marketing Reports
Want to see how your PPC ads are running? We’ll provide you with a live dashboard so you never have to wonder if your ads are performing well. If you see something concerning or have questions, your account manager can discuss the results in more detail.
Your Top Questions Answered
Healthcare Pay-Per-Click Ads FAQs
How do I choose which platform to run ads on?
The simple answer is to leverage all the available platforms! Each platform has its own unique audience demographics, user behavior, ad formats, targeting options, and pricing models. By utilizing multiple platforms, you can reach a wider audience and diversify your ad spend to maximize your return on investment.
For instance, Facebook Ads are ideal for businesses targeting a broad audience. Facebook has advanced targeting options for demographics, interests, behaviors, and lookalike audiences. LinkedIn Ads, on the other hand, are great for companies that are looking to target professionals and decision-makers. Google Ads are essential for reaching people who are actively searching for your products or services, and YouTube Ads are excellent for increasing brand awareness and driving video views.
Ultimately, choosing which platforms to run ads on depends on your specific business goals, target audience, and budget. The key is to understand each platform’s strengths and weaknesses and create a comprehensive advertising strategy that leverages the strengths of each platform to achieve your business objectives.
Why should I outsource PPC ad management?
Outsourcing PPC ad management is a smart move for business owners who want to focus on their core business functions while still driving results through advertising. By partnering with a PPC agency, your healthcare businesses can save valuable time and resources while gaining access to specialized expertise and technology.
One of the main benefits of outsourcing PPC ad management is the ability to create effective campaigns that enable you to meet your business goals and grow, scale + thrive! PPC agencies have the knowledge and expertise to develop highly targeted campaigns, leading to better engagement, conversions, and sales. They also have access to advanced tools and technologies that can help to optimize campaigns, track performance, and provide insightful data.
In addition to delivering better results, outsourcing PPC ad management can also lead to long-term cost savings and improved profitability. PPC agencies can help businesses get the most out of their advertising budget, reducing wasted spend and maximizing ROI. This can lead to cost savings over the long term and help improve your bottom line.
Finally, outsourcing PPC ad management offers scalability, which is crucial in today’s fast-paced business environment. PPC agencies can quickly and easily scale up or down campaigns based on your business needs, allowing you to respond quickly to changing market conditions or opportunities.
How do I know if my ads are working?
To determine if your ads are working, you need to track key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition. These metrics will give you insights into how your ads are performing and help you make data-driven decisions about how to optimize your campaigns.
At Beacon, we take transparency seriously and provide our clients with a full view of their ad campaign results. We share all relevant data with our clients, including KPIs and insights into what’s working and what’s not. By providing this information, we can work together to identify areas for improvement and make data-driven decisions that lead to better results.
How do I know what my ad budget should be?
Determining your ad budget can be a complex process that requires careful analysis and planning. Our team will work with you to understand your business goals, target audience, and industry trends to create a customized ad budget that meets your needs. We’ll use our forecasting process to analyze data and determine the optimal amount of ad spend for your area and services, while also taking into account your overall marketing budget.
We understand that every business is unique, and there is no one-size-fits-all approach to ad budgeting. That’s why we take a personalized approach to each client, taking the time to understand their specific needs and goals before recommending an ad budget. With our expertise and data-driven approach, you can be confident that your ad budget is optimized to deliver the best possible results for your business.
Face to face. Zoom. Phone. Email. Whatever you’re comfortable with. Give us a call at (907) 563-6008 or fill out the form below for a free consultation.
