Functional Medicine Services Marketing
7x Return on Investment
Education is the Key to Marketing a Functional Medicine Practice
Functional medicine is about thinking outside the box. Your functional medicine marketing strategy needs to boost brand awareness, which means letting people know who you are and how you can help them. You’ll also need to educate them about the therapies and treatments you offer so they know where to turn in their time of need.
Educate Potential Patients About Functional Medicine
One of the most common problems we see with functional medicine marketing is that the general public isn’t aware of the amazing work you do, day in and day out. Here at Beacon Media + Marketing, we’re here to help you change that. We want your practice to be a viable alternative to traditional medical treatment options, not a last resort, so we’ll make sure they can find you when they need you. A large part of this will be educating potential patients about the different illnesses you treat, the methods you use, and the proof that it works.
Functional Medicine Clients We Have Taken to the Next Level
Every Comprehensive Functional Medicine Marketing Strategy Needs Seven Elements
- A strong brand that makes your stand out from your competitors.
- A great website that is helpful, interesting, fast, and easy to use.
- A consistent social media presence to grow your audience.
- A well-researched Google Search and Display advertising plan.
- A captivating content strategy to educate prospective patients.
- A selection of great images and photography to create trust.
- A great marketing company to guide you along the way.
What We’ve Learned
Every functional medicine practitioner has a story to tell, and your passion for helping people and dedication to evidence-based solutions will form the core of your digital marketing strategy. We’ll help you craft the right message and share it with the right people to generate qualified new leads.
Functional Medicine Blog Posts
Once you establish a strong functional medicine marketing funnel, you’ll start to see a steady stream of leads arriving in your inbox. It’s the first step to helping your practice grow to the next level. Most often, people will find your practice through search and social, where you’ll have an active presence…
Recent months have highlighted the importance of health, and the fact that we so often take it for granted. Everyone has been forced to slow down, take stock, and contemplate the directions our lives are taking. It’s caused many of us to re-evaluate our priorities, including the way we see our health. This process is opening up a tremendous marketing opportunity for functional medicine practices.
Originally published on June 21, 2018. Updated on May 5, 2020. Inbound marketing and functional medicine are a perfect match. Inbound marketing, also known as content marketing, focuses on the brand story and we rarely find more sincere, heartfelt and compelling stories than in the functional and naturopathic medicine fields. If you’re…
Once upon a time, reputation management was the sole responsibility of corporate PR departments. We sat back and watched as news outlets reported on scandals and company representatives spoke before press conferences. But before we knew it, the digital age hit and leveled the playing field for everyone. Today, anyone can “report” on what a…