Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Award For Best Website in Healthcare Category + Best UX Design
Beacon Media + Marketing
Market Holistically for Functional Medicine Practitioners
Drive New Client Growth with a Functional Medicine Marketing Agency
We create industry-focused branding based on hard data to drive new customers to your functional medicine clinic – so you can focus on making them feel empowered on their health journey every time a new client walks through the door.
Build Your Functional Medicine Brand and Accelerate Growth
An actionable functional medicine marketing strategy shows clients the strength of your brand, and promotes brand awareness right where you want to target. While you’ll provide them with the holistic and individualized care they’re looking for, a functional medicine marketing company will take care of the rest. You can focus on your clients, and we’ll ramp up all of your brand and marketing strategy needs. With a functional medicine marketing agency as a partner, you can leave it to us to accelerate client growth while you concentrate on your clients’ wellness journey.
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Increase in Web Traffic for Tri-Cities Functional Medicine
Outshine the Competition With Functional Medicine Digital Marketing
We’re Here to Work for You and Deliver Results
As a functional medicine business owner, what should you want to see from your marketing company? Let us answer this for you. Business owners want results they can cash in on. And with a digital marketing agency capable of crafting stunning visuals and meaningful content that showcases your brand, you’ll be investing in marketing results that you can see, feel, and take to the bank.
Our focused marketing strategies are formulated to spark new client growth and build brand awareness in the markets you want to target. You’ll have an entire team of creatives and marketing experts right in your pocket, ready and dedicated to making your functional medicine business thrive. By partnering with Beacon Media + Marketing, you won’t ever sit back and hope for results – we’ll deliver them to you personally.
“While working at Beacon I’ve had the privilege of witnessing dozens of small business owners share their passion and driving force behind their businesses. These are authentic people wanting to make an impact and difference in their communities. It’s an honor to be a part of their journey helping them achieve their goals and ultimately thrive as a company.”
Kaya Reynolds, Account CoordinatorBeacon Media + Marketing
A Few of Our Functional Medicine Clients We Have Helped Grow
Partner With a Functional Medicine Marketing Agency With a Track Record of Success
The founders of Beacon Media + Marketing, Jennifer and Adrienne, chose to specialize in functional medicine marketing because they believe the industry has the potential to impact lives for the better. We’ve worked with many traditional health providers that also offer functional medicine services, and we believe the impact of helping people get well through a holistic and science-based approach is a wonderful combination.
We know that our clients are often small businesses that are providing jobs and supporting families in their local communities. It is our honor and desire to help relieve the burden of marketing and generating new revenue so that our functional medicine owners can focus on growing and scaling their businesses. Whether a single practice or a multi-location functional medicine clinic, our entire team is dedicated to making a difference for you so that you can make a difference for others!
“Oh… my…. goodness!!!! All I can say is you nailed it!!! Our message is clear, the message is welcoming and hopeful, and it’s very personal and without doubt, professional!!!
Katie KostelykJuneau Youth Services
Website Design Best Practices
Build Your Client List With a Professional Functional Medicine Website
Cutting-edge web design combined with powerful imagery can leverage your functional medicine website. Beacon Media + Marketing’s team of creatives designs award-winning websites that will better establish your brand and create a foundation for all other marketing assets that directly lead to conversions. Here is what you can look forward to from your new functional medicine website:
Visually Engaging
Potential clients won’t be able to look away. With striking visuals and masterfully designed web pages, your client will be engaged by your brand on the first page.
Science-Based Messaging
Your clients want to know they’re in knowledgeable and competent hands, and they want to know they’ll be set at ease by the end of their appointment. We’ll set the right tone with compelling content.
User Experience Based
Your clients don’t want to sift through pages of information. They want to make a quick decision and contact you directly. We’ll make your website engaging, simple, and easy to navigate.
Responsive Design
Mobile users make up more than half of all website traffic. You want your website to look good on all devices, including phones, computers, laptops, and tablets.
Fast Performance
The dial-up days are over and no one wants to wait for a website to load. We will optimize your site beyond industry standards. We remove any unnecessary features that slow down performance.
Social Proof
Do you have before and after examples that showcase your work? Have raving reviews? We’ll feature these front and center to help people trust you faster.
Clear Messaging
Your clients want a clear path to contact you. We’ll remove any obstacles along the way and implement clear CTAs that lead to quick and effortless conversions.
SEO Optimized
We identify all the right keywords that will make the biggest impact. We’ll help get your website ranked in the first few search engine results to help boost visibility.
You’ll have access to a real person every step of the way. Your digital marketing account manager will meet with you to discuss your website goals and walk you through the next steps in the process.
02
Attend the Web Brief
We want you to share your vision with us. You’ll meet with our web development team to discuss the details of your website, including what content you want to be written, ideas on how it should look, and how it should function.
03
Receive Your Website Timeline
Once our team has all the assets they need from you to get started, you’ll receive a clear timeline of when each step in the process will be done. We’ll set realistic deadlines you can count on and will be transparent if we anticipate any delays.
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Preview Your New Website
We’ll present a fully developed website built on a staging server for you to review. While not visible to the public, this preview will function and look like the real deal.
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Receive Two Rounds of Edits
While we try to get it right the first time around, we work with you to ensure you’re happy with your new website.
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Get Ready for Launch
Once you give us the green light, your website is ready to launch! You’ll have 100% ownership of your new site and count on us to provide top-tier hosting.
“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.“
Meghan McCarville, MA, LMFTHolistic CFT
SEO Best Practices
Increase Website Traffic With SEO Services for Functional Medicine
A website without SEO is like a lighthouse without a light. When someone searches for a functional medicine business or is shopping for your services, you want to make sure your light is shining the brightest and that you’re ranked highly and at the top of the page. This is where search engine optimization comes in. You want a customized SEO strategy designed just for you to rank for the keywords your ideal client is typing into the search bar. With SEO, you’ll open the door for new clients through engaging, informative content that makes it easy for them to get in the door. Here is how we can help:
Keyword Optimization
Choosing the right keywords shouldn’t come down to guesswork. We’ll do all the tough research to identify specific keywords that provide the best results.
Local SEO
As a local functional medicine business, you need to make sure people in your area can find you. Your local SEO strategy should target the city or cities where people are most likely searching for functional medicine services.
Eye-Grabbing Content
Visual content is just as important for SEO as written content. And search engine algorithms love to see other types of media on each page. Videos, infographics, and other visuals can boost your rankings.
Content with Value
We don’t take SEO shortcuts or use black hat techniques. What’s the main thing Google is looking for? Content that is genuinely valuable and engaging to your clients.
Technical SEO
SEO isn’t just about keywords. Quality SEO needs to perform well too. Monthly technical SEO services ensure your website is always up to date.
Competitor Analysis
Worried about other functional medicine competitors? We’ll look into keyword opportunities you’re missing out on, so you can stop worrying about being outranked by the competition.
Website Revisions
Unhappy with how your current website is performing? We can help by ensuring your site is optimized with the correct headers, SEO data, keywords, and more.
Link Building
A solid SEO strategy includes many moving parts. This includes a plan for internal links, outbound links, and backlinks. We’ll devise the best link-building strategy for your content.
Have a million questions? Want to make sure that your functional medicine marketing is taken care of? You’ll have access to an account manager dedicated to ensuring your SEO strategy is well executed every step of the way.
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Internal Brainstorm
Once you’ve met your account manager and discussed your SEO goals, your personal AM will relay this information to the rest of the SEO marketing team. We’ll evaluate your overall marketing campaign and develop a plan of attack.
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Get Your Content Strategy
If you sign on with us for blogging SEO services, we’ll provide you with a comprehensive SEO strategy. This document will include your target audience, SEO goals, blog keywords, and more.
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Monthly SEO Auditing
We keep track of your website’s SEO performance and keep an eye out for any red flags. If your website performs poorly or needs some TLC, we’ll fix meta descriptions, broken links, and other issues impacting your rankings.
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Website Edits
If you want to give your website an SEO refresh, our web team will get to work optimizing your site to rank higher on Google. You’ll get the chance to tell us your website goals, and you’ll be able to preview edits on a staging server before they go live.
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Content Distribution
Backlinks are one way Google determines a site’s authority. We provide blog distribution with a custom press release.
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Monthly Reporting
Every month you’ll receive a hosting report that gives clear insight into the technical performance of your site. You’ll also get to see web traffic insights straight from Google Analytics.
“We are so thrilled with the content calendar, training, quality of writing, and responsiveness of your team. The results speak for themselves. We couldn’t be more happy. Thank you!”
Miranda Barker, Executive ProducerEllie Mental Health
Social Media Best Practices
Build a Loyal Customer Base With Functional Medicine Social Media Services
People often use social media to search and connect with local businesses in their area. If you can get your functional medicine brand noticed, you’ll develop brand awareness for clients looking to book their next consultation for help with autoimmune diseases, Lyme disease, or other conditions. With functional medicine social media marketing, you can engage with new people looking for your services, build a loyal following, and experience immense growth. Here’s how we take your social media to the next level:
Targeted Posts
We’ll devise a plan for your social media posts and implement key strategies that will make the biggest impact on your marketing efforts. We’ll brainstorm, run reports, and continuously check the pulse of your progress.
Social Media Calendar
We use a user-friendly platform that gives you complete access to your social media calendar. Easily review posts, make revisions, leave notes, and see your scheduled posting dates.
Social Proofing
People want to ensure that their functional medicine needs and wellness goals are met. Reviews and testimonials are both great ways to build trust.
Post Across Platforms
Our social media package includes up to five platforms. Engage with clients on Facebook, Instagram, LinkedIn, Twitter, Pinterest, or Google My Business.
Brand Awareness
We’ll customize your social media posts to your brand. We’ll use your colors, logo, icons, and other stylistic features that are unique to your business.
Customer Relationship
our current clients need some love too! We’ll create content that engages your faithful clientele and reminds them it’s time to book their next appointment.
Visually Engaging Posts
Stunning visuals are necessary to make your content stand out. We use various media types to engage your audience, including custom graphics, pictures, and videos.
Functional Medicine Expertise
Tired of explaining terminologies such as autoimmune disease or long-haul COVID to your marketing team? We get your industry, so you can feel comfortable letting us take the reins.
We want to hear your goals and ideas. After all, no one knows your functional medicine brand better than you. First things first, you’ll meet your account manager, who will work closely with you on your marketing strategy.
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Social Media Campaign Brainstorm
Our marketing team comes together and brainstorms every new client we onboard. Our team of creative experts will develop a social media campaign that captures your brand, targets your ideal client, and ties into your other marketing services.
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Social Media Account Creation
If you don’t have an existing social media account, our team will take care of setting it up for you. This includes adding your profile picture, header, business details, and more. We’ll make sure you have access to your account, and it’s 100% yours – meaning you get to keep it even if we part ways.
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Get Access to Your Editorial Calendar
You can choose how hands-on you’d like to be in the content creation process. We’ll provide you with access to your editorial calendar so you can see, review, and comment on posts before they go live on your social media platform.
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Live Social Media Reports
Curious how many people view and engage with your social media content? We’ll highlight essential or noteworthy social media stats in your live marketing report.
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Post Management
We’ve seen our fair share of Facebook trolls causing a ruckus on social media accounts. Notice a nasty comment? We’ll keep an eye on your posts and report or hide any malicious comments.
“Beacon is a wonderful company to work with. We have been with Beacon for years now and what a difference they have made with our company marketing. Their team of specialists do it all, from content creation to ad management and optimization. With their help, our SEO and PPC have never looked better.“
Blue Ross, D.C., M.S.Excellence in Health
PPC Advertising Best Practices
Grow and Scale With Functional Medicine PPC Advertising Services
Want faster results in making your business goals a reality? With functional medicine PPC ads, your brand awareness and lead generation will expand. This includes building brand awareness in your local area and expanding your reach on the national level. With PPC ads, you’ll jumpstart your marketing efforts and quickly see an improved ROI.
Here’s how we can fast-track your functional medicine marketing with PPC ads:
Engaging Aesthetics
Google Display ads, YouTube ads, and Facebook ads can draw people in with striking graphics, stunningly beautiful images of your work, and other eye-grabbing visuals.
Optimized Search Ads
Google search ads lock in your spot at the top of the Google search page. We’ll research top search terms that are likely to have the best conversion rate.
Targeted Audiences
We’ll target your ads to the specific group you’re trying to reach. Your ad campaigns will align with your budget, location, niche, and goals.
Optimized Landing Page
If your functional medicine ad gets people to click; the landing page is what leads them to book. We can craft conversion-driven landing pages that enhance ad performance.
A/B Testing
Ad testing is how we can decipher what works and what doesn’t. If something isn’t performing, we can quickly shift the budget to ads that are sure to perform.
Ad Monitoring
We check on your ads almost every day. If something goes amiss or isn’t getting results, we’ll quickly address the issue or pivot our strategy.
Holistic Content
With your ideal functional medicine client in mind, we’ll create content designed to catch their attention and drive new bookings.
What services do you want to promote? What’s your target area? What niche or demographic do you serve? Your dedicated account manager will meet with you to learn more about your functional medicine clinic and dig into your marketing goals.
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Paid Advertising Campaign Brainstorm
Our team of marketing experts meets to discuss your brand, your advertising goals, and creative copy for your advertisements. Our paid ads team will develop a campaign that appeals to your ideal audience and accelerates your growth.
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Ad Account Access and Creation
If you’ve advertised in the past, we’ll want to take a peek at past campaigns to get the full picture of what’s worked for your marketing and what hasn’t. We’ll create your new ad account if needed and walk you through how to give us account access.
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See and Approve Your Ad Preview
Before we officially launch any new ads, we’ll run them by you first. You’ll have the opportunity to review Facebook and Google ads and provide feedback before setting them live.
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Ad Monitoring and Refreshes
Our PPC team constantly oversees the health and performance of your ads. Ran out of advertising budget? Not getting clicks? Have a poor conversion rate? Our ad team will fix any issues in record time and will refresh your ads when they go stale or aren’t getting the result we want.
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Live Marketing Reports
Want to see how your PPC ads are running? We’ll provide you with a live dashboard so you never have to wonder if your functional medicine ads are performing well. If you see something concerning or have questions, your account manager can discuss the results in more detail.
“Beacon did a great job creating my logo and overall brand! They took care to understand what it was I wanted to convey with my brand and who my target market was. They were accommodating with changes to color and little tweaks I wanted to make. I am very happy with the outcome. They were all extremely professional, super friendly, and helpful! I would recommend them to anyone!!!”
Meghan McCarville, MA, LMFTHolistic CFT
Branding Best Practices
Stand Out From the Crowd With Functional Medicine Branding Services
Does your functional medicine clinic exude a feeling of comfort and wellness? Do earth tones and natural elements resonate the most with you? Perhaps something more Boho-chic, or more sophisticated and edgy? Your brand should capture the holistic experience you strive to provide for your clients. Here’s how we help capture your functional medicine brand:
Memorable Logos
Is your logo lacking the holistic and science-based look you want to capture? We’ll craft a logo you’ll love to display on your website, building, or anywhere!
Succinct Messaging
The perfect tagline sums up your business in a short, catchy phrase. We’ll craft messaging that matches the stunning visuals we create.
Dynamic Branding
A strong logo is timeless and memorable. We’ll create a logo that will stick with your business and in your clients’ minds for years to come.
Client Centric
Your functional medicine brand needs to appeal to the audience you are trying to reach. We’ll dig into your target audience and create a brand that speaks directly to them.
Branding Strategy
Once we have a solid functional medicine brand in place, all other marketing can flow together – holistically. Your ads, website, and social media posts will all become extensions of the whole.
Striking Colors
Colors affect mood and attitude. The colors you choose will impact how people perceive your business. Blue, red, green, or gold – we’ll select the right combo for your functional medicine brand.
Branded Graphics
Every graphic we use will be based on your brand, which can include using your logo, brand colors, icons, or other stylistic elements.
Do you have a vision for your functional medicine brand that you struggle to articulate fully or visualize? We’ll take you through our brand discovery meeting where we’ll ask questions that allow us to dig deep into your clinic’s unique offering and how to represent your brand.
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Brand and Logo Creation
Our digital design team will take the information you provide during the brand discovery meeting and bring your brand to life. Our branding packages can be customized to meet your needs and can include helping you come up with a business name, logo, tagline, fonts, icons, colors, and more.
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Choose Your Logo
We’ll create several logo options for you to choose from. We’ll present these logos and leave the choice to you. Once you’ve picked a logo you like, we can refine it and make sure you end up with a final product you’re in love with.
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Get Your Brand Guide
We’ll provide a full brand guide that encompasses the most essential visual elements of your brand. You’ll receive variations of your logo that can be used on different backgrounds, your brand color palette, font faces, and sample images. This is yours to keep, and our team will refer to it for all future marketing projects.
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Revitalize Your Website
While a new website isn’t required when refreshing your brand, the two services often go hand-in-hand. If you’ve made a drastic change in your brand, our professional graphic design team can write, design, and develop a website that aligns with your new brand.
“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”
Christina Zampitella, Psy.D., FTCenter for Grief & Trauma
Content Marketing Best Practices
Build Trust With Functional Medicine Content Marketing Services
Do you ever feel that if you could just speak to new clients personally, you could get them in the door? Functional medicine content marketing is the best vehicle to explain the value of your holistic services to clients and answer any questions they might have. Through blogs, website content, landing pages, press releases, and more, you can improve search engine ranking and drive conversions with engaging, informative functional medicine blogs that show potential clients you know your stuff. Here’s how we write conversion-driven, informative blogs that complement your SEO goals:
Onboard New Visitors
When someone searches for functional medicine topics, you want them to land on your site (not your competitors’). We’ll help your blog be the first site they find.
Content Strategies
Each blog is a small part of a larger strategy. We’ll create a content strategy that maps out our plan and drives you toward your SEO goals.
Blog Repurposing
A single blog can be reused in many ways: as an infographic, social media post, video, etc. Our blogs help drive our monthly marketing efforts.
Education on Functional Medicine Services
How many people call your clinic not knowing what services they need? We’ll educate them on the value of each of your services.
Branded Visuals
Every blog we write comes with a stunning, informative, branded infographic highlighting the blog’s main points. This shareable content is great for SEO and user engagement for your functional medicine brand.
SEO
Many behind-the-scenes factors impact your Google rankings. We’ll cover all the holistic details, like meta descriptions, title tags, alt tags, and SEO headings.
Blog Package
We’ll handle everything from content creation to publishing. And we’ll publish and check off all the boxes for every blog we create.
What services do you want to highlight? Are there specific keywords you’d like to rank for? Your account manager will meet with you and ask questions to understand your brand and specific marketing goals better.
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Internal Creative Brainstorm
Our creative team will go over the nitty-gritty of your marketing and create a cohesive strategy that appeals to your audience, stays on brand, and drives numbers.
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Review Your Content Strategy
Our content team will develop a six-month strategy that goes deep into your overall blogging plan, monthly topics, and SEO keywords we’re targeting. You’ll have the chance to review these topics and provide feedback before any writing begins.
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Approve Blog Posts
Once we have a strategy, our writers will get to writing. If you want to stay involved in the process, you’ll have the chance to review all blogs before they are published on your website.
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Content Distribution
After blogs are published, we distribute them across multiple channels to attract more traffic and add to your backlinking strategy. Blogs are distributed via a custom press release and Beacon Media News article. If you have social media services, we’ll also share new blogs with your followers.
Face to face. Zoom. Phone. Email. Whatever you’re comfortable with. Give us a call at (907) 563-6008 or fill out the form below for a free consultation.
Katie KostelykJuneau Youth Services
Functional Medicine Social Media
Social Media Best Practices
Build a Loyal Customer Base With Functional Medicine Social Media Services
People often use social media to search and connect with local businesses in their area. If you can get your functional medicine brand noticed, you’ll develop brand awareness for clients looking to book their next consultation for help with autoimmune diseases, Lyme disease, or other conditions. With functional medicine social media marketing, you can engage with new people looking for your services, build a loyal following, and experience immense growth. Here’s how we take your social media to the next level:
Targeted Posts
We’ll devise a plan for your social media posts and implement key strategies that will make the biggest impact on your marketing efforts. We’ll brainstorm, run reports, and continuously check the pulse of your progress.
Social Media Calendar
We use a user-friendly platform that gives you complete access to your social media calendar. Easily review posts, make revisions, leave notes, and see your scheduled posting dates.
Social Proofing
People want to ensure that their functional medicine needs and wellness goals are met. Reviews and testimonials are both great ways to build trust.
Post Across Platforms
Our social media package includes up to five platforms. Engage with clients on Facebook, Instagram, LinkedIn, Twitter, Pinterest, or Google My Business.
Brand Awareness
We’ll customize your social media posts to your brand. We’ll use your colors, logo, icons, and other stylistic features that are unique to your business.
Customer Relationship
our current clients need some love too! We’ll create content that engages your faithful clientele and reminds them it’s time to book their next appointment.
Visually Engaging Posts
Stunning visuals are necessary to make your content stand out. We use various media types to engage your audience, including custom graphics, pictures, and videos.
Functional Medicine Expertise
Tired of explaining terminologies such as autoimmune disease or long-haul COVID to your marketing team? We get your industry, so you can feel comfortable letting us take the reins.
Social Media Next Steps
Our Functional Medicine Social Media Process
01
Talk Shop With Your Account Manager
We want to hear your goals and ideas. After all, no one knows your functional medicine brand better than you. First things first, you’ll meet your account manager, who will work closely with you on your marketing strategy.
02
Social Media Campaign Brainstorm
Our marketing team comes together and brainstorms every new client we onboard. Our team of creative experts will develop a social media campaign that captures your brand, targets your ideal client, and ties into your other marketing services.
03
Social Media Account Creation
If you don’t have an existing social media account, our team will take care of setting it up for you. This includes adding your profile picture, header, business details, and more. We’ll make sure you have access to your account, and it’s 100% yours – meaning you get to keep it even if we part ways.
04
Get Access to Your Editorial Calendar
You can choose how hands-on you’d like to be in the content creation process. We’ll provide you with access to your editorial calendar so you can see, review, and comment on posts before they go live on your social media platform.
05
Live Social Media Reports
Curious how many people view and engage with your social media content? We’ll highlight essential or noteworthy social media stats in your live marketing report.
06
Post Management
We’ve seen our fair share of Facebook trolls causing a ruckus on social media accounts. Notice a nasty comment? We’ll keep an eye on your posts and report or hide any malicious comments.
Social Media Portfolio