The World Needs More of You
Make an Impact With a Mental Health Marketing Agency
We drive strategic growth, using data-driven digital marketing for mental and behavioral health providers that want to transform more lives!
Trusted by Leading Mental and Behavioral Health Brands
Launch Your Mental Health Clinic Into
a New Phase of Growth
Mental health providers feel immense pressure to meet the growing need for their services. With the right mental health marketing agency by your side, you can focus on making an impact while getting results in your marketing that will allow you to grow, scale, thrive, and change lives.
Take the Leap and Scale With Our Digital Marketing Growth Plan
How We Scaled a Client’s Private Pay Practice from $30k to over $500k in Less Than 18 Months
Dr. Christina came to Beacon with the vision of building her private practice. She provides niche mental health services for an issue she’s deeply passionate about and wanted to expand her reach to help even more people within her specialty. We created a comprehensive mental health marketing strategy that focused on building awareness, attracting the right clients, and pushing conversions. The results were beyond what she ever expected.
Our mental health marketing methodology ignites growth and builds your client base from the ground up. When you choose Beacon as your digital marketing agency, you get access to a whole team of creative marketing experts dedicated to making your practice, clinic, or behavioral health center thrive. It can be intimidating to plunge into marketing, but our clients are proof that investing in marketing could be the best decision you ever make for your business.
We Specialize in Marketing for Mental + Behavioral Health Clinics and Practices
- Private Mental Health Practice
- Mental Health Hospitals
- Multi-Location Mental Health Clinic
- Digital Mental Health Businesses
- National Mental Health Franchises
- Addiction + Rehab Centers
“Partnering with our Mental Health clients as digital account manager, I know the work we’re doing is making an impact in reaching more people. That’s one of the reasons I love working at Beacon.”
Sean Dryden, Account ManagerBeacon Media + Marketing
A Few of Our Mental + Behavioral Health
Clients We Have Helped Grow
Active Path Mental Health
Oregon and Washington
32%
Increased Web Traffic
67%
Increase in Lead Conversions
Hopeway Mental Healthcare and Christian Counseling
Bel Air, Maryland
340%
Increase in conversions from web traffic
166%
Decrease in CPL to $30.66
267%
Post-engagement increase in July 2024
Large Multi-Location Behavioral Health Client
Southern United States
54%
Decrease in CPL
394%
Increase in Conversions
85%
Increase in Web Traffic
Partner With a Mental + Behavioral Health
Marketing Agency With a Track Record of Success
The founders of Beacon Media + Marketing, Jennifer and Adrienne, chose to specialize in Mental Health Marketing because of their personal stories about how this industry has deeply affected their lives and the lives of their families. Jennifer has some education in the Mental Health field and a passion for the work practitioners do every day to make an impact.
We know that it is far more than growing a business and helping to transform lives in a positive way. It’s our honor to partner with the clients that we work with. Whether a single practice or a multi-location clinic, our entire team is dedicated to making a difference for you so that you can make a difference for others!
Jennifer Christensen + Adrienne Wilkerson
Beacon Media + Marketing Founders
Our Specialized Mental Health
Marketing Services
Mental Health Web Design
Your website design is your patient’s first impression of your clinic.
Mental Health SEO
Your first priority should always be creating genuinely helpful content that is engaging & comprehensive.
Mental Health Social Media
Know who your audience is, understand where they spend their time online, & use appropriate content.
Mental Health PPC Ads
Increase brand awareness, generate leads, and gain conversions.
Mental Health Branding
Discover your mental health clinic’s mission & capture that in eye-catching visual statements.
Mental Health Content Marketing
It’s all about connecting with and helping people. Blogs allow you an outlet to do just that.
“Oh… my…. goodness!!!! All I can say is you nailed it!!! Our message is clear, the message is welcoming and hopeful, and it’s very personal and without doubt, professional!!!
Katie KostelykJuneau Youth Services
Website Design Best Practices
Drive Conversions With a Professional Mental Health Website
A professional website can be a game-changer for your mental health practice or clinic. Beacon Media + Marketing creates award-winning websites that increase your web presence and bring in substantial results. Here is what you can expect from your new mental health website:
Visually Stunning
Website visitors won’t be able to turn away. With striking visuals and beautifully designed web pages, your client will fall in love with your brand from the first click.
Empathetic Messaging
Seeking a mental health provider requires courage. We strive to meet people where they’re at in their journey and connect them with services that can help.
User Friendly
Web users prefer a simple, clean, and professional design over one that is overly complicated or hard to navigate. User experience is top of mind when creating your website.
Responsive Design
Over 50% of all web traffic is from mobile users. We’ll ensure your website looks great and functions well across all device types and screen sizes.
High Performance
Your website will have excellent load speeds and be optimized to meet or exceed industry standards. We’ll leave out any features that might bog down web performance.
Engaging Content
What use is a beautiful website if no one reads it? We’ll keep visitors hooked with content that’s compelling and informative on the services you offer.
Barrier Free
We’ll remove any barrier that comes in the way of someone being able to contact you. From clear CTAs to a seamless user path, we create websites designed to convert.
SEO Optimized
Most website users don’t scroll past the first few results on search engines. We do extensive SEO research to help boost your website to the top of the results page.
Website Design Portfolio
Mental Health SEO
“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.“
Meghan McCarville, MA, LMFTHolistic CFT
SEO Best Practices
Increase Website Traffic With Mental Health SEO Services
What good is a beautiful website if no one can find it? The main goal of search optimization is to have your website rank as high as possible on Google for the words and phrases your ideal client is searching for. Whether you are marketing for a multi-location behavioral health clinic, a small mental health practice, or a large counseling center, you need a customized SEO strategy that will get you the increase in website visitors you’re looking for. Once you get them there, you need an engaging, conversion-driven site that gets more clients in the door. Here is how we can help:
Keyword Research
Knowing which keywords to rank for is critical to a successful mental health SEO strategy. We’ll find the sweet spot between search volume and ranking difficulty.
Local SEO
Unless your services are 100% online, your SEO strategy needs to include the locations you’re serving. This includes marketing effectively for a multi-location practice.
Multi-Media Approach
While Google relies heavily on written content to rank website pages, videos, infographics, and other types of media can have a huge impact on your rankings.
Engaging Content
Engaging content wins every time when it comes to SEO – taking shortcuts can seriously hurt your rankings. Your content will be engaging and genuinely valuable to leads.
Technical Auditing
Google loves a fast, mobile-optimized, and easily crawlable website. Monthly technical SEO services ensure your website is always up to speed.
Competitor Analysis
Tired of being outranked by the competition? We’ll run a competitor analysis to identify the keyword opportunities you’re missing.
Website Optimization
Have an existing website that no one is visiting? We’ll optimize headers, keywords, and more to help boost your site rankings.
Linking Strategy
Internal links, outbound links, and backlinks are all key components of SEO. It’s okay if you don’t know the difference because we’ve got your back.
Mental Health PPC Ads
“Beacon is a wonderful company to work with. We have been with Beacon for years now and what a difference they have made with our company marketing. Their team of specialists do it all, from content creation to ad management and optimization. With their help, our SEO and PPC have never looked better.“
Blue Ross, D.C., M.S.Excellence in Health
PPC Advertising Best Practices
Grow and Scale Your Clinic With Mental Health PPC Advertising
With PPC ads, you’re almost guaranteed to get your brand in front of people – especially when you utilize the right advertising channels, such as Google and Facebook. With a well-defined audience and strategic advertising campaign, you can experience significant growth that will allow you to make your business goals a reality. Dream of adding more clinicians to your staff, opening a second location, or becoming a national mental health brand? Mental health advertising can help fast-track your marketing, allowing you to quickly see an ROI as you grow and scale your services. Here’s how we can jumpstart your marketing with PPC ads:
Eye-Catching Visuals
Grow brand awareness and attract your ideal client with visually attractive Google Display and Facebook ads that make an impact from the first glance.
High-Ranking Search Ads
Want to be the first result that comes up on Google when someone searches for your services? We’ll pin down the keywords that will gain the best results.
Targeted Audiences
The key to a successful ad campaign is targeting the audience that best fits your budget, niche, location, and marketing goals.
Strategic Landing Page
A great ad is only the first half of your client’s buying journey. Your cohesive advertising strategy includes guiding leads to a conversion-driven landing page.
Ad Testing
We want to ensure every marketing dollar is well spent. We utilize beta testing for Google ads and run A/B tests to see test the waters and see what sticks.
Weekly Monitoring
We monitor and check in on your ad performance almost every day. If there’s an issue with your ad or it’s not performing well, we make adjustments as needed.
Content that Resonates
Mental health ads are unique. We’ll write ad copy that resonates with your ideal client and encourages them to seek help with your services.
Mental Health Branding
“Beacon did a great job creating my logo and overall brand! They took care to understand what it was I wanted to convey with my brand and who my target market was. They were accommodating with changes to color and little tweaks I wanted to make. I am very happy with the outcome. They were all extremely professional, super friendly, and helpful! I would recommend them to anyone!!!”
Branding Best Practices
Make the Right Impression With Mental Health Branding
Do you feel the look and feel of your practice doesn’t appeal to the clients you’re trying to attract? Do your logo and other branding elements blend into a sea of other mental health companies? At Beacon, we excel at taking your ideas, story, and passions and capturing your brand with memorable branding that sets you apart. Here’s how we help capture your mental health brand:
Professional Logos
Modern logos are simple, clean, and easy on the eyes. We can bring new life to an outdated or distracting logo that gives the wrong impression.
Key Messaging
Your core messaging and taglines are just as much a part of your brand as your logo and colors. Your content and visuals will be a perfect match.
Longevity Check
Will your brand still resonate in 10 or even 20 years? While it’s okay to make tweaks, a good brand is timeless and can easily evolve as your practice shifts and grows.
Client Centric
Who is your ideal client? Once you know this answer, you can create a brand that resonates with the exact kind of person you want your brand to resonate with.
Cohesive Brand
Does your creative content look and feel different on different marketing platforms? With a brand guide, you can ensure your brand is consistent across the board.
Beautiful Color Combos
Brand colors are more than an artistic choice – colors convey a mood and message. We’ll choose colors that get the feeling right and complement each other.
Branded Graphics
With expert graphic design services, we can ensure all of your marketing materials – from your website to printed brochures — are true to your brand.
Branding Portfolio
Mental Health Content Marketing
“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”
Christina Zampitella, Psy.D., FTCenter for Grief & Trauma
Content Marketing Best Practices
Educate and Inspire With Mental Health Content Marketing
The benefits of mental health content marketing are exponential. With a clear SEO blogging strategy, you can publish timeless content that drives website visitors and helps you rank for the keywords, phrases, and questions your potential clients are asking. With quality, conversion-driven content, you gain the trust of potential clients and encourage them to reach out. Here’s how we write informational, result-oriented blogs that complement your SEO goals:
Increase Web Traffic
Many Google searches lead to blog posts. We select keywords and topics people are searching for and are too competitive to rank for.
Content Strategies
We’ll compile a comprehensive content strategy so that every blog that goes out contributes to your overall marketing strategy.
Foundational Content
A single blog can be diced up and used in a graphic, white paper, social media post, or downloadable guide. Your blogs serve as a foundation for other marketing content.
Destigmatize Mental Health
How many people don’t reach out to you because they’re afraid of taking the first step? We aim to break down the barriers and stigma holding people back.
Branded Infographics
Every blog we write comes with a branded infographic that highlights the main points of the blog. This shareable content is great for SEO and user engagement.
SEO Details
Meta descriptions, title tags, alt tags, and SEO headings all make a difference in your Google rankings. We make sure the details are covered and follow best SEO practices.
Blog Publishing
We’ll take care of the technical work and publish all blogs on your website. We’ll upload all imagery, infographics, and SEO details too!
Mental Health Marketing Blog
Looking for More Information?
Let’s Connect + Chat
Face to face. Zoom. Phone. Email. Whatever you’re comfortable with.
Give us a call at (907) 563-6008 or fill out the form below for a free consultation.
Mental Health Social Media
Social Media Best Practices
Over half of the population is on social media, and people don’t just interact with people and brands they already know. Almost half of these users actively use and search social media to discover new brands. As a mental health provider, you have a wealth of information to share with social media users, and more people are openly looking for therapy services than ever before. With mental health social media marketing, you can experience immense growth and make a difference in the lives of the people you’re passionate about helping. Here’s how we take your social media to the next level:
Strategic Campaigns
There’s a rhyme and reason behind your social media posts. We’ll brainstorm and run strategic campaigns that engage users and gain new clients.
Editorial Calendar
We use a user-friendly platform that gives you full access to your social media calendar. Easily review posts, leave notes, and see scheduled post dates.
Cohesive Marketing
We pull from all your marketing assets to make your posts stand out. Whether you sign on for blogs, videos, or photos, we’ll share them via social media.
Multi-Platform Posts
Our social media package includes up to five platforms, so you can reach new clients on Facebook, Instagram, LinkedIn, Twitter, Pinterest, or Google My Business.
Brand Awareness
Social media is where you can continue to give life to your brand. We’ll capture yours with branded graphics and custom messaging that feels just like you wrote it.
Client Engagement
We get that social media isn’t just about gaining new clients – your current clientele is important too. We’ll create content that attracts and engages your followers.
Multi-Media Posts
We make sure your mental health social media content stands out in a sea of posts. We use pictures, graphics, videos, and more to capture attention and add variety.
Educational Content
Providing valuable mental health information is vital to gaining trust and destigmatizing mental health services. We’ll share helpful, easily digestible educational content.
Social Media Next Steps
Our Mental Health Social Media Process
01
Talk Shop With Your Account Manager
We want to hear your goals and ideas. After all, no one knows your mental health brand better than you. First things first, you’ll meet your account manager who will work closely with you on your marketing strategy.
02
Social Media Campaign Brainstorm
Our marketing team comes together and brainstorms every new client we onboard. Our team of creative experts will develop a social media campaign that captures your brand, targets your ideal client, and ties into your other marketing services.
03
Social Media Account Creation
If you don’t have an existing social media account, our team will take care of setting it up for you. This includes adding your profile picture, header, business details, and more. We’ll make sure you have access to your account, and it’s 100% yours – meaning you get to keep it even if we part ways.
04
Get Access to Your Editorial Calendar
You can choose how hands-on you’d like to be in the content creation process. We’ll provide you with access to your editorial calendar so you can see, review, and comment on posts before they go live on your social media platform.
05
Live Social Media Reports
Curious about how many people view and engage with your social media content? We’ll highlight essential or noteworthy social media stats in your live marketing report.
06
Post Management
We’ve seen our fair share of Facebook trolls causing a ruckus on social media accounts. Notice a nasty comment? We’ll keep an eye on your posts and report or hide any malicious comments.
Social Media Portfolio