Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Awards For Best Website in Healthcare Category + Best UX Design + 2024 Communicator Awards for Visual Appeal + UX Experience in Healthcare and Construction + 2023 Clutch Champion Award

A couple dances on the beach, their mental health improved by services from NYC Therapeutic

NYC Therapeutic

A New SEO-Friendly Website and Paid Ads Strategy Gave This Small Mental Health Practice a Competitive Edge

Meet Our Client

NYC Therapeutic was founded in 2019 with the goal of helping every client reach their therapeutic goals. It is a mental health practice in Midtown Manhattan committed to helping clients become their best self and live a life they find deeply fulfilling. 

The founder of NYC Therapeutic, Elisabeth Gulotta, had the goal of connecting with her clients on a personal level with engaging, sympathetic content, that allowed them to feel heard and accepted from the moment they landed on the website. She also wanted to reach a wide range of audiences seeking counseling services, including people struggling with anxiety, depression, anger management, difficult life transitions, or couples counseling.  

The Marketing Challenge

NYC Therapeutic is located in New York City, in a very competitive market in the mental health field. They needed to differentiate their practice and reach the target market of their ideal client.

Prior to working with Beacon Media + Marketing, NYC Therapeutic tried various marketing methods to bring in new clients. They used an online booking program, which became very cost prohibitive monthly and a freelance designer to assist with their website.  We came on board to help with a new marketing strategy and plan.

NYC Therapeutic Website Design collage

How We Got Results

In order to ensure that they are reaching their desired clients with NYC Therapeutic, we conducted a thorough research analysis and SEO assessment. We found the company’s website was not ranking organically for high-quality keywords such as “therapist near me” or for help dealing with anxiety, so our first step was developing a strategic and effective content and paid media marketing plan. 

NYC Therapeutic Care’s new website was designed to improve user experience and provide more engaging content. We paid attention to the client’s key messaging, which resulted in calls-to action that are much better for encouraging people to be engaged with their services.

We created custom funnels on our site so we could test various ways it would encourage potential patients who visit to book appointments online. Third, we were able to produce an ongoing blog strategy to improve SEO efforts and lead more generation. We wanted to ensure NYC Therapeutic was getting recognized and their practice was going to continue growing. 

We couldn’t be prouder of the results:

  • 3,500% increase in web traffic over the first year of launch
  • 312% increase in conversions
  • 3 new providers added to scale and grow the practice
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“Thank you, Beacon, for being the partner that we needed to growth and scale our practice. Michelle and the Team at Beacon have provided guidance and direction along with incredible results.

Elisabeth Gulotta Elisabeth GulottaNYC Therapeutic Wellness

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Give us a call at (907) 563-6008 or fill out the form below for a free consultation.