Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Award For Best Website in Healthcare Category + Best UX Design
Beacon Media + Marketing
Focus on What Makes You Great
Accelerate Your Growth With a Dental Marketing Agency
We drive strategic growth with data-driven digital marketing that gets more clients in your dental chair, so you can focus on providing them with the absolute best care.
Achieve the Successful Dental Business You’ve Always Envisioned
Do you dream of running a reputable dental business known by your community for providing the best care available? You already do amazing work for your patients – you just need help getting a steady stream of new clients in the door. With the right dental marketing agency by your side, you can finally achieve the stellar results you’ve been striving for.
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Increase in Conversions for Health Centered Dentistry
We Provide Real-Time Reports and Tangible Results so You Can Feel Confident in Your Investment
What does every dentist want to see from their dental marketing company? Results! Of course, you want your digital marketing company to put out catchy messaging and beautiful graphics that represent your dental clinic well. But what good is a good-looking ad if it doesn’t get you results? At the end of the day, you invest in marketing so you can get more patients and continue doing what you love most.
Our conversion-driven marketing methodology ignites growth. We take the time to dive deep with our clients and get to know their unique businesses well. Your marketing campaigns will be run by a whole team of creative dental marketing experts dedicated to making your dental clinic grow, scale, and thrive. Partner with Beacon Media + Marketing to grow your client base and jump into the next phase of growth.
“I’ve partnered with Beacon Media + Marketing for the past 5 years on marketing my practice. They have consistently hit or exceeded my aggressive growth goals and brought new solutions and the latest marketing initiatives. Great work.”
Dr. Broc Brimhall, DMDSouth Anchorage Dental Center
Partner With a Dental Marketing Agency With a Track Record of Success
The founders of Beacon Media + Marketing, Jennifer and Adrienne, chose to specialize in Dental Marketing because they believe that dental professionals provide a valuable and necessary service for their patients.
We’ve worked with many traditional and alternative dental businesses and have seen excellent results for our clients! Dental care can be intimidating for many people, and our passion is to break down those barriers, educate patients, and connect them with the best dental provider for their unique needs.
We know that our clients are often small businesses that provide jobs and support families in their local communities. It is our honor and desire to help relieve the burden of marketing and generating new revenue so that our dental business owners can focus on growing and scaling their businesses. Whether a single practice or a multi-location dental clinic, our entire team is dedicated to making a difference for you so that you can make a difference for others!
“Oh… my…. goodness!!!!  All I can say is you nailed it!!!  Our message is clear, the message is welcoming and hopeful, and it’s very personal and without doubt, professional!!! Â
Katie KostelykJuneau Youth Services
Your dental website is the cornerstone of your marketing strategy. Your social media campaigns, paid advertisements, YouTube videos, etc. should always lead clients back to your website. Once they get there, your website should catch their attention and quickly draw them to make an appointment. When you choose Beacon to create your new website, we take care of the entire process for you. Our website package includes SEO-friendly, custom content that feels like you wrote it yourself, a user-friendly and modern design, and a well-developed website that loads and performs effortlessly.
Website Design Best Practices
Drive Conversions With a User-Friendly Dental Website
A poorly designed website can draw new patients away. An outdated or confusing design reflects poorly on your professionalism, and if a website visitor can’t find what they’re looking for, chances are they’ll take their services elsewhere. Beacon Media + Marketing creates award-winning websites that cover all the essentials and are optimized for all screens and browsers. Here is what you can expect from your new dental website:
Seamless Design
We make your website incredibly easy to navigate. Whether your clients want to read about your services, find FAQs, or find the address to your office, we pave a clear path.
Solid Messaging
We’ll give your dental office a voice and story. We’ll discuss your vision, target audience, and offerings and write a website that captures it all.
Conversion Driven
We design every website page with user experience in mind. We include essential info and frequent CTAs to make contacting your office a breeze.
Mobile Friendly
Mobile users make up about half of all website traffic. Your website will look good on any device, including phones, computers, laptops, and tablets.
Fast Load Times
No one wants to wait seconds or minutes for a webpage to load. Our expert dev team ensures your site performs the very best.
Testimonials
Many people check reviews before making a decision. We’ll browse through your online reviews and feature testimonials on your site.
Portal Access
Have a patient portal you want to link out to? No problem! We’ll integrate your current portal with your new site.
SEO Optimized
It doesn’t take a magic SEO wand to get on the first page of Google. We follow best practices to help your website rank for the keywords that will make the biggest impact.
You’ll have access to a real person every step of the way. Your digital marketing account manager will meet with you to discuss your dental website goals and walk you through the next steps in the process.
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Attend the Web Brief
We want you to share your vision with us. You’ll meet with our web development team to discuss the details of your website, including what content you want to be written, ideas on how it should look, and how it should function.
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Receive Your Website Timeline
Once our team has all the assets they need from you to get started, you’ll receive a clear timeline of when each step in the process will be done. We’ll set realistic deadlines you can count on and will be transparent if we anticipate any delays.
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Preview Your New Website
We’ll present a fully developed website built on a staging server for you to review. While not visible to the public, this preview will function and look like the real deal.
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Receive Two Rounds of Edits
While we try to get it right the first time around, we work with you to ensure you’re happy with your new website.
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Get Ready for Launch
Once you give us the green light, your website is ready to launch! You’ll have 100% ownership of your new site and can count on us to provide top-tier hosting.
“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.“
Meghan McCarville, MA, LMFTHolistic CFT
SEO is one of the most valuable marketing investments you can make. While it can take time to generate content that ranks well on Google and draws in the type of web visitors you’re looking for, a strong organic web presence can reap rewards for months and years into the future. However, creating and implementing an SEO strategy takes a great deal of time, effort, and expertise. Our SEO gurus at Beacon Media + Marketing will get the results you want with a custom strategy for high-ranking web content and blogs.
SEO Best Practices
Drive Web Traffic With SEO Services for Dentists
The key to a strong dental SEO strategy is identifying the search terms that will bring in the most qualified leads to your website and then crafting content that adequately addresses that search query. We’ll develop a strategy that gets your website in front of the right people. What happens once they get there? We’ll keep them on the page with engaging content that drives them to take the next step. Here is how we can help you make a dent in your dental SEO efforts:
Keyword Research
SEO keywords shouldn’t come down to guesswork. We use data and creative strategy to pick the right words for your marketing goals.
Local Dental SEO
Google should be able to tell where you provide dental services. This ensures you come up on top when someone searches “dentist near me” in your city.
Multi-Clinic SEO
Have several dental clinics in different service areas? No worries. We’ve got you covered! We’ll generate a multi-clinics strategy to ensure you rank for each location.
Helpful Content
Google and website users can tell when content has just been generated for SEO. We ensure every piece we write is made to satisfy readers – and crawlers.
Technical SEO
Google likes to send website users to well-preforming sites. We look for and fix technical errors that impact your SEO performance.
Competitor Analysis
Losing customers to your competitor? We’ll look into keyword opportunities you’re missing out on so you can stop getting outranked by the competition.
Website SEO Edits
Is your website not performing well on SEO? We can optimize it to rank better for the services and keywords you’re aiming for.
Linking Strategy
A solid SEO strategy includes a plan for internal links, outbound links, and backlinks. We’ll map out the best linking strategy for your content.
Have a million questions? Want to make sure that your dental marketing is taken care of? You’ll have access to an account manager dedicated to ensuring your SEO strategy is well executed every step of the way.
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Internal Brainstorm
Once you’ve met your account manager and discussed your SEO goals, your personal AM will relay this information to the rest of the SEO marketing team. We’ll evaluate your overall marketing campaign and develop a plan of attack.
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Get Your Content Strategy
If you sign on with us for blogging SEO services, we’ll provide you with a comprehensive SEO strategy. This document will include your target audience, SEO goals, blog keywords, and more.
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Monthly SEO Auditing
We keep track of your website’s SEO performance and keep an eye out for any red flags. If your website is performing poorly or needs some TLC, we’ll fix meta descriptions, broken links, and other issues that impact your rankings.
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Website Edits
If you want to give your website an SEO refresh, our web team will get to work optimizing your site to rank higher on Google. You’ll get the chance to tell us your website goals and you’ll be able to preview edits on a staging server before they go live.
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Content Distribution
Backlinks are one way Google determines a site’s authority. We provide blog distribution with a custom press release.
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Monthly Reporting
Every month you’ll receive a hosting report that gives clear insight into the technical performance of your site. You’ll also get to see web traffic insights straight from Google Analytics.
“We are so thrilled with the content calendar, training, quality of writing, and responsiveness of your team. The results speak for themselves. We couldn’t be more happy. Thank you!”
Miranda Barker, Executive ProducerEllie Mental Health
If you want to connect with your community and keep your clients up to date, social media is the best place to do it. Through posting regularly on social media platforms, you can interact directly with people interested in your services, provide valuable dental information, share client reviews, ask for patient referrals, and more. Our social media specialists at Beacon Media + Marketing can help you build a loyal client base and build your dental brand with dental social media posting.
Social Media Best Practices
Connect With New and Current Clients With Dental Social Media Services
Social media accounts are intuitive and simplify the process of connecting with people looking for dental services in your area. By keeping your profile up to date, posting regularly, and connecting with the right accounts online, you can share your brand and guide people to contact you. With dental social media services, your dental brand will stay top-of-mind for your clients.
Here’s how to build engagement on social media for your business:
Strategic Campaigns
Every post that goes out needs to be purposeful. Whether our goal is to build brand awareness, advertise a new offering, or build your client list, we’ll strategize it.
Editorial Calendar
We use a user-friendly platform that gives you full access to your social media calendar. Easily review posts, leave notes, and see scheduled post dates.
Testimonial Posts
Video testimonials and online reviews can be deciding factors for potential clients. We’ll showcase positive reviews that showcase your amazing service.
Multi-Platform Posts
We include up to five platforms with our social media package. Connect with clients on Facebook, Instagram, LinkedIn, Twitter, Pinterest, or Google My Business.
Brand Awareness
Your brand needs to be consistent in all your marketing. We’ll establish your dental brand and ensure all posts follow suit.
Loyal Customers
We won’t forget about your current clients! Your social media posts will keep them engaged and remind them to get in touch with you for their next check-up.
Custom Graphics
Only-text posts get lost in the sea of social media. We use graphics, photos, videos, and assets you provide to stand out and make an impact.
Dental Expertise
You don’t need to tell us the difference between veneers and crowns. We understand the dental industry and will create helpful posts for your clients.
We want to hear your goals and ideas. After all, no one knows your dental brand better than you. First things first, you’ll meet your account manager who will work closely with you on your marketing strategy.
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Social Media Campaign Brainstorm
Our marketing team comes together and brainstorms every new client we onboard. Our team of creative experts will develop a social media campaign that captures your brand, targets your ideal client, and ties into your other marketing services.
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Social Media Account Creation
If you don’t have an existing social media account, our team will take care of setting it up for you. This includes adding your profile picture, header, business details, and more. We’ll make sure you have access to your account, and it’s 100% yours – meaning you get to keep it even if we part ways.
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Get Access to Your Editorial Calendar
You can choose how hands-on you’d like to be in the content creation process. We’ll provide you with access to your editorial calendar so you can see, review, and comment on posts before they go live on your social media platform.
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Live Social Media Reports
Curious how many people view and engage with your social media content? We’ll highlight essential or noteworthy social media stats in your live marketing report.
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Post Management
We’ve seen our fair share of Facebook trolls causing a ruckus on social media accounts. Notice a nasty comment? We’ll keep an eye on your posts and report or hide any malicious comments.
“Beacon is a wonderful company to work with. We have been with Beacon for years now and what a difference they have made with our company marketing. Their team of specialists do it all, from content creation to ad management and optimization. With their help, our SEO and PPC have never looked better.“
Blue Ross, D.C., M.S.Excellence in Health
Pay-per-click-advertising for dental clinics is a fast-and-furious method for getting new leads. By running dental PPC ads on Google, Facebook, or other advertising platforms, you can jumpstart your marketing efforts and see an ROI faster. But how do you know which advertisements to run, how much ad spend to invest, or how your ads are performing? Leave it to the PPC gurus at Beacon Media + Marketing. We have the competitive edge and marketing know-how to make your client list grow.
PPC Advertising Best Practices
Engage and Convert New Leads With Dental PPC Advertising Services
Have big dreams for the future of your dental clinic? Want to build your reputation, open a new location, hire more dentists, or expand your services? Google and Facebook ads allow you to quickly reach new leads and convert them into regular clients, enabling you to bring in a steady stream of new patients each month. Get ready to shift gears and propel into your dental practice’s next phase of growth! Here’s how we can fast-track your dental marketing with PPC ads:
Engaging Visuals
Your ads need to be attention-grabbing. We create branded graphics, custom slideshows, and videos for YouTube, Facebook, or Google display ads.
High-Ranking Search Ads
Google search ads reserve your spot at the top of the Google search page. We’ll look up search terms that will best use your ad spend.
Precise Targeting
An ad shown to the wrong person is money wasted. We’ll target your ads to your ideal client, so they’re much more likely to convert.
Landing Pages
A great ad can lose impact if it directs the viewer to a poorly made page. We can create conversion-driven landing pages to drive your ads.
Ad Testing
The best way to tell if an ad is effective is to test it out. With A/B testing, we can better understand what your clientele is attracted to and most likely to convert with.
Ad Monitoring
We check on your ads almost every day. This means we can quickly pivot our strategy if it’s not working or address urgent issues immediately.
Catchy Content
We can craft fun taglines, compelling calls to action, and easy-to-understand descriptions. Your ad content will make just the right impression on new leads.
What services do you want to promote? What’s your target area? What niche or demographic do you serve? Your dedicated account manager will meet with you to learn more about your Dental clinic and dig into your marketing goals.
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Paid Advertising Campaign Brainstorm
Our team of marketing experts meets to discuss your brand, your advertising goals, and creative copy for your advertisements. Our paid ads team will develop a campaign that appeals to your ideal audience and accelerates your growth.
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Ad Account Access and Creation
If you’ve advertised in the past, we’ll want to take a peek at past campaigns to get the full picture of what’s worked for your marketing and what hasn’t. We’ll create your new ad account if needed and walk you through how to give us account access.
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See and Approve Your Ad Preview
Before we officially launch any new ads, we’ll run them by you first. You’ll have the opportunity to review Facebook and Google ads and provide feedback before setting them live.
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Ad Monitoring and Refreshes
Our PPC team constantly oversees the health and performance of your ads. Ran out of advertising budget? Not getting clicks? Have a poor conversion rate? Our ad team will fix any issues in record time and will refresh your ads when they go stale or aren’t getting the result we want.
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Live Marketing Reports
Want to see how your PPC ads are running? We’ll provide you with a live dashboard so you never have to wonder if your Dental ads are performing well. If you see something concerning or have questions, your account manager can discuss the results in more detail.
“Beacon did a great job creating my logo and overall brand! They took care to understand what it was I wanted to convey with my brand and who my target market was. They were accommodating with changes to color and little tweaks I wanted to make. I am very happy with the outcome. They were all extremely professional, super friendly, and helpful! I would recommend them to anyone!!!”
Meghan McCarville, MA, LMFTHolistic CFT
Your brand is a representation of your dental practice. It’s your unique spin on dentistry and how you communicate your mission, values, story, and offerings to patients. Many things make up your dental brand, including your logo, brand colors, graphics, imagery, taglines, and key messaging. At Beacon Media + Marketing, we’ll help you develop a memorable brand that sets you apart from others in the field and captures your passion and goals for your practice.
Branding Best Practices
Make a Statement With Dental Branding Services
What types of clients do you serve? What are the values of the community you work in? What makes your practice unique? Do you provide the most luxurious dental experience, or are you a fun and laid-back dentist that can accommodate kids and families? Understanding your niche and what makes your business unique is the first step to nailing down a brand that describes your practice in a nutshell. Here’s how we can help capture your dental brand:
Modern Logo
Is your logo too busy, outdated, or a poor representation of your professionalism or niche? We can create a beautiful logo that captures your brand perfectly.
Key Messaging
We’ll craft key messaging pieces that match your brand’s tone and target audience, including taglines, catchy headers, CTAs, and more.
Brand Longevity
We’ll create a modern logo that can grow with you. Like the Starbucks logo, your brand can transform while sticking to its roots as you scale your dental business.
Patient Focused
Your brand will be designed with your unique audience in mind. Whether that’s kids, older adults, city dwellers, or all-natural folk, we’ll customize your brand to match.
Cohesive Branding
Your brand will be consistent across all marketing projects, whether it’s a blog, social media post, YouTube video, or printed materials.
Color Selection
Not sure if your brand colors are a good fit for your practice? We can suggest, add, or completely alter your brand color palette.
Branded Graphics
From social media to blog infographics, we’ll ensure the graphics we create for your marketing use your logo and brand colors.
Do you have a vision for your dental brand that you struggle to articulate fully or visualize? We’ll take you through our brand discovery meeting where we’ll ask questions that allow us to dig deep into your clinic’s unique offering and how to represent your brand.
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Brand and Logo Creation
Our digital design team will take the information you provide during the brand discovery meeting and bring your brand to life. Our branding packages can be customized to meet your needs and can include helping you come up with a business name, logo, tagline, fonts, icons, colors, and more.
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Choose Your Logo
We’ll create several logo options for you to choose from. We’ll present these logos and leave the choice to you. Once you’ve picked a logo you like, we can refine it and make sure you end up with a final product you’re in love with.
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Get Your Brand Guide
We’ll provide a full brand guide that encompasses the most essential visual elements of your brand. You’ll receive variations of your logo that can be used on different backgrounds, your brand color palette, font faces, and sample images. This is yours to keep, and our team will refer to it for all future marketing projects.
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Revitalize Your Website
While a new website isn’t required when refreshing your brand, the two services often go hand-in-hand. If you’ve made a drastic change in your brand, our professional graphic design team can write, design, and develop a website that aligns with your new brand.
“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”
Christina Zampitella, Psy.D., FTCenter for Grief & Trauma
Dental anxiety and misinformation about going to the dentist can be a huge barrier for people in your community. People often put a lot of consideration into the dentist they choose – especially if they’re seeking care for children or know they need more extensive dental work done. How do you build trust and show potential patients they’re in the best hands? Dental content marketing allows you to show your expertise.
Content Marketing Best Practices
Build Trust With Dental Content Marketing Services
How can you explain the value of your services before getting someone on the phone? Blogs, press leases, landing pages, and website content are key for connecting with new clients online and giving them all the information they need to make a decision. With content optimized for search engines, you can climb your way up search engines and drive conversion with engaging dental content.
Here’s how we write conversion-driven, informative blogs that complement your SEO goals:
Boost Web Traffic
Blogs can be a turnkey entry point for your website. With SEO-friendly content, we’ll ensure new leads land on your site, and not your competitor’s.
Content Strategies
We’ll create a content strategy that lays out blog topics and the overarching tone, goals, and reach. This includes a deep dive into SEO keyword research.
Content Distribution
We distribute and reuse your blog to make the biggest impact. Social media posts, press releases, and videos are all ways we can reuse and distribute blogs.
Educate on Dental Services
How can we beat dental anxiety? A little bit of education goes a long way. We’ll answer your patients’ questions and break down any barriers in their path.
Branded Infographics
Infographics are shareable and a great way to gain organic backlinks to your blogs. We’ll create a branded infographic for every blog we make.
SEO Details
Not sure what a meta description or alt tag is? These behind-the-scenes details greatly impact how your blog ranks and performs on Google.
Blog Publishing
Once your blog is written and approved, we’ll take care of the rest! We’ll publish your blog and make sure it looks polished and ready for readers.
What services do you want to highlight? Are there specific keywords you’d like to rank for? Your account manager will meet with you and ask questions to understand your brand and specific marketing goals better.
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Internal Creative Brainstorm
Our creative team will go over the nitty-gritty of your marketing and create a cohesive strategy that appeals to your audience, stays on brand, and drives numbers.
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Review Your Content Strategy
Our content team will develop a six-month strategy that goes deep into your overall blogging plan, monthly topics, and SEO keywords we’re targeting. You’ll have the chance to review these topics and provide feedback before any writing begins.
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Approve Blog Posts
Once we have a strategy, our writers will get to writing. If you want to stay involved in the process, you’ll have the chance to review all blogs before they are published on your website.
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Content Distribution
After blogs are published, we distribute them across multiple channels to attract more traffic and add to your backlinking strategy. Blogs are distributed via a custom press release. If you have social media services, we’ll also share new blogs with your followers.
Face to face. Zoom. Phone. Email. Whatever you’re comfortable with. Give us a call at (907) 563-6008 or fill out the form below for a free consultation.
Katie KostelykJuneau Youth Services
Dental Social Media
If you want to connect with your community and keep your clients up to date, social media is the best place to do it. Through posting regularly on social media platforms, you can interact directly with people interested in your services, provide valuable dental information, share client reviews, ask for patient referrals, and more. Our social media specialists at Beacon Media + Marketing can help you build a loyal client base and build your dental brand with dental social media posting.
Social Media Best Practices
Connect With New and Current Clients With Dental Social Media Services
Social media accounts are intuitive and simplify the process of connecting with people looking for dental services in your area. By keeping your profile up to date, posting regularly, and connecting with the right accounts online, you can share your brand and guide people to contact you. With dental social media services, your dental brand will stay top-of-mind for your clients.
Here’s how to build engagement on social media for your business:
Strategic Campaigns
Every post that goes out needs to be purposeful. Whether our goal is to build brand awareness, advertise a new offering, or build your client list, we’ll strategize it.
Editorial Calendar
We use a user-friendly platform that gives you full access to your social media calendar. Easily review posts, leave notes, and see scheduled post dates.
Testimonial Posts
Video testimonials and online reviews can be deciding factors for potential clients. We’ll showcase positive reviews that showcase your amazing service.
Multi-Platform Posts
We include up to five platforms with our social media package. Connect with clients on Facebook, Instagram, LinkedIn, Twitter, Pinterest, or Google My Business.
Brand Awareness
Your brand needs to be consistent in all your marketing. We’ll establish your dental brand and ensure all posts follow suit.
Loyal Customers
We won’t forget about your current clients! Your social media posts will keep them engaged and remind them to get in touch with you for their next check-up.
Custom Graphics
Only-text posts get lost in the sea of social media. We use graphics, photos, videos, and assets you provide to stand out and make an impact.
Dental Expertise
You don’t need to tell us the difference between veneers and crowns. We understand the dental industry and will create helpful posts for your clients.
Social Media Next Steps
Our Dental Social Media Process
01
Talk Shop With Your Account Manager
We want to hear your goals and ideas. After all, no one knows your dental brand better than you. First things first, you’ll meet your account manager who will work closely with you on your marketing strategy.
02
Social Media Campaign Brainstorm
Our marketing team comes together and brainstorms every new client we onboard. Our team of creative experts will develop a social media campaign that captures your brand, targets your ideal client, and ties into your other marketing services.
03
Social Media Account Creation
If you don’t have an existing social media account, our team will take care of setting it up for you. This includes adding your profile picture, header, business details, and more. We’ll make sure you have access to your account, and it’s 100% yours – meaning you get to keep it even if we part ways.
04
Get Access to Your Editorial Calendar
You can choose how hands-on you’d like to be in the content creation process. We’ll provide you with access to your editorial calendar so you can see, review, and comment on posts before they go live on your social media platform.
05
Live Social Media Reports
Curious how many people view and engage with your social media content? We’ll highlight essential or noteworthy social media stats in your live marketing report.
06
Post Management
We’ve seen our fair share of Facebook trolls causing a ruckus on social media accounts. Notice a nasty comment? We’ll keep an eye on your posts and report or hide any malicious comments.
Social Media Portfolio