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What Is StoryBrand Marketing and How Does It Benefit My Business?

What is StoryBrand marketing and how does it benefit my business? (VIDEO)

Originally published on June 20, 2019. Updated on May 22, 2020. In your personal or professional development, have you ever discovered something so innovative and earthshattering that you’re not quite sure how to incorporate it with your M.O.? Like, you’re frozen in your tracks, wondering if this new world will ever be compatible with the …

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Content marketing

Seth Godin is still right: Content marketing is the only marketing left

Originally published on August 19, 2016. Updated on May 19, 2020. Seth Godin is considered by many as the “godfather of modern marketing,” and back in 2015 he made the bold statement that “content marketing is the only marketing left.” By this, he meant that marketers should create content their audience genuinely cares about and …

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Mobile Friendly SEO

Google judges your website based on mobile friendliness

There are lots of different factors that Google’s algorithm takes into consideration when deciding whether or not to rank your webpages and blog posts on its results page. Things like keywords, backlinks, headings and sub-headings, metadata and alt-text all play a part in helping the algorithm understand whether or not a page provides a high-quality …

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Woman shopping on her phone. SEO optimize your blog for increased rankings

Drive more traffic to your website: 6 expert ways to add SEO to your website

Originally published on July 3, 2018. Updated on May 15, 2020. The world of SEO can be complicated. It’s always changing, so it’s easy to get frustrated and overwhelmed, because strategy can evolve just as you feel like you’re getting the hang of it. That said, SEO (a common acronym for the practice of “search …

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