Are you afraid that putting pricing on your website could turn people away? Could having transparent pricing on your website hurt your business or decrease conversions? You may feel reserved about listing your prices and turning people away. Or you want to be upfront with them but aren’t sure how you should list your prices.…
Marketing Blog
Outsourcing Digital Marketing: How an Agency Helps You Grow and Scale Your Business
The opportunity to grow your business is exciting. When looking at different ways you can invest in your business’s growth, marketing is probably one of the avenues you’re excited to explore. The digital marketing world is constantly changing, and it can be difficult to keep up with new trends while running your business. Even talking…
Clutch Recognizes Beacon Media + Marketing Among Alaska’s Top Advertising Agencies for 2022
At Beacon Media + Marketing, we are an award-winning website and digital marketing agency focusing on helping grow businesses that do good. We specialize in Mental Health Marketing, Speciality Medical Practices, Functional Medicine, Financial Marketing, B2B, and Home Services. Our relentless focus on our clients has led to 5-star reviews since its inception in 2012.…
Removing Barriers in Your Digital Marketing: 5 Ways to Increase Conversions for Your Behavioral Health Clinic
Marketing your behavioral health business is a complicated and tricky field to navigate. You have to learn how to reach your target audience and make a connection with them. And if you’re using digital marketing, you have seconds to catch the attention of your potential clients. If you’re not personally meeting these clients, it can…
How to Measure Your Healthcare Marketing ROI
Knowing the effectiveness of your marketing can sometimes be hard to tell. Although numbers that come back from reporting can be an indicator of the effectiveness of your strategy, that isn’t always a clear indication of the whole picture. Many people use marketing tools such as Google or Facebook advertising and use the numbers that…
How to Increase Organic Website Traffic for Your Behavioral Health Practice
If you can use advertising to get people to your behavioral health website, does organic website traffic still matter? Yes! While getting people to your website organically can take more time and effort to do, you’ll reap many long-term benefits. Organic website traffic comes from unpaid methods like having an SEO-friendly website, ranking for a…
How to Strategize Local SEO for a Multi-Location Mental Health Practice
As a mental health practice owner, you want to gain more clients and expand your practice. And marketing your clinic can be one of the best ways to reach your target audience. But you have to be specific in your marketing strategy to find clients in your area. Creating a marketing strategy that includes local…
What Practice Owners Should Know About Marketing for Women’s Health
Women’s health is a particular niche of healthcare that needs special marketing strategies. Females are often the primary decision makers in their families when it comes to mental health, and women often do their due diligence in researching the best providers and treatments available for their healthcare needs. Having a marketing campaign that really identifies…
Facebook Ads and Mental Health Advertising: 5 Things You Should Know
When marketing your mental health practice, there are many facets to creating a cohesive marketing strategy that effectively captures your mental health brand. If one of your main marketing goals is to get new clients or expand your practice, PPC advertising is often the quickest and most effective way to see some serious growth …
Marketing for Behavioral Health Services: Creative Ways to Advertise Your Addiction Recovery Center Online
Marketing for behavioral health services can be difficult. Creating a cohesive plan that integrates SEO optimization, blogging, and social media content is time-consuming and hard to do effectively. It becomes increasingly harder to accomplish good marketing when there are restrictions on behavioral health advertising. You have to follow many rules and regulations that don’t interfere…