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It's Time to Launch Your National Brand. Here's What You Need to Do.

(VIDEO) It’s Time to Launch Your National Brand. Here’s What You Need to Do.

  Ready to go national? We’ve been waiting for you to say that. Not because we’re psychics or anything, although that would be pretty helpful for our line of work. No, we’ve been waiting because we’re so incredibly excited about how straightforward national launches are in the age of digital marketing that we’re about to …

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Thinking About Influencer Marketing? Here's What You Need to Know

(VIDEO) Thinking About Influencer Marketing? Here’s What You Need to Know

  Influencer marketing is on fire right now. According to the Digital Marketing Institute, 49% of consumers depend on influencer recommendations. “49% of consumers depend on influencer recommendations.” – Digital Marketing Institute That’s crazy! Influencer marketing is both extremely approachable to the influencer who gets paid for it and highly valuable for the business who …

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WATCH: Here's Why Video Marketing Is So Important

(WATCH) Here’s Why Video Marketing Is So Important

  “Wow. Just…wow.” That’s how we’re feeling about the video explosion that has occurred over the last 5-10 years. Maybe you’ve seen some of the numbers: “More than 500 million hours of video are watched on YouTube each day.” – WordStream Pretty crazy, right? We’re guessing that if you’re reading this article, you already have …

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What Is StoryBrand Marketing and How Does It Benefit My Business?

What Is StoryBrand Marketing and How Does It Benefit My Business?

In your personal or professional development, have you ever discovered something so innovative and earthshattering that you’re not quite sure how to incorporate it with your M.O.? Like, you’re frozen in your tracks, wondering if this new world will ever be compatible with the one you have always known? We’ve been there. In fact, we’ve …

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14 WAYS BUSINESSES CAN OPTIMIZE THEIR INSTAGRAM PROFILE RIGHT NOW

14 Ways Businesses Can Optimize Their Instagram Profile Right Now

If you have been researching digital marketing strategies for your business, you have probably heard of Search Engine Optimization or SEO. SEO is the practice of using keywords and phrases to boost a company website in a search engine such as Google. But what about optimization for your social media profiles? There is a lot …

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What's in a Headline? How to Write to Get Attention

What’s in a Headline? How to Write to Get Attention

“Creating the product is half the challenge, capturing the customer’s attention is the other.” You’ve just launched your dream business. New office space, a fresh batch of employees, your favorite pen sitting on your desk… Everything is in place. There’s only one problem: You don’t have any customers. No big deal! You’ve spent the past …

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