2021! Never before have we been so excited about the start of a new year! (At least, not since we welcomed the new millennium in 2000 – how was that two decades ago already?) The past 12 months have been like no other. If all your marketing goals went out the window, don’t be too …
New year, new you: Set marketing goals that will actually stick in 2021 Read More »
The holidays are finally here! This year has definitely felt longer than most, but now that the festive season is upon us, it’s a great chance to build brand awareness with holiday marketing. At this time of year, social media is key to connecting with your audience. Making a splash with genuine and targeted content …
Holiday marketing: Three brilliant ways to add a festive touch to your social media Read More »
The fitness industry is a crowded space, so it’s important to create a memorable brand to attract and retain customers. In order to stay competitive and relevant in today’s business environment, you need to embrace and adopt a strong fitness marketing strategy. Here are the basics you need to know. Want to set your business …
Fitness marketing 101: Making your brand stand out Read More »
The U.S. Small Business Administration recommends spending 7-8% of gross revenue on marketing. Why? When it comes to dental marketing, the pay-off can be huge. An online marketing strategy does take time and money, however. As a dentist running a practice, it can be difficult to find the time and resources to effectively run an …
This year has been a wild ride. Our dreams of visiting Europe, or even visiting family and friends interstate for the holidays, may be on hold – but our business goals are still in full play, and so are our marketing plans. The sector has changed drastically in the past 12 months. We’re seeing companies …
Five fun financial marketing strategies to try in the year ahead Read More »
Leadership is important in every industry. However, given the year we’ve all just had, it’s never been more important in financial marketing. American businesses of all sizes, in all industries, have ridden a rollercoaster of government policy, shutdowns, booms, busts, and technological advances. Now that 2021 is on the horizon, it’s time to start planning. …
Tips to level-up your financial marketing before 2021 Read More »
Marketing refers to the methods you use to promote your products and services to your customers. When we talk about digital marketing, we are referring to all the different ways businesses can do this online. And when we refer to financial marketing, we’re talking about the way you specifically can grow your business. Are you …
What is financial marketing and why is it important? Read More »
If you’re working in financial services, there’s a fair chance you’re a left-brained person. Along with your aptitude for numbers, and your talent for problem-solving, we’re guessing you also like being organized, you like planning, you like details, and you like executing a well-developed financial marketing strategy. Right? You like researching the most effective techniques, …
Trends you need to capitalize on in financial marketing Read More »
When 2010 rolled around, it felt like every other person had a blog. CEOs? Check. Amateur chefs? Check. Avid travellers? Check. Moms? Check. Businesses? Hmm. Not so much. But why not? After all, people come to your website to see what products and services you offer, and what kind of company you are, right? The first …
Web traffic stagnant? It’s time to start a business blog Read More »
The average American spends 38 minutes per day on Facebook, so it’s no surprise that it’s the most-used social media platform in 2020. Many businesses spend a lot of time on the platform, trying to catch the attention of digital passers-by, but it doesn’t necessarily translate into results. Do you feel like you’re talking to an …
What it really takes to grow your Facebook audience Read More »
