Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

Marketing Blog

5 Steps to a Beautiful Website Design for Your Medical Spa

How long has it been since you last updated the website design for your medical spa? Industry experts recommend updates every 2-3 years. Why? The website design industry is constantly changing with technology updates and new research findings into user experience. Combine this change with the change your medical spa undergoes as you continue to grow and evolve, and a website design update makes sense!

3 Things to Know About Google Ads for Mental Health

Originally published on September 16, 2019. Updated May 3rd, 2022 What’s the quickest and easiest way to get your mental health clinic on the first page of the search engine results page? Google advertising! With pay-per-click advertising on Google, you can increase brand awareness, generate leads, and gain conversions. And while you’ll need to invest…

A Guide To Choosing the Best Mental Health SEO Keywords for Content Marketing in 2022

For many business owners and digital marketers alike, search engine optimization is often portrayed as a mysterious process that requires insider insight to master. We’ve heard our share of “SEO tactics,” like including hidden keyword text or links on web pages or spamming other blog comments with website links.  Fortunately, these tactics don’t work. And…

5 Eye-Catching Examples of Professional Mental Health Logos 

Looking for inspiration as you brainstorm ideas for your new mental health logo? We’ve got you! We’ve put together a list of our favorite logos we’ve worked on that we all agree are definitely #LogoGoals. Whether you’re a new mental health business creating a new brand or an established practice looking to refresh your current…

5 Elements To Include in Your Behavioral Health Marketing Strategy

Behavioral health services play an essential role in helping people improve their physical and mental health. From addiction and substance abuse to food disorders and negative relationship patterns, there are many people struggling with behavioral problems that could be resolved with professional treatment.  However, marketing for behavioral health can be challenging. First off, some people…

10 Tips for Marketing Your Online Counseling Practice

A creative and effective marketing strategy for any business can be challenging. However, mental health marketing can sometimes become harder to understand and execute effectively.  You may have also noticed that your marketing strategy has probably had to change after the pandemic. Many practitioners before the pandemic had in-person services and may have switched to…

10 Signs Your Mental Health Practice Needs a New Website

Your website is one of the most important factors to gain new clients. It’s essential to have a website that leaves a good impression, exuberates your brand, and allows potential clients to schedule an appointment with you easily.  Your website should be the top-ranked result when people search for therapists in their area. And most…