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Marketing Blog

Best Therapist Websites: 13 Inspiring Examples to Learn from

Creating or improving your therapist website is hard. Without knowing how to improve your website, you’re working in the dark. But it’s not all bad, because there are some truly amazing therapist websites out there that you can learn from. That’s why I’ve collected thirteen of the best therapist websites on the web. Use these…

How to Overcome the Top 13 Behavioral Health Marketing Challenges

Behavioral health marketing isn’t like other industries. There are far more ethical and legal considerations than in industries like retail and home services. But the stakes are much higher. We’re talking about changing (and even saving) lives here. With stakes like this, it’s important to understand the unique challenges you’ll face. How can you overcome…

The Complete Guide to Conducting the Best Marketing Audit for Therapy Clinics in 2024

Marketing audits are crucial for the success of your mental or behavioral health clinic in 2024.  Billions and billions of investment dollars have been poured into the mental health space since the pandemic. And as marketing for these niches becomes more sophisticated and competitive, you need to know: According to Beacon’s 2024 State of Mental…

Where To Invest Your Therapy Advertising Dollars for the Best Conversions

Seventy-nine percent of private practice owners and managers say that attracting new therapy clients is their top priority, according to Beacon’s 2024 State of Mental Health Marketing Report. Yet for 45% of practice owners, their biggest challenge is knowing what type(s) of marketing work best for their practice. In other words, where do you put…

Making Mistakes is Important for Healthy Company Culture

I’ve been running one business or another since 2001, and there are a few things I’ve learned the hard way over the years. One of them is just how much a business challenges you to grow into a better version of yourself. Don’t get me wrong- you can start, grow, and run a business without…

New Release: Digital Marketing Benchmarks for Mental Health Clinics

Mental Healthcare, while considered a niche market, covers a vast range of areas and services, making it incredibly diverse. Each niche has its unique characteristics, nuances, and challenges. In our blog, Marketing in Healthcare: How is Healthcare Marketing Different from Marketing in Other Industries?, we highlighted this article that indicates that 90% of Americans look…

From Founder to CEO. Can it be done? Part 1: Founders

One of the biggest challenges visionaries and founders often face is the transition to President or CEO. According to a Harvard article “By the time the ventures were three years old, 50% of founders were no longer the CEO; in year four, only 40% were still in the corner office; and fewer than 25% led…

Company Culture of Innovation! Pros vs. Cons

How does it effect a company culture when it’s leaders are willing to “jump off the cliff and build the airplane on the way down?”  Entrepreneur: Someone who jumps off a cliff and builds a plane on the way down. I can’t remember where I first saw or heard this quote, but I’m pretty sure…

7 Behavioral Health Marketing Campaign Ideas to Kick Off the New Year

We’ve all heard it before: “New Year, New Me!” Maybe it’s even part of your latest social campaign. But while many of us focus on eating healthy, going to the gym, or spending less time online, what often goes overlooked is attending to our mental and behavioral health. As we step into a new year,…