Digital Marketing Blog | Beacon Media + Marketing

Trends you need to capitalize on in financial marketing

November 6, 2020 November 27, 2020

If you’re working in financial services, there’s a fair chance you’re a left-brained person. Along with your aptitude for numbers, and your talent for problem-solving, we’re guessing you also like being organized, you like planning, you like details, and you like executing a well-developed financial marketing strategy. Right? You like researching the most effective techniques, …

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Boost your search ranking by starting a business blog

Web traffic stagnant? It’s time to start a business blog

October 30, 2020 November 5, 2020

When 2010 rolled around, it felt like every other person had a blog. CEOs? Check. Amateur chefs? Check. Avid travellers? Check. Moms? Check. Businesses? Hmm. Not so much. But why not? After all, people come to your website to see what products and services you offer, and what kind of company you are, right? The first …

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What it really takes to grow your Facebook audience

October 23, 2020 November 27, 2020

The average American spends 38 minutes per day on Facebook, so it’s no surprise that it’s the most-used social media platform in 2020. Many businesses spend a lot of time on the platform, trying to catch the attention of digital passers-by, but it doesn’t necessarily translate into results. Do you feel like you’re talking to an …

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Why isn’t my marketing plan working? Find the right audience and maximize ROI

October 16, 2020 November 13, 2020

“Why isn’t my marketing plan working?” One of the interesting things about working in marketing is that your friends often ask for advice. The scenarios range widely. Recently I’ve been asked about where to start with marketing for an agricultural contracting company in a small country town, how a tutoring business could connect with the …

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Marketing myths, people sitting in board room

Top three marketing myths busted

October 9, 2020 November 13, 2020

“I hate marketing.” I was recently talking to the owner of a tutoring business, and she was shaking her head in despair. She offers lessons in person and online for K-12 students, and she’s been trying to get more students registered. Every time she signs up a few more, a few others move on. It …

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Landing pages are a simple way to boost your customer experience

Landing pages can create a sales funnel without a new website

October 2, 2020 October 4, 2020

Marketing and sales go together like peanut butter and jelly. Sure, each one is great on its own, but when you put them together, you get something even better. It may sound a little strange, but it’s a helpful analogy to help you conceptualize your new digital marketing strategy. Great websites are key to great …

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How to choose a digital marketing agency

September 25, 2020 October 21, 2020

Partnering with a digital marketing agency is an exciting step in every company’s journey. Based on our experience, there are a few different reasons clients look for a marketing partner: They’re beginning a strong growth phase and need to generate more leads. They’re changing their image or going in a new direction and need awareness. …

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Things you shouldn’t do with Facebook Ads

September 14, 2020 November 27, 2020

Facebook Ads can be a time-consuming to set up, and confusing to use, but the pay-off can be truly tremendous. As technology continues to develop and the world progressively grows remote, one thing is becoming clear: the marketing tactics you were using before aren’t going to work the same today. This is true whether you’re …

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Digital Marketing Can Grow Your Local HVAC Business

HVAC marketing can boost your reputation (and your sales)

September 7, 2020 October 21, 2020

The digital revolution has done so much to democratize marketing in the last few years. Now small, local HVAC businesses can compete with bigger companies on a much more equal footing. Here, we’ll look at three low-cost, and in some cases, free, methods to get huge reach and effective targeting as part of your HVAC …

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Is the Apple iOS 14 upgrade a quest for marketing domination?

August 28, 2020 August 28, 2020

Apple is officially one step closer to taking over the world. In 1984, the Macintosh computer convinced the public they needed personal computers. In 2007, the release of the iPhone made Apple technology essential to life and business in the 21st century. Now, the new Apple iOS 14 upgrade is directly challenging tech juggernauts Facebook …

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