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14 WAYS BUSINESSES CAN OPTIMIZE THEIR INSTAGRAM PROFILE RIGHT NOW

14 Ways Businesses Can Optimize Their Instagram Profile Right Now

If you have been researching digital marketing strategies for your business, you have probably heard of Search Engine Optimization or SEO. SEO is the practice of using keywords and phrases to boost a company website in a search engine such as Google. But what about optimization for your social media profiles? There is a lot …

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What's in a Headline? How to Write to Get Attention

What’s in a Headline? How to Write to Get Attention

“Creating the product is half the challenge, capturing the customer’s attention is the other.” You’ve just launched your dream business. New office space, a fresh batch of employees, your favorite pen sitting on your desk… Everything is in place. There’s only one problem: You don’t have any customers. No big deal! You’ve spent the past …

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Can Traditional Marketing & Digital Marketing Integrate?

Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional …

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How much does it cost to hire an agency?

How Much Does it Cost to Hire an Agency?

The cost of hiring an agency can vary with surprising extremes depending on a myriad of factors including company size, reputation, and even geographic location. There are two primary ways most agencies will bill: hourly or project. Agencies will often have different hourly rates for services, for instance, project management, graphic design, illustration, programming, creative …

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Business professionals collaborating. Is Marketing the New Sales?

Is Marketing the New Sales?

Almost every business owner that we talk to has a version of the same goal, whether they are a small business in Anchorage, Juneau, or one of our national clients. Numbers don’t lie, and increased sales are almost always the bottom line. But here is where things can get sticky. Consumers are changing, they have …

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Woman shopping on her phone. SEO optimize your blog for increased rankings

Drive More Traffic to Your Website: 6 Expert Ways to SEO Optimize Your Blog

The world of SEO can be complicated and is ever-changing, so it’s easy to get frustrated or at the very least overwhelmed. However, SEO is foundational to successful marketing and for driving traffic to your website. In the end, the whole reason we market online is to drive traffic to our site so that we …

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