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Starting an Education Blog: Best Practices for Private Schools

Starting an education blog: Best practices for private schools 

Consistency.  If there is one word that encapsulates the secret to successful blogging, it’s consistency.  We at Beacon Media + Marketing recommend that a weekly blogging strategy is best, but many of our clients have seen success with a minimal schedule of one blog per month!  Although you can see results with this more minimal …

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Pivoting Your Business

Alaska business pivots to support community during health crisis

Alaskan businesses are facing unprecedented times. Many have been forced to temporarily close their doors. Many have transitioned to working from home as best they can. Many are looking outside the box to see how they can keep trading in the midst of a health crisis. Some have found themselves able to help their communities …

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Working From Home

Setting yourself up for success while working from home

The past few weeks have radically transformed the way Americans work. Working from home has been steadily increasing in popularity as internet infrastructure improves and increasing numbers of employers accept the idea as a way to decrease overheads, retain talent and boost morale. U.S. Census data indicated that about 5.2 per cent of Americans worked …

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Emergency Masks

Alaska business owner thinks outside the box to make a difference

The last four days have seen something phenomenal happen in Alaska. More than 1,800 people from all around the state have picked up their sewing kits, united by a common cause: to make as many surgical-style masks as possible in the coming weeks. Alaska Mask Makers is the brainchild of Anchorage businesswoman Lorie Hardin, who …

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Women in WW1

We may be experiencing a crisis, but crises have yielded some good things in the past

Let’s take a look at some examples. The global shutdown measures that have been implemented as a result of the current outbreak have impacted every aspect of life in the affected areas and had a ripple effect around the world. However, crises such as this have led to some remarkable leaps forward for humanity in …

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Here Are 6 Companies Offering Free Tools for Remote Working During COVID-19

Here are 6 companies offering free tools for remote working

The global response to the recent virus outbreak has been astonishing, with many schools, businesses, and public services shutting down, or people being advised to practice “social distancing.” Many business owners have suddenly found themselves working from home… and advising their employees to do the same. Working remotely is a big change, and it can …

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Google Analytics for HVAC Businesses

Do I Need Google Analytics? Here’s How It Can Help Your HVAC Business

Lots of businesses advertise online, and there’s a good reason why. Online advertising allows you to identify and target potential customers to maximize the impact of your campaigns. After all, there’s no point advertising boiler installation services to someone who is renting a small apartment in a multi-story building. This field is growing every year. …

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HVAC Digital Marketing Strategy

3 Steps To A Killer Digital Marketing Strategy For Your HVAC Business

Whether you’re shivering through an Alaskan winter or sweating through a Nevada summer, HVAC businesses offer essential services right around the United States. When a customer’s system breaks down on the coldest night or the hottest day of the year, there’s no-one they’ll be happier to see than YOU. After all, no-one else can offer …

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