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Marketing Blog

How to Market Your Mental Health Clinic on Social Media (VIDEO)

Originally published on August 23, 2019. Updated on December 6, 2021 Mental health is a sensitive topic. It’s not exactly easy for people to talk about how their depression is so severe they couldn’t get out of bed in the morning or how trauma from their childhood is still affecting their day-to-day life. However, social…

Create a Lead-Generating Social Media Content Strategy in 5 Steps

Social media platforms are no longer just a place to watch cute cat videos and post what you ate for lunch that day. They have evolved into an effective spot for businesses to market their products or services online and develop a deeper connection with their customers. And for many businesses, a great social media…

3 Examples of Mental Health Website Designs That Convert

Your website is like a digital storefront for your mental health practice. While you may have mental health directories with your name and information listed, your mental health website is how you show clients the heart of what you do. And a strong mental health website design creates brand awareness, displays your services, and encourages…

5 Elements of a Successful Mental Health Blogging Strategy

At the cornerstone of every mental health marketing strategy is blogging. Social media platforms can change on the fly (you heard Facebook changed its name to Meta, right?), but blogs posts on your website are completely your own. They’re predictable, they’re free to publish, and they’re effective. A mental health blogging strategy is a valuable…

Mental Health Marketing: How To Reach Your Ideal Client

More people are seeking mental health services than ever before, which means now is the time to revamp your mental health marketing strategy and build your client base. With the COVID-19 pandemic, we’ve seen immense growth in the field of mental health, to the point that some mental health professionals are spending more time on…

5 Easy UX Wins When Developing a Website

The most important part in developing a website is the overall user experience (UX). User experience is defined as the way in which the user is interacting with the product or in this case a website. This could entail the page path the user takes to get to what they are looking for or how…

5 Principles Every Blog Could Use: Did You Know?

There is so much more to blogging than just trying to get a piece of content up on your website. Businesses tend to get wrapped up in meetings and are constantly on the go, which makes it difficult to really take the time to sit down, research the topic, and actually put in the effort…

What Are The Best Website Design Companies in Anchorage, Alaska?

At Beacon Media + Marketing we design, develop, and host websites for many businesses and non-profits. Our clients are spread as far and wide as Alaska, California, Illinois, Minnesota, New York, Delaware, West Virginia, Florida, and Washington, with many others in between. We’ve been in this game since 2012 and we like to think we’ve…

What Are Backlinks? Secrets to Supercharging Your SEO

When it comes to developing a website or creating a content strategy, SEO should always be top of mind. You may have amazing services to offer and a great message to get across, but no one will ever know if your content is not easily visible on search engines. There are many important aspects of…