Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Award For Best Website in Healthcare Category + Best UX Design + 2023 Clutch Champion Award

Marketing Blog

Episode 9 The Beacon Way: Brand Messaging Part 2

Unleashing The Power of Brand Messaging and Refining Your Niche Markets Crafting Your Brand Messaging and Identifying Your Audience Clearly articulated brand messaging is foundational to the rest of your marketing strategy and identification of your target audience are important steps in this process. Most businesses stop with the client profile, at Beacon Media +…

Episode 8 Brand Messaging Part 1: Who Are You as a Company?

Discover Strategies to Clarify Your Brand Identity Messaging and its Importance for a Strong Brand. Brand Identity messaging is not only important but also vital to discovering and portraying who you are as a company and who you are not. Click here to listen to this episode of The Beacon Way podcast. What is Brand…

Episode 7 The Beacon Way: How Does The Beacon Way Help the Customer Through the Buying Process?

The Beacon Way: Interacting through All Stages of a Buyer’s Journey Why is Understanding the Buyer’s Journey Important? The Beacon Way intentionally interacts with buyers during all stages of buyer’s journey. It’s important to meet them where they’re at every stage. It’s also important to establish your company as an expert in the field you…

Podcast Episode 6: What Is the Buying Process?

What Is the Customer-Buying Process? The customer buying process is the thought process that potential customers go through in today’s marketing world. While this process is constantly changing and evolving, we have identified five solid points that customers go through before making a purchase. What Is the First Step of the Customer-Buying Process? Customers first…

10 Creative Marketing Campaign Ideas for Mental Health Awareness Month

Working in the mental health space is rewarding in so many ways. As a provider, you have the ability to help people work through challenges, change lives, and truly make a difference in the community. And as a mental health marketing agency, we have the privilege of working alongside providers like you and helping your…

Defining Success With Marketing Goals: Examples, Strategies, and Measurement

No matter the industry you’re operating in, whether in healthcare, finance, tech, or tourism, without the right marketing strategy your chances of meeting goals and being successful are going to be slim. But before you can define your marketing strategy and put all the moving parts into working order, you have to set realistic marketing…

Healthcare UX Design: How to Improve Conversions With a User-Friendly Website

In today’s digital age, a user-friendly website is essential for any business or organization, and the healthcare industry is no exception. With more patients relying on the internet to find healthcare providers and make appointments, it’s crucial for healthcare organizations to invest in effective user experience (UX) design for their websites. A well-designed healthcare UX…

Podcast Episode 4: What Is “The Beacon Way?”

What is the Beacon Way and why is it impacting the digital marketing industry? The Beacon Way is something that we have been formulating, testing, and using for our clients over the past several years. We’ve been able to put together a methodology around the most successful pieces that any business needs to have as…

Data-Driven Marketing: The Value of Data, Analytics, and Reporting

Following the onset of COVID-19, marketers nationwide began scratching their heads. This is because, between March and August of 2020, reporting showed that one in five consumers hopped to a different brand, and seven in ten consumers began exploring new shopping channels. However, the data collected ultimately led marketers to rethink their tech and data…

Local SEO for Dentists: 6 Ways to Improve Rankings

A website without SEO is like a lighthouse without a light. Basically, nobody is going to know how to find your website unless they have something to lead them home. And with the competition of over 1.7 billion websites that currently exist, and with over 250,000 websites being developed each day, this is a vast…

Patient Retention Marketing: 5 Effective Strategies to Engage Current Clients

When running a clinic, you’re likely focusing on getting your patients the care they need. But what about keeping them on as a client? Are your efforts being focused here as well? If not, you’re risking losing them to your competitors if your marketing strategy doesn’t include measures for patient retention. Healthcare marketing strategies are…

Referral Healthcare Marketing: How to Encourage Patients to Refer Family and Friends

Of all the powerful tools that digital marketers can leverage in the healthcare marketing space, even alongside the most complex and developed marketing strategies, referral marketing is still one of the most effective methods for clinics to gain new patients. Not only does referral marketing act as a strategy built from the testimonials of real…