Beacon Media + Marketing
As autumn transitions into the colder months, November emerges not only as a time of falling leaves and cooler temperatures but also as a pivotal period for raising awareness about men’s mental health. Often recognized as “Movember,” this month serves as a platform to spotlight and address the critical issue of men’s mental well-being. If…
In the ever-evolving landscape of healthcare, the way healthcare providers communicate and engage with patients has undergone a profound transformation, largely fueled by the rise of digital marketing. And the shift from a traditional patient-centric approach to a collaborative partnership model is reshaping healthcare industry communication. We have to remember that we can’t stand alone…
By Jennifer Christensen CMO We’ve all had that nightmare healthcare experience of waiting for hours to be seen, and then waiting even longer before your doctor shows up. Then, 15 minutes later, you’re being shuffled right out the door. It should go without saying that this is simply unacceptable — but it only illustrates a…
Authors Adrienne Wilkerson and Jennifer Christensen, adapted to blog by Sara Jokela Recruitment + Culture + Marketing What do recruitment marketing and culture have in common and how can they play a vital role in building a thriving business? Recruitment marketing for company culture is about meeting people where they are, informing them, and educating…
Authors Adrienne Wilkerson and Jennifer Christensen, adapted to blog by Sara Jokela In this series, we have been discussing best practices for websites, and what website pages you should include. This installment will discuss the blog page, the FAQ page, and the contact page. For more information on website best practices, see The Beacon Way…
Authors Adrienne Wilkerson and Jennifer Christensen, adapted for blog by Sara Jokela Building Out Your Marketing Strategy for Effectiveness Pulling together a cohesive plan and then implementing it can be a daunting subject for any business. There are many tools, tips, and tricks to use in your marketing efforts that will help as you’re looking…
What exactly do healthcare marketers do? In today’s complex healthcare landscape, patients are not just passive recipients of medical care; they are active participants in their own health journeys. And this shift toward patient-centered care has given rise to a crucial figure in the healthcare industry — the healthcare marketer. At Beacon Media + Marketing,…
In the modern world, a marketing strategy has become an essential component of almost every industry, including healthcare. However, healthcare marketing is unique — distinct from marketing in other industries due to the complex nature of the healthcare sector. For example, did you know that approximately 90 percent of Americans search for health information via…
Originally published by Jeremiah Blanchard, updated and revised by Sara Jokela 7/11/2024. Marketing for the healthcare industry takes a great deal of planning and internal knowledge. And while most marketers don’t hold medical degrees, nor could they perform a complex medical procedure, what we do understand at the most complex level is how to strategically…
Why Your Psychology Today Profile Matters Written by Jennifer Christensen, updated by Sara Jokela 7/09/24 Creating an engaging Psychology Today profile is more than just filling out information; it’s about crafting a personal connection with potential clients from the first click. In this guide, we’ll dive into the nuances of a standout profile that not…
In today’s digitally connected world, the success of any healthcare practice relies heavily on its local online visibility. For example, did you know that over 46 percent of Google searches are local? Given these statistics, it’s evident that you have significant potential to connect with potential customers by investing in local SEO efforts. Local listing…
Build a Website That Cultivates Connections With Clients Digital marketing is an ever-moving entity but does contain some constants. For example, cultivating connections with clients over a digital marketing platform is more relevant than ever in our digital age. For more information, check out Episode 12 and Episode 13 of The Beacon Way, where we…
