Creating or improving your therapist website is hard.
- There are technical, design, and SEO aspects to take into account.
- You have to format everything correctly and make it look good.
- And you’ll likely only do it for your website, so you don’t have the benefit of experience.
Without knowing how to improve your website, you’re working in the dark.
But it’s not all bad, because there are some truly amazing therapist websites out there that you can learn from. That’s why I’ve collected thirteen of the best therapist websites on the web.
Use these examples as inspiration and to gain insights about what a great therapist website really looks and feels like.
Then take the lessons of each and apply them to your practice website for the win.
13 Must-See Therapist Websites You Can Learn From
In no particular order, here are the 13 must-see websites, along with commentary on what you can learn from them.
Private Practice Therapist Website: Her Space Therapy LA
What I love about this website: Niche focus
This private practice therapist website calls out its target audience of women and mothers.
As mental health professionals, you may want to help everyone. But any longtime marketer knows that targeted messaging is best. Especially for a successful therapist website.
Additionally, all of the services are related to this audience, i.e. therapy for moms, therapy for infertility, therapy for reproductive trauma, and more.
Even the one seeming exception, “therapy for dads,” includes notes about supporting mother and baby.
There’s no escaping it – this is clearly THE website for women and mothers, and nobody else.
Why it works: By speaking so clearly to one type of person, they connect on a deep level. Imagine being a mother and needing help yourself, then coming across this beautiful and well-targeted website.
You’d be jumping out of your seat to get onto her schedule!
Center for Grief and Trauma Therapy
What I love about this website: Empathy
This practice used a common feeling amongst those who are grieving, whether they can put the words to it or not: “I feel like I’m grieving wrong…”
Who among us hasn’t felt this way at some point? After all, most people were not taught how to grieve effectively. And it’s a message website visitors will welcome wholeheartedly.
Why it works: Calling out this feeling in the website copy shows that this practice gets them. By speaking to the reader’s experience, they start building trust right away, leading to 80 qualified leads per month.
Ellie Mental Health
What I love about this website: Branding
This website is such a vibe. So much so that it’s even part of the headline, “Find a Therapist You Can Vibe With.”
Each image looks like a real human being (no awkward photos or angles), and the backgrounds are made to be one color each.
The copy is wonderful and makes therapy seem like the obvious choice. I mean who doesn’t want to sleep better, laugh more, and stay with their partner!
Why it works: On an emotional and visual level, this website is off the charts. It’s no wonder they saw a 413% increase in traffic and currently get around $68,000 worth of free advertisement in organic search results. Choose your branding wisely.
Therapy Near Me LV
What I love about this website: Keeping Service Front and Center
This private practice therapist website does a great job of linking to the different services that they offer.
They put links to each service right underneath the hero shot, thereby helping potential clients find what they’re looking for fast.
Including a relevant picture, benefit-driven bullet points, and a button to “learn more” makes this even more enticing, and the internal linking helps with SEO.
Why it works: Often, a private practice homepage will act as sort of a catch-all or directory. If you have many services and many different types of clients, even more so. Linking to each service on the home page (and in the navigation menu) improves how easily potential clients find what they’re looking for.
Place your services front and center so people can quickly locate them (and get started on their therapy journey with you).
Tides Mental Health in Chicago
What I love about this website: Strategic CTAs
There’s a treasure trove of great marketing implementation in this single website.
I mean, you don’t get a 79% decrease in cost-per-lead by accident.
And while there are a million amazing things that stick out to me about this website, I want to call attention to the calls to action, and how you can use them on your own website.
There are at least 4 on the home page, placed right where readers are likely to click – at the top, bottom, and after the “services” and “how it works” sections.
Why it works: This website makes it easier than Bologna to get started with multiple CTAs littered throughout the site in strategic locations… (and the professional looks, visual branding, client-focused copy, FAQs, relatable images, and overall caring tone don’t hurt!)
Site for Mental Health Professionals: Center for Improving Relationships
What I love about this website: Top Banner
Adding a banner is a great way to increase your conversions.
In giving new site visitors your contact information up front, you improve the chances that they’ll reach out.
They also include their contact info at the bottom of the page, along with their Google Maps widgets for their two locations. It’s a nice touch and one that’ll make a good therapist website great.
Why it works: a banner places all of the important contact info in a place where new visitors will see it. By giving them this information very clearly, they know that you want them to reach out and how to do so.
If you’re looking to improve your conversions of potential clients, add a top banner.
The Gritty Therapist
What I love about this website: the headline complex
The headline for this website isn’t traditional. I think of it more like a vibe than a headline.
“Connection, Empowerment, and Structure”
What person doesn’t want these?
It’s followed up by, “therapy for individuals, couples, and families,” which elaborates on the types of clients she works with.
The Gritty Therapist then adds even more detail, saying “traveling therapist providing in-home and online therapy throughout Texas.”
Lastly, there’s a very clear call-to-action button offering a free 20-minute consultation. As a private practice therapist, this website speaks to potential clients very well.
Why it works: In being so clear about the types of clients served and what they can get out of therapy, readers are likely to think, “This seems like what I’m looking for.” Placing this front and center in the headline complex? Smart move.
Jim Dolan Therapy
What I love about this website: Client-Focus
Out of all the therapist websites we’re looking at, this one breaks the most rules.
And I love it.
I usually counsel therapists to put their “about” section lower on the home page, preferring to talk about the client’s problems and the therapist’s service before talking about themselves.
But Jim did a great job of connecting with the reader by taking this lens: “How does ‘who I am as a therapist’ help the client?”
Also, he accomplished this without overdoing it. He only used 125 words!
Why it works: Speaking to the reader about their problems and keeping the focus on them is a cheatcode for creating a strong connection. Furthermore, the headshot of this therapist complements the copy extremely well.
Don’t you feel like you know Jim after reading this section?
Therapy Websites: NYC Therapeutic Wellness
What I love about this website: Addressing Objections
This website calls out those clients who want to continue postponing therapy in the gentlest way and I love it.
We all know that we put off those things that are really good for us: working out, eating and sleeping better, therapy, etc.
So in calling this fact of human nature out, the reader is likely to think, “What the heck? I know they’re right. It’s time to get therapy and support for these things I’m going through.”
This is also a great place to speak directly to the reader. “There’s a reason you’re visiting our web page.”
Additionally, the modern fonts, well designed website, and overall look and feel make this a winning therapy website.
Why it works: Show clients that you understand what they’re going through, and they’ll trust you more easily. Talking to the reader (and not at her) goes a long way towards building that connection and trust they need to reach out for help. Not to mention, increasing conversions by 312%.
Sara Murdoch Therapy
What I love about this website: Thoughtful Simplicity
You’ll quickly notice that this therapist website doesn’t use a navigation menu.
As a solo practice, this website doesn’t need complex navigation. And in fact, everything you need is right on this one page.
It has a headline, scheduling link, phone call button, some website copy, and a very interesting and vulnerable “about” section. It also has images, pop-out quotes, frequent calls-to-action, and a contact form.
Why it works: In keeping things simple, website visitors have a streamlined experience with the website. They scroll down until something catches their eye, read a bit more, and click the contact button. Miss Murdoch makes it work as a private practice therapist.
Real Change Counseling
What I love about this website: “Good Enough” Marketing
I love this example because it’s not what you would expect a high-performing site to look like.
The site navigation is a few inches thick, the website copy is almost too streamlined, and there’s only one call-to-action in the main text.
But everything is accomplished, and that’s beautiful.
I spoke with the creator of this website, Phil Rozek, and he said this website fills up the therapist’s caseload with very little need for ongoing work.
Why it works: This website goes heavy on internal linking. There are links to every major page in (1) the navigation, (2) the website copy, and (3) in the footer. Every page is linked to multiple times throughout the homepage, and this helps the website rank more highly in Google Maps Packs for local searches.
Lastly, going so heavy on internal linking helps site visitors find what they’re looking for fast. This keeps them on your website for longer, an amazing signal for Google.
Audrey Schoen
What I love about this website: The Welcome Video
This private practice therapist did an amazing job on her video. She was warm, empathetic, friendly, professional, and engaging.
It’s no secret to me why she’s able to earn a high session fee, going as high as $525 per session (from her website banner).
Why it works: Adding a video to your website accomplishes at least two things.
For one, it helps improve your rankings in Google. How? By increasing the amount of time people spend on your website – a powerful signal that tells Google, “people love this therapist website, so recommend it to more people!”
For two, a video helps site visitors feel connected with you and like they know you. This understandably leads to comfort and more messages from visitors.
Trauma Recovery Center of Arizona
What I love about this website: Addressing frequently asked questions (FAQs)
At the bottom of this website, you’ll find several FAQs and their answers.
This is a great move for therapy practices which, by nature, are dealing with sensitive information.
Why it works: By addressing each FAQ up front, therapy practices can provide all of the information a new client needs to make an informed decision. FAQs clear up any doubts or lingering concerns and are an effective selling tool.
Furthermore, FAQs are often keywords themselves, so including a few increases your ability to rank for various search terms. Add 5-8 FAQs on each of your main pages and watch your rankings improve.
Use These Therapist Website Examples as Inspiration
Now that you’ve seen thirteen of the best therapy websites, you have a few options.
For one, use at least one of the above tips on your website each month.
Strengthening your website is a long process and there’s always room for improvement.
Choose one of the above therapist websites and implement the lesson I’ve outlined for you. Commit to using each of the tips until you’re satisfied with your website (and attracting new clients).
Also, be sure to bookmark this blog post and come back to it once a month as you continue improving your therapist website.
Second, stay committed to building your marketing channels. They take time and energy but are worth the effort in the end.
Ready to learn more about how we’re creating therapy websites that draw in clients? Contact us today for a free discovery call.
About the author: This post is guest-authored by Brandon Grill, a mental health marketer based in Las Vegas, NV. Brandon helps group therapy practices create amazing websites and rank #1 in Google through thoughtful SEO efforts. In his free time, Brandon loves to spend time with his family (including his two young nephews AJ and Elias), reading, running, meditating, and being outside.
Need help crafting a compelling mental health narrative that reaches the right audience? Contact me today and let’s chat!
