Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Award For Best Website in Healthcare Category + Best UX Design
Beacon Media + Marketing
Healthcare SEO Services
Optimize Your Healthcare Website for Search Engines With Professional SEO Services
Boost your website’s visibility and attract more patients with healthcare SEO services. From engaging content optimized for search engines to technical expertise and execution, we’ll help you rank higher and reach more people in need of your services.
We Leverage Proven SEO Strategies to Drive Website Traffic + Grow Your Healthcare Practice
Integrated SEO Strategies
Our SEO strategies involve a wide range of tactics that improve your rankings from every angle — including on-page content, off-page authority building, and technical SEO.
Local + National SEO Expertise
Whether you own a local practice, multiple offices in the same state, or a national healthcare franchise, we can tailor our strategy to help you achieve your SEO goals.
Live Reporting Dashboard
We measure your SEO performance with a live reporting dashboard that you can access at any time. These reports pull valuable data from Google Analytics and SEM Rush to gauge success.
Comprehensive Website Analysis
Your website is your marketing foundation and needs to be optimized for success. We’ll run an SEO web audit and competitor analysis of your website to find opportunities for improvement.
Rise Above the Competition With Our Tailored SEO Solutions
With so many businesses vying for attention in the crowded online healthcare marketspace, search engine optimization is an essential component of any digital marketing strategy. If your website isn’t getting enough visibility on search engines – or it’s attracting the wrong clients to your door – then it’s time to revisit your SEO strategy and discover how you can optimize your website to bring more qualified leads to your digital doorstep.
At Beacon, we know that no two businesses are the same, which is why we don’t believe in a one-size-fits-all approach to SEO. Our team takes the time to understand your unique business, industry, and goals and develops a customized strategy that will help you climb the search rankings and get the best possible results.
SEO Marketing Strategy
Effective SEO Strategies for Healthcare Businesses: Tailored Research and Content Optimization
Our SEO marketing strategy begins with a deep-research phase. We’ll conduct a competitor analysis, assess your current website, and look at how your website is currently performing on search engines. By identifying gaps and opportunities in your unique market, we can help you develop a strategy that will help you stand out and reach your ideal clients. This could involve highlighting unique services or organic keywords that your competitors aren’t taking advantage of.
Once we have a clear understanding of your business’s SEO goals and current search engine rankings, we’ll work with you to create a roadmap to success. This might include a content blogging strategy, which is one of our key methods for growing your online presence and improving search rankings. This in-depth strategy outlines the tone and audience for your blog posts and our overall approach to SEO and brand awareness. We also provide monthly topics, keywords, and an overview of what we’ll be covering.
Our content strategy is tailored specifically to your business, using expert research and client insights to identify the topics that will make the biggest impact on your digital marketing efforts. We use highly vetted SEO keyword research tools, like SEM Rush, to identify what terms have the highest chance of success. And our content strategy is flexible, allowing us to adjust it based on current trends in your industry or to achieve a specific business goal. With our comprehensive approach, you can trust that your SEO marketing strategy will be designed to deliver results.
SEO Content
Elevate Your Online Presence with Expertly-Crafted SEO Content for Your Healthcare Business
At Beacon Media + Marketing, we offer SEO content services that cater to all aspects of your healthcare business’s online presence. From monthly blog posts to website content, our expert healthcare marketing team crafts high-quality, engaging content that is optimized for search engines to help you rank higher and drive more organic traffic to your website.
Our monthly blog post package includes two 1200+ word blogs that are tailored to your brand’s mission and values and are designed to showcase your business’s expertise in your industry. Our healthcare marketing experts conduct extensive research to identify relevant topics and use cutting-edge SEO tools to find the most effective keywords and phrases to incorporate in the content. We also use visual aids, such as header images, videos and branded infographics, to enhance the reader’s experience.
For website SEO content, our copywriters work closely with you to create customized, SEO-optimized web copy that accurately represents your brand and services, while also improving your website’s visibility in search engine results.
Ongoing Technical SEO
Boost Your Website’s Search Engine Visibility with Ongoing Technical SEO Services
Technical SEO refers to the process of optimizing the technical elements of a website to improve its ranking on search engine result pages (SERPs). This involves optimizing the website’s structure, code, and server to make it easier for search engines to crawl, index, and understand the website’s content.
Technical SEO is a critical part of overall SEO strategy and should be combined with on-site SEO (such as optimizing content, meta descriptions, and other elements found on webpages) and off-site SEO techniques (such as link building) to increase a website’s visibility in search engine results, drive more traffic, and ultimately generate more leads.
Our ongoing technical SEO services, available for websites hosted on our dedicated WP engine server, ensure that your website is always optimized for search engines and ready to attract a steady stream of new visitors. We perform weekly site audits using SEM Rush to identify and fix any technical issues that may be hindering your website’s search engine rankings, including improper indexing, broken links, and missing SEO tags or alt tags for images.
Website Optimization
Maximize Your Website’s Potential: SEO Optimization Services to Improve Site Performance
Are you not seeing the results you want from your website? Or are you struggling to measure results and identify what is and isn’t working for your SEO? With our SEO website optimization services, we’ll assess your current website and identify opportunities to improve technical performance, optimize content, and attend to other important on-page SEO details such as title tags, meta descriptions, and image alt tags.
There are many factors we look at when deciding what elements of your website need to be addressed. If your website doesn’t meet SEO best practices, our first step will be to ensure that your site has the basic structure and additions needed to improve its rankings. If your website already has a solid foundation and you’re just looking to unearth even more opportunities for growth, we’ll strategize where we feel we can add the most value.
PR Link Building
High-Quality Backlinks: Our Press Release Link Building Services for Improved Search Rankings
Backlinks are an important aspect of off-page SEO, which is anything we do outside of your own website to improve your search engine rankings. Search engines gauge your website’s authority in the digital space, and one way they do this is through backlinks – which are links from other websites that point to your site.
At Beacon, we are strictly against using black hat SEO techniques to build links, which are often ineffective and only hurt your business in the long run. We utilize press release link-building services to maximize the impact of your blog posts and gain high-quality backlinks that improve your search rankings and drive more traffic to your website. Our press releases are distributed to over 300 media sources, including high-profile outlets like Yahoo Finance and Bloomberg News.
Local SEO
Expand Your Local Reach: Strategic Local SEO Tactics for Your Healthcare Business
Unless you provide healthcare services 100% digitally, local SEO is a key factor to consider when you’re trying to reach customers in a specific geographic area. And what many people don’t know is that a solid local SEO strategy doesn’t stop with your website. Since many people find local businesses through online directories, like your Google Business profile, optimizing these listings is key for being the first healthcare business that shows up when someone searches for services in your area.
At Beacon, we can help businesses of all sizes with their local SEO strategy. If you own a single practice, we can optimize your website, listings, and additional content to rank for top keywords in your local area. If you own multiple practices or have locations open across the country, we can develop a more in-depth strategy to ensure your content is ranking and performing well in all the areas you serve.
Take the Leap and Scale With Our Digital Marketing Growth Plan
Are you ready to take your healthcare business to the next level? Partner with Beacon to unlock the full potential of your healthcare business.
Our work makes a difference in the lives of healthcare providers, their staff, and their clients. Take it from clients we’ve helped grow, scale + thrive!
“Thank you, Beacon, for being the partner that we needed to growth and scale our practice. Michelle and the Team at Beacon have provided guidance and direction along with incredible results. “
Elisabeth GulottaNYC Therapeutic Wellness
“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”
Christina Zampitella, Psy.D., FTCenter for Grief & Trauma
“We are so thrilled with the content calendar, training, quality of writing, and responsiveness of your team. The results speak for themselves. We couldn’t be more happy. Thank you!”
Miranda Barker, Executive ProducerEllie Mental Health
“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.“
Meghan McCarville, MA, LMFTHolistic CFT
“The team at Beacon is amazing! They are able to transfer the heart and personality of our business into their marketing. They listen and respect any concerns. Our business even during the pandemic has grown thanks to Beacon Marketing!! Highly recommend this company!!”
Dr. Robin RidingerPremier Health & Holistic Medicine
“Beacon Media + Marketing’s effort has made a huge impact on ESI. We have just been SLAMMED! We are getting great feedback on the social media videos and digital presence as well. We also have been approached for a news article based on your press release.”
Karen WilkenEquipment Source, Inc.
“Jennifer and Beacon Media + Marketing have proven results that show not only in new leads and interest in our gym, but converted sales. It’s because of those efforts that we are now confident to expand to other markets in Alaska employing the same marketing techniques.”
Becky BullisAnytime Fitness
“I am very impressed with Beacon Media + Marketing. They researched my competition to figure out a strategy and they implemented it quickly. Within a couple of months, I saw direct financial results. They are pain-free to deal with, and the results speak for themselves.”
Kassandra TaggartReal Property Management Last Frontier
“What can I say about the folks at Beacon Media + Marketing, they are the BEST. There are truly no words. They took a vision and concept I have had in mind for over 10 years and made it a reality. They exceeded ALL my expectations in production quality, price, work ethic, and ultimately results. I highly, highly recommend them.”
Anna SattlerAnna’s Alaska
“The Beacon Media + Marketing team was the perfect choice for our small non-profit. They listened to our vision and helped craft an outstanding message that we’re proud of.”
Ali TolmanLet Every Woman Know-Alaska
What to Expect When Working With Beacon
Our Beacon Way SEO Process
01
Partner With an Expert Account Manager
Have a million questions? Want to make sure that your marketing is taken care of? You’ll have access to an account manager dedicated to ensuring your SEO strategy is well executed every step of the way.
02
Internal Brainstorm
Once you’ve met your account manager and discussed your SEO goals, your personal AM will relay this information to the rest of the SEO marketing team. We’ll evaluate your overall marketing campaign and develop a plan of attack.
03
Get Your Content Strategy
If you sign on with us for blogging SEO services, we’ll provide you with a comprehensive SEO strategy. This document will include your target audience, SEO goals, blog keywords, and more.
04
Monthly SEO Auditing
We keep track of your website’s SEO performance and keep an eye out for any red flags. If your website performs poorly or needs some TLC, we’ll fix meta descriptions, broken links, and other issues impacting your rankings.
05
Website Edits
If you want to give your website an SEO refresh, our web team will get to work optimizing your site to rank higher on Google. You’ll get the chance to tell us your website goals, and you’ll be able to preview edits on a staging server before they go live.
06
Content Distribution
Backlinks are one way Google determines a site’s authority. We provide blog distribution with a custom press release.
07
Monthly Reporting
Every month you’ll receive a hosting report that gives clear insight into the technical performance of your site. You’ll also get to see web traffic insights straight from Google Analytics.
Your Top Questions Answered
Healthcare Search Engine Optimization FAQs
Can Beacon guarantee that my website will rank #1 on Google?
No, our team at Beacon cannot guarantee that your website will rank #1 on Google. No SEO agency can make such a guarantee because search engines like Google use complex algorithms that are constantly changing, and rankings can be affected by many factors. However, we can guarantee that we will use our expertise and best practices to optimize your website for search engines — and work to improve your search engine rankings over time. And we invite you to look at our many case studies that highlight the clients we’ve helped rank first on Google for target keywords in the past!
We understand that you want to ensure your investment is being well-handled and need an idea of what is working or what isn’t. Measuring SEO success involves tracking various metrics, including your website’s organic traffic, keyword rankings, click-through rates, bounce rates, and conversion rates. By monitoring these metrics, you can assess the effectiveness of your SEO strategy and make informed decisions to improve your website’s performance in search results. Additionally, you can use tools such as Google Analytics and SEM Rush to track and analyze your website’s traffic and search performance.
At Beacon, we provide access to live reports on these metrics and work with you to continually refine your SEO strategy and achieve your business goals.
What is Google E-E-A-T and how does it impact my SEO?
Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. With recent algorithm updates, Google identified these four factors as being the most important to its search engine when evaluating the quality and relevance of a website’s content. Essentially, when someone asks a question or searches for a service, Google looks at all four of these factors to choose the best and most reliable resource for clients to pull information.
Understanding the impact of Google E-E-A-T on search rankings is vital for creating an effective SEO strategy. Rather than stuffing your content full of keywords, Google is looking for high-quality, informative, and engaging content that demonstrates your unique experience, expertise, and authority in your field – in addition to your reputation for transparency and trustworthiness.
While there is a wide range of techniques you can employ to make your website more competitive in these four areas, a key takeaway is that you should always focus on putting out content that is relevant to your field and that genuinely provides valuable information to readers.
Does Beacon use any black hat SEO techniques?
Absolutely not. At Beacon, we strictly adhere to industry best practices and ethical standards for SEO. We understand that black hat SEO techniques — such as keyword stuffing, cloaking, and link schemes — may provide short-term gains. However, they ultimately harm your website’s reputation and result in long-term negative effects on your search rankings.
Our team of experienced SEO professionals only use white hat techniques, that hold to Google’s E-E-A-T standards. And we always prioritize creating high-quality, valuable content and optimizing your website for user experience. We focus on building high-quality backlinks, conducting thorough keyword research, and regularly updating and optimizing your website to ensure it meets search engine guidelines. With our proven track record of success and commitment to ethical SEO practices, you can trust that your website’s search rankings are in good hands with Beacon.
Does Beacon provide ongoing SEO services or just one-time optimizations?
Depending on your SEO needs, we provide both project-based and ongoing SEO services. If your website is underperforming or isn’t ranking high on search engines, we can provide one-time website optimization services. Essentially, we’d learn your goals, set a budget, and optimize your website within the parameters we set. These services are recommended most if you aren’t interested in a new website design but want your website to perform better. SEO web edits can also be used to add new services, local SEO keywords, or relevant info to existing pages.
We also provide ongoing services that support SEO. Our SEO blogging package includes monthly blog posts that are relevant to your industry and created using expert keyword research techniques. Our blogging packages also come with content distribution, which includes our press release link building service. Our video packages can be combined with blogging to maximize your SEO impact.
Additionally, we provide ongoing technical SEO services, which can be paired with our website hosting package. We use SEM Rush to perform SEO audits and ensure your site health is well above industry standards. We’ll identify and fix any glaring technical errors, improve site speed, and review some on-page SEO features, such as headers, title tags, meta descriptions, and image alt tags.
Can Beacon help with improving my website’s conversion rate through SEO?
Yes, we can certainly help improve your website’s conversion rate through SEO. Without web visitors, even the most engaging and enticing content won’t have the impact you want, and it won’t gain new leads for your business.
While SEO is focused mainly on increasing your website’s visibility and driving more traffic, we also prioritize user experience and conversions when creating content or making changes to your website. Once your content is ranking high on the SERP page and attracting a high number of web visitors, it’s essential that your website is optimized to convert that traffic into actual clients.
Our SEO experts also specialize in optimizing your website’s calls to action, creating engaging content, and designing landing pages that are specifically tailored to convert. By improving your website’s conversion rate, you can ultimately maximize the ROI of your SEO efforts and achieve your business goals.
Face to face. Zoom. Phone. Email. Whatever you’re comfortable with. Give us a call at (907) 563-6008 or fill out the form below for a free consultation.
