Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Award For Best Website in Healthcare Category + Best UX Design + 2023 Clutch Champion Award

Pure Bliss Med Spa foyer

Pure Bliss Med Spa

New Med Spa Achieves Great Success Breaking into Crowded Market with Local SEO Focus

Meet Our Client

Pure Bliss Med Spa is one of Atlanta’s newest premiere medical spas. Pure Bliss has a team ready to bringing glam and luxury to the field of aesthetics.

The Marketing Challenge

Pure Bliss Medical Spa was a relatively new med spa in the Atlanta area when they approached Beacon Media + Marketing for marketing services.  They didn’t have the advantage of a healthy referral system in place to grow their business and they were entering a very competitive market in their industry.

Pure Bliss already had an existing website, but it lacked focus. They had no rankings, except for branded terms. Technical and security issues throughout the website, slow loading speed and lack of content related to key services.

Pure Bliss also had an existing GMB listing, but it wasn’t optimized to services, review collection and responses.

Examples of work that Beacon did for Pure Bliss Med Spa

How We Got Results

First, we implemented our SEO (Search Engine Optimization) Audit. It’s an imperative first step to find and fix technical issues that are hurting your website’s online performance. The SEO audit helped us uncover the on-site issue and we were able to make a plan to move forward with a new campaign. Our Web/SEO team made the needed changes to hosting to improve the speed to enhance the SEO performance and user experience.

After collaborating with Pure Bliss on the goals and target keywords to optimize, we analyzed the competition and market demographics. Specifically, we identify the top 3 competitors for the top 10 keywords

  1. Ranking reports for your competitors
  2. Website reports comparing your site to the top 3 sites
  3. Keyword Opportunities and overlap with competitors.

Our SEO Services Performed:

  • Fixed all technical mistakes- Site went from 64% to 99% optimized
  • Wrote new content to better optimize the site
  • Optimized GMB- Added weekly content and updated listing
  • Created a Rep Management Plan to implement
  • Created a Strategic Content Marketing Plan and added content monthly.

Results after implementation:

  • Traffic increased 219+%
  • Average Page Views increased 286+%
  • Organic Bounce Rate improved by 60%
  • First Page Ranking for top 5 service keywords within 6 months of new marketing efforts.
  • Client more than tripled new clients and revenue.
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Achieving the goals for Asha, owner of Pure Bliss. was truly a testament to our SEO/Content Department. 

Often when clients approach us about generating new leads and business using ads- there’s a deeper process that we have to undertake before we can even start the ad portion of the campaign. Pure Bliss was no exception to that, even further, they had multiple fundamental issues with their website that, had they not been addressed, would have made any and all ads completely ineffective. 

By first identifying and fixing all the various issues that were preventing Pure Bliss from ranking on Google, we were able to execute an effective and fairly aggressive SEO plan that generated additional traffic, new leads and clients within a short period of time.

Jennifer ChristensenJennifer Christensen, CMOBEACON MEDIA + MARKETING

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