Meet Our Client
Juneau Youth Services (JYS) is a comprehensive mental and behavioral health provider in Southeast Alaska. It offers emergency, residential and community-based programs to at-risk young people. It’s been operating since 1961, but when it came to Beacon Media + Marketing, it was struggling with company identity. After providing so many different services over the years, the brand appeared dated and disjointed. It had affected not just public perception, but the culture of the team.
Services Provided: Branding | Website Design | Website Development
Industry: Healthcare | Mental Health
Their Marketing Challenge
JYS was a full-service client. We started with a consultation process, to figure out exactly what the company was in the past, what it was in the present, and what it was hoping to be in the future. This led to a total overhaul of the brand, to breathe new life into the public image, as well as an extensive website redesign, with a particular focus on enhancing the user experience. We also developed a comprehensive marketing strategy to launch the new brand and educate the community about the JYS philosophy and the different ways the different ways JYS could improve their lives.
How We Got Results
First, we crafted a new logo, which is designed to demand attention while referencing specific imagery that communicated the JYS philosophy. The final product is clean, modern, and visually arresting. It symbolizes strength, guardianship, and a passion for Alaska.
Second, in redesigning the website, we paid close attention to the kinds of things users would need to find straight away. As a result, the home page included curated content delivered in an engaging, approachable aesthetic. This allows for a streamlined user experience.
Third, our inbound strategy accomplished the objective of attaining higher brand engagement. We prioritized platforms that allowed for personalized messaging and quality analytics to ensure we could measure our success, so we landed on Facebook and Google Ads.
We couldn’t be happier with the results:
- 62% increase in web traffic in the first week after launch
- 39% decrease in bounce rate, indicating stronger engagement
- 85% increase in new visitor traffic, bringing new people to the site
“Oh… my…. goodness!!!! All I can say is you nailed it!!! Our message is clear, the message is welcoming and hopeful, and it’s very personal and without doubt, professional!!!
Juneau Youth Services