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Marketing Blog

Company Culture of Innovation! Pros vs. Cons

How does it effect a company culture when it’s leaders are willing to “jump off the cliff and build the airplane on the way down?”  Entrepreneur: Someone who jumps off a cliff and builds a plane on the way down. I can’t remember where I first saw or heard this quote, but I’m pretty sure…

7 Behavioral Health Marketing Campaign Ideas to Kick Off the New Year

We’ve all heard it before: “New Year, New Me!” Maybe it’s even part of your latest social campaign. But while many of us focus on eating healthy, going to the gym, or spending less time online, what often goes overlooked is attending to our mental and behavioral health. As we step into a new year,…

Navigating Wellness: The Art of Behavioral Health Website Design

In the digital age, where we’re so accustomed to information being a short click away, a well-designed website becomes a crucial gateway to generating new client growth — especially in the world of behavioral health. As such, the art of behavioral health website design goes beyond aesthetics; it involves creating a user-friendly and empathetic virtual…

From Gratitude to Growth: How Practicing Thankfulness Can Elevate Your Recruitment Strategy

By Jennifer Christensen CMO “Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings” ~ William Arthur Ward We hear a lot about gratitude these days. But what exactly is the power of gratitude? How can practicing gratitude not only transform your entire perspective on life but…

Remember “Movember” — Why Men’s Mental Health Takes Center Stage in November

As autumn transitions into the colder months, November emerges not only as a time of falling leaves and cooler temperatures but also as a pivotal period for raising awareness about men’s mental health. Often recognized as “Movember,” this month serves as a platform to spotlight and address the critical issue of men’s mental well-being. If…

From Patients to Partners: The Evolution of Healthcare Digital Marketing

In the ever-evolving landscape of healthcare, the way healthcare providers communicate and engage with patients has undergone a profound transformation, largely fueled by the rise of digital marketing. And the shift from a traditional patient-centric approach to a collaborative partnership model is reshaping healthcare industry communication. We have to remember that we can’t stand alone…

Connecting with Care: How Digital Marketing Transforms Healthcare Communication

By Jennifer Christensen CMO We’ve all had that nightmare healthcare experience of waiting for hours to be seen, and then waiting even longer before your doctor shows up. Then, 15 minutes later, you’re being shuffled right out the door. It should go without saying that this is simply unacceptable — but it only illustrates a…

The Beacon Way | Using Recruitment Marketing to Recruit for Culture

Authors Adrienne Wilkerson and Jennifer Christensen, adapted to blog by Sara Jokela Recruitment + Culture + Marketing What do recruitment marketing and culture have in common and how can they play a vital role in building a thriving business? Recruitment marketing for company culture is about meeting people where they are, informing them, and educating…

The Beacon Way Episode 15 Part 4 of 4 Website Pages | Don’t Forget About Your Support Pages!

Authors Adrienne Wilkerson and Jennifer Christensen, adapted to blog by Sara Jokela In this series, we have been discussing best practices for websites, and what website pages you should include. This installment will discuss the blog page, the FAQ page, and the contact page. For more information on website best practices, see The Beacon Way…

The Beacon Way | Effectiveness of Marketing Strategies Episode 16 + 17

Authors Adrienne Wilkerson and Jennifer Christensen, adapted for blog by Sara Jokela Building Out Your Marketing Strategy for Effectiveness Pulling together a cohesive plan and then implementing it can be a daunting subject for any business. There are many tools, tips, and tricks to use in your marketing efforts that will help as you’re looking…

Empowering Patient Decisions: The Vital Role of Healthcare Marketers

What exactly do healthcare marketers do? In today’s complex healthcare landscape, patients are not just passive recipients of medical care; they are active participants in their own health journeys. And this shift toward patient-centered care has given rise to a crucial figure in the healthcare industry — the healthcare marketer. At Beacon Media + Marketing,…

Marketing in Healthcare: How is Healthcare Marketing Different from Marketing in Other Industries?

In the modern world, a marketing strategy has become an essential component of almost every industry, including healthcare. However, healthcare marketing is unique — distinct from marketing in other industries due to the complex nature of the healthcare sector. For example, did you know that approximately 90 percent of Americans search for health information via…