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What's in a Headline? How to Write to Get Attention

What’s in a Headline? How to Write to Get Attention

“Creating the product is half the challenge, capturing the customer’s attention is the other.” You’ve just launched your dream business. New office space, a fresh batch of employees, your favorite pen sitting on your desk… Everything is in place. There’s only one problem: You don’t have any customers. No big deal! You’ve spent the past …

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Can Traditional Marketing & Digital Marketing Integrate?

Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional …

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How much does it cost to hire an agency?

How Much Does it Cost to Hire an Agency?

The cost of hiring an agency can vary with surprising extremes depending on a myriad of factors including company size, reputation, and even geographic location. There are two primary ways most agencies will bill: hourly or project. Agencies will often have different hourly rates for services, for instance, project management, graphic design, illustration, programming, creative …

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Business professionals collaborating. Is Marketing the New Sales?

Is Marketing the New Sales?

Almost every business owner that we talk to has a version of the same goal, whether they are a small business in Anchorage, Juneau, or one of our national clients. Numbers don’t lie, and increased sales are almost always the bottom line. But here is where things can get sticky. Consumers are changing, they have …

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Woman shopping on her phone. SEO optimize your blog for increased rankings

Drive More Traffic to Your Website: 6 Expert Ways to SEO Optimize Your Blog

The world of SEO can be complicated and is ever-changing, so it’s easy to get frustrated or at the very least overwhelmed. However, SEO is foundational to successful marketing and for driving traffic to your website. In the end, the whole reason we market online is to drive traffic to our site so that we …

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Is the SEO Blog Dead?

Is the SEO Blog Dead?

“72% of buyers research a new product or service on Google prior to buying and 81% of buyers research before they buy!” There is no way to ignore the numbers above, the whole buying and shopping process has evolved, and if you want to stay profitable, you need to be changing right along with your …

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