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Marketing Blog

Marketing in Healthcare: How is Healthcare Marketing Different from Marketing in Other Industries?

In the modern world, a marketing strategy has become an essential component of almost every industry, including healthcare. However, healthcare marketing is unique — distinct from marketing in other industries due to the complex nature of the healthcare sector. For example, did you know that approximately 90 percent of Americans search for health information via…

What Are the 5 P’s of Healthcare Marketing? Exploring Core Marketing Principles

Marketing for the healthcare industry takes a great deal of planning and internal knowledge. And while most marketers don’t hold medical degrees, nor could they perform a complex medical procedure, what we do understand at the most complex level is how to strategically market for healthcare providers. In the dynamic realm of healthcare marketing, the…

Psychology Today

A step-by-step guide Psychology Today Profile: Your Photo | 5 Things to Consider Psychology Today (Intro Video) Psychology Today offers clinicians the ability to upload up to a 19-second video on their profile. A video introduction breaks down a barrier that a client might have when they’re deciding if they want to work with you…

Leveraging Local Listings: How To Increase Visibility and Reach for Your Healthcare Practice

In today’s digitally connected world, the success of any healthcare practice relies heavily on its local online visibility. For example, did you know that over 46 percent of Google searches are local? Given these statistics, it’s evident that you have significant potential to connect with potential customers by investing in local SEO efforts. Local listing…

The Beacon Way, Episode 14, Part 3 of 4: Your Digital Marketing Service or Product Pages: Should You Put Your Prices on Your Site?

Build a Website That Cultivates Connections With Clients Digital marketing is an ever-moving entity but does contain some constants. For example, cultivating connections with clients over a digital marketing platform is more relevant than ever in our digital age. For more information, check out Episode 12 and Episode 13 of The Beacon Way, where we…

The Beacon Way, Episode 13, Part 2 of 4: Build a Homepage and About Page People Want to Read

Homepage Necessities for Success Communications have changed so much over the years, in more recent history, newspapers and magazines were the option for printed marketing and advertising. Advertisers wanted their business name to be on the front page or above the fold because passers-by could see it at a glance without purchasing a paper. The…

Episode 12 The Beacon Way: Website Strategies Series Part 1 of 4 | Beacon Media + Marketing

The following four podcasts in our series will center around building your brand through website pages and strategy. Your marketing goals should cultivate connections with your clients and remove barriers. Website strategy should be a foundational piece of your business and an extensive consideration for building your brand messaging. Creating a Powerful Marketing Hub through…

Digital Marketing for the Healthcare Industry: An Overview of Benefits for Patients and Providers

In today’s fast-paced world, with an ever-increasing appetite for content, potential consumers’ attention spans are getting shorter and shorter. This means that leaders in all industries are scrambling to find the best ways to grab customers and keep them interested in their brands. But how is this done in a constantly changing digital landscape? Digital…

The Role of Search Engine Optimization in Healthcare Marketing

Healthcare SEO matters more than you might think. Sure, SEO strategy is vitally important for every web development and content marketing endeavor — no matter the industry you’re operating in. But in healthcare businesses in today’s digital age — where the internet has become the primary source of information — search engines play a vital…

The Beacon Way Episode 11: Brand Messaging Part 4

Brand messaging is such an important foundational step when setting up your business and business strategies. We have spent quite a lot of energy on the subject and pieces relating to it because without knowing who you are, who you are not, who your target audience is, and how you will solve that audience’s pain…

Evaluating A Digital Marketing Agency For Potential Partnership: 10 Frequently Asked Questions

Vetting digital marketing agencies for suitability, fit and value for money isn’t the easiest of tasks. Especially if you’re not a marketer. Knowing what to look for and what questions you should be asking plays a significant role in finding the right marketing partner for your business. We curated this FAQ list to provide you…

Episode 10 The Beacon Way: Brand Messaging Part 3

How Business Development Can Fuel Growth Business Growth means many things to many people and determining how your business should grow takes time and strategy. Making a business development plan should include the pain points you are solving for your target market and how you will balance the quality, price, and speed triangle. In our…