Healthcare marketing can sometimes be a tricky thing. Between balancing your brand online and fulfilling your role as a healthcare professional, you may not have time to focus on effective marketing strategies. You may even miss opportunities for ways to obtain new clients.
So, how can you use your established brand to reach new audiences? Incorporating videos can be a great way to engage with people. You also have to find the best methods of spreading your videos’ reach online.
Starting YouTube ads can be a great way to reach a new audience. According to Statista, YouTube is the second-most popular social network after Facebook. By adding video to your marketing strategy, you’re building a new way to reach your target audience, get more potential patients, and meet your healthcare marketing goals.
Do you need help creating videos? Learn more about how we can help you.
Why Video Is Effective for Healthcare Marketing
Videos take up a significant portion of internet traffic. People are entertained and engaged by videos in ways that static photos or words can’t. Many people are drawn to the overlaps of words, moving videos, and music.
Using videos for your healthcare brand can be a great way to reach new audiences. Many people use the videos on YouTube to learn more about interesting topics. If you can provide ways for your targeted audience to learn more about you, your brand, and your services, and more, they’ll be more likely reach out.
There are many ways that you can create videos. From providing medical advice to educational videos, you’ll reach the target audiences seeking out your services.
It’s also a great way to build brand awareness because people have higher retention rates with videos. Since the landscape of Google advertising is constantly changing, it can be hard to find the correct audience that will generate leads.
Why YouTube Is a Great Place to Advertise Videos
Besides YouTube being known as the video platform, there are a few ways that choosing this platform for your video advertising is better for your healthcare clinic. Many videos on YouTube have advertisements at the beginning, middle, and end of the video.
This will allow your advertising to have multiple opportunities to reach your target audience. In March of 2021, Statistica reported that the average worldwide spend time on YouTube per visit was almost 30 minutes.
Depending on the length of your advertisement, people can either get a quick glance at your healthcare clinic or are provided with a longer video. The key with longer video advertising will be keeping the ad engaging enough for them not to skip your ad. However, if they are short, users often aren’t given the option to skip the ad.
With people spending extended amounts of time on YouTube and the number of times your advertisement can show up, it can be an excellent investment for your healthcare marketing strategy. The main point of these advertisements is to raise awareness about your brand and provide them with the content to find out more.
How To Start Advertising on YouTube
There are a few steps that you can do so you’re set up for YouTube advertising. But before you jump into that, you must make sure that you have an established brand. This will become crucial as you create videos that reflect your healthcare clinic.
This includes your business model, logo, colors, fonts, and more. With this established, you can create a professional look for your YouTube channel to help people feel more comfortable choosing you for their needed services. Then you can do the following steps to have effective YouTube marketing.
1. Create Your Google Account
The first thing you will need to do is create a Google account. You won’t be able to create your own YouTube channel without one. Your Google account and YouTube channel will be tied together, which can be beneficial and explained later in this blog.
Once you’ve created your Google account, you’re ready for the next step.
2. Create Your YouTube Channel
This is where your branding becomes crucial. You’ll be able to insert an image for your YouTube banner that people will see when they click on your channel. This can include your tagline and other relevant information for your healthcare clinic.
Then you’ll want to use your logo for your profile picture. This will help people easily identify you and will become helpful for your advertisement. This YouTube channel will allow you to publish several videos that may turn leads.
You’ll also use this time to insert your watermark that will appear in all your videos and advertisements.
3. Create Google Ads Account
The next step will be creating your Google Ads account. This can be helpful for your clinic for a few reasons. You’ll be going through the Google Ads portal to push your advertisement out. This will allow your ads to be seen on YouTube.
You can also use this account to create Google Ads for your business that will appear on websites and searches on Google. The conversion rates for Google Ads show that it can be a good investment for your marketing strategy.
4. Create Your YouTube Campaign
This is where everything will tie together to use YouTube advertising. Once you’ve created your video, the following steps will be publishing and disseminating the content.
- Publish the video on YouTube: Once your advertisement is ready to go, you’ll be able to publish it on your YouTube channel. You’ll want to create a title for your video, a description, and choose the right thumbnail. Make sure to publish the video for the public to see when going onto your channel.
- Copy the link: Next, you’ll want to copy the link of your video and go into your Google Ads account. You’ll create your YouTube campaign and be able to make your advertisement. You’ll want to copy the URL of your video into the ad so that it will use that video for your ad.
- Create the headline and description: It’s important to create a headline and description for your advertisement so people know what they are looking at. They’ll be able to read more information and how to contact you.
- Choose your target audience: It’s essential that you choose the target audience that you’d like the ads to reach. You can work with demographics like age and gender. However, it’s important to know that you’ll have to rely on broad audience targeting and geotargeting with healthcare ads.
- Launch your ad: Now it’s time to launch your ad! Your ads will now be played for people in your area or towards the demographic that you chose. When your ads play, your logo and descriptions will come up so people can learn more about who the advertisement is for and where they can find out more information about you.
- Choose your budget: You’ll have to choose your monthly budget for your advertisement. Whatever you want to spend for the month, divide that by 30.4, and that will be your daily spending. YouTube may spend less or more than your daily spending limit, but they say they won’t spend over your monthly budget.
Ideas For Healthcare YouTube Ads
Now that you know how to create a YouTube ad, you may be wondering what kind of videos you can make for your advertising. It’s important to remember that these videos provide content for people who will use this to get to know you. There are a few common advertisements that people use, including:
The “Why Us” Video
This is an overview video that gives people a peek at your office, your staff, and your services. This type of ad should capture your clinic’s mission and what differentiates you from other practices.
Educational videos are a great way to educate people on your specialty and help them recognize if they need to seek help.
Patient testimonials are a great way to get people to trust that investing in your services is the right idea. People tend to trust the opinions of others are more likely to seek your services if you have good reviews.
If you have an ongoing marketing campaign, a video ad that peaks interest and drives people to learn more works great for a YouTube Ad. For these types of videos, you’ll want to think of a specific tagline or idea you want to get across and generate creative content that appeals to your target audience.
Using these videos models may help craft your advertisement. It’s also a good rule of thumb to do close-up shots on people’s faces, don’t stick to one frame for more than five seconds, and make sure to have music that reflects the mood of your video and brand.
Video Tips for Healthcare Industries
Here are a few tips for specific healthcare industries.
Mental Health Videos
Video advertisements for mental health should focus on educating people and driving them to action. Taking the first step toward getting care can be daunting. However, with video testimonials and educational content, you can create a campaign that encourages people to seek out your mental health services.
Want to learn more about our mental health marketing services? Learn more here!
Functional Medicine Videos
You may consider explaining how functional medicine is different than conventional healthcare and how you take a personalized approach to treating chronic conditions. Testimonials and in-depth educational videos are also incredibly effective for this field — and help ensure potential clients are educated about your services before reaching out.
Some people have dental anxiety. You combat this by showing that your office is a welcoming environment. Show off your great staff and explain why someone should choose you for dental care over the competition.
Advertisements for orthodontic clinics can include a combination of patient testimonials, meeting the staff, and before and after footage. You can also display any state-of-the-art technology your office has and any special orthodontic offerings you provide, such as clear aligners or specialized diagnostics.
Videos of chiropractic sessions have become increasingly popular. You can share an educational video about how a chiropractor can help ease pain or aid in recovery from injuries or sports.
Advertisements should include your welcoming environment and show why you’re a good family doctor. You can explain why being a family doctor is important to you and why people can feel comfortable coming to your clinic. Many family doctors care for people from multiple age groups and treat a wide variety of conditions, so it helps to highlight your practice’s inclusiveness.
Video advertising is a great way to display visual imagery showing people relaxing in your facility or having a procedure done. Testimonials or pictures showing the results you can provide can also draw in new clients.
Why You Should Choose a Marketing Agency for Your YouTube Advertising
Keeping up with your marketing strategy can be taxing while running your clinic. That’s where Beacon Media + Marketing comes in.
You can focus on your clinic while we take care of the rest. We’ll help you with the whole process, from making the video to running your advertisement. We can even take it a step further by helping analyze your Google Analytics to convert that into who your advertisements should be targeting.
We dig deep at Beacon Media + Marketing when helping our healthcare clients. We’ll help you do everything from YouTube advertising to paid ads and create consistent content. We’ll even help you discover your brand and the “why” behind your work, and what value you bring to your patients.
We will help you share the important work you are doing and how you could help others in your community. Let us help you get a strong start on your healthcare marketing strategy, and we’ll get you set up for future success.
Want to learn more about how we can help you? Get your free consultation!