Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

Mobile phone with Google search loaded.

Google Ads

Google Ads Reach People Actively Searching for Services like Yours

Google is the most popular website in the world. It’s been estimated to handle as many as 7 billion searches every day. Google Ads (formerly known as Google Adwords) can run in either a search format or a display format, which means you can optimize ads to suit your audience.

A New Group of Customers

The great thing about Google Ads is the ability to target the exact combinations of keywords people are searching. It means they’re already interested in your products or services; they just need to find your business. This is a great tool to make sure people can find you when they need you. Google Ads work on a pay-per-click model in which you can allocate a budget and set the maximum amount you’re willing to spend per click. Google reports that advertisers make $8 for every $1 they spend. It’s a very powerful way to generate new leads and take your business to the next level.

Illustration of Google search results page.

What Makes a Google Ads Campaign so Effective?

Here are the key features that must be included to reach the maximum number of potential clients with Google Ads.

  • Precise Ads
    Write clear ads so it is easy for Google to rank you for the service you are advertising.
  • Keyword Groups
    Show up first on Google by categorizing your message so the search engine gets it.
  • Beta Testing
    Test multiple ads for the same message so you only run the ones that work best.
  • Landing Page
    Continue the ad’s message on your web page so it is clear to Google how to rank you.
  • Mobile Friendly
    Run ads that are mobile-friendly so your audience will see them on any device.
  • Extension Links
    Make it as easy as possible for people to do business with you with link resources.
  • Callout Extensions
    Include short statements on the value of your service to reinforce your message.
  • Call Extension
    Add a “Call” button to your ad so people know what to do to start business with you.
  • Constant Monitoring
    Have peace of mind because we are monitoring your account weekly.
  • Expertise
    We are Certified Google Partners so you get only the latest and greatest in best practices.

Secrets to Success

If you want to be in front of the people who are looking for your product, there is no better place than Google. These days, when someone wants to know about something, they look it up on the internet. Ultimately, most buying decisions are made online before anyone contacts a company.

Beautiful log cabin on lake.

Real Property Management

11%

Average Click Through Rate

2.8x

National Average Achieved

Real Property Management Last Frontier wanted us to help them enter the Mat-Su Valley market, which is currently brimming with real estate activity. We ran Google ads and saw above industry standard results.

Let’s Connect + Chat

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Give us a call at (907) 563-6008, schedule a free consultation online, or fill out the form below.

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