Google Ads Reach People Actively Searching for Services like Yours
Google is the most popular website in the world. It’s been estimated to handle as many as 7 billion searches every day. Google Ads (formerly known as Google Adwords) can run in either a search format or a display format, which means you can optimize ads to suit your audience.
A New Group of Customers
The great thing about Google Ads is the ability to target the exact combinations of keywords people are searching. It means they’re already interested in your products or services; they just need to find your business. This is a great tool to make sure people can find you when they need you. Google Ads work on a pay-per-click model in which you can allocate a budget and set the maximum amount you’re willing to spend per click. Google reports that advertisers make $8 for every $1 they spend. It’s a very powerful way to generate new leads and take your business to the next level.
What Makes a Google Ads Campaign so Effective?
Here are the key features that must be included to reach the maximum number of potential clients with Google Ads.
- Precise Ads
Write clear ads so it is easy for Google to rank you for the service you are advertising.
- Keyword Groups
Show up first on Google by categorizing your message so the search engine gets it.
- Beta Testing
Test multiple ads for the same message so you only run the ones that work best.
- Landing Page
Continue the ad’s message on your web page so it is clear to Google how to rank you.
- Mobile Friendly
Run ads that are mobile-friendly so your audience will see them on any device.
- Extension Links
Make it as easy as possible for people to do business with you with link resources.
- Callout Extensions
Include short statements on the value of your service to reinforce your message.
- Call Extension
Add a “Call” button to your ad so people know what to do to start business with you.
- Constant Monitoring
Have peace of mind because we are monitoring your account weekly.
We are Certified Google Partners so you get only the latest and greatest in best practices.
Secrets to Success
If you want to be in front of the people who are looking for your product, there is no better place than Google. These days, when someone wants to know about something, they look it up on the internet. Ultimately, most buying decisions are made online before anyone contacts a company.
Latest Blog Posts
One of the most effective ways to get new clients is your online presence. People are looking for everything on the internet, including mental health services. This makes it essential for your mental health clinic to be active and available for their use. Mental health clinics can benefit from several tools to…
Digital marketing professionals love throwing words around like sales funnel, awareness, or conversion. But what do those words even mean? How do they help you? Digital marketing is a lot like starting a romantic relationship. Your online presence lets the other party know you exist and ignites a spark of attraction. Your…
Why do we need mental health marketing? Let’s start with mental health services. Mental health services are designed to help people, often through the toughest times in their lives, so they can be happy and healthy and achieve their goals. It’s pretty straightforward – if you’re reading this blog, you’re likely to…
If you’re new to the world of digital marketing, it can be hard to know where to start. Sure, there’s a huge amount of information available online – but forget drinking from a fire hydrant. It can feel like you’re face-to-face with a tsunami. Let’s face it: running a company is often…