Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Award For Best Website in Healthcare Category + Best UX Design + 2023 Clutch Champion Award

Social Media Advertising

Where To Invest Your Therapy Advertising Dollars for the Best Conversions

Seventy-nine percent of private practice owners and managers say that attracting new therapy clients is their top priority, according to Beacon’s 2024 State of Mental Health Marketing Report. Yet for 45% of practice owners, their biggest challenge is knowing what type(s) of marketing work best for their practice. In other words, where do you put…

Starting YouTube Ads: Add Video to Your Healthcare Marketing Strategy 

Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/17/23. Developing a well rounded healthcare marketing strategy for a business in the health and wellness sphere poses many budget vs. capacity vs. quality challenges. The interplay and dynamics between each of those areas require navigating…

Create a Lead-Generating Social Media Content Strategy in 5 Steps

Social media platforms are no longer just a place to watch cute cat videos and post what you ate for lunch that day. They have evolved into an effective spot for businesses to market their products or services online and develop a deeper connection with their customers. And for many businesses, a great social media…

Facebook Unfriended the News (and You Should Care)

Facebook made a monumental decision to shut down the news in Australia this week. All content from all news sites, including public and commercial broadcasters, broadsheet and tabloid newspapers, magazines, websites, and even government departments such as the Bureau of Meteorology and Department of Health, evaporated literally overnight. This is a big deal. As you’d…

Sample marketing plan for construction companies

It’s time to scale your business. Congratulations! It’s taken a lot of hard work, paired with many long hours, endless cups of coffee, creative problem solving, and commitment to get to this point. Now that you’ve entered a growth phase, it’s time to think strategically about next steps. The best way to generate new leads…

What are Facebook Ads and how do we use them?

Originally published on November 24, 2015. Updated on January 30, 2020. Welcome to the dark side. We have cookies. Back when Facebook Ads were first invented, they used to be called “dark posts.” They were designed so they wouldn’t show up on your business page’s normal Facebook news feed, but in the news feeds of…

3 Steps for Creating Facebook Ads that Reach New Clients

We’re seeing some great results for our clients, specifically in Anchorage, using a new geo targeting technology that the brilliant folks at Facebook have developed. It’s called Local Awareness Ads, and it’s designed to bring customers right to your door.  The ads are created to target Facebook users that are within a certain radius near your office…

Facebook Ads Manager: What to Look for and How to Make It Work

This week, we shared a video to our Facebook page about the elements of a successful Facebook ads campaign. This blog is a further breakdown of the metrics and best practices we discussed, containing graphs and images. We hope you enjoy! What to Look For When you open Facebook Ads Manager in the morning, there…

Create two social media ads at once, save time and work smarter!

Social Media is expanding at a constantly increasing pace. It’s hard enough to keep up with the variety of platforms and the different ways that you communicate on them. Then you add in the need to create advertisements for each of them in the mix and suddenly your day is lost in front of your…