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No matter if you’ve been operating a mental health practice for a few years or over a decade, growth and expansion not only offer you the chance to develop your brand, you’ll also be able to reach out and help more people. And this is probably the reason why you started your mental health practice in the first place, right?
Once you’ve reached the point where you’re recognized in the community as a trustworthy mental health care provider, developing a well-planned mental health marketing strategy can help you to further establish your brand, enhance brand awareness, and attract more clients. And this is where partnering with a marketing company can be a huge asset toward facilitating your growth as a franchise.
Growing your practice into a nationwide franchise contains a lot of moving parts. Correspondingly, there is a lot to consider if you’re already growing into a national brand. And here, we’ll take a look at how a mental health marketing agency can help you with the process of nationwide expansion.
While an obvious benefit of growing your mental health franchise is to generate more revenue, there are also numerous advantages that you can capitalize on as well. And while there are both pros and cons to nationwide growth, you’ll likely find that the good often outweighs the bad.
A few benefits to consider when thinking about expanding your reach include:
Your practice is able to help more clients in need of mental health care
You can help strengthen communities across the country by providing access to much-needed mental health services
You could sell your business one day for a sizeable profit
Your practice becomes an investment that can be used as collateral for larger purchases such as new buildings, facilities, and equipment
Your income will always continue to grow
You’ll expand your reach and improve national brand recognition
The truth is, even a solo practice can become a franchise and expand at the national level. For example, Ellie Mental Health began as a solo practice and is still expanding into locations all across the United States with the help of Beacon Media + Marketing and its partners.
A Closer Look at Ellie
Founded in 2015 by Erin Pash and Kyle Keller in Minnesota, Ellie began as a small start-up clinic and has since grown into multiple locations across Minnesota and the United States. Based on the principle of destigmatizing mental health, Ellie has developed innovative ways to bring mental health care into communities across the nation – and this was all made possible by focused messaging and stellar marketing efforts.
One thing that sets Ellie apart from others in the mental health space is that their franchise has been built on the idea of positively impacting the lives of those within the community. This includes a core philosophy and a true desire to create meaningful connections between therapists and clients while continuing to innovate and further develop mental health services. And the franchise system allows anyone wanting to become a part of the Ellie family to do so with ease, while joining a compassionate mental health company with an amazing work culture.
When a mental health practitioner decides to team up with Ellie, the perks of this relationship begin immediately. And these include:
Immediate marketing of your chosen location
Assistance with hiring clinic directors and therapists
Access to comprehensive training courses
Brand development
Access to integrated health records and billing systems
Ellie’s success story couldn’t have been possible without the desire to make an impact in the community or the help of strategic marketing efforts designed to bring that message into communities across the country. In addition to marketing that targets multiple audiences, including new clients, franchise owners, and mental health recruitment. And this is the power that Beacon Media + Marketing offers – focused marketing with purpose and intention.
What to Consider When You’re in the Process of Expansion
If you’re already established in the community as a reputable mental health practice, the good news is that the hard part is over – almost. But when it comes to expansion, even though you’ll already have established a successful working relationship within your community, you’ll then need to focus on enhancing brand awareness in other communities.
You’ll also need to take a hard look at where and how you want to expand. And this often follows a few steps that may include:
Searching for new locations
Establishing your brand in a new community
Securing financing
Hiring
Training
Building or facility modifications
Local marketing efforts
The great part about the expansion process when partnering with a marketing company is that most of the steps you’ll need to go through can be handled through focused marketing efforts. And this includes local marketing efforts, establishing yourself within the community, reputation and social media management, and recruitment.
How a Marketing Agency Can Help with Nationwide Expansion
No matter how long you’ve been providing services in the mental health space, you probably have a core philosophy, a message, and a story to tell. And when you partner with a marketing agency experienced in the expansion process within the mental health space, you’ll be able to deliver your message and grow your business the right way – without you coming across as boastful or being “all talk.”
Through partnering with a marketing agency, you’ll be able to target the local regions where you envision your practice expanding, beef up your social platform engagement, ramp up mental health recruitment efforts, and get your name noticed where it really counts.
Competent marketing agencies employ an experienced professional team that may include web designers, content writers, social media experts, paid ads experts, and a host of other talented and creative people who want to see your business succeed. And with a team like this at your side, you can rest easy and focus on your own priorities – like helping others reach their mental health goals and strengthening the community you’re choosing to be a part of.
Expand Your Mental Health Franchise With Beacon Media + Marketing
With a team of professionals at the ready, here at Beacon we’re in business to help mental health businesses succeed, grow, and thrive. And just as we’ve been able to watch Ellie grow from a solo clinic in Minnesota into nationwide expansion, we’re willing to do the same for you.
Our team of creatives is poised to offer you the tools to get the attention and engagement you need to succeed at the nationwide level. And we accomplish this by honing your message and delivering it in an expressive way that speaks to who you are as a business – setting you apart from your competitors.
At Beacon, we’re dedicated to working for causes that we believe in and helping others realize their dreams while strengthening communities in the process. Our professionals create your entire marketing strategy based on your goals and work tirelessly to get you the results that you’ll need to succeed at the national level.
When you partner with Beacon Media + Marketing, you’ll leave the hard work to us. And we’d love nothing more than to watch you grow and thrive.
Written by Sabrina Martinez 12/27/22, updated and revised by Sara Jokela 2/20/25.
Reviews have become an essential element of marketing a business – and a great way to engage with your past clients while also showing potential clients how you’ve helped others. But getting a client review for marketing a mental health practice can be tricky when it comes to being ethically compliant with the Health Insurance Portability and Accountability Act (HIPAA).
Analyzing review content from online platforms like Yelp can help understand patient perceptions and improve services by identifying key themes and correlating them with facility characteristics and overall patient ratings.
Google reviews can significantly impact your search engine rankings – and whether or not someone will choose your practice over one of your competitors. But how exactly do you get a client review for your mental health practice? What are some of the ways that you can entice a client to review your business without directly asking for them? And can you actually respond to these reviews?
Here, we’ll outline a few ways to get client reviews for your mental health practice while remaining ethical and HIPAA compliant – and how to showcase these reviews to help you land new clients.
Client reviews play a pivotal role in the mental health industry, offering a window into the quality of care and services provided by mental health professionals. These reviews are not just testimonials; they are valuable insights that can guide potential clients in making informed decisions about their mental health care. When clients share their experiences, they contribute to the development and enhancement of mental health services, helping providers understand what works well and what needs improvement.
In the realm of mental health, where trust and credibility are paramount, client reviews can significantly impact a provider’s reputation. Positive reviews can build confidence and trust among potential clients, reassuring them that they are making the right choice in seeking help. On the other hand, constructive feedback from reviews can highlight areas for improvement, driving the continuous development of mental health services. By understanding the importance of client reviews, mental health providers can leverage this feedback to enhance their services and better meet the needs of their clients.
Can You Ask a Mental Health Client to Leave a Review?
In a nutshell, no. You cannot ask a client to leave a review because it violates specific ethical codes according to the following organizations:
The National Association of Social Workers
The American Psychological Association
The number of newly reviewed facilities and the volume of reviews can significantly impact the perception of mental health services.
Additionally, the organizations listed above also don’t approve endorsements or testimonials of current patients. And this is because patients may be easily influenced to leave a good review simply because they may feel pressured to do so. For example, a patient may feel that he or she won’t get the care they need if they leave less than a glowing review, and this places the patient in a difficult situation.
Further, if a client does leave a public review and they state any personal medical information, you cannot acknowledge their visit, symptoms, or treatment in your response as this would be a violation of HIPAA compliance. And any response that violates HIPAA compliance may result in large fines or other consequences.
How to Get Client Reviews for Your Mental Health Practice
As mentioned, soliciting client reviews is unethical and can easily land you in hot water for violating HIPAA compliance. However, you can make it easy for a client to leave a review. And this is also important because the easier it is for a client to leave a review, the more likely it will be for you to earn positive reviews and highlight your online reputation.
A few ways to offer a client an easy method for leaving a review are:
Have a dedicated testimonial page where any client can leave a review, including simplified instructions to do so
Have a list of links to leave reviews on other sites such as Yelp, HealthGrades, etc.
Share a link to Google Business Profile (formerly Google My Business)
Have handouts or a sign in your lobby with a QR code linking to your GMB
Google loves reviews. And providing simple instructions or a link to leave reviews on your website is completely acceptable by HIPAA standards. In addition, you can also share a link to your Google Business Profile where a client can quickly and easily complete a review.
The key element to remember when it comes to current clients is that you cannot solicit or ask them to leave a review. Doing so violates ethical codes, and also places the client in a vulnerable position where they may be subject to undue influence and feel pressured into writing a review for your services.
Is Solicitation of Reviews Allowed for Former Clients?
Ethical standards are clear when it comes to current clients. However, there is a gray area regarding former clients. While former client reviews are accepted by some professional codes of ethics, some do not allow this practice, and others may find this practice questionable. And this is typically because a former client may come back for your services, and asking them for a review may then be in violation of HIPAA standards.
The thing to remember is that the rules regarding leaving testimonials and reviews are always changing. Essentially, asking former clients for a review is more often allowed whereas directly soliciting reviews from current clients is considered an ethical violation. However, in order to stay in compliance with HIPAA, you may choose to forego asking current or former clients for reviews altogether, and simply make the process of leaving a review easy and available.
Whom Can You Ask for a Review?
Nearly every ethical code allows you to have testimonials from colleagues, coworkers, vendors, academic professionals, and friends. And these reviews, though not directly from a client, also offer you the potential for generating greater brand awareness, and they offer a professional review of your work in the mental health space.
Highlighting your business reviews and testimonials from professional sources actually offers you a greater advantage because these are legitimate testimonials that can be verified. And Google loves to verify credible sources.
Leveraging Reviews for Marketing
In the competitive landscape of mental health services, reviews can be a powerful marketing tool. Positive reviews not only boost visibility but also enhance credibility and trust among potential clients. When people see that others have had positive experiences, they are more likely to choose your services over others. This word-of-mouth effect can be incredibly influential in attracting new clients.
To leverage reviews effectively, mental health providers should focus on creating an environment where clients feel comfortable sharing their experiences. While direct solicitation is not ethical, providers can encourage reviews by making the process easy and accessible. For instance, having a dedicated testimonial page or sharing links to review sites can gently prompt clients to leave feedback.
Responding to reviews is equally important. Acknowledging positive reviews shows appreciation and reinforces the positive experience. Addressing negative reviews with empathy and a willingness to improve can turn a potentially damaging situation into an opportunity for growth. Additionally, incorporating reviews into marketing materials, such as on your website or in promotional content, can further enhance your brand’s credibility and attract new clients.
Review Platforms and Tools
Choosing the right review platforms and tools is crucial for effectively managing and showcasing client feedback. Popular platforms like Google Reviews, Yelp, and Healthgrades each offer unique features and benefits that can help mental health providers reach a wider audience.
Google Reviews, for instance, are highly visible in search results and can significantly impact your online presence. Yelp is known for its community-driven approach, where detailed reviews and ratings can provide in-depth insights into client experiences. Healthgrades focuses specifically on healthcare providers, offering a platform where clients can rate and review their mental health care experiences.
Each platform has its own set of features and limitations. Google Reviews are great for visibility, but they may not provide as detailed feedback as Yelp. Healthgrades offers a specialized focus on healthcare, but it may not have the same reach as more general platforms. Mental health providers should consider their specific needs and goals when choosing which platforms to focus on. By selecting the right tools, providers can effectively manage their online reputation and make the most of client reviews.
Highlighting Your Reviews
Believe it or not, there is an art to showcasing your reviews. Basically, if done poorly, you or your business may seem too boastful. But the key is to highlight these reviews while also being able to leverage their SEO value.
Highlighting reviews that promote the health and well-being of students can be particularly impactful, as it underscores ongoing efforts and initiatives aimed at enhancing mental health support within the campus community.
Thankfully, you have a few different options for formatting your reviews. And four of the most popular methods are:
Featured Reviews with Attribution – having a featured review with a link to the client’s website or to the original online review site is a great way to show attribution – and to make Google happy
Review Badges – a customer review badge or widget invites anyone who wishes to leave a review the opportunity to do so on a dedicated review site such as Yelp, Angie’s List, or Google Business Profile
Testimonials – customer or colleague reviews in quotations are often the most popular format, and usually have a dedicated page, or may be listed at the footer of a high-traffic page on your website
Review Aggregate Tools – Automated tools such as “Review Stream” enable you to gather your reviews from all over the Internet and post the most recent/relevant reviews to your website
Choosing the right review format largely depends on your website layout. And this is where partnering with a marketing company for website design can eliminate the guesswork on your end and leave you with a beautiful website with highlighted reviews that get you noticed.
Responding to Client Reviews
Responding to reviews not only shows your former clients that you care about their experience, it also shows potential clients – or anyone searching for a mental health practice – that you’re paying attention to what’s going on in your patient’s lives, and that you’re holding yourself accountable and taking your client’s perspective into consideration.
Reviews can highlight the effectiveness of individual therapy and other nonpharmacologic treatment modalities, which are positively correlated with review ratings. This includes a range of supportive therapies and practices that enhance patient care.
Perhaps the worst thing you can do is be unresponsive on a review site. This basically shows the online community that you’re not engaging or holding yourself accountable – and this can quickly ruin your online reputation.
However, when you respond to a review, you have to be particularly careful with what you say. As mentioned, if a former client divulges any of their personal medical information, even if this is a set of common symptoms, you cannot acknowledge this in your response. For example, if a client writes, “I was having anxiety and becoming depressed…” You can only acknowledge this review by stating, “Thank you for your comments.” Or something similar.
Additionally, when you come across a negative review, it is important to be apologetic and acknowledge the person leaving the review. Though you still cannot acknowledge any review that states identifiable medical information, simply offering an apology and being polite goes a long way toward keeping your reputation professional.
Managing Reviews
Managing reviews is a critical aspect of maintaining a positive online reputation and ensuring high-quality mental health services. Effective review management involves not only responding to reviews but also using the feedback to drive continuous improvement.
When responding to reviews, it’s important to be professional and empathetic. Positive reviews should be acknowledged with gratitude, reinforcing the positive experience. Negative reviews, on the other hand, should be addressed with a willingness to understand and resolve any issues. This approach not only shows that you value client feedback but also demonstrates your commitment to providing excellent mental health care.
Addressing negative reviews can be challenging, but it’s an opportunity to learn and grow. By taking the feedback seriously and making necessary improvements, you can turn a negative experience into a positive outcome. Additionally, using reviews to identify trends and areas for improvement can help you enhance your services and better meet the needs of your clients.
In summary, managing reviews effectively is essential for maintaining a positive reputation and providing high-quality mental health services. By responding to reviews with empathy and using the feedback to drive improvement, mental health providers can build trust and credibility, attract new clients, and continuously enhance their services.
The Power of Reviews
In today’s interconnected world, brand awareness regarding your mental health practice is extremely important. Today, many people research a business before they ever step foot in the door, even if they’re given a referral by someone they know personally. And this is why having a marketing company at your side to help you manage your online reputation -including review responses – can be a huge asset.
Mental health practices face numerous challenges, especially in maintaining a positive reputation. Positive reviews can help overcome these difficulties by building trust and credibility.
A competent marketing company will know how to highlight your reviews and incorporate these into your overall marketing strategy. And this will enable you to leverage positive reviews and get more clients in the door.
Your reputation as a mental health provider can be enhanced with positive reviews. But as discussed, the trick is to remain ethically compliant while offering your clients the ability to leave a review. As such, ensuring that you’re following protocols is imperative. Just remember to make it as easy as possible for any client to leave a review if they choose.
Marketing your pediatric therapy practice with the wrong strategy can feel like you’re just not getting through to people. Or worse, you’re met with outright rejection. Here’s the thing – promoting therapy services for children requires unique strategies when marketing to adults.
For one, your target audience is parents and caregivers, and that makes things a bit tricky. But growing your pediatric therapy practice doesn’t have to be difficult. Read on for some expert tips to help in your mental health marketing for pediatric practices.
Children’s toy companies seem to have it so much easier when it comes to marketing. Their products can easily be promoted on kids’ TV shows, displayed on the lowest shelves of store aisles, or seen with their friends at school. But when it comes to pediatric therapy services, you’re out of luck marketing to children.
So, does that mean your therapy practice is relegated to dusty doctor’s office pamphlets? Absolutely not. You just need to shift your focus to a not-so-obvious (at first) target audience: Parents and caregivers.
This “indirect” target audience is nothing new in the world of marketing. Think about it. Are senior care services talking to seniors? No, they focus on their adult children. Are Valentine’s Day gift commercials for you (the recipient) or are they meant to reach your significant other?
In the same way, parents, guardians, and other caregivers should be your main focus.
2) Go Where They Are
The easiest way to connect with your target audience is to show up in related areas that don’t compete with your practice. These spaces can be in-person or online, but the key is to leverage an existing audience that is more readily available than the one you can build on your own at this stage.
Parental Blogs, Podcasts, and Forums
Caregivers and guardians are constantly looking for advice and resources to guide them in raising children. If you’re able to use guest posts and other partnerships to boost your content marketing and PR, it can bring in many new clients. Why? Because there’s already an existing audience that trusts the authority of the person or platform. Be featured in their space, and you can instantly gain credibility.
Schools and Daycare Services
When kids aren’t at home with their parents or another caregiver, they’re at school or in daycare services. So, chances are, these adults interact with the children often and may even see a difference in behavior from home life. Partnering with these facilities provides a good opportunity to get new business from referrals.
Pediatric Hospitals & Doctor Offices
Similar to schools and daycares, medical centers interact with children in a different context. But there’s one key “advantage” here: hospitals and doctors’ offices are focused on healthcare. That includes behavioral and mental health as well. If a concerned parent brings their child in for an annual checkup, they are likely to bring up issues they’ve noticed. It isn’t rare for a child’s primary care doctor to recommend therapy as a solution, and they could very well recommend your pediatric practice. That is, if they know about your services. (Hint: that was an action item).
Camps and Recreational Activities
This strategy is repeated here also. While you’re unlikely to get direct therapy referrals from these places, they are where your target audience is at. It’s a smart move to figure out a way to get in front of their eyeballs!
3) Focus on (Search) Intention
Given the nature of your practice, it’s smart to target parents who are actively looking for answers to their children’s struggles. At least at first – once you grow our practice, you can broaden your scope. The idea of search intention is usually referring to the use of paid advertising. For instance, Facebook ads are often presented on your feed without you intentionally searching for that product or service. This can sound confusing because good ad targeting will result in you seeing highly relevant ads. (Think ads for baking tools in your feed because you read cooking blogs, like social media posts for baking, or place an order for a cake recipe’s ingredients.)
But no matter how relevant or timely these ads may seem, they don’t use search intention. You never went to Facebook, typed in “large whisk” and then expected to see a paid ad for that product – even if it was something you wanted to buy once you saw it.
Advertising with search intention is different. For example, if a water pipe bursts in your home, you might immediately Google “plumbers [city] [state]” or “fix water pipe near me.” In that case, you will be shown paid search result ads from companies in your area. And generally speaking, companies are more likely to get your business when they present themselves as the solution to a problem you were already searching for. That’s the power of search intention.
Likewise, it may help to use marketing strategies that focus on this for your pediatric practice. And while it’s not direct marketing/advertising, blog posts are a great way to bring visitors to your website based on search intention. For example, an informative post for someone searching “how much does children’s therapy cost?” could bring in traffic and more leads to your practice.
4) Target Values in Your Messaging
Perhaps this tip sounds obvious to you. But many practices in the health and wellness space, end up revolving their message around “shoulds.” You should be eating this instead of your favorite comfort food. You should be doing cardio 3-5x a week instead of watching the entire season on Netflix. You should be reading a book to keep your brain sharp or you should schedule that doctor’s appointment.
Are all of these positive, healthy things? Yes, but it ends up sounding like another chore of a to-do list, or worse a judgment. That’s why the key to successful messaging is to focus on parent/caregiver values, which would naturally lead to seeking therapy for their children if needed.
Here are a couple of examples of values:
Empathy: Most people are actively trying to be good parents to their kids. Show you understand the issues they may face, too.
Nurturing: Frame therapy as something to be proactive about as well as nurturing for a child’s well-being. In other words, change the notion that therapy is a last resort or only when problems get out of control.
What core values and emotions can you connect with in your marketing?
5) Reputation, Reputation, Reputation
Lastly, this is possibly one of the most important points in growing your pediatric therapy practice. While every business needs to maintain credibility and reputation, you will have to put more emphasis on it. Why? You’re asking parents to take a risk anytime they entrust you with their child’s care.
Even if a bad review is only a disgruntled parent or an unrelated comment like an insurance complaint, it can still damage your practice’s reputation. As you grow, these things will be less of a blow compared to your overall positive feedback and credibility. However, when you’re still scaling, you must be more vigilant in managing your therapy practice’s reputation.
Scaling Your Pediatric Therapy Practice with Beacon
From monthly blog posts and running ads to marketing strategy and web design, growing your therapy practice can feel overwhelming! That’s why we’re here to step in. You can sit back and relax while Beacon Media + Marketing launches your next successful mental health marketing campaign. Our team of experts knows exactly what to do reach your business goals, and we can’t wait to see your pediatric therapy practice thrive!
With mental health gaining awareness and being destigmatized, it’s never been easier to scale a psychotherapy practice. However, if you box mental health marketing into more traditional practices or even try and copy conventional health marketing, your results will fall flat.
Some businesses have cracked the code for marketing within this unique industry, and we want you to be next. We’re ready to help you take advantage of the increasing openness and acceptance surrounding mental health. Here are 7 expert tips to market your psychotherapy practice (with real examples!).
Don’t get us wrong. We absolutely value mental health and understand how critical psychotherapy is to a person’s well-being. And while it has made tons of headway even in the last decade, many people don’t place mental health on the same level as physical health or conditions.
Mental health is often placed on the back burner when life gets in the way – if it was remembered in the first place. Our point here is that you must meet your target audience where they are in their perceptions first – then you can change minds (literally) after clients get their foot in the door.
2) Find Your Niche
One thing you already understand about mental health is that it’s never a surface-level issue. Therefore, people will get the most benefit when their unique struggles are addressed with full understanding and expertise. Translation: if a potential client can find the exact info or help needed in a first-page, generic article on Google, you need to dive deeper.
The Center for Grief and Trauma has marketed their psychotherapy practice successfully by going all-in on a specific niche. You could consider doing the same to really see marketing growth! And before you ask – no, you won’t run out of potential clients or pigeonhole yourself out of business by niching down.
However, we understand how it might feel that way at first. If this is one of your main concerns, then it might be helpful to consider a tried-and-true example: your favorite restaurant!
We’re willing to bet that your first-choice restaurant specializes in a certain cuisine. So, consider this. Does a top-tier Indian restaurant worry about missing out on the people who are looking for a $5 burrito? Does the local vegan spot stress about going out of business because of the BBQ restaurant next door? No, because they have confidence in their niche, and work on being the best at serving their ideal customers. So, where can you provide the most value in your psychotherapy practice? Chances are, you can dive deeper than “mental health.”
3) Show Your Expertise
Anyone can make claims – whether it’s in marketing or education. The Lukin Center for Psychotherapy backs up their educational resources and mental health services using scientific evidence, research, and proven practices.
They claim the tagline “Driven by science, led by compassion” as a brilliant summarization of their value. Not only is it highly ethical for psychotherapeutic and psychiatric practices to offer research-validated treatment, but it also boosts their credibility with potential clients. As with any health service, reputation is crucial.
And while you don’t want to overwhelm your leads with too much information in your marketing, you don’t have to hold back when it comes to content or other resources. The most important thing is to make it accessible and welcoming to people.
Don’t worry about your expertise going over your audience’s heads. Trust us, they can handle it. But in any case, you will appear as an authority in your space – who is expected to be more knowledgeable than the average joe!
4) Own Your Local Market
Yes, we know you’ve probably tip-toed (or even taken the plunge) into local SEO. But what we’re talking about here goes much deeper than that. If you’re located in a particularly unique area, connect with the culture of your city or town.
Based in Manhattan, NYC Therapeutic Wellness has capitalized and made the most of the New York City market. Even with the rise of virtual and online therapy options, many people still prefer to seek in-person counseling. If that is your primary service offering, be sure to invest in your practice’s location, interior environment, and targeted location-based advertising.
There is always an inherent trust factor when reaching your local community, so don’t throw that away as you grow and scale your psychotherapeutic practice.
5) Be Inclusive and Welcoming
Mental health doesn’t need to be so sterile. When you realize your practice is connecting with real people with lives, personalities, cultural differences, goals, unique senses of humor… you can create an incredibly safe space that validates people for being human.
This is an incredible advantage that psychotherapy practices have over traditional health, wellness, and medicine. You get to reach people on an individualized, personal basis – not just checking them in and out of isolated treatments.
Ellie Mental Health is an amazing example of being inclusive and welcoming in their practices. The feeling is echoed throughout Ellie’s branding, messaging, and in-person locations. Just check out this statement from their website’s homepage:
“Seeing your therapist at Ellie is like stopping by a friend’s house (if your friend was a badass therapist). We have comfy couches, stylish art, and hot tea. We like to call ourselves professional secret keepers.”
How inviting does that sound?
6) Be Accessible & Convenient (Without Sacrificing Diversity)
We all love convenience and an easy choice. Drawing people to your psychotherapy practice is no different. But here’s where you need to be careful: Never choose accessibility over your ability to offer high-quality, individualized treatment.
Dana Group Associates is a behavioral health organization that has therapy appointments available fast and provides medication management prescribed by in-house psychiatrists. However, despite this ease of access, Dana Group still connects clients with the right fit from a diverse team of providers. Here are just some of the behavioral health areas they focus on:
ADHD
Adjustment issues
Aging
Anxiety
Bipolar disorders
Chronic Illness
Cultural Identity
Depression
Family issues
Grief & Trauma
LGBTIQ+
Stress
7) Don’t Use a 10-foot Pole to Touch on Psychotherapy
The last tip is something we don’t think many practices realize they’re doing: approaching mental health with kid gloves.
Mental health and wellness, as well as psychotherapy, are dynamic, complex, and rarely clean or simple. However, some marketing approaches water down messaging in an attempt not to scare people away. And while this is with the best intentions, we encourage you to dive deeper and start a conversation that explores mental health honestly.
This builds a solid, empathetic relationship with your audience that lets them know they’re not alone. So, don’t be afraid to share personal stories, explore stigmas, stats, or trends (no matter how chilling), or bring awareness to real causes. Because someone out there is dealing with it – and you could be the first step for them to feel better.
Partner with Beacon to Bring New Clients to Your Psychotherapy Practice
If you’re looking for a strategic partner to grow your psychotherapy practice fast, Beacon Media + Marketing is here to help. We offer mental health marketing services to scale your business – including content marketing, paid advertising, website design, branding, and more. Whatever you need, Beacon can take you to the next level for new clients and a profitable practice!
Written by Sabrina Martinez, Content Lead, updated and revised by Sara Jokela 05/07/2025.
No, it’s not as simple as just creating a masculine-style color palette to draw people in.
It can be frustrating to find that just because something is critical, it doesn’t make it easy to market. You likely know this all too well when trying to market your health services to men.
There are many alarming statistics that reveal men seek healthcare at much lower rates than women – even in the presence of a health problem. And the impact of this is significant. From chronic health conditions to mental illness, not seeking medical care can contribute to a shorter lifespan, serious mental health outcomes (such as suicide or addiction), and a serious diagnosis that could have been mitigated with early treatment.
Internet access plays a crucial role in reaching men through digital marketing strategies, ensuring your campaigns are visible and accessible online.
While many practices may focus on marketing to their primary customer, which more often than not is women, there are many benefits of marketing your services to men (even if they make up a smaller percentage of your client base). First off, men’s health is important, and a compelling campaign geared toward men can be the very spark that compels someone to take that first step and get the care they need. Also, if a man is actively looking for a health provider, they are unlikely to choose your practice if they feel excluded by your marketing. A men’s health marketing campaign can make your practice stand out as a safe and welcome space for men seeking care for health issues they might feel embarrassed or hesitant about.
This might be surprising, but rationale alone doesn’t get people through your practice doors. You can have the most data-driven arguments or health stats, but that’s often not what brings in new patients. Instead, you’ll need to focus on emotions for successful marketing and take time to truly understand your target audience, including their pain points, their reservations, and their needs.
You might assume that since you are trying to market to men that emotions might be a less important factor. However, it’s essential you consider a key emotion in your campaigns in order to break the stigma and negative perceptions surrounding men’s health.
Not sure how to craft a compelling marketing campaign for men? Here are five examples of stellar men’s health services marketing strategies to model.
Men’s health is a critical yet often overlooked aspect of healthcare. Despite the importance of regular check-ups and early intervention, men are statistically less likely to seek medical help compared to women. This reluctance can lead to severe health outcomes, including chronic diseases, mental health issues, and even a shorter lifespan. Understanding the unique challenges men face in accessing healthcare is the first step in creating effective marketing campaigns that resonate with this audience. Incorporating robust network architecture and efficient data sharing through a metro area network can enhance healthcare communication, making it easier for men to access the information and services they need. By addressing these challenges head-on, we can encourage more men to take proactive steps towards their health and well-being.
At the end of the day, we’re all human. Of course, we know that’s true. On some level, everyone understands that we can all relate to each other in some way. But in this case, grouping people together isn’t the best marketing strategy. If you really want to build rapport with your audience, show you empathize with their unique struggles.
Man Therapy, a site for men’s mental health resources, does this perfectly. The tagline of their website homepage isn’t shy about who they’re targeting. It states: “It’s okay to cry, even when it’s not about sports.” From there, social proof and connection are created by featuring video testimonials from real men, and an easy-to-navigate filtering system for finding mental health resources based on topics. These filters include:
Anger
Grief
Trauma
Anxiety
Depression & Suicide
Relationships & Sex
Notice anything different about these topics as it relates to men? Trick question. There aren’t any differences – everyone (regardless of gender or sex) deals with these issues. But Man Therapy has created a space that is safe and welcoming for men, allowing education and awareness to follow. How can you generate an atmosphere like that in your men’s health marketing?
Men’s Health: Leverage Popular Media + Publications for Internet Connectivity
Key Emotion: Community
We can never stress this enough: When creating any marketing strategy, go where your target audience already is. By leveraging a popular media publication that has already created a safe, normalized space for men’s health, you reach a more receptive audience, faster.
Being featured on these sites with a guest post, review, or other collaborative effort can really help spread the word about your health services for men. You can also take a more direct route, and partner with the publication to advertise on the Men’s Health website.
If men’s activewear company, Rhone, can partner with Men’s Health for this piece, “Men Don’t Talk Enough About Mental Health”, imagine the opportunity you have as a practice that directly provides men’s health services. There’s also a bonus to creating a marketing campaign in this way – it provides outside credibility and a reputation boost against your competitors.
Hims: Make It Hard to Say No with Data Transfer Speed
Key Emotion: Ease
Changing the norm means you have a challenge: making the alternative easy.
Hims is a telehealth and medication management platform aimed at providing easy, online access to men’s healthcare. Hims also offers features like online edit diagrams, making it easy for users to manage their healthcare information and appointments from anywhere. They provide virtual medical visits with licensed experts and send your prescriptions to your door. Complete with a bold “Find My Treatment” button on the homepage, Hims services are literally a click away!
This makes it extremely convenient for someone to change their habits in a positive direction. It’s simple psychology. By increasing accessibility to men’s health services – from skincare to erectile dysfunction to anxiety and depression – it is much likelier they will be utilized.
Now, this example is not to say that you should switch your practice to telehealth options. Instead, look at the big picture. How can you provide health services in a way that makes it harder to say “no” to treatment? It takes a lot to break down the stigma surrounding men’s health – don’t add an extra barrier to that.
No-Shave November + Movember: Amplify A Cause in the Metropolitan Area
Key Emotion: Empathy + Altruism
How many times have you gained personal awareness while supporting someone else? Whether it’s a family member or friend or co-worker – when people stop to help others, they often understand more for themselves too.
No-Shave November and Movember are non-profit organizations that create challenges to spread awareness and raise support for cancer patients, men’s physical and mental health, and suicide prevention. The challenges – like no shaving for 30 days or running/walking 60 miles in a month – are great for generating attention and going viral. This, in turn, not only creates the opportunity for health education but for starting a conversation while amplifying a real cause.
In what ways can your marketing campaign help others while spreading a positive message?
Here’s a hard truth: destigmatizing men’s health and care isn’t something that’s going to be laid out for you. Ensuring the privacy of sensitive data is crucial in creating a safe and accepting environment for men seeking mental health services. Do you want to see change? Your practice needs to be a part of the solution. Fortunately, it’s not as difficult to normalize positive things as people think. Just take a look at Ellie, who’s changing the culture of mental health with clinics across the country! They’ve written a fantastic post, “Why We Need to Talk About the Male Mental Health Stigma” that we’ll pull from here.
How do they suggest destigmatizing men’s mental health?
Make getting help the norm. Mental health struggles are nothing to be ashamed of, and everyone deserves to feel better. Frame men’s health services (like therapy) in a way that allows vulnerability, comfort, and care without judgment.
Encourage sharing personal stories. Part of destigmatizing men’s health is proving that no one is alone. Highlight real issues, journeys through struggles, and how other people have gotten better – and that they can, too.
Educate and bust myths. Stigmas only continue to grow when they’re fueled by misinformation. While you should always validate feelings and emotional needs, laying out the facts has its place too. Educate men on recognizing signs, symptoms, and struggles within themselves and others, as well as evidence-based solutions for getting better.
Pass it on. Challenge today’s men to be the generation that makes prioritizing health not just the norm, but admirable. Encourage boys to express mental, emotional, and physical needs, and create a healthy expectation that those needs will (and should) be met. When men do this consistently, they will pass it on to young sons, brothers, and future fathers – ending the stigma once and for all.
Men’s Health Service Infrastructure
A well-structured men’s health service infrastructure is essential for providing high-quality care to patients. At the heart of this infrastructure is a robust computer network that enables secure and efficient communication between healthcare providers. One of the most effective ways to achieve this is through a metropolitan area network (MAN), which connects multiple local area networks (LANs) within a metropolitan area. This setup provides high-speed connectivity and internet access, ensuring that healthcare providers can share resources and collaborate seamlessly.
A metropolitan area network (MAN) can cover an entire city, enabling healthcare providers to access medical records and consult with specialists in real-time. This level of connectivity is crucial for improving patient outcomes, as it allows for timely and informed decision-making. Additionally, a MAN can support telemedicine services, providing a secure and reliable connection for patients to consult with healthcare providers remotely.
The infrastructure of a MAN includes various network devices such as routers, switches, and servers, all interconnected by fiber optic cables or telephone lines. These components work together to ensure that data flows smoothly and securely across the network. A network engineer plays a vital role in designing and maintaining this infrastructure, ensuring that it remains secure, reliable, and efficient.
By connecting multiple buildings, including office buildings, hospitals, and clinics, a MAN enhances the efficiency and effectiveness of healthcare providers. This interconnected network allows for better coordination and resource sharing, ultimately leading to improved patient care. In the context of men’s health services, a well-structured MAN can make a significant difference in the quality and accessibility of care provided.
Privacy and Data Security in Men’s Health Services
Privacy and data security are critical concerns in men’s health services, as sensitive patient information must be protected from unauthorized access. One effective way to secure data transmission between healthcare providers and patients is through a virtual private network (VPN). A VPN ensures that sensitive information is encrypted and protected, providing a secure communication channel.
A metropolitan area network (MAN) can be designed with robust security features to safeguard patient data. These features include firewalls, intrusion detection systems, and encryption protocols, all of which work together to prevent unauthorized access and data breaches. Compliance with regulations such as HIPAA is essential, as these regulations mandate the protection of patient health information.
The role of a network provider is crucial in ensuring that the MAN infrastructure is secure and compliant with regulations. This includes managing wireless technology to prevent unauthorized access and using network diagrams to visualize the infrastructure and identify potential security vulnerabilities. Regular security audits and risk assessments are necessary to maintain the integrity of the network and ensure ongoing compliance.
Healthcare providers must also be trained on data security best practices, such as using strong passwords and secure communication protocols. A data center can be used to store and manage patient data, providing a secure and reliable repository for sensitive information. By prioritizing privacy and data security, men’s health services can protect patient information and build trust with their patients, ultimately leading to better health outcomes.
Health Outcomes
The consequences of men not seeking healthcare are far-reaching. Chronic conditions such as heart disease, diabetes, and hypertension are more prevalent among men who avoid regular medical check-ups. Mental health issues, including depression and anxiety, often go untreated, leading to severe outcomes like addiction or suicide. The impact of these health issues extends beyond the individual, affecting families, workplaces, and communities. Just as data rates in network channels determine the efficiency of data transmission, the timely seeking of healthcare can significantly improve health outcomes. By highlighting these health outcomes in your marketing campaigns, you can create a sense of urgency and motivate men to prioritize their health. Remember, the goal is to make them feel understood and supported, not judged or pressured.
Evaluation and Measurement
To ensure your men’s health marketing campaigns are effective, it’s essential to evaluate and measure their impact. Start by setting clear, measurable goals, such as increasing the number of male patients or improving engagement with your content. Use tools like Google Analytics to track website traffic and social media insights to monitor engagement. Additionally, consider using network diagrams to visualize data flow and understand the role of computer networks in connecting various devices and facilitating resource sharing. Surveys and feedback forms can provide valuable insights into how your audience perceives your campaigns. Regularly review these metrics to identify what’s working and what needs improvement. By continuously evaluating and refining your strategies, you can create more impactful campaigns that resonate with your target audience.
Improvement Strategies
Improving your men’s health marketing campaigns involves a combination of creativity, empathy, and data-driven insights. Just as a robust network architecture with reliable backbone connections is essential for efficient communication in Metropolitan Area Networks (MANs), ensuring network resilience is crucial for maintaining continuous and effective marketing efforts. A well-structured marketing strategy is crucial for reaching your audience effectively. Start by conducting thorough market research to understand the specific needs and preferences of your target audience. Use this information to create personalized and relatable content that addresses their pain points. Leverage multiple channels, including social media, email marketing, and partnerships with popular media publications, to reach a broader audience. Consider incorporating telehealth options or other convenient services to make it easier for men to access healthcare. Finally, don’t be afraid to experiment with different approaches and learn from your successes and failures.
Best Practices
When it comes to marketing men’s health services, certain best practices can help you create more effective campaigns. Highlight the role of network devices in facilitating secure communication and emphasize the increased security that comes with adopting advanced network solutions, including wired connections. First, focus on building trust and rapport with your audience by showing empathy and understanding. Use clear, straightforward messaging that highlights the benefits of seeking healthcare. Leverage popular media and publications to reach a wider audience and build credibility. Make it easy for men to access your services by offering convenient options like online appointments or home delivery of prescriptions. Finally, continuously evaluate and refine your strategies based on feedback and performance metrics. By following these best practices, you can create compelling campaigns that encourage men to take charge of their health.
Start a New Men’s Health Marketing Campaign With Beacon Network Resources
The takeaway from all of this? Marketing health services to men isn’t just about presenting an opportunity for getting help. In order to be successful, you must actively change the culture and reduce the barriers that keep men’s health de-prioritized. So, will you take on the challenge of reaching a more difficult audience in your practice?
Think of it like starting a campaign in a single building and then expanding its reach over time, even if it’s not owned by a single organization. This involves establishing connections across multiple buildings, creating a cohesive network that supports efficient operations.
Do you dare to create campaigns that defy the norms in men’s health? If so, consider Beacon Media + Marketing your dedicated marketing partner in growing your practice and reaching men with compelling, barrier-free marketing. Beacon specializes in marketing for healthcare businesses, especially
We’re ready to square up to the men’s healthcare stigma right along with you and craft messaging and visuals that get the right message across, whether that’s through expertly crafted blogs, effective paid advertising, impactful social media posts, or stellar websites and branding.
Wait! Stop writing that next blog post (or at least take a long, thoughtful pause). Although mental health blogging can be a great way to boost your SEO rankings and reach people online, every skilled marketer will tell you that the key to successfully growing your business and making in impact is having a wide range of effective tools in your toolbox. And today we want to talk to you about how you can leverage your voice to provide valuable mental health education and insight and grow your practice with podcasting.
Creating a mental health podcast as a part of your overall mental health marketing plan is the perfect, casual way to reach new audiences. The team at Podcast Hosting found there are more than 2,000,000 podcasts and over 48 million episodes as of October 2022.
Moreover, nearly a quarter of Americans listen to a podcast weekly! What would engagement like that do to boost your content marketing strategy? Well, if you can read this, speak, and have a halfway decent microphone – there’s nothing stopping you from finding out.
We’ve compiled five mental health podcasts we think you can draw inspiration from. Grab a pen and paper and be sure to take notes!
Lesson: Take a fresh approach to mental health topics
If you’re in the mental health space long enough, you start to hear the same recycled topics – cognitive behavioral therapy, intrusive thoughts, breathing exercises, mindfulness, journaling…
So, why not stand out by integrating mental health content with an everyday, down-to-earth issue?
Why we like it: The Mental Health and Wealth Show takes a practical approach to an adjacent topic that influences mental health – finance. How can you calm your anxiety about future finance goals? How can you stop feelings of overwhelm and burnout from debt or a low-paying job? How do you slow emotion-fueled impulse purchases or heal financial trauma?
Melanie interviews various guests to dig deeper into these topics – encouraging discussion, but with the obvious disclaimer: the content is not to be taken as mental health or financial advice!
Takeaway: This podcast uses a unique intersection between two topics to create engaging, helpful mental health content.
Ever feel like the expert advice content you turn to can quickly become…preachy? Well, the mental health space is no different. Sometimes your audience won’t want another lecture or “pro tip.” Mental Illness Happy Hour has a surprisingly unique angle compared to other mental health podcasts: empathy.
Why we like it: This podcast isn’t here to explain mental health or provide directly educational content. Instead, each guest is someone sharing their personal story with mental illness – in a raw, honest, and therefore, more mature content form. The lessons are left up to the listener to decide for themselves. We especially like this podcast because it feels less like a discussion and more like chatting with a good friend about their struggles and recovery.
Takeaway: Not all content needs to be informative. What kind of conversation can you start by just talking?
Let’s face it – the way you think about mental health is going to be completely different from your parents’ or even your kids’ perspectives.
And that’s okay. It’s just a reminder to tailor your podcast content to your target audience.
Why we like it: While Millennial Mental Health Channel is for everyone, it will inherently attract a specific age range. This podcast is hosted by a psychiatrist and therapist duo, allowing for two different yet essential perspectives on mental health. And because Justin & Eddie are millennials themselves, it makes for relatable, authentic content.
Take some time to figure out who you best connect with. Don’t aim for an audience you won’t be able to tune into (see what we did there?)! Of course, your niche doesn’t have to be generational. Maybe you can create the greatest impact discussing mental health regarding veterans and PTSD or for high performers who struggle with burnout, stress, and anxiety.
Takeaway: Considering how large the audience on the internet is, general mental health tips won’t get very far with engagement. What’s your specific expertise? Home in on that to reach people in your space.
Sometimes the best mental health marketing strategies can still feel like another chore on a to-do list. Do you really have the time to start an entire podcast – no matter how effective it is? Cue the HealthyGamerGG “podcast.” Dr. Alok Kanojia is a Harvard-trained psychiatrist that has become especially popular for mental health content in the gaming community.
Why we like it: This podcast proves you don’t have to create a dedicated, traditional podcast to capitalize on the marketing potential it brings. The HealthyGamerGG community originates on the streaming platform Twitch and has over 1M subscribers on Youtube – encompassing lectures, chatting streams, interviews, and viewer call-ins.
However, that doesn’t stop them from repurposing the content audio in a “podcast” version with a 5-star rating on Spotify.
Takeaway: You don’t have to go all-in right away. If you have a current content marketing strategy that works, maximize it in a podcast. The best part is, if you want to create a traditional podcast later on, everything is set up — and you may have already grown a sizable audience of listeners!
Lesson: Never start from scratch. Take notes, then make it your own.
Finally, we wanted to recommend a baseline podcast you can model after! This mental health podcast is led by mental health experts that are witty, relatable, and informative. If you want to get to know your target audience in a genuine, conversational way, the Last Session of the Day is the podcast to check out.
Why we like it: This classic style captures the base of a quality mental health podcast. It features two therapists who chat through current mental health topics and issues while offering their expert perspective. Last Session of The Day follows our go-to keys for content marketing: it’s personable, valuable, and informative without selling. The shorter-length episodes also show you can make bite-sized content that is still effective!
Takeaway: If you want to get a good idea of a foundation for starting your own podcast, Last Session of The Day is a great framework.
In 2018, Entrepreneur said podcasting was “the next marketing frontier.” We have to agree with a slight twist in 2022: podcasts are the next mental health marketing frontier.
Each of our recommendations prove it with their own unique approach, and we hope you will, too! From the medium’s ability to connect with your audience deeply, as well as how easy the barrier to entry is – here’s the next content marketing strategy on your to-do list: Start a podcast!
If you’re ready to get your expertise out there and grow your practice through valuable, engaging content (whether that be a podcast, blog, social media content, email campaign, or video), Beacon Media + Marketing is your go-to digital marketing agency for mental health. We keep on top of the latest trends in mental health marketing and can’t wait to help you grow your presence and make an impact in the communities you serve.
We all live in an interconnected age where a large number of consumers depend heavily on social platforms in order to discover businesses and products. And many of these consumers base their purchasing decisions on a company’s online reputation as well as how engaging and intriguing its dialogue and advertising are.
In fact, the hard data suggests that nearly 80 percent of consumers claim that a business’s social media content directly affects a purchase. And with nearly 80 percent of Americans using at least one social platform, many of these users are relying on social media for product information.
If you’re looking to ramp up your social media efforts for your business, social media reputation management provided by a competent and reputable marketing agency can provide you with the leverage you need. And here, we’ll explore why reputation management is so important to success.
What Exactly is Social Media Reputation Management?
The heart of social media reputation management rests with creating a more engaging and responsive presence on a social platform. And the term itself also regards the tactics that marketing professionals use to enhance brand awareness and improve your business’s reputation on social media.
Social media reputation management also entails many other factors that help to keep prospective consumers engaged and aware of your brand’s presence such as:
Responding to reviews
Liking and commenting on posts
Keeping profiles updated
Following potential consumers
Keeping a platform’s aesthetic fresh
Utilizing story highlights
Pinning posts
Posting regularly
With so much digital ground to cover in today’s maze of social media platforms, brands are also needing to keep up with other digital spaces to manage their reputation such as on review sites, local listing sites, business discovery apps, and many others. And it’s the task of a social media marketing team to keep up with all of this to better deliver your brand’s message to the consumer.
Why Is Social Media Reputation Management Valuable for Your Business?
When you outsource your social media efforts to a marketing agency, you’ll be partnering with professionals who know the social media space intimately. Social media marketing specialists understand the dynamics of each platform, what works and what doesn’t, and where you need to spend more effort to make an impact.
Social media reputation management enhances your presence and gives you the authority you need to stay afloat in a sea of digital information. In addition, social media reputation management increases your engagement with potential clients and customers thus maximizing your growth and exposure to target demographics.
Navigate Social Platforms With Authority
It’s easy to get lost in the void of social media. After all, you’re not the only one with a website or social profile trying to make an impact or drive brand awareness. And this means that you have to have a distinct and authoritative voice to attract and engage consumers.
When you partner with a reputable marketing company, you’ll have the power to engage with authority. And an expert social media strategist will ensure that you sound like the foremost expert in your field that you are.
For example, tracking social media conversations can be difficult and confusing as these dynamics shift abruptly. But using social listening tools can help a brand anticipate consumer trends and act on them before the competition slides in and steals away your potential consumers.
Social media reputation managers also use a variety of tools to assist you in your social strategy, whether on Facebook, Twitter, or any other platform. Tools such as Brandwatch, Talkwalker, and Hootsuite enable your brand to keep its finger on the pulse of trends and act on them before it’s too late.
Take Your Time Back
Ready to start focusing on doing the work and planning the future of your company? With social media reputation management, you won’t have to spend hours liking posts or responding to messages. And this is a ton of work that can easily be placed in the competent hands of a marketing company, freeing up your time to concentrate on what matters to your brand.
Consider the following tasks that social media reputation management will handle for you:
Adding profile stories
Responding to DMs
Responding to comments
Responding to reviews
Pinning posts
Keeping images fresh and relevant
Engaging with consumers in a newsfeed
Liking pages or posts
Ensuring page data is up to date
Creating highlights
Following potential clients or consumers
Interacting with clients and consumers
Perhaps spending eight hours a day on social media is right up your alley. But as a business owner, you probably don’t have the time to dedicate to this. And this is why social media reputation management can be the best strategy to handle all of your social media needs because these professionals do spend eight hours (often more) per day analyzing and interacting with social profiles.
Don’t Let Social Media Sabotage Your Reputation
Let’s face it – not every comment on social media is going to be positive. And anyone with a social profile knows that social media platforms are quite unfiltered when it comes to comments and dialogue. This is why it’s best to have a plan in place when a dissatisfied customer begins waging a complaint on your social profile.
Social media reputation management allows you to quickly resolve issues in real-time, as they arise. And this can be of great benefit. For example, if you’ve ever looked up brand reviews, you may have noticed that many of these brands don’t respond. And when the reviews are negative, other consumers take notice.
With social media reputation management, you’ll be able to improve audience engagement and inspire consumer trust. A consumer will see that you’re taking the time to resolve issues and engage with other consumers – and this goes a long way in establishing a dutiful reputation in the business world.
Share the Best of Your Brand
Any social media user spends a large amount of time figuring out how to portray themselves in the best light. And many brands are frankly unsure what to post, where to post, or how frequently.
Social media marketing professionals take the guesswork out of this equation. And because of their developed skills, they can intuitively present the best side of your brand for all potential consumers or clients to see. And with social media reputation management, you’ll be able to share your bet data, your best reviews, and your most engaging posts without wondering how it will affect your brand.
How Can Beacon Media + Marketing Help?
Here at Beacon Media + Marketing, we have a dedicated team on staff that will keep your social presence healthy, and ensure that your reputation stays clean, attractive, and authoritative. We have the skills to take your business to the next level and keep you up to date with consumer trends as they arise on social networks.
Though we offer many services, how your business is presented online is a crucial element that you have to get right. Otherwise, you could be drowned out by the noise of other brands with better social reputations. And this is why we have a dedicated social media marketing team to assist you in meeting your goals.
Our team knows how important your online reputation is. And we’ll strive to work for you to get you the results you want and deserve.
How much does a new website cost? Should you consider making your website or hiring a freelancer? What value does a marketing agency bring when creating your website?
In this blog, we’ll dig into why a website matters and what factors to look for when hiring someone for website design. We’ll also cover what factors affect the cost of a website and how to choose the right website design and development team for your upcoming web project.
Also– you’ll get a quick overview of Beacon’s website process, custom features that can add to the time/cost for a new website, and a behind-the-scenes look at how we create websites – from content to development – at Beacon Media + Marketing.
It’s really hard to encapsulate the value of a good website. Although many people know it’s important to have one for their business in this digital age, they may not understand the true value of an excellent website.
The physical location of your website is critical for showing customers your brand, but your website will typically be the first thing your potential clients come across. In other words, your website is your first impression.
When people come across a bad website that doesn’t accurately represent the business or has poor functionality, many get discouraged from working with the company. So, ensuring that you have a functioning website that has a good user experience is critical. If your potential customers can’t find the information they’re looking for or the load times are too long, they will likely leave your site.
You’ll see higher conversions when you have a website that accurately represents your brand, allows people to learn more about your products or services, and encourages people to reach out to buy from your business.
Your website is the foundation of your business. All digital marketing efforts, such as blogs, paid ads, or social media posts, will direct people to your website. So, having a sturdy foundation means you’re more likely to convert customers and show that you’re worth the investment.
What Elements do You Need for Your Website Project?
Building your website requires knowing many factors you will need for your website. And having these elements can decrease the time your website project takes and help convert clients. When creating your website, you need to have these elements planned so your designer can implement them:
Budget: Know how much you can spend on building your website.
Content: Choose who will write the content (you or a content writer).
Pages: Pick out what pages you’d like (services, contact, about, etc.).
Design: Decide what it should look like (compare this to your competitors).
Existing Website: Tell your designer if you’re integrating your existing website.
Knowing these elements will help you have a clearer vision of what you’d like and make it easier for you to relay that information to your website designer or developer. These are typical factors you’ll need to consider when working on a website project. So, being prepared beforehand can make the process a lot smoother.
What Can Affect the Price of Your Website?
You’ve probably heard varying degrees of how much it costs to create a website. There’s a chance you may have heard of some cheap ways to create your website or how expensive it can actually be.
So, why is that? Well, when creating your website, you have a lot of freedom. There are several factors that you need to consider when creating your website. And those elements can often drive up the price.
Depending on your business type, your visions and goals for the website will be unique. So, talking with your website developer at a marketing agency can be valuable for understanding what works well for user experience and converting clients. And this coincides with the factors that can affect the price of your website, including:
Size: Decide how big your website needs to be (this is a big factor in the final price).
Content: Have someone create good SEO content, so your website ranks well.
Experience: Know the level of experience your design team has, as it can raise the price.
Software: Choose what software you’ll build your website with (WordPress is often the best choice for functionality, freedom of customization, and versatility).
Functionality: Decide functionality tools, including e-commerce, password-protected pages, portfolios, software integrations, custom forms, blog migration, additional pages, how many services you have, etc.
Depending on the factors you decide to have on your website, the price can vary drastically.
So, what is the cost of a website design? As you can see, it’s hard to pin down exactly how much it can cost for a website design.
According to WebFX, the average cost to build a website with an agency or freelancer costs anywhere from $12,000 to $10,000. Although this seems like a high cost compared to a few hundred dollars it could take with a website builder, you won’t see the same results. With experts creating your website, you’ll significantly increase customer conversions.
Besides the factors that go into building a website, another thing to consider is whether you want to rent or create your website. This is a massive consideration for what you’re looking for in a website.
Renting means using a content management system (CMS) such as Wix or Squarespace, where you don’t really own your website. Rather you have an account for a website with them. If you choose an open-source CMS, such as WordPress, you have full control of your website and can have the freedom to code custom functionalities to meet your needs.
The analogy we like to use at Beacon Media + Marketing for building a website versus renting is that it’s like renting a condo versus having a custom-built home. It will be cheaper if you want to rent the condo, but you’re stuck to the provided layout. However, choosing an open-source CMS allows you to customize your website like you do when building your custom home.
If you want to rent a website, this is a cheaper way to have a website. However, building an open-source CMS website is the best way to go if you’re ready to set up to the next level.
What Are Factors to Consider When Hiring Someone to do Your Website?
You’ve decided that you want to build a website– great! Now you have to determine who is going to do that.
One of the best ways to approach this is to see what elements we talked about previously you’re missing (content, design, logo, etc.). This can help you determine your needs. If you need someone to design your website or write the content, then you’ll have to consider these factors when hiring someone to build your website.
Although you can go to a website developer, this may not be the best way to invest your money. Going with a marketing agency is one of the best ways to build your website.
Choosing an agency to do your website allows you to have an all-in-one experience. So, if you need people to write your content, design the website pages, and consider how it affects client conversions, then you can get that with a marketing agency like Beacon Media + Marketing.
Some main factors to consider when hiring someone to do your website includes if the agency has:
These allow your project to be worked on by multiple people who understand your end goal and can cover every important aspect of your website. Choosing an agency also means having cohesive branding across all marketing efforts that combine to convert clients. In other words, you’ll see a better ROI.
How Does Beacon Media + Marketing do Websites?
So, how do we do websites? The first thing we’ll do is talk to you and see what you need for your website. This can include content, design, hosting, etc.
Then we can get a quote for how much it will cost depending on what you’d like on your website. On average, we provide 10-to-15-page websites for $15,000. But you can call us and get a better idea of what it’ll cost for your website.
To create your website, we will have a few stages. The first includes sitting down with you to understand your website’s mission and details. Then we’ll ask for some assets that include a questionnaire, your logo, and any photos you can provide us through a Dropbox link, so it’s easy. We’ll write the content for your pages, have our UX designer give their insight, and have our team develop your website. Depending on your project size, your website project can be anywhere from eight to 12 weeks.
Start Your Website Project
So, are you ready to see what a good website can do for your business? Beacon Media + Marketing has a lot of experience in website development and design. We know what converts clients, what looks best, and are passionate about sharing your business with the world. Don’t wait any longer to get started.
Written by Sabrina Martinez, updated and revised by Sara Jokela 4/3/2025.
Are you afraid that putting pricing on your website could turn people away? Could having transparent pricing on your website hurt your business or decrease conversions? You may feel reserved about listing your prices and turning people away. Or you want to be upfront with them but aren’t sure how you should list your prices in a business directory listing.
Luckily for you, Beacon Media + Marketing founders Adrienne Wilkerson and Jennifer Christensen have the answers. After decades of experience in the marketing industry, they have valuable insight to the best marketing practices that can convert clients.
So, should you put pricing on your website? Spoiler: yes, you should! Here’s a guide on if you should list your prices on your website and how you can do it.
Yes, website pricing might turn some people away, but then the calls you do get are more likely to be your ideal client. And listing your prices or giving them a range can be extremely beneficial. You can’t overshare the information about your prices. It’s better to be transparent and honest with your customer base. Including your prices in your business listings can enhance visibility and ensure accurate information for potential customers.
When looking for products and services online, many people are looking for the best deal that balances price and quality. People are looking for how much your products or services cost, and they don’t want to search or make a call to find that information.
Some main reasons to list your prices include:
Weeding out bad leads
Gaining customer trust from the start
Providing an answer on price for people already looking
When you list your prices, you’re breaking the barrier to entry by setting proper expectations for your clients. Giving them a price or range sets anticipation of getting your products or services. As long as you don’t lie about your website prices, you’re setting the right standards and gaining the client’s trust.
You may wonder if it’s a good idea to list your prices even if yours is above the average market value. Well, there are a few ways that you can list your prices to convey why your prices are higher and worth the investment, which we’ll get to later in this blog.
Listing your prices will turn away some potential customers. However, some people who expect lower prices may try to bargain with you or fight you on your prices. When you can set an expectation up front, it will mitigate the potential of a customer being upset with your pricing.
Similarly, when you can list your prices on your website, it avoids customers having to call and ask for prices. This can save your employees time, and you’ll get more qualified leads invested in your product or services even with the price expectation. Accurate business data is crucial in this process, as it ensures that all information presented is correct and up-to-date.
What Are the Benefits of Listing Your Prices on Your Website?
So, what are the benefits of listing your prices on your website? Before any business decision, you want to weigh the pros and cons to understand how this will impact your profitability. Understanding the local market dynamics is crucial when determining your pricing strategy. The following are some benefits of listing your prices online.
Listing your prices can help build trust with potential customers, as transparency is often appreciated. It also allows you to strategically position your pricing plans against competitors, which can enhance customer acquisition and overall business success.
1. Build Trust
Being upfront with your customers can build trust with them. Providing accurate business hours in your listings can further enhance this trust, as customers will appreciate knowing when they can reach you. They’ll appreciate you being transparent and not wasting their time by making them talk to a sales rep only to find out the price is too high for them or too low, making them feel like the product or service is cheap.
2. Have Unaffordability Beliefs
Some people believe that the cost of your service is too high if the price is not listed. Customers could be turned away because they believe they may be unable to afford it. So, listing your prices, especially if you offer a low monthly fee, can help convert clients.
3. Save Time
As stated previously, listing your prices online can save you time. Providing monthly reports can also enhance transparency and save time by delivering comprehensive data to clients automatically. Instead of having people call your office to ask about pricing, they’ll contact you about ordering your product or service. This allows more time to work on your business and spend less time with people who may not become customers. You may need to speak with them about your products or services if they have questions, but this can help get them more invested in making a purchase.
4. Set Your Branding for Local Businesses
A great thing about listing your prices is that it helps distinguish your brand. Including your business in a business directory can further enhance your branding by showcasing your pricing strategy within a competitive landscape. Are you a low-cost leader, or do your customers pay more for your unique products and services? Whatever you are, you can list your prices and explain why it’s that way, which helps with your branding.
5. Create Incentive
If a customer wants your products or services but can’t afford you, they could be incentivized to budget their money so they can work with you. Understanding the economic factors of the local population, such as median income and wealth status, can help tailor these incentives effectively. They will know exactly how much the product or service is so they can save and benefit from working with you.
6. Provide Information
Many people shop around to see the best price or value of the products and services they’re looking for. Optimizing your listings for local search can significantly enhance your visibility to consumers actively seeking services in their vicinity. Providing your price information helps them understand where you fall within the price range they’ve seen and why you’re listing your pricing at a certain amount compared to your competitors. You can even try gathering information to understand the buyer decision process better and plan your prices and marketing appropriately.
How to List Your Pricing Plans on Your Website Effectively
So, how do you list your prices in a way that converts customers? Depending on your product or service, you’ll have to list them differently. Especially if your product is unique and you want to explain why your prices may be higher than the average market price.
When managing a directory website, it’s crucial to set listing rates effectively by understanding market competition and adjusting pricing according to traffic levels and the value provided to customers.
Three ways to list your prices are through service pages, educational information, or why you’re unique. These three options can work individually or together to promote your products or services in the best way possible that will convert customers.
1. Service Pages
One of the best ways to help list and sell your products or services is to have a page on your website for the key things your business provides. A service page on your website that reflects your branding and gives in-depth information about that service or product is a great way to get people the information they’re looking for.
Effectively managing your service pages can also enhance your directory listing by creating a sense of exclusivity and providing added value to attract customers.
This is crucial for your paid advertising as the pages you link your advertising needs to be exactly what is listed on the ad. For example, if you are a med spa advertising forehead Botox, when people click on the ad, they should be taken to a service page that reflects that. If it doesn’t, then your ad can be flagged by Facebook or Google for being misleading and will change the effectiveness of the ad.
On your service page, you should provide the basic information that people would be looking for about your product or service. Then you can list your price with an explanation for why it’s priced a certain way. You can have a call-to-action (CTA) at the bottom, taking them to the page where they can access your products or services.
2. Educational Information
A great way to get people to buy your product or service is to educate them about it. If you have a niche service that people don’t typically know about, such as ozone therapy, you can explain what it is and why someone should have it.
Optimizing a Google Business Profile can also be an effective way to enhance local visibility and provide educational information about your services.
A great way to do this is by utilizing a service page on your website or providing blogs that answer people’s questions about it. It’s helpful to give people the information they can trust and become invested in why this could be good for them.
If you use a service page, you can add links or buttons to your blogs that provide more information about products or services your customers would be interested in. Then after adding the educational information, you can give them a CTA button to contact you for purchasing.
3. Why You’re Different
Telling your customers why you’re different from your competitors is one of the most important things you could do for your business. This helps establish a unique brand that reflects a particular group of people that identify with your products and services.
Leveraging local business visibility can further differentiate your business by making it more accessible and relatable to the local community.
In The Beacon Way podcast episode about listing your prices on your website, Adrienne Wilkerson details her buyer experience that got her invested in a unique product. She wanted to get dryer balls and was looking online for them and was going to buy the regular plastic ones until she came across wool ones. Upon further investigation, she discovered why this product was unique and how this identifies with her love for animals.
Telling your story about why your business is unique will help connect you to potential customers. You can explain what makes your business different, why you price your products or services a particular way, and how this can benefit your clients.
Being different from your competitors will help distinguish your brand and your pricing. When you’re upfront about your prices’ why, and how much they cost, your customers will be invested in your company. This will also help keep them as loyal customers.
How Can Beacon Media + Marketing Help You with Your Google Business Profile?
Beacon Media + Marketing is led by marketing experts that can take your business to the next level. If you’re still unsure if listing your prices is the right marketing move for your company or how to do it, we can help. We provide tailored solutions specifically designed for small businesses to address their unique challenges and needs.
We offer many services, including and , that can help bring your website to the next level. How your business is presented online is crucial for customer conversions. Our team knows how important this is, so we can work with you to make sure you’re making the best marketing decisions for your business to thrive, while effectively managing ongoing expenses.
If you’re interested in how we can help you make marketing decisions that will pay off, contact us so we can see exactly what you need to start your journey.
The opportunity to grow your business is exciting. When looking at different ways you can invest in your business’s growth, marketing is probably one of the avenues you’re excited to explore. The digital marketing world is constantly changing, and it can be difficult to keep up with new trends while running your business.
Even talking with different agencies about pricing can be an immense thing. You may be tempted to take on the marketing yourself or outsource it to a freelance marketer. However, this may not be the best long-term option, as a digital marketing agency can provide extensive and cohesive services that grow and scale your business.
So, what does outsourcing digital marketing involve? If you’re on the fence about what to do for marketing your business, we’ve got a guide for you. Here’s an overview of how a digital marketing agency can help grow your business and why the cost may seem high but will give you the best ROI.
Marketing your business is crucial for gaining new customers or clients. Every business needs to have an online presence in our new digital age. People looking for products or services automatically look them up online, so if you’re not there, you’re losing out on major potential. Although you may have started as a small business with a few loyal customers, you likely have aspirations for growing your business. To do that, you will need help getting people’s attention.
You need to know how to market your business properly to hit your target audience and convince them to use your services or products.
Investing in marketing allows you to utilize unique and helpful tools such as Google ads to appear at the top of online searches. It will increase your brand exposure and entice people to learn more about your business.
You may be worried about the price if you choose to outsource your marketing. However, this investment that you’re making can be well worth the cost if you choose the right people to represent your business.
So, should you invest in outsourcing your marketing to an agency? You may feel like doing the marketing yourself is the best option as it can save you some money. However, doing the marketing yourself for your business is a huge undertaking and will consume a lot of time that should be spent on other aspects of your business.
There are several marketing services that can be great for real ROI. The marketing services that many business owners should do for their company include:
Investing in marketing through several avenues puts your business up for better success. When you can diversify where your money is going, you can ensure that you’re using multiple marketing tools to reach your target audience. And with the several factors needed for effective marketing, working with a freelancer may not be the right move.
When you pair with an agency, they will have dedicated experts in each field working on your marketing, which means you get the best of everything. You’ll also have the opportunity to benefit from a cohesive marketing strategy that works to sustainably grow your business, maintain your brand, and hit your target audience.
If you’re looking to commit to marketing that will help your business thrive, you need to work with people dedicated to doing the best content for your company. And pairing with an agency can provide that level of service. There are ten key benefits to working with a digital marketing agency, including:
Professionalism and Expertise: Working with an agency means that you’ll be working with marketing professionals that have a team of expert staff working on your business.
Top Talent: An agency has a large talent pool of people who understand each marketing aspect in depth, so you get the best of each service.
New Perspectives: You’ll have several creative people working on your business to get the best outcome for your marketing strategy.
Staying Up to Date: Marketing professionals will better understand the industry and what will work better for successfully converting customers.
Interact with Everything: An agency will let you approve content and changes to your marketing strategy, so you’ll never be surprised by how your business is represented.
Focus on Growth: You won’t have to spend your time marketing yourself but rather working on the other aspects of your business that will help you grow.
Save Money: In-house marketing requires payroll and benefits, which can be costly. But outsourcing allows you to invest in quality work that will save you money.
Cohesive Strategy: An agency will work in conjunction with you and create a cohesive marketing strategy that will better your odds of conversions.
Efficiency: With a team of people working on different aspects of your marketing, you’ll have better efficiency that allows a consistent online presence.
Achieve Greater Results: Marketing agencies know what works and what doesn’t, so you’ll achieve greater marketing results and see it when there are higher client conversions.
When pairing with a marketing agency, you’ll benefit from marketing experts working on your brand awareness and conversions. It can save you time since you’ll only need to work with the agency as much as you want to and can spend your time on other parts of your business.
There is a higher ROI for your marketing efforts when you can utilize an agency that creates a strategy that works. You can talk with their team to understand what services may suit your business and where your money will be best spent. They can also show you concrete numbers representing what is working and how your marketing efforts are paying off.
You may hesitate to invest money into marketing your business with an agency. However, the effectiveness and high-quality content you get when working with an agency are crucial for ensuring you get your money’s worth.
It can be hard to pinpoint exactly how much it will cost to market your business, as several factors are included in that decision. But the average small-to-midsized businesses spend about $2500 to $12,000 per month. The wide range can result from businesses choosing differing services that would best benefit their company.
Why Does It Cost so Much?
Some businesses will use revolving services such as blogging, social media marketing, website hosting, or paid advertising. However, many businesses often work from a retainer as the agency first takes them on as a client. This can be due to the marketing agency helping with branding or working through a project.
One of the biggest investments you can make for a big payoff is Google or Facebook advertising. These allow you to set monthly budgets and advertise your business online, making your target audience more likely to see your company and convert as clients. This may be where a lot of your marketing budget goes to.
However, other marketing tools, such as content marketing or social media marketing, may take a longer time for traction but also have a big payoff. They help build a library of content for your business that represents who you are to target audiences. You can use this content for people to learn more or connect with your customers when they’re interested in your business.
Although the cost may seem more when working with a digital marketing agency, the payoff is bigger. You’ll have high-quality content that reflects your company and helps convert customers.
Why Should You Partner with Beacon Media + Marketing?
Beacon Media + Marketing is a digital marketing agency built to help your business grow, thrive, and scale. We have a tremendous team of marketing professionals that bring high-quality content to your company.
We have several services that we can provide, including website design or development, content marketing, paid advertising, social media marketing, branding, graphic design, video, and more. Your business can benefit from the wide variety of revolving services we offer on top of great project work, such as website revamps!
At Beacon Media + Marketing, we want to help you understand your business better and for it to thrive. We work with you and explain our process along the way, so you understand the effectiveness of our marketing strategies. You can also use resources to understand better why we do what we do, such as our podcast, The Beacon Way.
If you’re ready to make the right investment for your business, partner with Beacon Media + Marketing to transform your company.
At Beacon Media + Marketing, we are an award-winning website and digital marketing agency focusing on helping grow businesses that do good. We specialize in Mental Health Marketing, Speciality Medical Practices, Functional Medicine, Financial Marketing, B2B, and Home Services. Our relentless focus on our clients has led to 5-star reviews since its inception in 2012. We keep our clients happy by delivering results that exceed their expectations.
With that in mind, we are proud to announce that Beacon Media + Marketing was recognized as one of the top companies on Clutch. For context, Clutch is a B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews.
In their recent announcement of Leader Awards, Clutch named us a top advertising agency in Alaska! The Leader Awards are only granted to the highest-performing B2B companies, so we’re incredibly gracious that Clutch has recognized our merit and top-tier work.
“We’re passionate about delivering results for our clients and doing work our team is proud of so that our clients can make a larger impact in their work- reach more clients, and effect change for good!” – Jennifer Christensen, CMO & Co-Founder, Beacon Media + Marketing
We’ve devoted ourselves to our clients, and this award shows how great our working relationships with our clients are. Thank you so much to our clients who graciously reviewed us on Clutch! Without your trust and support, we wouldn’t be celebrating this milestone! Here’s a snippet from a review on our profile on Clutch.
“Email communication is our main form of communication and it has been so easy and effective. They are always very responsive to my needs, and if there is anything that needs to be updated, fixed, etc is so quick and simple.” – Meghan McCarville, Owner, Holistic Couple & Family Therapy
Are you ready to harness the power of data for marketing your business? We’d love to hear from you! Please contact us, and we will get back to you.
Marketing your behavioral health business is a complicated and tricky field to navigate. You have to learn how to reach your target audience and make a connection with them. And if you’re using digital marketing, you have seconds to catch the attention of your potential clients.
If you’re not personally meeting these clients, it can be difficult to build a connection with them. And for a behavioral health clinic, gaining your clients’ trust is critical for your work’s effectiveness. The people you treat must build a solid foundation of trust with you to open up about their struggles.
The marketing you invest in can build that relationship even before your sessions start. With effective marketing tools, you can show that you’re trustworthy and make it easy as possible for someone to take the next step and schedule an appointment.
Beacon Media + Marketing has a podcast called The Beacon Way that discusses marketing tips for businesses. We talk about how important it is to build connections with your clients and how to do so in an accessible way.
Here’s a brief guide sharing five concepts of removing barriers in your digital marketing and how to increase conversions for your behavioral health clinic.
Are you interested in the work Beacon Media + Marketing has done for mental health practices? Learn how we can help you!
1. The Importance of a Niche
Many businesses make the mistake of marketing themselves as a place that can fix every problem their client has. However, in reality, that’s an unlikely expectation. Even for behavioral health clinics, many clinicians aren’t certified and trained to deal with every behavioral health issue.
Establishing your niche is an important healthy barrier to set with your potential clients. This means that you should be identifying the best clients for your services to allow you to provide the best quality care. Saying that you can work with any client– even ones that aren’t a great fit for your services– will likely lead to a poor outcome.
Onboarding and offboarding clients can be timely and costly, so ensuring that you’re marketing your services to people who will benefit from your treatments is crucial. When you can be honest about how your services can or can’t help someone, it builds a deep level of trust that will entice them to seek your services. People can sense when you’re marketing in a way that is more about gaining as many clients as possible rather than providing a great service to those in need.
Some people seek specific services such as addiction recovery and will look for behavioral health clinics with that niche. So when you market your practice as an addiction center, people will think of you first for their needs.
2. Not Using Unfamiliar Lingo
The words you use on your behavioral health website and for your marketing are crucial for building a relationship with your potential client. It would be best if you considered not using lingo that isn’t accessible to people unfamiliar with the behavioral health industry.
Breaking down complex topics to make them accessible to people is crucial. Don’t assume they can comprehend topics on your level. Similar to your sessions, you should use relatable language that your clients can process.
Paying attention to the language and thinking about things from the POV of your ideal client will help break down any barriers. If you have complex topics on your website pages, paid ads, or organic content, that can make potential clients feel intimidated and unwilling to learn more from you.
The podcast explores the idea of letting the customer choose your services. Like your sessions, you want them to work through the problem themselves and then come to the answer. They won’t seek your services if you tell someone what they’re feeling and do not give them the freedom to see if that’s the truth.
Your clients want to know that they’ve done the research and are comfortable making the right choice. Using words that make sense to them and letting them choose your services is the way to build a relationship with them and turn them into clients.
3. The Payoff of Comprehensible Visuals
Using visuals that are easy to comprehend is a great way to connect with your clients. Using online tools such as videos, infographics, or social media graphics can be a great way to catch the attention of your clients and provide valuable information.
People are drawn to visuals that are interesting and catch their attention. Many people will stay on a video for a few seconds to see if it’s something they’re interested in before scrolling past it or investing more time in it.
Videos and graphics can be a great way to catch someone’s attention and provide them with the information they’re interested in. It can also help build trust with your potential clients. When they see statistics used in infographics backed by sources, it builds a level of trust.
You can provide behavioral health education through these visuals that get people interested in the topic and possibly seeking services. However, you can also use it to be personable and show that you’re a person that can be trusted. They’ll learn more about you and feel more inclined to speak with you about their behavioral health struggles.
Many people may think that it’s obvious to provide a way of contacting your behavioral health clinic. However, some businesses overlook this small detail, which can be detrimental to your business.
Providing all forms of contact on all platforms allows people to get in touch with you quickly. Your contact information should be easy to find with no complicated forms. You can provide your email, phone number, address, and website contact forms. They should be available to access on your social media, website, and Google My Business.
A tool can also include a chatbot on your website to help direct people to book an appointment with you. You should also add plenty of website CTAs that entice someone to contact you.
5. Transparency Is Key
Being transparent is one of the most important factors for breaking through the digital barrier and connecting with your clients. Make your process and services clear from the get-go.
Be transparent about whatever services you offer, who are your providers, what modalities you provide, if you take insurance, etc. These are important questions that your clients will be asking, so if you can honestly answer them, you’ll begin to build a great relationship with them.
Don’t make clients have to dig deep into research or a call to find the answers. Having the information upfront and easy to find allows clients to make a decision more quickly and confidently.
Part of your behavioral health clinic is ensuring that people are comfortable enough to open up to you. Being transparent from the start will avoid any confusion in the long run and ensure that your clients don’t get upset for lying to them.
How Can Beacon Media + Marketing Help Your Behavioral Health Clinic?
Outsourcing your marketing can be a great investment for your behavioral health clinic. It allows you to take the time and focus on treating your patients rather than growing your client base. Our professional team can help with many marketing services, including website design and development, social media marketing, paid ads, content marketing, and more.
Beacon Media + Marketing can help you achieve your marketing goals to convert clients through our many services. We want to help your behavioral health clinic thrive and for you to focus on what you’re passionate about. Let us help you break through barriers and connect with clients in need.
