Posting Consistently but Not Seeing Engagement?
Establish a strong online presence that showcases your expertise and builds trust with our social media and reputation management strategies, made for mental + behavioral health providers.
Driving Sustainable Growth
Years of Experience
Award
Why Choose Beacon For Social Media?
Full-Funnel Social Strategy
Purpose-Driven Content + Creative
Collaborative + Efficient Workflow
Engagement + Reputation Management
Climb Aboard With a Customized Marketing Plan
Are you ready to take your mental or behavioral health practice to its next stage of growth? Let’s partner up and build a strategy that gets you there now.
Are Your Social Posts Just Not Connecting?
Seamless Review Process
Many of our clients opt to be hands-on with their marketing and review social media posts before publishing. We utilize user- friendly software that makes it easy to review and schedule all posts.
Social Media Strategy
Whether you’re focused on increasing your following, driving traffic, or generating leads for your practice, we'll develop a strategy that will draw in the most engagement for your mental + behavioral health brand.
Reputation Management
Your online reputation can influence a decision long before someone reaches out. We help you monitor reviews, strengthen credibility, and create a more positive digital presence that builds trust with prospective clients and customers.
What Our Clients Say About Us
“Thank you, Beacon, for being the partner that we needed to growth and scale our practice. Michelle and the Team at Beacon have provided guidance and direction along with incredible results.”
Elisabeth Gulotta
NYC Therapeutic Wellness
“We are so thrilled with the content calendar, training, quality of writing, and responsiveness of your team. The results speak for themselves. We couldn’t be more happy. Thank you!”
Miranda Barker, Executive Producer
Ellie Mental Health
“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”
Christina Zampitella, Psy.D., FT
Center for Grief & Trauma
“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.”
Meghan McArville, MA, LMFT
Holistic CFT
“The Beacon Media + Marketing team was the perfect choice for our small non-profit. They listened to our vision and helped craft an outstanding message that we’re proud of.”
Ali Tolman
Let Every Woman Know–Alaska
“The team at Beacon is amazing! They are able to transfer the heart and personality of our business into their marketing. They listen and respect any concerns. Our business even during the pandemic has grown thanks to Beacon Marketing! Highly recommend this company!”
Dr. Robin Ridinger
Premier Health & Holistic Medicine
“Beacon Media + Marketing has far exceeded our expectations with this campaign and in bringing our efforts in the community to light. We have received positive results and reactions from community members and more importantly, a significant increase in our fundraising efforts for these important causes.”
Michelle Engelke
Denali Express Chevron Network
“I love the website soooo much! Please make sure your team knows how incredible of a job they did! It’s wildly impressive and I’m thrilled that it’s for the CCC – ahhhh! Absolutely amazing! The design, the intuitiveness, the content, everything. I can tell how much work went into it and I couldn’t be happier!”
Janelle Anderson, Founder
Collective Care Counselling
Real People. Real Perspective.
Every idea comes from someone with a point of view. Meet the team behind the work.
Social Media Marketing FAQ
What is social media marketing used for and why is it effective?
Social media helps organizations build brand awareness and educate patients. By sharing informative content, they can position themselves as trusted industry leaders while empowering patients to make informed health decisions.
Why should I outsource my social media marketing to a digital marketing agency?
One of the biggest challenges businesses face with social media is consistency. Between running your business, serving customers, and managing day-to-day operations, creating content often falls to the bottom of the priority list. Even when content is being published, it can be difficult to know whether it’s actually contributing to business goals.
Outsourcing social media marketing gives you access to strategy, creative expertise, and a dedicated team focused on maintaining a consistent presence. Instead of guessing what to post or scrambling to keep up with trends, you gain a structured approach designed to support visibility, engagement, and long-term growth.
What’s the impact of AI on social media marketing and content creation?
Our team at Beacon fully understands that AI has the potential to revolutionize social media marketing and content creation. By leveraging the power of AI, we can create more personalized, effective, and engaging content that resonates with our target audience. However, we recognize that AI is still in its early stages, and it’s important for us to use it responsibly and ethically. We believe that a human touch is still essential in creating authentic, relatable, and accurate social media content.
We view AI as a resourceful tool that can help us when we’re feeling stuck creatively or need a boost in motivation. By using AI to gather new ideas and insights, we can take inspiration and make it our own —like a brainstorming session but with the added benefits of data and analysis. Ultimately, our goal is to use AI as a tool to enhance our content creation process and improve our overall strategy, while maintaining the human element that makes our content unique and engaging.
What social media marketing tools does Beacon use?
The Beacon team uses a variety of social media tools to help us create, manage, and optimize our social media presence. We use Canva, an easy-to-use design tool, to create high-quality graphics and images for our social media posts. Adobe Photoshop and Premiere are also essential tools we use for more advanced design and video editing tasks. For free stock photography, we turn to Unsplash, Pixabay, and Pexels.
Buzzsumo is a tool we use to conduct content research and track social media shares in our industry. We also rely on Answer the Public to identify questions and concerns our target audience may have and generate new topics and ideas for our social media posts. Linktree is another tool we use for managing multiple links in one place, while Sparktoro provides in-depth research on our target audience’s interests, demographics, and social media behaviors. Zubtitle is an excellent tool for adding subtitles to videos, and Grammarly ensures all punctuation and grammar are accurate in our content.
For data-driven insights and automation, we use Jasper.ai and Chat GBT. These tools assist us with social media management, content creation, and innovation. To create high-quality audio and video content that engages our audience, we turn to Descript. Loomly is our go-to scheduling platform, which allows us to save time, improve collaboration, and provide valuable insights and analytics on our social media content.
How long does it take to see results from social media marketing?
While we’d love to tell you that we could help your business blow up tomorrow, the reality is that results don’t happen overnight. Building a strong social media presence takes time and consistent effort. Clients often have high expectations for immediate results, but at Beacon, we believe that it’s crucial to set realistic expectations from the outset. It’s for this reason we choose to be very transparent in what results we expect you’ll achieve and how long it should take to start reaching your marketing goals.
The first thing that we like to establish with new clients is defining what success means for you. Is it increased engagement? More followers? Form fills? Webinar sign-ups? Increased web traffic? Once we’ve taken time to learn your goals, we like to emphasize that social media is an organic marketing method, meaning that it is an ongoing process that requires consistent posting and a clear strategy to take off. It’s not a quick fix and will most likely not deliver an instant ROI – it’s a long-term investment.
It’s also key to understand that brand awareness is an essential component of social marketing, and if you’re a newer company or have a poor online presence, it can take time to build a loyal following. Consistently producing high-quality content and engaging with your audience is key to building brand awareness and establishing your business as an authority in your industry.
And while it does take time to see tangible results, we also like to emphasize that social media marketing is measurable and can provide significant value to your business over time! Regularly tracking metrics and making adjustments to the strategy based on the results is essential to achieving long-term success.