Ken Okonek

Revenue Specialist | Speaker| Podcast Host

Helping scale agencies and directing entrepreneurs to harness leads with clarity, and grow both business and character. Expert in multi-channel revenue streams, business leadership, marketing strategy, and professional growth coaching.
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About Ken Okonek

Ken Okonek is Beacon’s Chief Revenue Officer dedicated to helping mental health providers grow revenue with practical strategy. He draws on broad experience, including sixteen years in the fitness industry, to connect revenue planning, marketing performance, and operations. Since joining Beacon in 2020, Ken has focused on mental and behavioral health organizations, aligning marketing, sales, and client success around measurable outcomes.

Ken’s no-nonsense approach mixes practical playbooks with data-informed decisions, so teams always know the next step. A team-first leader, he’s known for steady coaching, clear priorities, and removing friction across functions. And in every engagement, Ken brings grounded expertise in revenue operations, demand generation, pipeline health, and retention with a calm, relatable presence that always turns strategy into execution.

About Ken Okonek

Speaking Topics

Adrienne offers engaging presentations on a variety of marketing and business topics. Each presentation is customized to your audience and can be delivered virtually or in-person.

Revenue Alignment

Strategies for effective digital marketing in today’s landscape

  • Balancing brand and demand
  • Channel mix that actually performs
  • Territory and service prioritization
  • Pricing and packaging considerations
  • Measuring ROI and optimizing

Proving Marketing ROI

Attribution and analytics that drive confident investment decisions

  • Setting baselines and meaningful benchmarks
  • Multi-touch attribution that fits mental and behavioral health
  • Cohort, channel, and campaign analysis
  • Executive-ready dashboards and cadence
  • From vanity metrics to unit economics

Leading Winning Teams

Practical systems for accountability, clarity, and sustained performance

  • Hiring for values, aptitude, and role fit
  • Developing coaching frameworks
  • Cross-functional rhythms that reduce friction
  • Incentives, recognition, and retention levers
  • Change management that actually sticks

Scaling Mental Health Practices

Patient acquisition, operations, and experience at growth speed

  • Referral engine modernization and partnerships
  • Search, local, and paid tactics that convert
  • Intake-to-show improvements and rebook rates
  • Service-line and market prioritization
  • Playbooks for multi-location consistency

Book Ken for Your Next Event

Interested in having Ken speak at your event or appear on your podcast? He’s available for keynotes, workshops, and podcast interviews.
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What Our Clients Say About Us

“Thank you, Beacon, for being the partner that we needed to growth and scale our practice. Michelle and the Team at Beacon have provided guidance and direction along with incredible results.”

Elisabeth Gulotta

NYC Therapeutic Wellness

“We are so thrilled with the content calendar, training, quality of writing, and responsiveness of your team. The results speak for themselves. We couldn’t be more happy. Thank you!”

Miranda Barker, Executive Producer

Ellie Mental Health

“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”

Christina Zampitella, Psy.D., FT

Center for Grief & Trauma

“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.”

Meghan McArville, MA, LMFT

Holistic CFT

“The Beacon Media + Marketing team was the perfect choice for our small non-profit. They listened to our vision and helped craft an outstanding message that we’re proud of.”

Ali Tolman

Let Every Woman Know–Alaska

“The team at Beacon is amazing! They are able to transfer the heart and personality of our business into their marketing. They listen and respect any concerns. Our business even during the pandemic has grown thanks to Beacon Marketing! Highly recommend this company!”

Dr. Robin Ridinger

Premier Health & Holistic Medicine

“Beacon Media + Marketing has far exceeded our expectations with this campaign and in bringing our efforts in the community to light. We have received positive results and reactions from community members and more importantly, a significant increase in our fundraising efforts for these important causes.”

Michelle Engelke

Denali Express Chevron Network

“I love the website soooo much! Please make sure your team knows how incredible of a job they did! It’s wildly impressive and I’m thrilled that it’s for the CCC – ahhhh! Absolutely amazing! The design, the intuitiveness, the content, everything. I can tell how much work went into it and I couldn’t be happier!”

Janelle Anderson, Founder

Collective Care Counselling

Book Ken

Ready to bring Kens expertise to your next event? Contact us today to discuss availability and speaking topics. He’s available for keynotes, workshops, and podcast interviews.
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Speaking Inquiry

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Media Inquiry

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Podcast Booking

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General Contact

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Ready to Grow Your Mental Health Practice?

Our mental health marketing methodology ignites growth and builds your client base from the ground up.
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