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Challenge: Loss of web traffic, unclear brand identity, and outdated digital experience
Timeline: July 2024 – June 2025
Objective: Increase qualified leads, strengthen brand authority, and redesign a beautifully functional website

The Challenge

Cedar Virginia, a specialized eating disorder clinic offering outpatient treatment, faced a multifaceted challenge. Despite its cutting-edge clinical approach—eschewing residential programs in favor of integrative therapies—their digital presence didn’t reflect their mission.

Traffic was down, branding was muddled, and their website failed to capture the empathy, structure, and professionalism patients and families needed. Leads were stalling, and so was growth.

Beacon’s Strategy

Beacon Media + Marketing partnered with Cedar Virginia to turn data into direction and strategy into impact. Our approach focused on:

• Clear Brand Identity: We worked closely with the team to clarify messaging and tone of voice. From typography to testimonial framing, the brand was rebuilt to express confidence, compassion, and clinical authority.

• SEO & Keyword Strategy: We identified service-specific keywords, reshaped on-page SEO, and implemented a precise content calendar.

• Google + Meta Campaigns: Campaigns were segmented demographically and personally—parents seeking help, young adults exploring care options, and professionals researching referrals.

• Website Redesign: We launched a beautifully functional new website at the beginning of February 2025, focused on user experience, accessibility, and conversion optimization.

• Review & Reputation Management: We gathered and showcased authentic stories of healing, anchoring trust in search and on the new site.