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Group of people on phones checking out the latest mental health marketing trends to build brand awareness and grow client list

8 Mental Health Marketing Trends for Building Brand Awareness and Growing Your Client List

Mental health marketing can be an exciting way to give your mental health practice a unique voice and allow you to help even more people. Although marketing can be time-consuming and a bit daunting, your practice needs to be active in the digital space to gain new clients. Although some old techniques work, such as referrals or therapist directory listing, it won’t be enough to gain clients at an exponential rate. 

When people want to find services in their area, they search online. In other words, if you wan to grow your practice and increase your client intake, you need to invest in digital marketing that allows your website to show at the top of searches and direct potential clients to book an appointment with you. 

With how expansive the marketing world may be, you may be unsure what factors in marketing are the most crucial to hit. The following are eight mental health marketing trends for building brand awareness and allowing your practice to grow your client list. 

Are you overwhelmed with the marketing tasks for your practice? See how Beacon Media + Marketing can help you!

Mental Health Marketing Trends for Building Brand Awareness and Growing Client List Infographic

1. Short But Impactful Video Content

Screenshot from Center for Grief and Trauma video, a Mental Health Clinic

One of the trends you should take advantage of is creating short but impactful video content. Video is one of the most impactful content forms that normally stick in people’s brains. So, if you create video content regarding mental health information, people are more likely to remember it. 

It also helps catch people’s attention online as they scroll through their feed. On average, you have about eight seconds to catch someone’s attention. Your videos should have visual appeals that compel the person to look at your post, but then you have to have substantial content that interests and possibly educates them. 

You can also consider doing videos that catch the person’s attention with questions that will guide them to going on your website. For example, Lukin Center for Psychotherapy has a video on its Facebook that asks the audience questions about their teenager’s moods. It grabs the person’s attention scrolling on Facebook and has strong questions that lead people to take action. 

2. Candid Mental Health Messaging 

Screenshot from Ellie Mental Health website

When people are looking for help with their mental health online or come across content that talks about mental health, it enables them to learn more. And as mental health is being destigmatized, you should be hopping on the trend to help educate people and convert clients. 

When you’re open about mental health problems people may be facing and how they can seek help without judgment, it continues to destigmatize mental health. It allows people to feel more comfortable seeking help. You can look at Ellie Mental Health as an example of this. 

Its mission is to destigmatize mental health and provide treatment for all people. They say that they are humans helping other humans. Therapists at Ellie Mental Health are not afraid to be themselves and talk candidly about hard human experiences that people may need help getting through. The candid approach to mental health gives people an inviting feeling and is more likely to convert them into clients. 

3. Influencer Marketing

Social media greatly influences people, making influencers talking about mental health crucial to destigmatization. Having one of the therapists (including yourself) in your mental health clinic on videos talking about mental health can be a great way to educate people and gain the trust of potential clients. 

Talking about different mental health conditions that your practice treats is a great way for people to learn more about those topics and see that you could help them. Since social media has a wide range of built-in audiences, you may reach people that may not know they have that specific mental health condition. 

Having a therapist influence the mental health narrative is crucial to changing the landscape of mental health and gaining new clients who see you’re educated and qualified to help them. 

Are you unsure how to create video content for influencer marketing? Beacon Media and Marketing can help you!

Holistic Couple and Family Therapy influencer post on Facebook

 4. Educational SEO Blogs

Ellie Mental Health Blog page

Having blogs on your website has many great benefits. Firstly, when you create blogs for people, they should be answering questions that people may be having about a mental health condition or how to handle certain situations. These blogs provide people with more education about that mental health condition and may enable people to get the help they need. 

Another benefit of writing blogs is that it allows you to get brand awareness. If you’ve created an SEO-optimized blog, it will be one of the first results when people search for a question answered in your article. This allows you to gain brand awareness and shows potential clients that you’re educated and could potentially help them. 

Alli is an excellent example of how they use blogs to educate people and convert clients. They answer common questions that people may have and target more specific topics to reach a unique audience. Their blogs help show their credibility and help with brand awareness and client conversion. 

5. Podcast About Mental Health

Screenshot from webpage of Last Session of the Day with The Psych Guys podcast from Lukin Center Mental Health Clinic

Podcasts are one of the most consumed content forms. Many people want to listen to experts talk about their specialty and will search for multiple podcasts about that topic of interest. If you can incorporate this trending content form into your marketing strategy, it can be a significant client converter. 

In the same way that educational videos and blogs bring people in, your podcast will be a source of information for people to consume. They’ll also learn more about you, and you’ll build their trust before their first session. 

6. Hold Virtual Classes

Virtual classes and webinars have exponentially picked up over the last few years. Your mental health practice can jump on this trend and use this as a way to educate people. Your classes can cover specific mental health conditions and possible at-home exercises people can do to help mitigate the symptoms. 

The information provided in these classes will help people learn more about that mental health condition. It’ll also help them see different treatment exercises that may work for them. It’s a way to provide people with a way to see if therapy could help them. 

If people in your area participate in these classes or webinars, it will show how you can help them. Trying out the treatment exercises you suggest will help them see if you are a good fit for them and lead to high client conversion rates. 

Are you looking for help filming professional videos? Beacon Media + Marketing can help you create videos that can be used on your website and for virtual classes!

Screenshot of Facebook post from Lukin Center promoting their virtual classes

7. Unique Designs

Screenshot of alli website - a mental health coaching and courses organization

The great thing about the changing stigmatization of mental health care is that people search for more welcoming clinics that align with a happy feeling. In other words, you don’t need to stick to a logo and brand that personifies a corporate feeling to it. 

Ellie Mental Health and Alli have unique logos and brands that match their mission and the target audience they are trying to reach. They have out-of-the-box designs that reflect a welcoming feeling and get people interested in who they are. 

Don’t be afraid to branch out and try logos that stand out amongst the rest of the mental health industry. It should reflect why you’re unique and attract your target audience. 

8. Stories, Reels, and Lives

Screenshot of reel from Pathways Psychological Services Mental Health Clinic

Social media is one of the biggest tools you use in your marketing strategy. It’s a way for you to connect with many people and build a connection with them. And although posts with educational information on them are crucial, being personable is too. 

Many platforms such as Instagram and Facebook allow you to do stories, reels, or lives. This is a great way to show more personal things about your clinic. It can be behind-the-scene videos around the office of daily tasks or when you host events. 

Adding this to your marketing strategy is crucial to show more about yourself and enable people to feel more connected to you and become your client. They’re also great ways to share other information posts or promote new services and information about your mental health practice. 

How Can Beacon Media + Marketing Help Your Mental Health Practice?

Although you can look at the mental health marketing trends, you may not know how to implement that. It can be hard to stay on top of treating your patients, writing blogs, and being active on social media. 

Beacon Media + Marketing can help you achieve your marketing goals to convert clients through our many services. We want to help your mental health practice thrive and for you to focus on what you’re passionate about. Our expert team of marketing individuals will help bring your clinic to the next level and allow you to expand your practice. 

Are you ready to see how Beacon Media + Marketing can help your mental health practice? Schedule your free consultation!