Meet Our Client
This partner is a leading outpatient behavioral and mental health company that oversees its large, multi-location practice in the Southern United States. Their values and goals are to help patients reach their goals by providing customized treatment plans that fit each patient’s need, whether in person or via Telehealth. They provide quality, comprehensive mental and behavioral health services that are both safe and affordable.
Industry: Behavioral Health
Specialty: Pediatric to Adult Behavioral Health
Company Size: Multi-Location, 100+ Employees
The Marketing Challenge
This partner encountered several challenges that ultimately led them to Beacon Media + Marketing. Among these challenges, they aimed to enhance their visibility with a robust SEO strategy that would rank them on the first page of Google.
Additionally, they sought to revamp their website to provide the best possible UX/UI experience.
With these goals in mind, the partner also needed assistance with their PPC campaigns, as their cost per lead (CPL) was quite high.
How We Got Results
Beacon Media + Marketing is uniquely driven by data and industry expertise. We prioritize understanding the market and messaging of your business to deliver exceptional results.
When we partnered with this prominent mental health practice, our primary goal was to fortify their established brand by strategically enhancing SEO rankings through targeted blogging, reducing cost per lead (CPL) by optimizing Google Ads, and improving website user experience (UX) to boost conversions.
Our Paid Ads specialists reviewed their existing ads and provided recommendations to ensure consistency and highlight their unique industry differentiators. By optimizing keywords, monitoring and adding negative keywords, and researching relevant search terms, we achieved significant results.
These strategies led to a remarkable 54% decrease in CPL, from $150 to $81.57. Our team continues to refine and test the ads to maximize performance.
For multi-location partners, we prefer WordPress due to its scalability and ability to support individual location needs. Our Content expert identified that clarifying the website’s messaging was crucial for increasing conversions.
The refined messaging yielded impressive results: an 85% increase in website traffic and a staggering 394% increase in conversions.
Leveraging our in-house expertise and AI tools, we recommended a blog restructure to improve keyword rankings on Google. One key strategy was assigning a human author to each blog post, aligning with Google’s EEAT principles to favor authentic, non-AI-generated content. While SEO is a long-term strategy, Beacon focuses on implementing quick wins for faster results and investing in deep, sustained efforts for long-term gains.
Let’s Connect + Chat
Face to face. Zoom. Phone. Email. Whatever you’re comfortable with.
Give us a call at (907) 563-6008 or fill out the form below for a free consultation.
