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Female business owner smiling as she outsources her digital marketing

Outsourcing Digital Marketing: How an Agency Helps You Grow and Scale Your Business

The opportunity to grow your business is exciting. When looking at different ways you can invest in your business’s growth, marketing is probably one of the avenues you’re excited to explore. The digital marketing world is constantly changing, and it can be difficult to keep up with new trends while running your business.

Even talking with different agencies about pricing can be an immense thing. You may be tempted to take on the marketing yourself or outsource it to a freelance marketer. However, this may not be the best long-term option, as a digital marketing agency can provide extensive and cohesive services that grow and scale your business.

So, what does outsourcing digital marketing involve? If you’re on the fence about what to do for marketing your business, we’ve got a guide for you. Here’s an overview of how a digital marketing agency can help grow your business and why the cost may seem high but will give you the best ROI.

Are you interested in how a digital marketing agency can help grow your business? Contact Beacon Media + Marketing today to learn more!

Why Do You Need Marketing for Your Business?

Why Do You Need Marketing for Your Business? Infographic

Marketing your business is crucial for gaining new customers or clients. Every business needs to have an online presence in our new digital age. People looking for products or services automatically look them up online, so if you’re not there, you’re losing out on major potential. Although you may have started as a small business with a few loyal customers, you likely have aspirations for growing your business. To do that, you will need help getting people’s attention.

You need to know how to market your business properly to hit your target audience and convince them to use your services or products.

Investing in marketing allows you to utilize unique and helpful tools such as Google ads to appear at the top of online searches. It will increase your brand exposure and entice people to learn more about your business.

You may be worried about the price if you choose to outsource your marketing. However, this investment that you’re making can be well worth the cost if you choose the right people to represent your business.

Do you want to see how Beacon Media + Marketing has helped other businesses? Learn more to see how we can help you!

How Should You Outsource Your Marketing?

Woman getting likes on social media

So, should you invest in outsourcing your marketing to an agency? You may feel like doing the marketing yourself is the best option as it can save you some money. However, doing the marketing yourself for your business is a huge undertaking and will consume a lot of time that should be spent on other aspects of your business.

There are several marketing services that can be great for real ROI. The marketing services that many business owners should do for their company include:

  • Website design and development
  • Social media marketing
  • Content marketing (blogging)
  • Facebook ads
  • Google ads
  • Search Engine Optimization (SEO)
  • Graphic Design
  • Branding

Investing in marketing through several avenues puts your business up for better success. When you can diversify where your money is going, you can ensure that you’re using multiple marketing tools to reach your target audience. And with the several factors needed for effective marketing, working with a freelancer may not be the right move.

When you pair with an agency, they will have dedicated experts in each field working on your marketing, which means you get the best of everything. You’ll also have the opportunity to benefit from a cohesive marketing strategy that works to sustainably grow your business, maintain your brand, and hit your target audience.

Are you interested in working with an agency that can provide you with several marketing services? Contact Beacon Media + Marketing today!

What Are the Benefits of Outsourcing Your Marketing to an Agency?

Woman using an iPad to market

If you’re looking to commit to marketing that will help your business thrive, you need to work with people dedicated to doing the best content for your company. And pairing with an agency can provide that level of service. There are ten key benefits to working with a digital marketing agency, including:

  1. Professionalism and Expertise: Working with an agency means that you’ll be working with marketing professionals that have a team of expert staff working on your business.
  2. Top Talent: An agency has a large talent pool of people who understand each marketing aspect in depth, so you get the best of each service.
  3. New Perspectives: You’ll have several creative people working on your business to get the best outcome for your marketing strategy.
  4. Staying Up to Date: Marketing professionals will better understand the industry and what will work better for successfully converting customers.
  5. Interact with Everything: An agency will let you approve content and changes to your marketing strategy, so you’ll never be surprised by how your business is represented.
  6. Focus on Growth: You won’t have to spend your time marketing yourself but rather working on the other aspects of your business that will help you grow.
  7. Save Money: In-house marketing requires payroll and benefits, which can be costly. But outsourcing allows you to invest in quality work that will save you money.
  8. Cohesive Strategy: An agency will work in conjunction with you and create a cohesive marketing strategy that will better your odds of conversions.
  9. Efficiency: With a team of people working on different aspects of your marketing, you’ll have better efficiency that allows a consistent online presence.
  10. Achieve Greater Results: Marketing agencies know what works and what doesn’t, so you’ll achieve greater marketing results and see it when there are higher client conversions.

When pairing with a marketing agency, you’ll benefit from marketing experts working on your brand awareness and conversions. It can save you time since you’ll only need to work with the agency as much as you want to and can spend your time on other parts of your business.

Are you ready to start working with a digital marketing agency? Contact Beacon Media + Marketing today to see how we can help your business thrive!

What Is the Cost of a Marketing Agency?

View of calculating marketing agency costs

There is a higher ROI for your marketing efforts when you can utilize an agency that creates a strategy that works. You can talk with their team to understand what services may suit your business and where your money will be best spent. They can also show you concrete numbers representing what is working and how your marketing efforts are paying off.

You may hesitate to invest money into marketing your business with an agency. However, the effectiveness and high-quality content you get when working with an agency are crucial for ensuring you get your money’s worth.

It can be hard to pinpoint exactly how much it will cost to market your business, as several factors are included in that decision. But the average small-to-midsized businesses spend about $2500 to $12,000 per month. The wide range can result from businesses choosing differing services that would best benefit their company.

Why Does It Cost so Much?

Some businesses will use revolving services such as blogging, social media marketing, website hosting, or paid advertising. However, many businesses often work from a retainer as the agency first takes them on as a client. This can be due to the marketing agency helping with branding or working through a project.

One of the biggest investments you can make for a big payoff is Google or Facebook advertising. These allow you to set monthly budgets and advertise your business online, making your target audience more likely to see your company and convert as clients. This may be where a lot of your marketing budget goes to.

However, other marketing tools, such as content marketing or social media marketing, may take a longer time for traction but also have a big payoff. They help build a library of content for your business that represents who you are to target audiences. You can use this content for people to learn more or connect with your customers when they’re interested in your business.

Although the cost may seem more when working with a digital marketing agency, the payoff is bigger. You’ll have high-quality content that reflects your company and helps convert customers.

Why Should You Partner with Beacon Media + Marketing?

Beacon Media + Marketing is a digital marketing agency built to help your business grow, thrive, and scale. We have a tremendous team of marketing professionals that bring high-quality content to your company.

We have several services that we can provide, including website design or development, content marketing, paid advertising, social media marketing, branding, graphic design, video, and more. Your business can benefit from the wide variety of revolving services we offer on top of great project work, such as website revamps!

At Beacon Media + Marketing, we want to help you understand your business better and for it to thrive. We work with you and explain our process along the way, so you understand the effectiveness of our marketing strategies. You can also use resources to understand better why we do what we do, such as our podcast, The Beacon Way.

If you’re ready to make the right investment for your business, partner with Beacon Media + Marketing to transform your company.

Are you ready to see if Beacon Media + Marketing is a good fit for your business? Schedule your free consultation today!