Owning a business is an exciting endeavor. Honestly, it feels good, right? And you probably have great ideas for growth as all business owners should. But when you begin looking to grow your business and get the most out of your hard work and effort, you may find that the digital marketing world is a bit hard to navigate. This can make anyone pause and ask a few serious questions.
Should you pay for content marketing? Should you write your own content? How much does content marketing cost? Do I really need a website? And how exactly can blogging help my business to grow and thrive?
If you’re unsure about how to grow your business, or how content marketing agencies can help your business to reach its full potential, we’ve provided a guide that answers all of your questions – and we’ll also show you how the cost of content marketing pales in comparison to the ROI you’re sure to see.
Are you considering hiring a digital marketing agency to grow your business? Contact Beacon Media + Marketing today to learn more!
Why Choose a Marketing Agency For Content Marketing
Maybe you’re a resourceful business owner. Perhaps you’re business savvy and you already know a good bit about marketing. But, are you prepared to handle marketing your business while also taking care of your clients, employees, and colleagues? That’s a lot of work for anyone. And unless you’re looking forward to burnout, you may want to outsource so you can take a breath and concentrate on your primary obligation – running your business.
Marketing agencies handle the hard and tedious work for you. And a competent marketing agency won’t ask you to think up strategies or point them in the right direction. A quality marketing company will be able to interpret your goals, be intuitive to your needs, and present you with the best marketing campaign for your niche.
The bottom line is, with a marketing agency, you won’t have to worry about any of the following:
- Developing a content strategy
- Performing SEO research (this takes a while!)
- Writing multiple blogs every month
- Crafting content that converts
- Designing a website
- Publishing a website to industry standards
- Targeting your audience
- Keeping up with emerging trends
- Keeping up with Google algorithm changes
At the end of the day, marketing agencies perform a lot of work. And this is all work that you’d be doing without an agency by your side. Still, you may be concerned about the cost of working with a marketing agency. But when you consider the volume of work performed and the ROI you’ll get, a marketing agency becomes a highly attractive solution.
The Average Cost and ROI of Content Marketing
You probably wouldn’t be in business if you didn’t consider the cost of any investment. And rightfully so. You want to know where your money is going and what you’re going to get in return, right?
Though costs vary depending upon the agency, the average cost of a content marketing campaign can range anywhere between $5,000 dollars a month on up to $60,000 or more per month for a large enterprise. But when you only consider the dollar value, you’re completely forgetting about the potential ROI that comes attached to these prices.
The fact is, the average ROI for digital content marketing is around 4:1, or about 4 dollars gained for every 1 dollar spent. And with 400 percent as an average return on your investment, this is a great place to start!
Despite this attractive ROI, you should also keep in mind that content marketing may take time. But the average business usually begins to see a return on investment after one quarter – or between 4 to 5 months on average.
How a Professional Blog Can Benefit Your Business
If you want to engage with your audience on the local, national, and international levels, you need to have a blog. And this is because a blog helps to deliver your message to your audience, whoever or wherever they may be. But you can’t just string a few sentences together and expect people to flock to your website with an open wallet. Blogging is an art – and quality blogging provided by an agency can generate thousands of dollars per month.
Think about it like this: If you have a great message but it’s being featured on a poorly designed blog, your ROI could be impacted by as much as 50 percent. And this is because readers expect to be both visually engaged and mentally stimulated.
Remember, it’s not just the words on the page that draw in a potential customer. It’s the design, headline, strategy, infographics, videos, CTAs, and other included content that a quality blog should incorporate if it’s to be useful.
With quality blogging, you’ll get the following:
- In-depth market research
- Customer profile research
- SEO optimization
- Catchy headlines
- Engaging, personable dialogue
- Eye-catching imagery
- Informative videos
- Content that converts
- Strategic CTAs
- Internal linking strategy
- High-quality backlinks
Blogging content also needs to be knowledgeable and informative. It needs to be engaging and conversational. And a blogger employed by a marketing agency has already proven their worth by crafting thousands of blogs in a specific niche. These are experts in their field, and the writing will literally speak for itself.
How to Choose the Right Content Marketing Team for Your Business
When you begin looking for the right digital marketing agency for your business, there are several determining factors that you need to take into consideration. After all, you want to work with a reputable company that gets results but also one that can provide you with the level of service that is committed to helping your business thrive.
Of course, cost is always going to be a factor. You’ll also want to consider the type of marketing plans an agency offers. And though the cost for these plans can be high for larger businesses as previously mentioned, for small to mid-size businesses this can range anywhere between $2,500 to $12,000 dollars per month on average.
Beyond the cost, a few factors when choosing a marketing agency should include:
- Background & Specialty
- Expertise & Experience
- Current clientele
- Competitor representation
- Management skills
- Company reviews
As with any investment, it’s important that you do your research before aligning with any marketing agency for your digital marketing needs. And make sure you shop around to ensure you’ll be getting the best plan at the best price for your marketing budget.
How Beacon Media + Marketing Can Help Your Business Grow
At Beacon Media + Marketing, we’re in business to help you build yours. And we have a talented team of marketing professionals – from engaging content strategists and writers to a crew of creative content and web developers – all enthusiastically driven to be part of a winning process for your business.
We have a range of services that we offer, including website design and development as well as content strategy and blogging, social media marketing, paid advertising, branding, graphic design, and more. And your business can benefit from all of these services with our cost-effective marketing plans for any marketing goal you want to meet.
At Beacon Media + Marketing, we’re committed to your success and we want to be there to watch as your business begins growing and thriving.
If you’re ready to find out how Beacon Media + Marketing can grow your business and help you to succeed, reach out and get your free growth plan today!