Looking for inspiration as you brainstorm ideas for your new mental health logo? We’ve got you! We’ve put together a list of our favorite logos we’ve worked on that we all agree are definitely #LogoGoals. Whether you’re a new mental health business creating a new brand or an established practice looking to refresh your current logo, this list is just what you’re looking for to create a clean, modern logo for your clinic.
From fresh, colorful logos that stand out from the crowd to more traditional, soothing mental health logos, there are so many different options to consider as you craft your brand. And if you like what you see and are ready to make your new logo come to life, our amazingly creative team at Beacon Media + Marketing is here to make your vision a reality.
Tired of your outdated, boring logo? Schedule your free consultation and learn how we can give you the fresh, unique logo that represents the heart of your mental health practice.
What Does a Good Mental Health Logo Look Like?
A logo is the most identifiable representation of a business. How else would customers recognize a piece of Nike clothing if it weren’t for the classic swoosh? Closely tied to your mental health brand, your practice’s logo plays a big role in how people perceive and connect with your business. Especially in the online sphere, your logo is how people will differentiate your practice from others online and can even determine how likely it is someone will take the next step and contact you.
As you get the creative juices flowing and brainstorm ideas for your new logo, there are several best practices to keep in mind:
Design the logo your target audience would love.
One mistake people often make when designing a logo is simply creating what they think looks best. But creating a professional logo requires more than just putting together something that looks nice. You need to consider the audience you are trying to appeal to. For instance, you might love cursive fonts and sunflowers and want to incorporate these elements in your logo, but if your target audience is primarily male, it’s unlikely this branding would resonate.
Make your logo versatile or create several versions.
Consider all the ways you might use your logo. It’s sure to be featured on your website, social media graphics, infographics, and other marketing pieces. It might be on a T-shirt, a billboard, or the front of your building. It might appear on white, black, colored, or patterned backgrounds. Create a logo that is easy to alter to fit these different scenarios. Many designers create versions of the original logo that are simplified, black and white, or in different colors
Communicate the right message with a fitting font.
You might think that colors and symbols are the most important part of your logo, but the type of font you choose can completely alter the message you get across with your branding. What seems like a minor difference in typeface can be the difference between a positive, welcoming brand and one that is more sterile and unapproachable.
Simple and clean is always best.
A logo that has too many elements is problematic for many reasons. First off, it will look messy, unappealing, and unprofessional. Second, it will be hard to incorporate into your marketing or other applications. Third, they’re hard to understand. If interpreting your logo is like deciphering hieroglyphics, you’ll struggle to get your brand story or core message across to your target audience.
Don’t be afraid to try something different.
It’s always best to stick with what’s tried and true – right? Not when it comes to logos! Some digital marketing experts say the average person is exposed to thousands of ads each day. If you want your logo to stand out among the sea of logos, it has to be unique. Have the courage to be creative and come up with something different from what others in your industry are doing.
We offer a full suite of mental health marketing services. Discover what we can do for your practice.
Mental Health Logos That Will Awe and Inspire You
A good mental health logo makes a good first impression, and its main function is to capture the interest of your target audience and entice them to learn more about your brand and your services. We could talk all day about what elements a logo should have, but it’s much easier to show you.
1. Holistic CFT
Holistic CFT captures the simplicity and aesthetic goodness of a typography-based logo. Green and mental health are close friends. Green has long been a symbol of mental illness and is now used to spread mental health awareness in the shape of a green ribbon. The font and color used in the logo also inspire images of nature – implying growth, new beginnings, and positive change. This logo is welcoming and encouraging and makes the target audience easy to identify by stating “couple and family therapy” in the second line.
Alli is an upcoming neuroscience-based platform that combines coaching, a membership platform, and intensive courses to enable people to make actionable changes in their lives. It is a unique service with a creative approach to helping people across the country improve their mental health, and it needed a fun, eye-catching logo to represent this. With bright peach and rounded letters, Alli’s logo appeals to a wide variety of age groups, including younger generations. The logo is simple and memorable and strays from the usual colors, patterns, and fonts used in mental health logos. The size and simplicity also make it very versatile – it looks great on a website and could easily fit on a T-shirt, an app, or a pen.
3. NYC Therapeutic
NYC Therapeutic’s logo instantly calms the senses. With a mix of tranquil sky blue and a neutral shade of tan, this logo invites people to find peace and wellness amid a chaotic, busy life. The floral element in the logo is simple, bringing a touch of beauty to the logo without making it too busy or large. The flower used is also unique and memorable and stands out from the typical leaves or large rounded petals used in many mental health logos.
4. Jill Gulotta Nutrition
The Jill Gulotta Nutrition logo is classy, professional, and appealing. It strays from colors like blue and green and doesn’t include the florals or more feminine elements found in the other logos we’ve looked at so far. Rather it uses a bold black and neutral gold tone, giving the brand credibility and a sophisticated feel. The circle element in the logo is identifiable and unique and could standalone when a smaller symbol is needed.
5. Ravel Mental Health
Like Alli, the Ravel Mental Health logo is creative and fun. It uses bright shades of blue, green, and yellow that give the feeling of a beachside – which is a credit to the company’s origins in San Diego. The green swoop that loops through the “l” at the end of the logo is a fun visual of the name “Ravel.” This curvy design and sun element make this logo stand out and are designed to capture attention and encourage people to want to click to learn more.
Choose Beacon Media + Marketing for Your Mental Health Logo Design
At Beacon Media + Marketing, we don’t do cookie-cutter logos. With decades of design and digital marketing agency experience, we know that branding can make or break a company. If your logo and branding don’t appeal to potential clients, you’ll consistently struggle to get more patients in the door or grow your service offerings.
If you’re seeking a logo that will differentiate you from your competitors and capture the heart of what you do, we’re here to hear your story, ask some deep questions, and get to know your goals and design preferences. From here, we’ll craft a logo and branding package that will resonate with your target audience and help drive leads and conversions.
With a strong brand in place, you’ll have a good foundation to start seriously marketing your practice with us. From your mental health website to your social media and paid ads campaigns, your brand will shine through everything we do.
A solid marketing plan starts with a great logo. Schedule your free consultation and learn how we can help you grow.