Let Us Create a Strategy You Can Actually Follow
Driving Sustainable Growth
Years of Experience
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Doing a Lot of Marketing but Not Seeing Results?
Create a Deep Understanding
Identify High-Impact Opportunities First
Align Messaging Across Every Channel
Build a Clear, Actionable Roadmap
Climb Aboard With a Customized Marketing Plan
Are you ready to take your mental or behavioral health practice to its next stage of growth? Let’s partner up and build a strategy that gets you there now.
Are You Unsure of What’s Actually Working?
Competitor Analysis
We perform in-depth competitor analyses to identify opportunities and gaps in the market. By understanding what your competitors are doing well and where they fall short, we develop strategies that give you a clear competitive advantage.
Growth Planning & KPIs
Together we'll set goals and KPIs for your business — painting a clear picture of where you hope your marketing investment to take your business. Whether you want to double client intake, open more practices, or expand nationally.
Integrate SEO, AIO, Content, and Paid Efforts
We connect all moving parts of your marketing so they work together, amplifying performance instead of operating in disconnected silos.
Consistent Optimization
We continuously analyze campaign performance and market data to optimize your marketing strategy, ensuring every dollar of your marketing budget is working as hard as possible for your business.
What Our Clients Say About Us
“Thank you, Beacon, for being the partner that we needed to growth and scale our practice. Michelle and the Team at Beacon have provided guidance and direction along with incredible results.”
Elisabeth Gulotta
NYC Therapeutic Wellness
“We are so thrilled with the content calendar, training, quality of writing, and responsiveness of your team. The results speak for themselves. We couldn’t be more happy. Thank you!”
Miranda Barker, Executive Producer
Ellie Mental Health
“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”
Christina Zampitella, Psy.D., FT
Center for Grief & Trauma
“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.”
Meghan McArville, MA, LMFT
Holistic CFT
“The Beacon Media + Marketing team was the perfect choice for our small non-profit. They listened to our vision and helped craft an outstanding message that we’re proud of.”
Ali Tolman
Let Every Woman Know–Alaska
“The team at Beacon is amazing! They are able to transfer the heart and personality of our business into their marketing. They listen and respect any concerns. Our business even during the pandemic has grown thanks to Beacon Marketing! Highly recommend this company!”
Dr. Robin Ridinger
Premier Health & Holistic Medicine
“Beacon Media + Marketing has far exceeded our expectations with this campaign and in bringing our efforts in the community to light. We have received positive results and reactions from community members and more importantly, a significant increase in our fundraising efforts for these important causes.”
Michelle Engelke
Denali Express Chevron Network
“I love the website soooo much! Please make sure your team knows how incredible of a job they did! It’s wildly impressive and I’m thrilled that it’s for the CCC – ahhhh! Absolutely amazing! The design, the intuitiveness, the content, everything. I can tell how much work went into it and I couldn’t be happier!”
Janelle Anderson, Founder
Collective Care Counselling
Real People. Real Perspective.
Every idea comes from someone with a point of view. Meet the team behind the work.
Mental + Behavioral Health Marketing Strategy FAQs
What are some of the tools Beacon uses to achieve strategic results?
Why should I trust Beacon with my marketing strategy?
Beacon has a proven track record of success in the digital marketing industry with over 11 years of experience serving 100+ clients in the mental health/healthcare space. Our proprietary marketing system, The Beacon Way, has been used to achieve outstanding results for hundreds of clients, and our documented case studies demonstrate our ability to deliver measurable outcomes.
In addition, Beacon has been recognized for our strategic campaign efforts with multiple awards from prestigious organizations such as the AMA, Shorty Awards, and Communication Awards. You can trust Beacon to develop and implement a customized marketing strategy that aligns with your business goals and delivers tangible results!
What Is “The Beacon Way” digital marketing methodology?
The Beacon Way is our proprietary methodology for digital marketing that focuses on bringing humanity back into the digital equation by cultivating conversations and connections with your ideal client. Our approach emphasizes the importance of human connection in a digital format — or humanizing what has become largely dehumanized.
The Beacon Way looks at how your website communicates with potential clients beyond just the words on the page. Just as speech and body language work together to convey your emotions and communicate a certain message, there are “unspoken” elements of your website that can have a similar impact on visitors. A cold, difficult-to-navigate, or poorly performing website can send an uninviting message, while a welcoming color scheme, fast load times, and strong attention to user experience leave the door open for friendly conversation.
Who will I communicate with regarding my marketing strategy?
Our onboarding process starts with an in-depth discovery call where our marketing sales specialists learn your goals and discuss what services will best meet your needs. Once you’ve signed up and are an official Beacon client, you’ll be assigned to a dedicated account manager who will be your main point of contact for all your marketing needs! Our account managers are very attentive to your needs (you can often expect a reply within the same day), and they work very closely with our creative team to communicate your goals and services, brainstorm, determine timelines, and present a polished marketing strategy.
While your account manager will be the main person you discuss strategy, goals, and results with, you may also have meetings with our strategic and creative teams depending on your services or if more collaboration is required.