You have several options when it comes to marketing your mental health practice. You can do the marketing yourself, hire someone in-house to do it, hire a freelance marketer, or utilize a digital marketing agency.
While the option of keeping it in-house might be appealing, it could limit the growth of your practice in the long run. Marketing effectively can take a lot of money and time. And having a heavy workload with your clients may hinder your availability to market yourself.
So, what would be your best solution to this problem? Here are ten benefits of hiring a digital marketing agency for your mental health practice and why investing in marketing your practice is essential.
Are you interested in how Beacon Media + Marketing can help your mental health practice? Learn more about what work we’ve already done and how we can help you!
Does Your Mental Health Practice Need To Do Digital Marketing?
Marketing your mental health practice online is crucial for gaining new clients. The demand for mental health professionals is seemingly through the roof these days. But it can still be difficult to find the right clients that match your specialty.
While adding your services in a therapist directory listing is a good start, this isn’t the most effective way to gain new clients. Creating a strong online presence is your best option for investment.
Most people look online when trying to find a mental health therapist that can help them. In other words, your practice must be listed as one of the first places that they can seek help from. When you invest in digital marketing properly, you’ll see a greater return on your investment.
Being online is the gateway to connecting with new clientele. However, you need to ensure that your website and brand are top quality since it is the first impression people will have of your practice. So, when you have an effective online presence with a great website, social media, blogging, and brand, you’re more likely to draw people into your services.
You can benefit from digital marketing because you’ll gain new clients. But the real benefit to marketing your services is that you’ll be able to help more people than you would otherwise. It’s a way for people to know that you’re a resource for them and that you can help change their life positively.
What Are the Benefits of Hiring a Digital Mental Health Marketing Agency?
Now that you know why you should invest in marketing your services let’s talk about the benefits of hiring a digital mental health marketing agency.
While you are great at your job, that may not mean that you will excel at marketing. It’s an entirely different field and can often feel overwhelming. There are many moving pieces that need constant attention, and marketing is an ever-evolving field that requires a lot of research and technical know-how to succeed.
So, using a digital marketing agency such as Beacon Media + Marketing will allow you to grow your practice in unbelievable ways. The following ten benefits are just a few highlights of why hiring a digital marketing agency for your mental health practice can be the best solution for experiencing substantial growth and getting the highest ROI.
1. Get Professionalism and Expertise
One of the biggest benefits of hiring a marketing agency is getting the highest level of professionalism and marketing expertise in the services you choose. Agencies often include a whole team of marketing experts who have the combined skill and manpower to provide a wide range of services very well.
A skilled mental health digital marketing agency will help you solidify your brand, create a personalized based on your marketing goals, and produce high-quality content that stands out. This level of quality brings a new level of professionalism to your practice. When people look up your practice, they’ll see how well put together it is and feel drawn to you.
It’s also great to have expert insight into what marketing strategies work well and what doesn’t. Having a team of experts allows you to focus on your clients while we take care of the rest. You won’t be required to learn every nuanced thing but rather utilize multiple resources to get the job done effectively.
As a digital marketing agency, we’ve helped many clients achieve amazing results. Read one of our client case studies to see what we could do for your practice:
- The Center for Grief and Trauma Therapy: 20% increase in lead conversions and 80 qualified leads a month.
- Dana Group Associates: 120% in web traffic and 2x new patient inquiries
- Tri-Cities Functional Medicine: 312% increase in web traffic and 3.6x increase in leads.
2. Widen the Talent Pool
When working with an agency, you’re using a whole team of talented people. Most people aren’t excellent at all things marketing. So, an agency has a collection of talented people in different areas such as graphic design, blogging, social media, and website design and development.
In other words, this ensures that your marketing consists of high-quality work all across the board. It won’t be lopped-sided with your social media being the best over everything, but rather a well-rounded collection for your practice’s brand.
3. Gain New Perspective
While no one knows your business as well as you, its easy to get stuck in your own perspective on what you have to offer. A digital marketing agency can provide a fresh perspective on how to best represent your brand and attract the right kinds of client to your doorstep.
At coinciding with the last benefit, with a digital marketing team, you have access to a whole collection of valuable perspectives. From website design to paid ads campaigns, each marketing expert will have something unique to offer to your marketing efforts.
At Beacon Media + Marketing, our team works together to create strategies and product work that represents your practice well. We work together on projects so we can get new ideas and perspectives. In other words, our next great idea for your practice is a collective effort.
4. Stay Up To Date
Your job is to help your clients with whatever mental health problem they may face. Our job is to stay on top of the trends and understand how to get your practice to its fullest capabilities.
Utilizing a marketing agency ensures that your practice’s online presence is with or ahead of the trend. Your brand will never look old, and we ensure that we’re getting you into every marketing space that will benefit you.
Do you need help staying on top of trends? Our social media team at Beacon Media + Marketing can help you!
5. Stay Involved in the Process
Just because you’re hiring a digital marketing agency for your mental health practice doesn’t mean that you’re giving up all control. You’ll still be able to give final approval on all projects and even work with your agency to find new ways to grow.
Even though you won’t need to invest as much time into your marketing, you’ll still have a high level of control and interaction if that’s what you’d like. We’re here to support you in the ways that you need so your practice can reach its full potential.
6. Focus on Growing Your Practice
Since effective marketing takes a significant amount of time, you may not be able to do it yourself. It can turn into you spreading yourself too wide and not allowing focus on the important things.
When you get help from a marketing agency, it allows you to focus on your clients and grow your business. We take care of the marketing to get new clients to you, so your mission becomes providing quality services that change your clients’ lives. You’ll gain excess time that can be invested back into your patients and continue to grow your practice.
7. Save Money with Outsourcing
Many people think that keeping their marketing in-house will save them money. They’ll try to do it themselves, hire a marketer, or have another staff member take it on. However, this is highly time-consuming, and hiring another person often becomes more expensive with payroll and benefits.
When you hire a digital marketing agency, it allows you to save money in the long run. There’s flexibility in what services you’d like to invest in and the level of work and quality you’d like to be put into it. In other words, you’re only paying for specific services that you want or need and can change that as your business grows.
8. Create a Cohesive Marketing Strategy
Another great benefit of having a marketing agency for your mental health practice is that we create a cohesive marketing strategy for you. Having a strong marketing plan is essential to the effectiveness of your work. It can even vary if you’re an online-only counseling service.
Your marketing agency will work on a plan that will be consistent across your blogging, social media content, and other marketing services. A digital marketing agency should understand the importance of brand awareness and will ensure the same branding and core messaging is being used across all channels.
When outsourcing work to various individuals or specialists, it can be difficult to ensure your brand is being represented well through every outlet. You may find your website has a very different tone and look than your social media posts or video content. Taking all these services under a single agency ensures all work is being funneled through the same strategy.
9. Be Consistent in Publishing Content
Many people who try to do it themselves will often fall behind on their blogging or social media posts. When someone’s job is to make your content, it will always be done.
As stated previously, marketing well takes time and effort. When you have an agency dedicated to your marketing, the work is efficient and timely. They’ll create a wide spread of content that will be high quality and published on a consistent schedule.
10. Achieve Greater Results
Although you’d probably be able to get some leads by marketing your practice yourself, it may not be as effective. When an agency takes you on as a client, they’re dedicated to growing your business. It will ensure that the content is good quality and engages your target audience.
It also means that you can get numbers on what is working or not. The agency you work with should take time to analyze and understand data about your account and may even provide regular reports on performance. In other words, you’ll have great content with numbers to back that up and can use the data to achieve greater results and grow your practice.
Why Should You Choose Beacon Media + Marketing?
Beacon Media + Marketing should be your first choice when hiring a mental health digital marketing agency. We specialize in marketing for mental health professionals through brand-centric, high-quality content people can connect with.
Beacon provides a wide range of mental health marketing services all work together to help you grow your practice. Some of our services include blogging, social media, paid ads, branding, graphic design, website design and development, SEO optimization, and video production.
With our help, your practice can reach new levels. We will work together to take on all of your digital marketing needs so you can focus on what you’re truly passionate about.
Are you ready to see how Beacon Media + Marketing can help your practice? Get your free consultation!