Beacon Media + Marketing
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/17/23. Marketing can pose quite the challenge for any business, requiring a blend of creativity and effectiveness. However, when it comes to mental health marketing, things can get even trickier to grasp and execute successfully. Notably,…
Your website is one of the most important factors to gain new clients. It’s essential to have a website that leaves a good impression, exuberates your brand, and allows potential clients to schedule an appointment with you easily. Your website should be the top-ranked result when people search for therapists in their area. And most…
Many therapists can use therapist directories to help gain new clients. It can be an effective way to reach people actively looking for help. However, this may not be enough to reach new clients in your area or people who need help. Online tools like Google My Business can help people find your clinic when…
One of the most effective ways to get new clients is your online presence. People are looking for everything on the internet, including mental health services. This makes it essential for your mental health clinic to be active and available for their use. Mental health clinics can benefit from several tools to extend your reach…
While there has been a major uptick in the number of people accessing teletherapy and online mental services, there is still just as many people visiting mental health practices in person. As you look to grow your client base, you need to make sure that people looking for therapy in your local area can find…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/23 Every business needs a solid brand — even therapists. If you’re offering in-person therapy or teletherapy services, potential clients need to know what sets you apart. How can you ensure your mental health brand aligns with your goals as…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/23 The vast majority begin their search for a therapist online. The first stop most make when researching potential mental health providers is a clinic’s website. This is why having a well designed website for your…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/2023 Your website is the digital storefront for your mental health practice. It’s the digital epicenter of the heart and essence of your brand identity and how well people connect with it determines what gets communicated…
At the cornerstone of every mental health marketing strategy is blogging. Social media platforms can change on the fly (you heard Facebook changed its name to Meta, right?), but blogs posts on your website are completely your own. They’re predictable, they’re free to publish, and they’re effective. A mental health blogging strategy is a valuable…
More people are seeking mental health services than ever before, which means now is the time to revamp your mental health marketing strategy and build your client base. With the COVID-19 pandemic, we’ve seen immense growth in the field of mental health, to the point that some mental health professionals are spending more time on…
Mental health is a rapidly growing field of health care. As demand increases, it makes sense that mental health marketing increases too. Right now, more Americans are accessing mental health services than ever before – partly because the outbreak of COVID-19 has challenged us in new and different ways and partly because we’ve all become…
Mental health marketing is an exciting space for two reasons. First, mental health providers make meaningful differences in the lives of their clients every day. That’s a truly awesome thing and, as marketers, we have so much respect for what you do. Second, therapists are an innovative group of people who are always looking for…
