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Mental Health

Best Therapist Websites: 13 Inspiring Examples to Learn from

Creating or improving your therapist website is hard. Without knowing how to improve your website, you’re working in the dark. But it’s not all bad, because there are some truly amazing therapist websites out there that you can learn from. That’s why I’ve collected thirteen of the best therapist websites on the web. Use these…

The Complete Guide to Conducting the Best Marketing Audit for Therapy Clinics in 2024

Marketing audits are crucial for the success of your mental or behavioral health clinic in 2024.  Billions and billions of investment dollars have been poured into the mental health space since the pandemic. And as marketing for these niches becomes more sophisticated and competitive, you need to know: According to Beacon’s 2024 State of Mental…

Where To Invest Your Therapy Advertising Dollars for the Best Conversions

Seventy-nine percent of private practice owners and managers say that attracting new therapy clients is their top priority, according to Beacon’s 2024 State of Mental Health Marketing Report. Yet for 45% of practice owners, their biggest challenge is knowing what type(s) of marketing work best for their practice. In other words, where do you put…

New Release: Digital Marketing Benchmarks for Mental Health Clinics

Mental Healthcare, while considered a niche market, covers a vast range of areas and services, making it incredibly diverse. Each niche has its unique characteristics, nuances, and challenges. In our blog, Marketing in Healthcare: How is Healthcare Marketing Different from Marketing in Other Industries?, we highlighted this article that indicates that 90% of Americans look…

7 Behavioral Health Marketing Campaign Ideas to Kick Off the New Year

We’ve all heard it before: “New Year, New Me!” Maybe it’s even part of your latest social campaign. But while many of us focus on eating healthy, going to the gym, or spending less time online, what often goes overlooked is attending to our mental and behavioral health. As we step into a new year,…

From Gratitude to Growth: How Practicing Thankfulness Can Elevate Your Recruitment Strategy

By Jennifer Christensen CMO “Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings” ~ William Arthur Ward We hear a lot about gratitude these days. But what exactly is the power of gratitude? How can practicing gratitude not only transform your entire perspective on life but…

Remember “Movember” — Why Men’s Mental Health Takes Center Stage in November

As autumn transitions into the colder months, November emerges not only as a time of falling leaves and cooler temperatures but also as a pivotal period for raising awareness about men’s mental health. Often recognized as “Movember,” this month serves as a platform to spotlight and address the critical issue of men’s mental well-being. If…

Psychology Today Marketing: Your Profile Picture is More Than Just a Smile

Why Your Psychology Today Profile Matters Written by Jennifer Christensen, updated by Sara Jokela 7/09/24 Creating an engaging Psychology Today profile is more than just filling out information; it’s about crafting a personal connection with potential clients from the first click. In this guide, we’ll dive into the nuances of a standout profile that not…

10 Creative Marketing Campaign Ideas for Mental Health Awareness Month

Working in the mental health space is rewarding in so many ways. As a provider, you have the ability to help people work through challenges, change lives, and truly make a difference in the community. And as a mental health marketing agency, we have the privilege of working alongside providers like you and helping your…

How to Improve Mental Health Awareness for Teens

With the nationwide increase in mental health issues arising among teens and young adults, the need for bringing mental health awareness to teens is more important than ever. But as there is still a definite stigma surrounding seeking help for mental health issues, it can be challenging to encourage teens and parents to seek professional…

A Guide to Personal Branding for Therapists With a Multi-Faceted Marketing Approach

When you think of any well-known or popular brand on the market, you likely have a related image in your mind along with how you view that brand’s reputation. For instance, if you think of Nike, Gucci, or even Starbucks, you can probably envision their logo and your perception of the brand itself – also…