Beacon Media + Marketing
With mental health gaining awareness and being destigmatized, it’s never been easier to scale a psychotherapy practice. However, if you box mental health marketing into more traditional practices or even try and copy conventional health marketing, your results will fall flat. Some businesses have cracked the code for marketing within this unique industry, and we…
No, it’s not as simple as just creating a masculine-style color palette to draw people in. It can be frustrating to find that just because something is critical, it doesn’t make it easy to market. You likely know this all too well when trying to market your health services to men. There are many alarming…
Wait! Stop writing that next blog post (or at least take a long, thoughtful pause). Although mental health blogging can be a great way to boost your SEO rankings and reach people online, every skilled marketer will tell you that the key to successfully growing your business and making in impact is having a wide…
Marketing your behavioral health business is a complicated and tricky field to navigate. You have to learn how to reach your target audience and make a connection with them. And if you’re using digital marketing, you have seconds to catch the attention of your potential clients. If you’re not personally meeting these clients, it can…
If you can use advertising to get people to your behavioral health website, does organic website traffic still matter? Yes! While getting people to your website organically can take more time and effort to do, you’ll reap many long-term benefits. Organic website traffic comes from unpaid methods like having an SEO-friendly website, ranking for a…
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/17/23. As a mental health practice owner, gaining more clients and expanding your practice is a given. Actively and intentionally marketing your clinic is one of the best ways to reach (and connect with) your desired…
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/23/23 When marketing your mental health practice, creating a cohesive marketing strategy is a multifaceted undertaking. And, depending on what a brand’s goals are, some areas get focused on more than others. For mental health focused brands…
Marketing for behavioral health services can be difficult. Creating a cohesive plan that integrates SEO optimization, blogging, and social media content is time-consuming and hard to do effectively. It becomes increasingly harder to accomplish good marketing when there are restrictions on behavioral health advertising. You have to follow many rules and regulations that don’t interfere…
Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/2023 Google advertising is the quickest and easiest way to get your mental health clinic on the first page of the search engine results page (SERP!) With pay-per-click advertising on Google, increasing brand awareness, generating leads, and gaining conversions get accelerated. In order…
For many business owners and digital marketers alike, search engine optimization is often portrayed as a mysterious process that requires insider insight to master. We’ve heard our share of “SEO tactics,” like including hidden keyword text or links on web pages or spamming other blog comments with website links. Fortunately, these tactics don’t work. And…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/2023 Brainstorming ideas for your new mental health logo and on a quest for inspiration? Ideation is one of our favorite things here at Beacon and we’ve got you! Our top five eye-catching logo examples list includes…
Over the last few years, there has been an uptick in people searching for mental or behavioral health services. The online movements that encourage people to speak openly about issues they’re facing have made some feel better about asking for help. While this shift in societal perspective is great, there is now a huge disparity…
