Written by Sabrina Martinez, Content Lead, updated and revised by Sara Jokela 05/07/2025.
No, it’s not as simple as just creating a masculine-style color palette to draw people in.
It can be frustrating to find that just because something is critical, it doesn’t make it easy to market. You likely know this all too well when trying to market your health services to men.
There are many alarming statistics that reveal men seek healthcare at much lower rates than women – even in the presence of a health problem. And the impact of this is significant. From chronic health conditions to mental illness, not seeking medical care can contribute to a shorter lifespan, serious mental health outcomes (such as suicide or addiction), and a serious diagnosis that could have been mitigated with early treatment.
Internet access plays a crucial role in reaching men through digital marketing strategies, ensuring your campaigns are visible and accessible online.
While many practices may focus on marketing to their primary customer, which more often than not is women, there are many benefits of marketing your services to men (even if they make up a smaller percentage of your client base). First off, men’s health is important, and a compelling campaign geared toward men can be the very spark that compels someone to take that first step and get the care they need. Also, if a man is actively looking for a health provider, they are unlikely to choose your practice if they feel excluded by your marketing. A men’s health marketing campaign can make your practice stand out as a safe and welcome space for men seeking care for health issues they might feel embarrassed or hesitant about.
This might be surprising, but rationale alone doesn’t get people through your practice doors. You can have the most data-driven arguments or health stats, but that’s often not what brings in new patients. Instead, you’ll need to focus on emotions for successful marketing and take time to truly understand your target audience, including their pain points, their reservations, and their needs.
You might assume that since you are trying to market to men that emotions might be a less important factor. However, it’s essential you consider a key emotion in your campaigns in order to break the stigma and negative perceptions surrounding men’s health.
Not sure how to craft a compelling marketing campaign for men? Here are five examples of stellar men’s health services marketing strategies to model.
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Introduction to Men’s Health
Men’s health is a critical yet often overlooked aspect of healthcare. Despite the importance of regular check-ups and early intervention, men are statistically less likely to seek medical help compared to women. This reluctance can lead to severe health outcomes, including chronic diseases, mental health issues, and even a shorter lifespan. Understanding the unique challenges men face in accessing healthcare is the first step in creating effective marketing campaigns that resonate with this audience. Incorporating robust network architecture and efficient data sharing through a metro area network can enhance healthcare communication, making it easier for men to access the information and services they need. By addressing these challenges head-on, we can encourage more men to take proactive steps towards their health and well-being.
Man Therapy: Educate First
Key Emotion: Curiosity + Understanding
At the end of the day, we’re all human. Of course, we know that’s true. On some level, everyone understands that we can all relate to each other in some way. But in this case, grouping people together isn’t the best marketing strategy. If you really want to build rapport with your audience, show you empathize with their unique struggles.
Man Therapy, a site for men’s mental health resources, does this perfectly. The tagline of their website homepage isn’t shy about who they’re targeting. It states: “It’s okay to cry, even when it’s not about sports.” From there, social proof and connection are created by featuring video testimonials from real men, and an easy-to-navigate filtering system for finding mental health resources based on topics. These filters include:
Anger
Grief
Trauma
Anxiety
Depression & Suicide
Relationships & Sex
Notice anything different about these topics as it relates to men? Trick question. There aren’t any differences – everyone (regardless of gender or sex) deals with these issues. But Man Therapy has created a space that is safe and welcoming for men, allowing education and awareness to follow. How can you generate an atmosphere like that in your men’s health marketing?
Men’s Health: Leverage Popular Media + Publications for Internet Connectivity
Key Emotion: Community
We can never stress this enough: When creating any marketing strategy, go where your target audience already is. By leveraging a popular media publication that has already created a safe, normalized space for men’s health, you reach a more receptive audience, faster.
Being featured on these sites with a guest post, review, or other collaborative effort can really help spread the word about your health services for men. You can also take a more direct route, and partner with the publication to advertise on the Men’s Health website.
If men’s activewear company, Rhone, can partner with Men’s Health for this piece, “Men Don’t Talk Enough About Mental Health”, imagine the opportunity you have as a practice that directly provides men’s health services. There’s also a bonus to creating a marketing campaign in this way – it provides outside credibility and a reputation boost against your competitors.
Hims: Make It Hard to Say No with Data Transfer Speed
Key Emotion: Ease
Changing the norm means you have a challenge: making the alternative easy.
Hims is a telehealth and medication management platform aimed at providing easy, online access to men’s healthcare. Hims also offers features like online edit diagrams, making it easy for users to manage their healthcare information and appointments from anywhere. They provide virtual medical visits with licensed experts and send your prescriptions to your door. Complete with a bold “Find My Treatment” button on the homepage, Hims services are literally a click away!
This makes it extremely convenient for someone to change their habits in a positive direction. It’s simple psychology. By increasing accessibility to men’s health services – from skincare to erectile dysfunction to anxiety and depression – it is much likelier they will be utilized.
Now, this example is not to say that you should switch your practice to telehealth options. Instead, look at the big picture. How can you provide health services in a way that makes it harder to say “no” to treatment? It takes a lot to break down the stigma surrounding men’s health – don’t add an extra barrier to that.
No-Shave November + Movember: Amplify A Cause in the Metropolitan Area
Key Emotion: Empathy + Altruism
How many times have you gained personal awareness while supporting someone else? Whether it’s a family member or friend or co-worker – when people stop to help others, they often understand more for themselves too.
No-Shave November and Movember are non-profit organizations that create challenges to spread awareness and raise support for cancer patients, men’s physical and mental health, and suicide prevention. The challenges – like no shaving for 30 days or running/walking 60 miles in a month – are great for generating attention and going viral. This, in turn, not only creates the opportunity for health education but for starting a conversation while amplifying a real cause.
In what ways can your marketing campaign help others while spreading a positive message?
Ellie: Destigmatize Mental Health For Men
Key Emotion: Safety + Acceptance
Here’s a hard truth: destigmatizing men’s health and care isn’t something that’s going to be laid out for you. Ensuring the privacy of sensitive data is crucial in creating a safe and accepting environment for men seeking mental health services. Do you want to see change? Your practice needs to be a part of the solution. Fortunately, it’s not as difficult to normalize positive things as people think. Just take a look at Ellie, who’s changing the culture of mental health with clinics across the country! They’ve written a fantastic post, “Why We Need to Talk About the Male Mental Health Stigma” that we’ll pull from here.
How do they suggest destigmatizing men’s mental health?
Make getting help the norm. Mental health struggles are nothing to be ashamed of, and everyone deserves to feel better. Frame men’s health services (like therapy) in a way that allows vulnerability, comfort, and care without judgment.
Encourage sharing personal stories. Part of destigmatizing men’s health is proving that no one is alone. Highlight real issues, journeys through struggles, and how other people have gotten better – and that they can, too.
Educate and bust myths. Stigmas only continue to grow when they’re fueled by misinformation. While you should always validate feelings and emotional needs, laying out the facts has its place too. Educate men on recognizing signs, symptoms, and struggles within themselves and others, as well as evidence-based solutions for getting better.
Pass it on. Challenge today’s men to be the generation that makes prioritizing health not just the norm, but admirable. Encourage boys to express mental, emotional, and physical needs, and create a healthy expectation that those needs will (and should) be met. When men do this consistently, they will pass it on to young sons, brothers, and future fathers – ending the stigma once and for all.
Men’s Health Service Infrastructure
A well-structured men’s health service infrastructure is essential for providing high-quality care to patients. At the heart of this infrastructure is a robust computer network that enables secure and efficient communication between healthcare providers. One of the most effective ways to achieve this is through a metropolitan area network (MAN), which connects multiple local area networks (LANs) within a metropolitan area. This setup provides high-speed connectivity and internet access, ensuring that healthcare providers can share resources and collaborate seamlessly.
A metropolitan area network (MAN) can cover an entire city, enabling healthcare providers to access medical records and consult with specialists in real-time. This level of connectivity is crucial for improving patient outcomes, as it allows for timely and informed decision-making. Additionally, a MAN can support telemedicine services, providing a secure and reliable connection for patients to consult with healthcare providers remotely.
The infrastructure of a MAN includes various network devices such as routers, switches, and servers, all interconnected by fiber optic cables or telephone lines. These components work together to ensure that data flows smoothly and securely across the network. A network engineer plays a vital role in designing and maintaining this infrastructure, ensuring that it remains secure, reliable, and efficient.
By connecting multiple buildings, including office buildings, hospitals, and clinics, a MAN enhances the efficiency and effectiveness of healthcare providers. This interconnected network allows for better coordination and resource sharing, ultimately leading to improved patient care. In the context of men’s health services, a well-structured MAN can make a significant difference in the quality and accessibility of care provided.
Privacy and Data Security in Men’s Health Services
Privacy and data security are critical concerns in men’s health services, as sensitive patient information must be protected from unauthorized access. One effective way to secure data transmission between healthcare providers and patients is through a virtual private network (VPN). A VPN ensures that sensitive information is encrypted and protected, providing a secure communication channel.
A metropolitan area network (MAN) can be designed with robust security features to safeguard patient data. These features include firewalls, intrusion detection systems, and encryption protocols, all of which work together to prevent unauthorized access and data breaches. Compliance with regulations such as HIPAA is essential, as these regulations mandate the protection of patient health information.
The role of a network provider is crucial in ensuring that the MAN infrastructure is secure and compliant with regulations. This includes managing wireless technology to prevent unauthorized access and using network diagrams to visualize the infrastructure and identify potential security vulnerabilities. Regular security audits and risk assessments are necessary to maintain the integrity of the network and ensure ongoing compliance.
Healthcare providers must also be trained on data security best practices, such as using strong passwords and secure communication protocols. A data center can be used to store and manage patient data, providing a secure and reliable repository for sensitive information. By prioritizing privacy and data security, men’s health services can protect patient information and build trust with their patients, ultimately leading to better health outcomes.
Health Outcomes
The consequences of men not seeking healthcare are far-reaching. Chronic conditions such as heart disease, diabetes, and hypertension are more prevalent among men who avoid regular medical check-ups. Mental health issues, including depression and anxiety, often go untreated, leading to severe outcomes like addiction or suicide. The impact of these health issues extends beyond the individual, affecting families, workplaces, and communities. Just as data rates in network channels determine the efficiency of data transmission, the timely seeking of healthcare can significantly improve health outcomes. By highlighting these health outcomes in your marketing campaigns, you can create a sense of urgency and motivate men to prioritize their health. Remember, the goal is to make them feel understood and supported, not judged or pressured.
Evaluation and Measurement
To ensure your men’s health marketing campaigns are effective, it’s essential to evaluate and measure their impact. Start by setting clear, measurable goals, such as increasing the number of male patients or improving engagement with your content. Use tools like Google Analytics to track website traffic and social media insights to monitor engagement. Additionally, consider using network diagrams to visualize data flow and understand the role of computer networks in connecting various devices and facilitating resource sharing. Surveys and feedback forms can provide valuable insights into how your audience perceives your campaigns. Regularly review these metrics to identify what’s working and what needs improvement. By continuously evaluating and refining your strategies, you can create more impactful campaigns that resonate with your target audience.
Improvement Strategies
Improving your men’s health marketing campaigns involves a combination of creativity, empathy, and data-driven insights. Just as a robust network architecture with reliable backbone connections is essential for efficient communication in Metropolitan Area Networks (MANs), ensuring network resilience is crucial for maintaining continuous and effective marketing efforts. A well-structured marketing strategy is crucial for reaching your audience effectively. Start by conducting thorough market research to understand the specific needs and preferences of your target audience. Use this information to create personalized and relatable content that addresses their pain points. Leverage multiple channels, including social media, email marketing, and partnerships with popular media publications, to reach a broader audience. Consider incorporating telehealth options or other convenient services to make it easier for men to access healthcare. Finally, don’t be afraid to experiment with different approaches and learn from your successes and failures.
Best Practices
When it comes to marketing men’s health services, certain best practices can help you create more effective campaigns. Highlight the role of network devices in facilitating secure communication and emphasize the increased security that comes with adopting advanced network solutions, including wired connections. First, focus on building trust and rapport with your audience by showing empathy and understanding. Use clear, straightforward messaging that highlights the benefits of seeking healthcare. Leverage popular media and publications to reach a wider audience and build credibility. Make it easy for men to access your services by offering convenient options like online appointments or home delivery of prescriptions. Finally, continuously evaluate and refine your strategies based on feedback and performance metrics. By following these best practices, you can create compelling campaigns that encourage men to take charge of their health.
Start a New Men’s Health Marketing Campaign With Beacon Network Resources
The takeaway from all of this? Marketing health services to men isn’t just about presenting an opportunity for getting help. In order to be successful, you must actively change the culture and reduce the barriers that keep men’s health de-prioritized. So, will you take on the challenge of reaching a more difficult audience in your practice?
Think of it like starting a campaign in a single building and then expanding its reach over time, even if it’s not owned by a single organization. This involves establishing connections across multiple buildings, creating a cohesive network that supports efficient operations.
Do you dare to create campaigns that defy the norms in men’s health? If so, consider Beacon Media + Marketing your dedicated marketing partner in growing your practice and reaching men with compelling, barrier-free marketing. Beacon specializes in marketing for healthcare businesses, especially
We’re ready to square up to the men’s healthcare stigma right along with you and craft messaging and visuals that get the right message across, whether that’s through expertly crafted blogs, effective paid advertising, impactful social media posts, or stellar websites and branding.
Is that a “yes?” Schedule your free consultation with Beacon Media + Marketing today
