Beacon Media + Marketing
Google rolled out their Authorship program a few years back, but it seems a bit slow to catch on with mainstream businesses. This is really too bad considering some of the great ranking benefits with Google. What is Google Authorship you ask? It is a way to connect the blogs you write and publish online…
There is an old saying “nothing is as constant as change,” and this is perhaps never more true than with SEO (Search Engine Optimization). Google is constant adjusting and improving their highly secretive SEO algorithm to improve the transparency of the user online experience. Then you have the other four top search engines working to…
You may know LinkedIn as an online community for people to post their work experience and skills in the hopes that employers will find them. You can use it as your online business card, references, and resume all in one. Indeed, LinkedIn is at its core a directory for professionals and businesses, but it is more…
Here at the BEACON offices, we talk a lot about what makes a great website, how to draw visitors to a website, and then how to convert those visitors into leads and clients. There are several ways to do that, and we’ll cover them all in time. One way, however, is SEO. SEO is probably…
Knowing which file type to send to your design team (and how to send it) can end up saving you some time and headaches in the long run. But what exactly are “vectors”? And why does “ppi” even matter? Here is our handy guide to help clarify some of our design terms! Logos come in…
No doubt your company has made themselves known on Facebook by now. Maybe you’ve even ventured further and created a Twitter account? If you just nodded your head yes then congrats! You’re well on your way to expanding your customer base and how you interact with them. When used right, each social media “tool” can…
We are a visual society that consumes digital data at an insane rate. One of the best ways to communicate large amounts of data is an infographic. Offer precise and compelling data. Choose the data you would like to share and simplify it into numbers, graphs, and icons. Only share information that is relevant and…
We @ Beacon really love everything about Social Media: We love the strategy, the contests and excitement generated with every post. Social Media is exciting, fast paced and challenging. Take a look at our client, Kaleidoscape. Her Facebook page has generated a substantial following in less than 3 months. She has 754 fans, growing every…
One of my favorite quotes is by none other than the late Zig Ziglar. He said: “A goal properly set is halfway reached.” The longer I’m in the field of marketing the more Ziglar’s truth is revealed. Without a series of tangible goals, clear direction and a touch of patience, the vast and changing landscape…
Hello there Beacon blog readers! Here’s the first blog from your local print-world maven. I must make a confession: I’m a type fiend. When I receive emails from MyFonts News, I have to do my best to not short circuit my keyboard with irrepressible drool. Just picture most women’s reaction to Jimmy Choo shoes and…
Are you intimidated by the new buzz words popping up everyday? Are you wondering where to start and how far in to get? Do you groan every time someone asks you if you have Pinned, Tagged, Tweeted, Friended, etc? The scope of advertising and marketing is changing and it is changing fast. How are you…
