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WATCH: Here's Why Video Marketing Is So Important

WATCH: Here’s Why Video Marketing Is So Important

  “Wow. Just…wow.” That’s how we’re feeling about the video explosion that has occurred over the last 5-10 years. Maybe you’ve seen some of the numbers: “More than 500 million hours of video are watched on YouTube each day.” – WordStream Pretty crazy, right? We’re guessing that if you’re reading this article, you already have …

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Photoshoot vs. Stock Photography

Here’s Why You Need to Do a Photoshoot for Your Business

So your agency is telling you that you need to do a photoshoot before they start marketing your business. “Why?” You ask, a little bit annoyed. “Isn’t this what stock photography was made for?” you say, “Saving me the hassle of coordinating staff and services?” “I mean, come on, can’t you just find something that …

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Why Is WordPress So Popular for New Websites?

Why Is WordPress So Popular for New Websites?

You’ve probably heard a lot about WordPress, but did you know that it is the most popular content management system in the world? Content Management System (CMS) – A software that allows for the creation, editing, organization, and publishing of content; typically referring to website content. Here are a few facts to confirm that statement: …

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What Is StoryBrand Marketing and How Does It Benefit My Business?

What Is StoryBrand Marketing and How Does It Benefit My Business?

In your personal or professional development, have you ever discovered something so innovative and earthshattering that you’re not quite sure how to incorporate it with your M.O.? Like, you’re frozen in your tracks, wondering if this new world will ever be compatible with the one you have always known? We’ve been there. In fact, we’ve …

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How to Create A Show-Stopping SEO Strategy

How to Create a Show-Stopping SEO Strategy

Looking for tips on an SEO strategy that will knock the socks off your competition and leave your customers at a loss for words? We offer some of our best next-level research and advice. Read more. Do Your Research If you want to create a knock-out SEO strategy, you need to stay current and on …

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14 WAYS BUSINESSES CAN OPTIMIZE THEIR INSTAGRAM PROFILE RIGHT NOW

14 Ways Businesses Can Optimize Their Instagram Profile Right Now

If you have been researching digital marketing strategies for your business, you have probably heard of Search Engine Optimization or SEO. SEO is the practice of using keywords and phrases to boost a company website in a search engine such as Google. But what about optimization for your social media profiles? There is a lot …

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What's in a Headline? How to Write to Get Attention

What’s in a Headline? How to Write to Get Attention

“Creating the product is half the challenge, capturing the customer’s attention is the other.” You’ve just launched your dream business. New office space, a fresh batch of employees, your favorite pen sitting on your desk… Everything is in place. There’s only one problem: You don’t have any customers. No big deal! You’ve spent the past …

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Can Traditional Marketing & Digital Marketing Integrate?

Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional …

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How to Get Started with Video Marketing

How to Start a Dynamic Video Marketing Campaign

Video marketing in Anchorage and beyond must be a vital part of your online or digital marketing campaign in 2017. It has become a staple of digital marketing, and if you’re not on board with it, you need to be right away. In 2017, online video accounts for 74% of all online traffic. 85% of Facebook …

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Showing is Telling: 5 Tips for More Powerful Infographics

“Show, don’t tell” is an idiom commonly used by writers of all stripes. The idea itself is simple: don’t tell your readers what to think, feel, or expect about your topic. Instead, you want to “show” them the data, facts, and evidence as concisely and as powerfully as possible. When done well, you are far …

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