Beacon Media + Marketing Awarded 2023 INC 5000 + 2023 Communicator Award For Best Website in Healthcare Category + Best UX Design + 2023 Clutch Champion Award

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Company Culture of Innovation! Pros vs. Cons

How does it effect a company culture when it’s leaders are willing to “jump off the cliff and build the airplane on the way down?”  Entrepreneur: Someone who jumps off a cliff and builds a plane on the way down. I can’t remember where I first saw or heard this quote, but I’m pretty sure…

7 Behavioral Health Marketing Campaign Ideas to Kick Off the New Year

We’ve all heard it before: “New Year, New Me!” Maybe it’s even part of your latest social campaign. But while many of us focus on eating healthy, going to the gym, or spending less time online, what often goes overlooked is attending to our mental and behavioral health. As we step into a new year,…

Navigating Wellness: The Art of Behavioral Health Website Design

In the digital age, where we’re so accustomed to information being a short click away, a well-designed website becomes a crucial gateway to generating new client growth — especially in the world of behavioral health. As such, the art of behavioral health website design goes beyond aesthetics; it involves creating a user-friendly and empathetic virtual…

Remember “Movember” — Why Men’s Mental Health Takes Center Stage in November

As autumn transitions into the colder months, November emerges not only as a time of falling leaves and cooler temperatures but also as a pivotal period for raising awareness about men’s mental health. Often recognized as “Movember,” this month serves as a platform to spotlight and address the critical issue of men’s mental well-being. If…

Empowering Patient Decisions: The Vital Role of Healthcare Marketers

What exactly do healthcare marketers do? In today’s complex healthcare landscape, patients are not just passive recipients of medical care; they are active participants in their own health journeys. And this shift toward patient-centered care has given rise to a crucial figure in the healthcare industry — the healthcare marketer. At Beacon Media + Marketing,…

Marketing in Healthcare: How is Healthcare Marketing Different from Marketing in Other Industries?

In the modern world, a marketing strategy has become an essential component of almost every industry, including healthcare. However, healthcare marketing is unique — distinct from marketing in other industries due to the complex nature of the healthcare sector. For example, did you know that approximately 90 percent of Americans search for health information via…

What Are the 5 P’s of Healthcare Marketing? Exploring Core Marketing Principles

Marketing for the healthcare industry takes a great deal of planning and internal knowledge. And while most marketers don’t hold medical degrees, nor could they perform a complex medical procedure, what we do understand at the most complex level is how to strategically market for healthcare providers. In the dynamic realm of healthcare marketing, the…

Psychology Today

A step-by-step guide Psychology Today Profile: Your Photo | 5 Things to Consider Psychology Today (Intro Video) Psychology Today offers clinicians the ability to upload up to a 19-second video on their profile. A video introduction breaks down a barrier that a client might have when they’re deciding if they want to work with you…

Leveraging Local Listings: How To Increase Visibility and Reach for Your Healthcare Practice

In today’s digitally connected world, the success of any healthcare practice relies heavily on its local online visibility. For example, did you know that over 46 percent of Google searches are local? Given these statistics, it’s evident that you have significant potential to connect with potential customers by investing in local SEO efforts. Local listing…

Digital Marketing for the Healthcare Industry: An Overview of Benefits for Patients and Providers

In today’s fast-paced world, with an ever-increasing appetite for content, potential consumers’ attention spans are getting shorter and shorter. This means that leaders in all industries are scrambling to find the best ways to grab customers and keep them interested in their brands. But how is this done in a constantly changing digital landscape? Digital…

Evaluating A Digital Marketing Agency For Potential Partnership: 10 Frequently Asked Questions

Vetting digital marketing agencies for suitability, fit and value for money isn’t the easiest of tasks. Especially if you’re not a marketer. Knowing what to look for and what questions you should be asking plays a significant role in finding the right marketing partner for your business. We curated this FAQ list to provide you…