Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

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10 Creative Marketing Campaign Ideas for Mental Health Awareness Month

Working in the mental health space is rewarding in so many ways. As a provider, you have the ability to help people work through challenges, change lives, and truly make a difference in the community. And as a mental health marketing agency, we have the privilege of working alongside providers like you and helping your…

Defining Success With Marketing Goals: Examples, Strategies, and Measurement

No matter the industry you’re operating in, whether in healthcare, finance, tech, or tourism, without the right marketing strategy your chances of meeting goals and being successful are going to be slim. But before you can define your marketing strategy and put all the moving parts into working order, you have to set realistic marketing…

Healthcare UX Design: How to Improve Conversions With a User-Friendly Website

In today’s digital age, a user-friendly website is essential for any business or organization, and the healthcare industry is no exception. With more patients relying on the internet to find healthcare providers and make appointments, it’s crucial for healthcare organizations to invest in effective user experience (UX) design for their websites. A well-designed healthcare UX…

Data-Driven Marketing: The Value of Data, Analytics, and Reporting

Following the onset of COVID-19, marketers nationwide began scratching their heads. This is because, between March and August of 2020, reporting showed that one in five consumers hopped to a different brand, and seven in ten consumers began exploring new shopping channels. However, the data collected ultimately led marketers to rethink their tech and data…

Local SEO for Dentists: 6 Ways to Improve Rankings

A website without SEO is like a lighthouse without a light. Basically, nobody is going to know how to find your website unless they have something to lead them home. And with the competition of over 1.7 billion websites that currently exist, and with over 250,000 websites being developed each day, this is a vast…

Patient Retention Marketing: 5 Effective Strategies to Engage Current Clients

When running a clinic, you’re likely focusing on getting your patients the care they need. But what about keeping them on as a client? Are your efforts being focused here as well? If not, you’re risking losing them to your competitors if your marketing strategy doesn’t include measures for patient retention. Healthcare marketing strategies are…

Referral Healthcare Marketing: How to Encourage Patients to Refer Family and Friends

Of all the powerful tools that digital marketers can leverage in the healthcare marketing space, even alongside the most complex and developed marketing strategies, referral marketing is still one of the most effective methods for clinics to gain new patients. Not only does referral marketing act as a strategy built from the testimonials of real…

The Future of AI in Healthcare Marketing and Patient Acquisition

Have you ever wondered why the pace of technological advancement seems to speed up every couple of years? In 1965, Gordon E. Moore – a co-founder of Intel – made an observation that would come to be known as Moore’s Law. Moore’s Law states that “the number of transistors on a microchip will double about…

How to Evaluate a Digital Marketing Agency: Sales Reservations, Red Flags, and Questions to Ask

If you’ve ever been on the receiving end of a sales pitch then you already what we’re about to say – it’s not a warm and fuzzy feeling. The fact is, knowing that you’re actively being sold something can often bring along a cheap, grimy feeling. It’s nearly anxiety-inducing. You can sense the other person…

Digital Marketing Transformation: Utilizing AI for Marketing in 2023

It wasn’t that long ago when the mere mention of artificial intelligence brought to mind images of a computer-controlled world with humans enslaved by the very machines they built. Though this dystopian world is often the backdrop in many science-fiction stories, the fact is, AI is here – and we have control over it. It’s…