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A Guide to Personal Branding for Therapists With a Multi-Faceted Marketing Approach

When you think of any well-known or popular brand on the market, you likely have a related image in your mind along with how you view that brand’s reputation. For instance, if you think of Nike, Gucci, or even Starbucks, you can probably envision their logo and your perception of the brand itself – also…

Google E-E-A-T: Why “Experience” Matters for Your 2023 SEO Strategy

We all know that Google loves rolling out new updates. And anyone in the marketing space loves digging into these new updates and nerding out on how to best apply the principles – right after we’re done freaking out. This is why last month we brought you several reasons why Google E-A-T matters, and how…

Recruitment in Mental Health: How to Highlight Your Amazing Work Culture

Do the words fun, positivity, camaraderie, and inclusiveness speak to your company’s work culture? And do you just love showing up to work and seeing all of your employees full of energy and in great spirits? If this is the case, your amazing work culture can also be a powerful tool that you can leverage…

Mental Health Recruitment: The Role of Marketing in Growing Your Therapy Team

Creating a work-life balance isn’t a new thing. And it could honestly go without saying that many people are desperately trying to find this balance – and they have been for a while. Just like the great resignation that we saw occur during 2020 when the pandemic caused many people to rethink their lives –…

A Guide to Compassionate Marketing for Eating Disorder Treatment Centers

The competition for consumer attention has never been as vast as it is in the modern digital age. And with the average consumer’s attention being directed and redirected thousands of ways any given day, compassionate messaging has become extremely valuable – and necessary. Successful marketing is often the product of a recipe containing many essential…

A Marketing Guide to Growing Your Pediatric Therapy Practice

Marketing your pediatric therapy practice with the wrong strategy can feel like you’re just not getting through to people. Or worse, you’re met with outright rejection. Here’s the thing – promoting therapy services for children requires unique strategies when marketing to adults. For one, your target audience is parents and caregivers, and that makes things…

7 Expert Tips on How to Market Your Psychotherapy Practice

With mental health gaining awareness and being destigmatized, it’s never been easier to scale a psychotherapy practice. However, if you box mental health marketing into more traditional practices or even try and copy conventional health marketing, your results will fall flat. Some businesses have cracked the code for marketing within this unique industry, and we…