Values-Based Marketing is the Next Big Thing February 26, 2021In today’s marketing world, your identity as a brand is everything. Nailing who you are is the very first step to creating a successful marketing strategy and, ultimately, a successful business. When you’re first researching marketing trends, it’s easy to get overwhelmed. There are lots of different ideas circulating on the internet, but in our…
Best Marketing Trends We Saw During Super Bowl LV February 12, 2021About 5.7 million people turned in to watch the Super Bowl across the United States. The game is great, of course, but we’d be lying if we said we didn’t also tune in to watch the commercials. Marketing and advertising go hand-in-hand, and we love checking them out to see what themes are emerging, what…
We’re Kicking Off 2021 With a Shiny New Website January 22, 2021This year is all about growth. Who’s with us? So much has been written about 2020, and all of the lessons we learned, but I think we can all agree that for the most part, it felt like collectively pushing water uphill. (Hello, by the way! My name is Kirrily and I’m the Content Manager…
Everyone Loves Podcasts, So We’re Making One January 15, 2021Way back in 2018 (it feels like a lifetime ago, doesn’t it?), Entrepreneur said podcasting was “the next marketing frontier.” At the time, Statista predicted there would be more than 100 million podcast listeners in the United States alone by 2021. And guess what? They were right. Here are some interesting statistics from the team…
Top Digital Marketing Trends for 2021 January 8, 2021Last year was full of unexpected changes and challenges, but 2021 offers a clean slate with infinite possibilities for your business. As much of the world has shifted its attention online, it’s more important than ever to make the right digital first impression. As you analyze last year’s digital marketing performance and make goals for…
New Year, New You: Set Marketing Goals That Will Stick December 28, 20202021! Never before have we been so excited about the start of a new year! (At least, not since we welcomed the new millennium in 2000 – how was that two decades ago already?) The past 12 months have been like no other. If all your marketing goals went out the window, don’t be too…
Holiday Marketing: Add a Festive Touch to Your Socials December 19, 2020The holidays are finally here! This year has definitely felt longer than most, but now that the festive season is upon us, it’s a great chance to build brand awareness with holiday marketing. At this time of year, social media is key to connecting with your audience. Making a splash with genuine and targeted content…
Fitness marketing 101: Making your brand stand out December 11, 2020The fitness industry is a crowded space, so it’s important to create a memorable brand to attract and retain customers. In order to stay competitive and relevant in today’s business environment, you need to embrace and adopt a strong fitness marketing strategy. Here are the basics you need to know. Want to set your business…
Is dental marketing worth the investment? December 4, 2020The U.S. Small Business Administration recommends spending 7-8% of gross revenue on marketing. Why? When it comes to dental marketing, the pay-off can be huge. An online marketing strategy does take time and money, however. As a dentist running a practice, it can be difficult to find the time and resources to effectively run an…
Five fun financial marketing strategies to try in the year ahead November 27, 2020This year has been a wild ride. Our dreams of visiting Europe, or even visiting family and friends interstate for the holidays, may be on hold – but our business goals are still in full play, and so are our marketing plans. The sector has changed drastically in the past 12 months. We’re seeing companies…