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Financial marketing

Trends you need to capitalize on in financial marketing

If you’re working in financial services, there’s a fair chance you’re a left-brained person. Along with your aptitude for numbers, and your talent for problem-solving, we’re guessing you also like being organized, you like planning, you like details, and you like executing a well-developed financial marketing strategy. Right? You like researching the most effective techniques, …

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Find your crowd with audience personas

Why isn’t my marketing plan working? Find the right audience and maximize ROI

“Why isn’t my marketing plan working?” One of the interesting things about working in marketing is that your friends often ask for advice. The scenarios range widely. Recently I’ve been asked about where to start with marketing for an agricultural contracting company in a small country town, how a tutoring business could connect with the …

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Marketing myths, people sitting in board room

Top three marketing myths busted

“I hate marketing.” I was recently talking to the owner of a tutoring business, and she was shaking her head in despair. She offers lessons in person and online for K-12 students, and she’s been trying to get more students registered. Every time she signs up a few more, a few others move on. It …

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How to choose a digital marketing agency

How to choose a digital marketing agency

Partnering with a digital marketing agency is an exciting step in every company’s journey. Based on our experience, there are a few different reasons clients look for a marketing partner: They’re beginning a strong growth phase and need to generate more leads. They’re changing their image or going in a new direction and need awareness. …

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Apple iOS 14 upgrade

Is the Apple iOS 14 upgrade a quest for marketing domination?

Apple is officially one step closer to taking over the world. In 1984, the Macintosh computer convinced the public they needed personal computers. In 2007, the release of the iPhone made Apple technology essential to life and business in the 21st century. Now, the new Apple iOS 14 upgrade is directly challenging tech juggernauts Facebook …

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