The opportunity to grow your business is exciting. When looking at different ways you can invest in your business’s growth, marketing is probably one of the avenues you’re excited to explore. The digital marketing world is constantly changing, and it can be difficult to keep up with new trends while running your business. Even talking…
Healthcare marketing can sometimes be a tricky thing. Between balancing your brand online and fulfilling your role as a healthcare professional, you may not have time to focus on effective marketing strategies. You may even miss opportunities for ways to obtain new clients. So, how can you use your established brand to reach new audiences?…
One of the most effective ways to get new clients is your online presence. People are looking for everything on the internet, including mental health services. This makes it essential for your mental health clinic to be active and available for their use. Mental health clinics can benefit from several tools to extend your reach…
Originally published on July 24, 2019. Updated on December 23, 2021 Every business needs a brand — even therapists. In a sea of mental health providers offering in-person therapy and teletherapy services, potential clients need to know what sets you apart. And that’s what your brand accomplishes. So how can you make sure that your…
Originally published on August 9, 2019. Updated on December 21, 2021 Your website design is your patient’s first impression of your mental health clinic. Referrals or word-of-mouth marketing may have been the primary way people found mental health providers in the past (and don’t forget the old-fashioned yellow pages). However, not surprisingly, the internet is…
Social media platforms are no longer just a place to watch cute cat videos and post what you ate for lunch that day. They have evolved into an effective spot for businesses to market their products or services online and develop a deeper connection with their customers. And for many businesses, a great social media…
Your website is like a digital storefront for your mental health practice. While you may have mental health directories with your name and information listed, your mental health website is how you show clients the heart of what you do. And a strong mental health website design creates brand awareness, displays your services, and encourages…
At the cornerstone of every mental health marketing strategy is blogging. Social media platforms can change on the fly (you heard Facebook changed its name to Meta, right?), but blogs posts on your website are completely your own. They’re predictable, they’re free to publish, and they’re effective. A mental health blogging strategy is a valuable…
More people are seeking mental health services than ever before, which means now is the time to revamp your mental health marketing strategy and build your client base. With the COVID-19 pandemic, we’ve seen immense growth in the field of mental health, to the point that some mental health professionals are spending more time on…
The most important part in developing a website is the overall user experience (UX). User experience is defined as the way in which the user is interacting with the product or in this case a website. This could entail the page path the user takes to get to what they are looking for or how…
