Before we share our three secrets to success with Inbound Marketing, It’s important that one has a basic understanding of what Inbound Marketing is and how it differs from, “Old School” or “outbound” advertising. The concept of Inbound Marketing all boils down to common sense. It refers to online marketing activities that direct visitors to you …
Three Secrets To Success With Anchorage Inbound Marketing Read More »
Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app …
What is Facebook Live and Can I Use it to Market my Business? Read More »
What is Corporate Branding? The American marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Basically, it is what comes to people’s …
“Sticks and Stones may break my bones, but words will never hurt me.” That saying has been making the rounds on playgrounds for well over a century. It’s an adage that implies that words and insults can’t hurt whoever is the brunt of the comment. In the age of digital marketing and social media, this …
Just as factories and products dominated the industrial age, knowledge, and content define the information age. Our economy is based on information, and those who know more and are experts are commonly considered to have more economic clout. One of the most effective ways to demonstrate you are an expert in your field and to put …
Fall is rapidly descending on the US, and the summer is winding down, especially in Alaska. As we all prepare to settle back into the fall routines for many of us business owners, that means it will soon be time to start planning for next year. One of the main things that should always be …
This week, we shared a video to our Facebook page about the elements of a successful Facebook ads campaign. This blog is a further breakdown of the metrics and best practices we discussed, containing graphs and images. We hope you enjoy! What to Look For When you open Facebook Ads Manager in the morning, there …
Facebook Ads Manager: What to Look for and How to Make It Work Read More »
If you’ve spent any amount of time online, you’ve probably gotten sick of hearing that content is king, but while the phrase is beyond overused, it is still true. As Google continues to change it algorithm at the rate of 500-600 times per year in an unending quest to improve the customer experience, we end …
Bean’s Cafe was founded in 1979 with a vision to provide food and shelter to the less fortunate in Anchorage. Several years later, The Children’s Lunchbox was formed to provide snacks and meals to local schools and other community programs. Lisa Sauder became the Executive Director of both Bean’s and The Children’s Lunchbox when she …
Hezekiah “Ky” Holland wants a vibrant startup ecosystem for Alaska! In 2014, Ky was instrumental in establishing the Alaska Accelerator Fund, a fund to grow early-stage businesses in Anchorage. As a Partner with Alyeska Venture Management, Ky connects investors, entrepreneurs, and opportunities to take them to the next level! A big part of Ky’s work …
