“Show, don’t tell” is an idiom commonly used by writers of all stripes. The idea itself is simple: don’t tell your readers what to think, feel, or expect about your topic. Instead, you want to “show” them the data, facts, and evidence as concisely and as powerfully as possible. When done well, you are far …
Showing is Telling: 5 Tips for More Powerful Infographics Read More »
The cost of hiring an agency can vary with surprising extremes depending on a myriad of factors including company size, reputation, and even geographic location. There are two primary ways most agencies will bill: hourly or project. Agencies will often have different hourly rates for services, for instance, project management, graphic design, illustration, programming, creative …
Almost every business owner that we talk to has a version of the same goal, whether they are a small business in Anchorage, Juneau, or one of our national clients. Numbers don’t lie, and increased sales are almost always the bottom line. But here is where things can get sticky. Consumers are changing, they have …
We’ve all heard, at some point in our lives, someone tell us “They’re only words, they can’t hurt you!”. Oh, but they absolutely can, my friend. Words can implode relationships, ruin careers, and even destroy a business. There have been far too many stories online about the person who tweeted an insensitive joke and suddenly …
6 Snarky Must Read Tips to Rock Your Online Reviews! Read More »
The world of SEO can be complicated and is ever-changing, so it’s easy to get frustrated or at the very least overwhelmed. However, SEO is foundational to successful marketing and for driving traffic to your website. In the end, the whole reason we market online is to drive traffic to our site so that we …
Drive More Traffic to Your Website: 6 Expert Ways to SEO Optimize Your Blog Read More »
Whether you decided to create your own logo or you have a custom company logo professionally designed, you will have to face the decision of color. As humans, we are hardwired to respond emotionally to colors, so it’s worth putting some careful consideration into what you want to communicate with the colors in your logo …
“72% of buyers research a new product or service on Google prior to buying and 81% of buyers research before they buy!” There is no way to ignore the numbers above, the whole buying and shopping process has evolved, and if you want to stay profitable, you need to be changing right along with your …
We’re seeing some great results for our clients, specifically in Anchorage, using a new geo targeting technology that the brilliant folks at Facebook have developed. It’s called Local Awareness Ads, and it’s designed to bring customers right to your door. The ads are created to target Facebook users that are within a certain radius near your office …
3 Steps for Creating Facebook Ads that Reach New Clients Read More »
So you have your social media editorial calendar and you’re consistently posting good content and putting ads out there on social media. Congrats!!!!! Good job! Way to be proactive! Now my next question is how effective are your efforts? How do you know if all of your hard work is producing results? It’s great if …
Is Your Social Media Marketing Producing Results? Read More »
We all get a ton of email these days, in fact, according to DMR, 205 billion emails are sent daily and the average office worker gets 121 emails a day! That is a lot of competition. The email jungle gets even thicker when you consider that there is only an 18% open rate for desktop …
