Blog 2 - Beacon Media + Marketing


Three Secrets To Success With Anchorage Inbound Marketing

Before we share our three secrets to success with Inbound Marketing, It’s important that one has a basic understanding of what Inbound Marketing is and how it differs from, “Old School” or “outbound” advertising. The concept of Inbound Marketing all boils down to common sense. It refers to online marketing activities that direct visitors to you …

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What is Facebook Live and Can I Use it to Market my Business?

Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app …

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A strong man illustrating the importance of a strong brand

Why is a Strong Brand so Important?

What is Corporate Branding? The American marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Basically, it is what comes to people’s …

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Learn to LOVE negative reviews

Learn to LOVE Negative Reviews

“Sticks and Stones may break my bones, but words will never hurt me.” That saying has been making the rounds on playgrounds for well over a century. It’s an adage that implies that words and insults can’t hurt whoever is the brunt of the comment. In the age of digital marketing and social media, this …

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#ShineYourLight – Lisa Sauder

Bean’s Cafe was founded in 1979 with a vision to provide food and shelter to the less fortunate in Anchorage. Several years later, The Children’s Lunchbox was formed to provide snacks and meals to local schools and other community programs. Lisa Sauder became the Executive Director of both Bean’s and The Children’s Lunchbox when she …

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#ShineYourLight – Hezekiah “Ky” Holland

Hezekiah “Ky” Holland wants a vibrant startup ecosystem for Alaska! In 2014, Ky was instrumental in establishing the Alaska Accelerator Fund, a fund to grow early-stage businesses in Anchorage. As a Partner with Alyeska Venture Management, Ky connects investors, entrepreneurs, and opportunities to take them to the next level! A big part of Ky’s work …

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