Beacon Awarded 23 + 24 INC 5000, 23 + 24 Communicator Awards in Healthcare + Construction Best Website, UX + Visual Appeal

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Are you paying too much for your digital marketing?

So, there’s the question. It’s one client rarely asks us out loud, but are often thinking about. “Am I paying too much for this online SEO stuff and how can I find out?”  To best answer that question, I want to explain my background a bit and why I am so fascinated by and love…

How to Utilize the 4 Major Visual Content Platforms

We are becoming more visual every day; you’ve heard the phrase “a picture is worth a thousand words” and these social media platforms have proven that to be true. According to the 3M-Corporation, individuals process visuals 60,000 times faster than text. Social media platforms like Instagram, Youtube, Pinterest, and Slideshare are becoming increasingly more popular…

Back to School, Back to Business: 3 simple tips for growing your business

We’ve noticed a trend in the past few years that this time of year our clients tend to refocus, reengage, and start digging in deep to their business growth. It’s no coincidence that it matches the time that kids are going back to school. Whether you have more free time because the kids are now…

Let’s be Social!

Hello there Beacon blog readers! Here’s the first blog from your local print-world maven. I must make a confession: I’m a type fiend. When I receive emails from MyFonts News, I have to do my best to not short circuit my keyboard with irrepressible drool. Just picture most women’s reaction to Jimmy Choo shoes and…

Savvy Marketing in our Social Media World. Part 1

Are you intimidated by the new buzz words popping up everyday? Are you wondering where to start and how far in to get? Do you groan every time someone asks you if you have Pinned, Tagged, Tweeted, Friended, etc? The scope of advertising and marketing is changing and it is changing fast. How are you…