We spend a significant portion of our prospect meetings going over what exactly the Inbound Marketing plans should include. It’s usually a rather lengthy discussion depending on the particular client’s needs. Though there is a list that we recommend for most clients (a foundation if you will), it is important to customize each package to the …
Does word-of-mouth networking even work anymore or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Benefits of Social Media Networking We agree this is a fantastic method of …
Social Media Networking vs. Word of Mouth Networking Read More »
So, there’s the question. It’s one client rarely asks us out loud, but are often thinking about. “Am I paying too much for this online SEO stuff and how can I find out?” To best answer that question, I want to explain my background a bit and why I am so fascinated by and love …
Are you paying too much for your digital marketing? Read More »
We are becoming more visual every day; you’ve heard the phrase “a picture is worth a thousand words” and these social media platforms have proven that to be true. According to the 3M-Corporation, individuals process visuals 60,000 times faster than text. Social media platforms like Instagram, Youtube, Pinterest, and Slideshare are becoming increasingly more popular …
How to Utilize the 4 Major Visual Content Platforms Read More »
Facebook, Twitter, Pinterest, whatever your favorite – All of these social media platforms are very important to, not only individuals socially, but successful businesses as well. Just as all businesses are different, so are the uses and goals of social media. There are many purposes for social media, some of which are building brand awareness, …
We’ve noticed a trend in the past few years that this time of year our clients tend to refocus, reengage, and start digging in deep to their business growth. It’s no coincidence that it matches the time that kids are going back to school. Whether you have more free time because the kids are now …
Back to School, Back to Business: 3 simple tips for growing your business Read More »
So you want to be a connected CEO? You want to take the plunge? “Where do I start?” you might ask. Well here are some tips on being an effective, connected CEO. Make sure your company has a social media policy that both the PR and HR can agree and live with. Then stick to …
Is it Important for CEOs to be Active on Social Media? My answer to this question is a resounding YES! Social media is here to stay and is only becoming more and more critical to our communication systems. While I believe there are some legitimate concerns, they are far outweighed by the benefits. According to …
No doubt your company has made themselves known on Facebook by now. Maybe you’ve even ventured further and created a Twitter account? If you just nodded your head yes then congrats! You’re well on your way to expanding your customer base and how you interact with them. When used right, each social media “tool” can …
We are a visual society that consumes digital data at an insane rate. One of the best ways to communicate large amounts of data is an infographic. Offer precise and compelling data. Choose the data you would like to share and simplify it into numbers, graphs, and icons. Only share information that is relevant and …
