Beacon Media + Marketing
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/23 Every business needs a solid brand — even therapists. If you’re offering in-person therapy or teletherapy services, potential clients need to know what sets you apart. How can you ensure your mental health brand aligns with your goals as…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/23 The vast majority begin their search for a therapist online. The first stop most make when researching potential mental health providers is a clinic’s website. This is why having a well designed website for your…
Social media platforms are no longer just a place to watch cute cat videos and post what you ate for lunch that day. They have evolved into an effective spot for businesses to market their products or services online and develop a deeper connection with their customers. And for many businesses, a great social media…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/2023 Your website is the digital storefront for your mental health practice. It’s the digital epicenter of the heart and essence of your brand identity and how well people connect with it determines what gets communicated…
At the cornerstone of every mental health marketing strategy is blogging. Social media platforms can change on the fly (you heard Facebook changed its name to Meta, right?), but blogs posts on your website are completely your own. They’re predictable, they’re free to publish, and they’re effective. A mental health blogging strategy is a valuable…
More people are seeking mental health services than ever before, which means now is the time to revamp your mental health marketing strategy and build your client base. With the COVID-19 pandemic, we’ve seen immense growth in the field of mental health, to the point that some mental health professionals are spending more time on…
The most important part in developing a website is the overall user experience (UX). User experience is defined as the way in which the user is interacting with the product or in this case a website. This could entail the page path the user takes to get to what they are looking for or how…
There is so much more to blogging than just trying to get a piece of content up on your website. Businesses tend to get wrapped up in meetings and are constantly on the go, which makes it difficult to really take the time to sit down, research the topic, and actually put in the effort…
It’s an age-old dilemma: You want to generate more leads for your company, but you simply don’t have the time to walk every new sales opportunity to the end of the sale funnel. And let’s face it, no one enjoys being on either side of a cold call. With an intuitive automated sales process in…
At Beacon Media + Marketing we design, develop, and host websites for many businesses and non-profits. Our clients are spread as far and wide as Alaska, California, Illinois, Minnesota, New York, Delaware, West Virginia, Florida, and Washington, with many others in between. We’ve been in this game since 2012 and we like to think we’ve…
When it comes to developing a website or creating a content strategy, SEO should always be top of mind. You may have amazing services to offer and a great message to get across, but no one will ever know if your content is not easily visible on search engines. There are many important aspects of…
Hosting refers to a service that allows your website to be stored and maintained. It’s an important decision for every company, so we asked our developer to answer your FAQs. Do you need quality hosting for your website? Check out our website hosting packages. What Exactly Am I Paying For When I Sign Up for…
