Beacon Media + Marketing
Are you afraid that putting pricing on your website could turn people away? Could having transparent pricing on your website hurt your business or decrease conversions? You may feel reserved about listing your prices and turning people away. Or you want to be upfront with them but aren’t sure how you should list your prices.…
The opportunity to grow your business is exciting. When looking at different ways you can invest in your business’s growth, marketing is probably one of the avenues you’re excited to explore. The digital marketing world is constantly changing, and it can be difficult to keep up with new trends while running your business. Even talking…
At Beacon Media + Marketing, we are an award-winning website and digital marketing agency focusing on helping grow businesses that do good. We specialize in Mental Health Marketing, Speciality Medical Practices, Functional Medicine, Financial Marketing, B2B, and Home Services. Our relentless focus on our clients has led to 5-star reviews since its inception in 2012.…
Marketing your behavioral health business is a complicated and tricky field to navigate. You have to learn how to reach your target audience and make a connection with them. And if you’re using digital marketing, you have seconds to catch the attention of your potential clients. If you’re not personally meeting these clients, it can…
Knowing the effectiveness of your marketing can sometimes be hard to tell. Although numbers that come back from reporting can be an indicator of the effectiveness of your strategy, that isn’t always a clear indication of the whole picture. Many people use marketing tools such as Google or Facebook advertising and use the numbers that…
If you can use advertising to get people to your behavioral health website, does organic website traffic still matter? Yes! While getting people to your website organically can take more time and effort to do, you’ll reap many long-term benefits. Organic website traffic comes from unpaid methods like having an SEO-friendly website, ranking for a…
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/17/23. As a mental health practice owner, gaining more clients and expanding your practice is a given. Actively and intentionally marketing your clinic is one of the best ways to reach (and connect with) your desired…
Women’s health is a particular niche of healthcare that needs special marketing strategies. Females are often the primary decision makers in their families when it comes to mental health, and women often do their due diligence in researching the best providers and treatments available for their healthcare needs. Having a marketing campaign that really identifies…
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/23/23 When marketing your mental health practice, creating a cohesive marketing strategy is a multifaceted undertaking. And, depending on what a brand’s goals are, some areas get focused on more than others. For mental health focused brands…
Marketing for behavioral health services can be difficult. Creating a cohesive plan that integrates SEO optimization, blogging, and social media content is time-consuming and hard to do effectively. It becomes increasingly harder to accomplish good marketing when there are restrictions on behavioral health advertising. You have to follow many rules and regulations that don’t interfere…
How long has it been since you last updated the website design for your medical spa? Industry experts recommend updates every 2-3 years. Why? The website design industry is constantly changing with technology updates and new research findings into user experience. Combine this change with the change your medical spa undergoes as you continue to grow and evolve, and a website design update makes sense!
Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/2023 Google advertising is the quickest and easiest way to get your mental health clinic on the first page of the search engine results page (SERP!) With pay-per-click advertising on Google, increasing brand awareness, generating leads, and gaining conversions get accelerated. In order…
