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Beacon’s Complete Guide to Learning Graphic Fonts + Canva

Here at BEACON, our social media content creators use the website Canva.com to streamline the creation of online graphics. It’s actually a really great program for those with little to no graphics training but it, unfortunately, has one flaw: the amount of fonts available are overwhelming! As the Type Wizard on staff (think they’d mind …

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Organic SEO: The New Face of Change

There is an old saying “nothing is as constant as change,” and this is perhaps never more true than with SEO (Search Engine Optimization). Google is constant adjusting and improving their highly secretive SEO algorithm to improve the transparency of the user online experience. Then you have the other four top search engines working to …

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The Connected CEO part 2

So you want to be a connected CEO? You want to take the plunge? “Where do I start?” you might ask. Well here are some tips on being an effective, connected CEO. Make sure your company has a social media policy that both the PR and HR can agree and live with. Then stick to …

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Instagram for Businesses

Believe it or not, Instagram isn’t just for posting pictures of your most recent meal. Instagram offers a visual way for businesses to brand, promote their products and include their business in social media conversations. Pictures offer a dynamic way to engage viewers. Photos create an emotional response; the more interesting and creative your pictures …

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LinkedIn: Not just for finding jobs

You may know LinkedIn as an online community for people to post their work experience and skills in the hopes that employers will find them. You can use it as your online business card, references, and resume all in one. Indeed, LinkedIn is at its core a directory for professionals and businesses, but it is more …

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