Beacon Media + Marketing
Creating a work-life balance isn’t a new thing. And it could honestly go without saying that many people are desperately trying to find this balance – and they have been for a while. Just like the great resignation that we saw occur during 2020 when the pandemic caused many people to rethink their lives –…
The competition for consumer attention has never been as vast as it is in the modern digital age. And with the average consumer’s attention being directed and redirected thousands of ways any given day, compassionate messaging has become extremely valuable – and necessary. Successful marketing is often the product of a recipe containing many essential…
Marketing your pediatric therapy practice with the wrong strategy can feel like you’re just not getting through to people. Or worse, you’re met with outright rejection. Here’s the thing – promoting therapy services for children requires unique strategies when marketing to adults. For one, your target audience is parents and caregivers, and that makes things…
With mental health gaining awareness and being destigmatized, it’s never been easier to scale a psychotherapy practice. However, if you box mental health marketing into more traditional practices or even try and copy conventional health marketing, your results will fall flat. Some businesses have cracked the code for marketing within this unique industry, and we…
Written by Sabrina Martinez, Content Lead, updated and revised by Sara Jokela 05/07/2025. No, it’s not as simple as just creating a masculine-style color palette to draw people in. It can be frustrating to find that just because something is critical, it doesn’t make it easy to market. You likely know this all too well…
Wait! Stop writing that next blog post (or at least take a long, thoughtful pause). Although mental health blogging can be a great way to boost your SEO rankings and reach people online, every skilled marketer will tell you that the key to successfully growing your business and making in impact is having a wide…
We all live in an interconnected age where a large number of consumers depend heavily on social platforms in order to discover businesses and products. And many of these consumers base their purchasing decisions on a company’s online reputation as well as how engaging and intriguing its dialogue and advertising are. In fact, the hard…
Owning a business is an exciting endeavor. Honestly, it feels good, right? And you probably have great ideas for growth as all business owners should. But when you begin looking to grow your business and get the most out of your hard work and effort, you may find that the digital marketing world is a…
How much does a new website cost? Should you consider making your website or hiring a freelancer? What value does a marketing agency bring when creating your website? In this blog, we’ll dig into why a website matters and what factors to look for when hiring someone for website design. We’ll also cover what factors…
Written by Sabrina Martinez, updated and revised by Sara Jokela 4/3/2025. Are you afraid that putting pricing on your website could turn people away? Could having transparent pricing on your website hurt your business or decrease conversions? You may feel reserved about listing your prices and turning people away. Or you want to be upfront…
The opportunity to grow your business is exciting. When looking at different ways you can invest in your business’s growth, marketing is probably one of the avenues you’re excited to explore. The digital marketing world is constantly changing, and it can be difficult to keep up with new trends while running your business. Even talking…
At Beacon Media + Marketing, we are an award-winning website and digital marketing agency focusing on helping grow businesses that do good. We specialize in Mental Health Marketing, Speciality Medical Practices, Functional Medicine, Financial Marketing, B2B, and Home Services. Our relentless focus on our clients has led to 5-star reviews since its inception in 2012.…
