Beacon Media + Marketing
The landscape of digital marketing changes quickly in today’s fast-paced business world. Achieving marketing success requires a strategic approach and expertise that may not be readily available within your organization. That’s where fractional CMO marketing teams come in. Client marketing managers offer high-level marketing leadership, and strategic insights, managing their marketing teams to drive results.…
When I think about my time in marketing, or with business operations in general, I’ve come across a variety of standards, principles, and values that companies and their employees are expected to adhere to. Some are basic, some are inspiring, and some are even a bit bold. But in the stack of standards and all…
By Jennifer Christensen CMO “Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings” ~ William Arthur Ward We hear a lot about gratitude these days. But what exactly is the power of gratitude? How can practicing gratitude not only transform your entire perspective on life but…
By Jennifer Christensen CMO We’ve all had that nightmare healthcare experience of waiting for hours to be seen, and then waiting even longer before your doctor shows up. Then, 15 minutes later, you’re being shuffled right out the door. It should go without saying that this is simply unacceptable — but it only illustrates a…
Why Your Psychology Today Profile Matters Written by Jennifer Christensen, updated by Sara Jokela 7/09/24 Creating an engaging Psychology Today profile is more than just filling out information; it’s about crafting a personal connection with potential clients from the first click. In this guide, we’ll dive into the nuances of a standout profile that not…
It wasn’t that long ago when the mere mention of artificial intelligence brought to mind images of a computer-controlled world with humans enslaved by the very machines they built. Though this dystopian world is often the backdrop in many science-fiction stories, the fact is, AI is here – and we have control over it. It’s…
If you’ve been operating a successful healthcare clinic for any extended period of time, chances are you’ve had your share of successes and failures. Perhaps it took several years to get your clinic noticed. Maybe it took years for your clinic to show up in local search engine results. Or maybe you struggled to find…
We all expect a little bit of trust in the places that we choose to do business with. After all, trust is the foundation for authentic and positive relationship building. And the same holds true when people search for information. Basically, in the same way that you’d likely be disappointed if you went to a…
Creating a work-life balance isn’t a new thing. And it could honestly go without saying that many people are desperately trying to find this balance – and they have been for a while. Just like the great resignation that we saw occur during 2020 when the pandemic caused many people to rethink their lives –…
Originally published on July 5, 2018. Updated on April 15, 2020. We’ve all heard, at some point in our lives, someone tell us: “Words can’t hurt you!” Oh, but they absolutely can, my friend. Words can implode relationships, ruin careers, and even destroy a business. There have been far too many stories online about the…
Originally published on November 10, 2014. Updated on April 13, 2020. As someone who works in marketing and advertising, you might be surprised that I wasn’t a huge fan of mission statements until recently. I generally thought of mission statements as aspirational words that we use to describe how we want people to perceive us,…
Your friendly (or not so friendly) competing orthodontics practice recently launched a video commercial on social media and everybody’s talking about it. You’ve been watching as, week after week, they share more video and get more likes, comments, reactions…and business. You know that the use of video media is skyrocketing and marketers are recommending increased…
