Marketing That Radiates Confidence
Get New Clients in the Door With a Medical Spa Marketing Agency
We develop expertly crafted, data-driven strategies that get a steady stream of clients in your medical spa, so you can focus on making them feel radiant when they walk out the door.
Trusted by Leading Medical Aesthetic Brands
Build Your Med Spa Brand and Accelerate Growth
A conversion-driven medical spa marketing strategy begins with a strong brand that shows clients you’ll provide them with the stunning results and luxurious experience they’re looking for. With an expert medical spa marketing company by your side, new clients can be confident they’re in the right hands. We’ll help you get your brand and marketing strategy on point so you can help every client feel as great as they look.
Outshine the Competition With Med Spa Digital Marketing
We Deliver Tangible Results
You Never Have to Second Guess Your Investment
What is the number one thing med spa owners want from their marketing company? Results. Yes, you want your digital marketing agency to generate eye-catching visuals and engaging content that represent your brand well. But at the end of the day, you invest in marketing so you can book more appointments and watch your business grow.
Our conversion-driven marketing methodology ignites growth and builds your client base from the ground up. You’ll get access to a whole team of creative marketing experts dedicated to making your medical spa thrive. Partner with Beacon Media + Marketing and never again wonder if marketing is – the numbers will speak for themselves
We Specialize in Marketing for Medial Aesthetic Companies
- Medical Spas
- Licensed Aestheticians
- Cosmetic Specialists
- Dermal Filler Providers
- Non-Surgical Aesthetics
- Plastic Surgery Clinics
“Partnering with our clients to achieve their goals is what I drive towards every day. I love being a part of small businesses growing and thriving, and solving problems for them in marketing, so they can focus on what they do well!”
Marnie Pilling, Account ManagerBeacon Media + Marketing
A Few of Our Med Spa Clients We Have Helped Grow
Partner With a Medical Spa
Marketing Agency With a Track Record of Success
The founders of Beacon Media + Marketing, Jennifer and Adrienne, chose to specialize in Med Spa Marketing because they believe the industry has the potential to impact lives for the better. We’ve worked with many traditional and integrative health providers that also offer Med Spa services. The impact of helping people get well inside but also reflecting on the change outside is a wonderful combination.
We know that our clients are often small businesses that are providing jobs and supporting families in their local communities. It is our honor and desire to help relieve the burden of marketing and generating new revenue so that our Med Spa owners can focus on growing and scaling their businesses. Whether a single practice or a multi-location Med Spa clinic, our entire team is dedicated to making a difference for you so that you can make a difference for others!
Jennifer Christensen + Adrienne Wilkerson
Beacon Media + Marketing Founders
Our Specialized Medical Spa
Marketing Services
Medical Spa Web Design
Your website design is your patient’s first impression of your medical spa.
Medical Spa SEO
Your first priority should always be creating genuinely helpful content that is engaging & comprehensive.
Medical Spa Social Media
Know who your audience is, understand where they spend their time online, & use appropriate content.
Medical Spa PPC Ads
Increase brand awareness, generate leads, and gain conversions.
Medical Spa Branding
Discover your medical spa’s mission & capture that in eye-catching visual statements.
Medical Spa Content Marketing
It’s all about connecting with and helping people. Blogs allow you an outlet to do just that.
“The team at Beacon is amazing! They are able to transfer the heart and personality of our business into their marketing. They listen and respect any concerns. Our business even during the pandemic has grown thanks to Beacon Marketing!! Highly recommend this company!!”
Dr. Robin RidingerPremier Health & Holistic Medicine
Your medical spa website is the foundation for all of your future marketing efforts. Your website needs to be easy for new med spa clients to navigate, and it should look elegant and enticing from the moment they land on the page. Our expert web team at Beacon takes care of the website process, from start to finish. We’ll take your vision and create an SEO-driven, user-friendly website that guides visitors to contact you.
Website Design Best Practices
Build Your Client List With a Professional Med Spa Website
A professional website can ignite growth for your medical spa. Beacon Media + Marketing creates award-winning websites that help establish your brand, create a strong landing spot for all other marketing campaigns, and lead to conversions. Here is what you can expect from your new med spa website:
Visually Stunning
Website visitors won’t be able to turn away. With striking visuals and beautifully designed web pages, your client will fall in love with your brand from the first click.
Alluring Messaging
Your clients want a luxurious experience, and they want to know they’ll look gorgeous by the end of their appointment. We’ll set the right tone with compelling content.
User Friendly
Your clients don’t want to search for information. They want to easily make a decision and contact you. We’ll make your website simple, clean, and easy to navigate.
Responsive Design
Mobile users make up about half of all website traffic. Your website will look good on any device, including phones, computers, laptops, and tablets.
High Performance
No one stays long on a slow, clunky website. We will optimize your site to exceed industry standards. We leave out any unnecessary features that bog down performance.
Social Proof
Do you have before and after examples that showcase your work? Have raving reviews? We’ll feature these front and center to help people trust you faster.
Barrier Free
Your clients need a clear path to contact you. We’ll remove any barriers along the way and have clear CTAs that lead to quick and easy conversions.
SEO Optimized
We identify just the right keywords that will make the biggest impact. We’ll help move your website up to the first few search engine results to help boost visibility.
Website Design Portfolio
Medical Spa SEO
“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.“
Meghan McCarville, MA, LMFTHolistic CFT
Want your website to rank on the first page of Google for medical spa services in your area? A solid medical spa SEO strategy is vital for ensuring your ideal client lands on your website when they search for words or phrases related to your services. Website SEO can be complicated. You need to have the technical know-how and industry expertise to make sure your website, blogs, or other content rank as high as possible on search engines. Rely on the SEO experts at Beacon Media + Marketing to ensure your website is designed and maintained with SEO best practices in mind.
SEO Best Practices
Increase Website Traffic With SEO Services for Medical Spas
What’s the first step to getting new clients? Making sure they can find you! When someone googles your med spa’s name or is shopping for your services, you want to make sure you’re easy to find at top of the page. That’s where search engine optimization comes in. You need a customized SEO strategy that ensures your website is designed to rank for the keywords your ideal client is typing into the search bar. Next step? Get new clients to call you with engaging, informative content that makes it easy for them to get in the door. Here is how we can help:
Keyword Research
The keywords you try to rank for shouldn’t come down to guesswork. We’ll do all the technical research to identify the keywords that will provide the best results.
Local SEO
As a local med spa business, you need to make sure people in your area can find you. Your local SEO strategy should target the city or cities most likely to travel for a spa day.
Visual Content
Written content is super important for SEO, but Google also likes to see other types of media on each page. Videos, infographics, and other visuals can boost your rankings.
Valuable Content
We don’t take SEO shortcuts or use black hat techniques. What’s the main thing Google is looking for? Content that is genuinely valuable and engaging to website visitors.
Technical SEO
SEO isn’t just about the words on the page. It needs to perform well too. Monthly technical SEO services ensure your website is always up to speed.
Competitor Analysis
Losing customers to your competitor? We’ll look into keyword opportunities you’re missing out on, so you can stop getting outranked by the competition.
Website Edits
Unhappy with how your current website is performing? We can help by ensuring your site is optimized with the correct headers, SEO data, keywords, and more.
Linking Strategy
A solid SEO strategy includes a plan for internal links, outbound links, and backlinks. We’ll map out the best linking strategy for your content.
Medical Spa PPC Ads
“I have been Beacon’s client for about 10 years now, first in Anchorage and now in Reno! They helped me with my marketing for multiple business in professional but also very friendly and attentive ways. Great group of people with up to date knowledge and expertise! I recommend them 100%.”
Margarita CluffSimplique Spa and Salon Suites
Pay-per-click advertising is one of the most effective ways to reach your target audience. This paid marketing method provides quick results and is almost guaranteed to get new clients in the door. Several platforms can run PPC ads, but Google and Facebook are some of the most common and effective. Our PPC gurus at Beacon Media + Marketing have the competitive edge and marketing know-how to get you the best bang for your buck with paid advertising.
PPC Advertising Best Practices
Grow and Scale With Med Spa PPC Advertising Services
With med spa PPC ads, your business goals can become a reality. Want to build brand awareness in your local area, have dreams of opening a second location, or want to expand your service list? Google and Facebook advertising can help you jumpstart your marketing efforts and quickly see an ROI. Here’s how we can fast-track your med spa marketing with PPC ads:
Eye-Catching Visuals
Google Display ads, YouTube ads, and Facebook ads can draw people in with striking graphics, beautiful images of your work, or other attention-grabbing visuals.
High-Ranking Search Ads
Google search ads reserve your spot on the top of the Google search page. We’ll look up search terms that are likely to have the best conversion rate.
Targeted Audiences
We’ll target your ads to the specific group you’re trying to reach. Your ad campaigns will align with your budget, location, niche, and goals.
High-Conversion Landing Page
Your ad gets people to click; the landing page is what leads them to book. We can write conversion-driven landing pages that boost ad performance.
A/B Testing
Ad testing is how we can best judge what works and what doesn’t. If something isn’t performing how we’d like, we can quickly shift the budget to the ad that is.
Ad Monitoring
We check on your ads almost every day. If something goes amiss or isn’t getting results, we’ll quickly address the issue or pivot our strategy.
Catchy Content
With your ideal client in mind, we’ll create content designed to catch attention and drive new bookings.
Medical Spa Branding
“Beacon did a great job creating my logo and overall brand! They took care to understand what it was I wanted to convey with my brand and who my target market was. They were accommodating with changes to color and little tweaks I wanted to make. I am very happy with the outcome. They were all extremely professional, super friendly, and helpful! I would recommend them to anyone!!!”
Your med spa brand is the foundation of your business. That’s because your brand is a representation of what makes your business unique. It includes logos, graphics, imagery, colors, and key messaging that describe your business in a nutshell. At Beacon Media + Marketing, we can capture your passion and story with memorable branding that sets you apart from a sea of med spa companies.
Branding Best Practices
Stand Out From the Crowd With Medical Spa Branding Services
Is your medical spa a calming and rejuvenating environment? Do earthy tones and nature elements resonate the most with you? Or do you lean toward gold and elegance? Your brand should capture the type of experience you strive to provide for your clients. Here’s how we help capture your med spa brand:
Eye-Catching Logos
Is your logo lacking the professional and sleek look you want to capture? We’ll craft a logo you’ll love to display on your website, building, and more.
Key Messaging
A tagline sums up your business in a short, catchy line. We’ll craft messaging that matches the visuals we create.
Dynamic Branding
A strong logo is timeless. We’ll create a logo that will stick with your business for years down the road.
Client Centric
Your brand needs to appeal to the specific audience you are trying to reach. We’ll dig into your target audience and create a brand that fits.
Cohesive Brand
Once we have a solid brand in place, all other marketing can flow together. Your ads, website, and social media posts will all follow the same brand guide.
Striking Colors
Colors can greatly impact how people perceive your business. Blue, red, green, or gold – we’ll select the right combo for your brand.
Branded Graphics
Every graphic we use will be on brand, which can include using your logo, brand colors, icons, or other stylistic elements.
Branding Portfolio
Medical Spa Content Marketing
“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”
Christina Zampitella, Psy.D., FTCenter for Grief & Trauma
Choosing a medical spa clinician isn’t as simple as picking a new shirt. Your clients want to know you can make them feel beautiful inside and out, and they are trusting you to make their goals a reality. They also might have reservations. Are med spa services worth the cost? What is the best option for wrinkles? How can I remove sunspots? Strong content can make them confident in choosing your clinic.
Content Marketing Best Practices
Build Trust With Medical Spa Content Marketing Services
Do you ever feel that if you could only talk to new clients, you could make a sale? Medical spa content marketing is the easiest way to explain the value of your services to clients and answer any questions they might have. Through blogs, website content, landing pages, press releases, and more, you can climb up search engine rankings and drive conversions with engaging, informative medical spa blogs that show you know your stuff. Here’s how we write conversion-driven, informative blogs that complement your SEO goals:
Attract New Visitors
When someone searches for a topic related to your business, you want them to land on your site (not your competitors’). We’ll help your blog be the first site they find.
Content Strategies
Each blog is part of a bigger strategy. We’ll create a content strategy that maps out our plan and pushes you toward your SEO goals.
Foundational Blog
A single blog can be reused in many ways: as an infographic, social media post, video, etc. Our blogs fuel our monthly marketing efforts.
Education on Med Spa Services
How many people call your clinic not knowing what services to choose? We’ll educate them on the value each of your services can provide.
Branded Infographics
Every blog we write comes with a branded infographic highlighting the blog’s main points. This shareable content is great for SEO and user engagement.
SEO Details
Many behind-the-scenes factors impact your Google rankings. We’ll cover the details, like meta descriptions, title tags, alt tags, and SEO headings.
Blog Publishing
We’ve got you covered from content creation to publishing. We’ll publish and check off all the boxes for every blog we write.
Medical Spa Marketing Blog
Looking for More Information?
Let’s Connect + Chat
Face to face. Zoom. Phone. Email. Whatever you’re comfortable with.
Give us a call at (907) 563-6008 or fill out the form below for a free consultation.
Medical Spa Social Media
Social media is prime real estate for flaunting your med spa services. By using visual platforms like Instagram or Facebook, you can showcase your work and grow a list of followers who are likely to convert into regular customers. However, regularly posting quality, conversion-driven content can be challenging for business owners. That’s where our witty social media specialists at Beacon Media + Marketing come in. We’ll help you build a loyal customer base with med spa social media posts that display the beautiful work you do.
Social Media Best Practices
Build a Loyal Customer Base With Medical Spa Social Media Services
People often use social media to connect with local businesses in their area. If you can get your brand in front of people who have shown an interest in med spa services, you’ll become front-of-mind when they are looking to book their next lip injection, micro-needling, or other services. With med spa social media marketing, you can connect with people looking for your services, build a loyal following, and experience immense growth in your business. Here’s how we take your social media to the next level:
Strategic Posts
We plan ahead for your social media posts and strategize what will make the biggest impact on your marketing. We’ll brainstorm, run reports, and check in on your progress.
Editorial Calendar
We use a user-friendly platform that gives you full access to your social media calendar. Easily review posts, leave notes, and see scheduled post dates.
Social Proof
People want to ensure that their med spa needs are well cared for. Reviews, before and after photos, and testimonials are all great ways to build trust.
Multi-Platform Posts
Our social media package includes up to five platforms. Connect with clients on Facebook, Instagram, LinkedIn, Twitter, Pinterest, or Google My Business.
Brand Awareness
We’ll customize your social media posts to your brand. We’ll use your colors, logo, icons, and other stylistic features that are unique to your business.
Customer Loyalty
Your current clients need attention and love too! We’ll create content that engages your clientele and reminds them it’s time to book their next appointment.
Visually Engaging Posts
Eye-catching visuals are necessary to make your content stand out. We use various media types to engage your audience, including custom graphics, pictures, and videos.
Med Spa Expertise
Tired of explaining the difference between Cosmetic Specialists and dermal fillers to your marketing team? We get your industry, so you can feel comfortable letting us take the reins.
Social Media Next Steps
Our Medical Spa Social Media Process
01
Talk Shop With Your Account Manager
We want to hear your goals and ideas. After all, no one knows your medical spa brand better than you. First things first, you’ll meet your account manager, who will work closely with you on your marketing strategy.
02
Social Media Campaign Brainstorm
Our marketing team comes together and brainstorms every new client we onboard. Our team of creative experts will develop a social media campaign that captures your brand, targets your ideal client, and ties into your other marketing services.
03
Social Media Account Creation
If you don’t have an existing social media account, our team will take care of setting it up for you. This includes adding your profile picture, header, business details, and more. We’ll make sure you have access to your account, and it’s 100% yours – meaning you get to keep it even if we part ways.
04
Get Access to Your Editorial Calendar
You can choose how hands-on you’d like to be in the content creation process. We’ll provide you with access to your editorial calendar so you can see, review, and comment on posts before they go live on your social media platform.
05
Live Social Media Reports
Curious how many people view and engage with your social media content? We’ll highlight essential or noteworthy social media stats in your live marketing report.
06
Post Management
We’ve seen our fair share of Facebook trolls causing a ruckus on social media accounts. Notice a nasty comment? We’ll keep an eye on your posts and report or hide any malicious comments.
Social Media Portfolio